The start of the trailer uses a blank screen for around 10 seconds of the trailer. In this 10 seconds every so often the blank screen goes fuzzed as if it is a camera. This to existing fans of the first Paranormal Activity will straight away draw a link to the first film from this, as we know in the first one the unique selling point was how the movie was filmed as if the main characters were filming everything that happened on a camcorder. Therefore from this simple technique that has been used it creates a suspense to the audience as they are waiting for something to happen especially as they know Paranormal Activity is a very ‘Jumpy’ ,movie. No sound is being used at the moment apart from the fuzzing sound when it happens on screen, the pure silence also helps to grow the audiences anticipation.

After 15 seconds of silence and a blank screen the audience finally get the jumpy start. A crucial scene from the last movie is shown, the whole scene is shown which takes around 10-15 seconds. By showing the end scene of the last movie at the beginning of the trailer it shows to the audience that the first movie links very much to the second which by showing this can be seen as a unique selling point to the audience as people who liked the first movie will definitely like the second. It also shows that by this movie being linked to the first all the questions the audience has about the last movie may be answered in this sequel, which will also be a unique selling point to the audience. The audience can also tell that the horror movie stereotypical themes will also be represented in this movie as it is a direct sequel to the first one which had many typical themes in it.

Whilst in the scene, words begin to fade on top. ‘In 2009 You Demanded It’ this talks directly to the audience which will obviously make them more interested in watching the trailer and even seeing the movie as they can see the movie is considering what they want. The trailer is using direct mode of address, to engage with the audience.

After some fuzzing from the last shot to the next, the next shot is of an audience sat in the cinema watching Paranormal Activity, and showing their frightened reactions from watching it. This is a smart and not a very used often technique. By them putting what the audience members from the past, have been like when watching the movie in the cinema it not only makes existing audience members want to relive this experience, it may bring in new audience members as they are seeing others watching the movie and having a good time therefore want the same, it is almost like putting reviews in the trailer but more real and believable. By showing real people it gives a sense of verisimilitude to the reviews etc that have been said about the movie.

After seeing many shots of audience reactions to the first Paranormal Activity we the audience are finally shown a first look at the actual movie Paranormal Activity 2. The scene used is iconic as it is the one used on the official movie poster to the movie. By doing this it means the audience can finally see the movie poster come to life and it does not show another part of the movie, not giving anything away. It also shows the audience that the same themes are being used in the sequel, we see a natural bedroom scene which was very iconic in the first movie as it has the most important scene involving ghosts etc, within it. We also see that the theme of camera recordings is still being used. Also at the bottom of the screen we see what time it is ’12:31’, this use of time indicates a very stereotyped idea in horror movies that the bad things and darkness begin in the middle of the night.

All through the trailer it has been silent apart from the fuzzed sound that comes in every now and again, this silence brings anticipation as the audience are waiting for something scary to happen. This is a stereotypical horror movie idea, silence leading to the opposite. After the before shot, we are taken to other locations in the house, in this shot we are outside and the audience are looking for something to happen however there is nothing. This however emphasises on the time at the bottom corner of the screen as it shows that the time is the same therefore something is going to happen.

With the time once again being the same at the bottom of the screen, we are taken to another room of the house via cam-recordings. In this shot it is silence once again however, the pans start to move clanging slightly together, it obviously isn’t wind to the audience as it is a horror movie. Therefore the moving of the pans indicates something is going to happen however the audience have no idea what it is or will be. The same themes are still being represented since the beginning (darkness and silences representing horror movies)

We are then taken back to the babies room, by his room being repeated and this iconic scene being on the film posters it shows to the audience that this room/the baby in the room is very important to the movie. We also see slightly that the arm chair in the room is ever so slightly moving which simply helps tell the audience some thing is about to happen. By the dog being in the room it has a extended metaphor or dogs being protective over young ones and in media pieces it is emphasised that dogs can see ghosts/spirits.

The next shot fades in ‘nothing can prepare you’ these are simple play on words as through these shots the audience have been anticipating something to finally happen. This statement, simply grows the audiences suspense and anticipation.

We see both the baby and dog up from the comfortable positions. The dog is barking at the door/the unknown This reinforces the ideology that dogs can see spirits and ghosts. The dogs is barking which helps grow the audiences anticipation as the are waiting for the climax to drop and reveal itself.

The next title page links with the before title page as together they create ‘nothing will prepare you for what is next’. As this page alone only says ‘For What’s Next’ finally shows the audience that what they have been anticipating for is about to be revealed now.

We are then taken to another shot of the living room and a quick cut takes us back to the bedroom with a massive synchronous non-digetic sound which will obviously scare the audience. However when looking at the time at the bottom of the screen the time have finally changed, however it has dramatically changed it is now ‘3:53 AM’ from the original ‘1:41AM’. This uses of enigma codes is going to make the audience question what has happened in the last 2hours and that is what the audience will need to find out. Therefore they will have to go watch the movie to find out what happens in those mysterious 2 hours. We also notice the baby and dog are no longer in the room. All these enigma codes are what make the audience want to see the film as they have questions that need answering.

We are then taken back to a blank screen, where using the same camcorder fuzzing affect a 2 fades onto the screen. Obviously telling the audience this is the sequel.

We finally then see the infamous title in its iconic font simply reminding the audience what movie this is. The 2 is emphasised in the middle and is brighter to remind that it is the sequel.

The audience are then shown the website to which they can visit to find out more about the movie. By having a website it is also a marketing tool which can help create a buzz about the movie. At the bottom of the screen we are also shown the institutional logo which indicates to audience whether they may like the film as they can gather assumptions by what other movies the institution makes.

Barthes theory of enigma codes is once again being used in this trailer as is has a clear connection to the first film this in itself creates many questions as they want to know what is going on with this movie and why it has such a clear link to the first movie. Many other simple enigma codes are used to asked the simple questions of what is happening.

Levi-Strauss theory of Binary opposites are used slightly in this trailer. The most important binary opposite which is used is children and adults and within this it shows the innocence with a younger age. We see this when we look at the baby in the cot, whilst we see the haunted woman come into the room.