PARAZELSUS PAKISTAN (PVT.) LTD Company Profile

GLOBAL SUPPORT

� Parazelsus Pakistan is 100% subsidiary of Parazelsus Orient Limited � Parazelsus Pakistan is also providing management services to Parazelsus

Afghanistan Limited � Parazelsus Orient has committed to provide:

� Technical support � Management guidelines & support � Assist in business development � Financial backing

MEMEBERSHIP

Pharma Bureau of Pakistan

Pakistan Afghanistan Joint Chamber of Commerce and Industry

Swiss Business Council

Overseas Investors Chamber of Commerce & Industry

Board of Directors Markus Haefeli (Chairman)

Kaspar Kellerhals (Director) Mujtaba Rahim (Director)

Yakub Hashim Thara Executive Director/CEO

Asma Campwala General Manager Finance

& Company Secretary

Mubashir Khan General Manager

Commercial

Minhaj Asghar Manager IT

Shahid National Supply Chain

Manager

Dr. Shakeel National Operations

Manager

Syed Kashif Ali National Sales Manager

ORGANIZATION HIERARCHY

Usman Khan Manager

Human Resources

KEY FACTS & FIGURES

� Incorporated on December 28th 2006 � Commercial operations commenced from January 1st 2007 by taking over

distribution network of Novartis Pharma Pakistan Limited � Number of branches increased from 9 to 13 � Four business partners added namely Schering–Plough, Greenstar Social

Marketing, Haw Par Singapore & Remington Pharma � All branches upgraded and brought to the compliance with cGMP standards � The first Pharma distributor to implement Oracle E-Business Suite � The first Pharma distributor to implement web based online reporting � The first Pharma distributor to implement Mobility solution for Online order

booking and supply chain � Serving over 27,000 customers in 1,700 towns (bricks) � Deliveries to customers throughout Pakistan by 120 delivery vans/vehicles � Handling over 25,000 orders per day in total and 6,000 orders per business line � Net profit earned in 2013, PKR 69 million

KEY FACTS & FIGURES Turnover for the past five years

HUMAN RESOURCE STRENGTH

� Sales & Marketing 306 � Operation & Logistics 307 � Finance 25 � Corporate & Human Resource 20 � Information Technology 8 � Supply Chain Management 8 � Human Resource for value added services 124 � Total Strength 798

1. Karachi I

2. Karachi II

3. Hyderabad

4. Sukkur

5. Quetta

6. Multan

7. Faisalabad

8. Lahore

9. Islamabad

10.Peshawar

11.Sargodha

12.Gujranwala

13.Bahawalpur

BRANCHES NETWORK

SALES FORCE BY CHANNEL

Pharmacies Hospital

Midwives

Dispensaries Pharmacies

Institution

Institutions Tender

Nation wide direct access to modern trade, hospitals, midwives, pharmacies, drug store and institutions

Hospitals Clinics Laboratories

Midwives

Distribution Expertise in Therapeutic Groups

Bone & Pain Neuro. Oncology Neurosciences

Cardio Derma Transplant Generic

OTC FMCG

Hawpar Health Care

Green Star Social Marketing

Remington Pharma

z

OBS (Schering – Plough)

BUSINESS PARTNERS

Novartis Pharma (Pakistan) Ltd

Novartis Sandoz

Novartis OTC

Novartis Pharma

IT SETUP

Transposition of IT Infrastructure

Oracle EBS 2010

Web Portal 2011

Mobility Solution

2012

Since Parazelsus took over distribution setup of Novartis Pharma, the then available system needed to be upgraded and transposed into High tech Online centralized system. Hence the Management decided to switch over to Oracle based EBS.

In August 2011 Parazelsus launched its first web reporting tool for online analytical reporting. It is based on Oracle Web technologies and fully integrated with Oracle EBS – the core business application Web Portal is highly secured and robust technology, every user level has its own personalized dashboard with limited domain information

• It is a multi-level information tool using click-down approach to visualize each level data

• Sales is the core area of focus, Multi-Principal, Multi-Divisional, Multi-Unit and Multi-Product reports are available on just one click

WEB REPORTING

Daily Sales can be monitored through web portal for each branch. Line-wise, Branch-wise and Division-wise sales analysis is also available for management to make effective decisions timely

Customer analysis is another tool to monitor the sales trend throughout the industry. Customer reports for each category is available

Web Reporting

Data is available at root level. Every invoice can be seen through this reporting tool. Sales and Return tracking also available at product / customer level

Inventory management and monitoring options are other vital parts of web reporting. Every day management can see / download the inventory requirement at each branch / location

WEB REPORTING

� Real-time orders through Smart phones and internet

� Order bookers have sufficient information on his handheld device to facilitate the customer at the spot

� Deliverymen to serve the customer electronically

� Sales force to track their orders along with their daily, weekly and monthly targets

� Integrated with Oracle EBS for order processing

� EDR (electronic dispatch register) enables delivery man to serve orders and to track returns and cash

� All data is real-time

MOBILITY SOLUTION

VALUE ADDED SERVICES

• Agencies Representation

• Product Registration • Regulatory Service • Detailing and Merchandizing

Services • Market Intelligence • Full Representations (agencies)

including product management, training

• In-sourcing of mature products • Dedicated sales promoters

EXPERTISE IN VALUE ADDED SERVICES

CRM Hotline (0800-27579) : � Customer complaint handling system where customers can

give feedback through Parazelsus hotline � Complaints from customers are recorded on-line and

forwarded automatically to respective persons/departments in charge

Benefit: � Improve customer convenience & satisfaction

9 Multi dimensional viewing of the customer details, such as contact, address, etc

9 Customer history on financial- and logistics-related data

9 New Customer code opening & Know more about customers

9 Means to order: SMS, telephone and fax

� Focus on customer, complaint and process improvement 9 Record and handling of complaints, feedback 9 Recognize the issue and take corrective action quicker

or pre-emptively 9 Better understanding of customers‘ needs such as ETA

(estimation time arrival) 9 Disseminate informative on product campaign,

discounts, delivery time, new products, price changes, etc

� Performance measurement

9 Accuracy and speed of order processing 9 Customer service level 9 Customer retention rate 9 Other KPIs

Customer Relationship Management

Parazelsus Pakistan (Pvt.) Limited is an independent, pro-active distribution management company, founded by Peter Zuellig in 2007. The team at Parazelsus includes industry, financial and marketing experts for its key strategic business areas. However, Parazelsus understands very well how to generate value in the healthcare & consumer sector through an unconventional approach.

Key Contacts: Executive Director & CEO Yakub Hashim Thara yakub.thara@parazelsus.pk General Manager Finance & Company Secretary Ms. Asma Campwala asma.campwala@parazelsus.pk Parazelsus Pakistan (Private) Ltd. G.S.A. House, 2nd floor 19, Timber Pond Keamari [East Wharf] Karachi 75620, Pakistan Off. Tel +92 21 3 286 3790-93 Fax +92 21 3 286 3794

General Manager Commercial Mubashir Khan mubashir.khan@parazelsus.pk National Sales Manager Syed Kashif Ali kashif.ali@parazelsus.pk