PARC Dynamic Duo final
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Transcript of PARC Dynamic Duo final
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Radio & Digital A Dynamic Duo
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Let’s see the internet do this!
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The Original Wireless
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Evolution of technology
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Sustains
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Radio Boosts SEM
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Radio Gives Voice to Social Media
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Digital Even Adapted to Radio
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“Radio is greatly under monetized.
Look at the time people spend with
Radio versus the money currently
being spent to advertise on Radio –
it’s out of whack.”
- Eric Schmidt, Google CEO - USA Today
Google’s CEO knows: Radio is highly undervalued
Eric Schmidt
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55%
than will go to Google
- The Neilson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.
Radio in a week
in a month in the
U.S.
more people will use
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What does this mean for
YOU and YOUR BUSINESS?
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Sales Conversion
Awareness
Action
Consideration
Data Capture
Lead Gen
WebsiteSocial Media
Events &Experient
ial
Digital Radio
Terrestrial Radio
SalesSales
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Typical Ad Campaign
TerrestrialTerrestrialRadioRadio
TerrestrialTerrestrialRadioRadio
Different Media...Different Vendors...No Audience LinkDifferent Media...Different Vendors...No Audience Link
OnlineOnline AdvertisingAdvertising
OnlineOnline AdvertisingAdvertising Direct Direct MailMailDirect Direct MailMail
TerrestrialTerrestrialRadioRadio
TerrestrialTerrestrialRadioRadio
PermissionPermissionE-MailE-Mail
MarketingMarketing
PermissionPermissionE-MailE-Mail
MarketingMarketing
Internet Internet Radio Radio
and Online and Online AdvertisingAdvertising
Internet Internet Radio Radio
and Online and Online AdvertisingAdvertising
Ad CampaignAd CampaignIntegrated Media...One Vendor...Connected AudienceIntegrated Media...One Vendor...Connected Audience
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Local Online Advertising growth
+12%
+46%
+5%The Past:
5-Year CAGR/46.5%
The Future:5-Year CAGR2.9%
Compound Annual Growth Rate (CAGR)
© 2009 Borrell Associates Inc.
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Portland 2009-10 Digital Spend
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Internet Radio Forecast
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Mobile Advertising
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The Dynamic Duo at Work
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The client
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The Traditional Spot…
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…can be heard many places.
QuickTime™ and aDV/DVCPRO - NTSC decompressor
are needed to see this picture.
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The message gets a piggyback ride
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QuickTime™ and aDV/DVCPRO - NTSC decompressor
are needed to see this picture.
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Radio & Digital A Dynamic Duo