Parent Associations
19
Agenda Building Key Relationships Where To Start MaximizeYour Outreach Key Learnings
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Katie Reifenberg, Director of Development, Loyola University ChicagoMichael Sgro from LeMoyne
Transcript of Parent Associations
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
Where to Start
Tackling the Biggest Hurdles…• Overcoming Institutional Barriers• Collecting Parent Information
Where to Start
Overcoming Institutional Barriers• Understand campus culture• Integrate efforts with other departments• Establish contacts outside Development Office
Where to Start
Collecting Parent Information• Many different approaches – find the one that
works best for you!– Undergraduate Application– Matriculation Form
O li F– Online Form– Other Mailings – Parent OrientationsParent Orientations
Where to Start
Collecting Parent InformationThen…Orientations O li fOnline formMailings DevelopmentParent EventsParent EventsShadow Databases
Now… Admissions Development
Where to StartAnnual Giving: Parents’ Fund• Look for ways to enhance annual giving efforts• Look for ways to enhance annual giving efforts
-E-newsletterPresident’s letter-President s letter
-Annual Report-Other solicitationsOther solicitations
Where to Start
Overall Parent Giving by Household•Total Parent Giving = $1 $4 million annually•Total Parent Giving = $1 - $4 million annually
600
1800
1200
1400
1600
600
800
1000
0
200
400
02004 2005 2006 2007 2008 2009 2010
Where to Start
Establish a Parent Giving Society• Recognize parents who give $1,000 or more• Annual Stewardship Event
Where to Start
Giving Society Participation by ParentsFY07 “I it ti O l ”•FY07 “Invitation Only”
•FY08 to date: Aligned with School giving societies
350
400
450
200
250
300
356393 394
364
50
100
150
24 39 45 44
0
2007 2008 2009 2010
24
Where to StartIdentify Potential Prospects• Orientations• Orientations• Legacy Parents
E t• Events– Jesuit High School Reception– Parent Move In Receptionsp– Regional Receptions
Where to Start
Annual Giving Efforts: Parents’ Fund
$60,000
$70,000
$40,000
$50,000
$20,000
$30,000
$0
$10,000
Direct Mail Phonathon Online Giving
FY07 FY08 FY09 FY10
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
Building Key Relationships
Establish contacts outside DevelopmentEstablish contacts outside Development• Admissions• Student Life• Student Life• Residence Life• Academic Affairs• Academic Affairs
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
Maximize Your OutreachAnnual Giving Staff• Provides “tool kit”• Provides tool kit
M j Gift OffiMajor Gift Officers• Usually easier visits to get• Parents have less “baggage”• Enjoy hearing from you
Maximize Your Outreach
Partner with Alumni Association• Alumni Club Rambler Clubs• Regional Receptions• Family Weekend
Budget• Be Resourceful• Student Workers
Agenda
Building Key Relationships
Where To Start
Maximize Your Outreach
Key Learnings
Key Learnings
• Small, Medium AND LargeSmall, Medium AND Large• Communication • Colleague Collaboration• Colleague Collaboration
Key Learningsg
• “Manage” InvolvementManage Involvement• Don’t forget about Past Parents• Ask and they will Give• Ask and they will Give
