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    Sharekhan May 02, 20161

    Parag Milk Foods

    IPO Flash

    Visit us at www.sharekhan.com May 02, 2016

    About the issue

    Parag Milk Foods Ltd (PMFL) is coming out with an initial

    public offering (IPO) to raise Rs753-767crore from the

    equity market at a price band of Rs220-227 per equity

    share. The offer is being made through a mix of offer for

    sale (OFS) of 2.057 crore shares and a fresh issue of 1.33-

    1.37 crore shares based on the upper end and the lower

    end of the price band. IDFC PE and IBEF & IBEF I (private

    equity funds of Motilal Oswal) are selling 0.83 and 0.6

    crore shares respectively under the OFS option. On the

    Registered Ofce: Sharekhan Limited, 10th Floor, Beta Building, Lodha iThink Techno Campus, Off. JVLR, Opp. Kanjurmarg Railway Station,

    Kanjurmarg (East), Mumbai 400042, Maharashtra. Tel: 022 - 61150000. Sharekhan Ltd.: SEBI Regn. Nos.: BSE: INB/INF011073351 / BSE-CD ; NSE:INB/INF/INE231073330 ; MSEI: INB/INF261073333 / INE261073330 ; DP: NSDL-IN-DP-NSDL-233-2003 ; CDSL-IN-DP-CDSL-271-2004 ; PMS-INP000000662;

    Mutual Fund-ARN 20669 ; Commodity trading through Sharekhan Commodities Pvt. Ltd.: MCX-10080 ; (MCX/TCM/CORP/0425) ; NCDEX-00132 ;

    (NCDEX/TCM/CORP/0142) ; NCDEX SPOT-NCDEXSPOT/116/CO/11/20626 ; For any complaints email at [email protected] ; Disclaimer: Client shouldread the Risk Disclosure Document issued by SEBI & relevant exchanges and Dos & Donts by MCX & NCDEX and the T & C on www.sharekhan.com

    before investing.

    other hand, funds raised through fresh issue of shares will

    be largely utilised for expansion and modernisation of

    existing manufacturing facilities and partial repayment

    of working capital debt.

    Selling shareholders details

    No. Name of sellingshareholder

    No. of equityshares offered

    1 IDFC PE 8,259,928

    2 IBEF I 3,917,2383 IBEF 2,109,283

    4 Promoter group individuals 3,100,000

    5 Others 3,186,124

    Total OFS 20,572,573

    Objects of the issue

    The net proceeds from the issuance of the fresh issue

    will largely be utilised for expansion and modernisation

    at existing facilities and repayment of working capital

    loans.

    Objects of the issue Rs in crore

    Expansion and modernisation plan 147.7

    Investment in subsidiary for nancing capital

    expenditure

    2.3

    Partial repayment of working capital loan 100

    General corporate purpose 50

    Funds raised through fresh issue 300

    IPO details

    Issue opens Wednesday, May 4, 2016

    Issue closes Friday, May 6, 2016

    Price band Rs220-227 per share

    Discount of Rs. 12 for retail bidders

    and employees

    Issue size Rs749.93Rs764.33 crore

    Type of issue Fresh issue and offer for sale

    Fresh issue 1.33-1.37 crore shares

    Offer for sale 2.057 crore sharesOffer size 3.38-3.42 crore shares

    Face value Rs10

    QIB portion Not less than 75% of the Issue size

    Non-institutional

    portion

    Not more than 15% of the issue size

    Retail portion Not more than 10% of the issue size

    Employee

    reservation

    0.3mn equity shares

    Shareholding patternPre- & Post-issue (%)

    Shareholding pattern Pre-issue Post-issue at Rs220 Post-issue at Rs227

    Promoters (A) 33.8 28.4 28.5

    Promoters group (B) 27.8 19.6 19.7

    Promoters and promoters group (A+B) 61.6 47.9 48.2

    IDFC PE, IBEF & IBEF I 29.6 7.8 7.8

    Others & public 8.8 44.3 44.0

    Total number of shares 100.0 100.0 100.0

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    Company background

    Parag Milk Foods Ltd (PMFL) is one of the leading

    manufacturers and marketers of dairy-based branded

    foods made from cow milk only, with a pan-India

    presence. The company commenced operations in

    1992 and has evolved from a mere milk collection and

    distribution company to dairy-based branded consumer

    products company, manufacturing a diverse range of

    products including cheese, ghee, fresh milk, whey

    proteins, paneer, curd, yoghurt, milk powders and dairy-

    based beverages. PMFL operates through two plants

    located at Manchar (Pune district-Maharashtra) and

    Palamaner (Chittoor districtAndhra Pradesh). Both these

    plants have milk processing capacities of 1.2 million

    litres per day and 0.8 million litres per day, respectively,

    while cheese is manufactured only at Manchar plant,

    which has a raw cheese production capacity of 40 metric

    tonne (MT) per day. The ultra heat treatment (UHT)products are manufactured at Palamaner plant only and

    all other products are made at both the facilities. Milk

    is one of the key ingredients for manufacturing all PMFL

    products which is procured from 29 districts across the

    Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu.

    PMFLs products are marketed through four brands,

    Gowardhan, Go, Pride of Cows and Topp Up, through

    which the company targets specic end user segments.

    The above mentioned products are distributed pan-India

    through the companys extensive sales and distribution

    network.

    Key positives

    Fully integrated business model

    PMFLs operations encompass the processes of dairy

    farming, milk procurement, processing, distribution

    and branding, thus resulting into a fully integrated

    business model. PMFLs supply chain network does milk

    procurement from 29 districts across Maharashtra,

    Andhra Pradesh, Karnataka and Tamil Nadu, through over

    3,400 village level milk collection centres. The average

    milk procurement for the period April-December 2015

    stands at 1 million litre, which is up from a level of 0.77

    million litre as of FY2014. Well established relationships

    with farmers in the proximity of collection and chilling

    centres, ensure consistent and un-interrupted supply of

    milk (key input) for the company which signals at a strong

    procurement base. Both the plants have automated

    equipments which bring in operational efciencies,

    quality control and lower production losses. Therefore, a

    fully integrated business model offers exibility in terms

    of planning and strategising which augurs well for the

    company.

    Capacity details

    Products UnitsCapacities# *Capacity utilisation (%)

    Manchar Palamaner Total Manchar Palamaner

    Milk processing Litres/day 120,000 80,000 200,000 74 66

    Milk powders (includes dry capacity for

    whey powders and dairy whiteners)

    MT/day 70 40 110 65 86

    Liquid milk in pouches Litres/day 200,000 175,000 375,000 62 41

    Flavoured milk Packs/day 30,000 70,000 100,000 28 16

    UHT products Litres/day 0 165,000 165,000 0 33

    Cheese paneer MT/day 40 0 40 81 0

    Ghee MT/day 40 30 70 72 13

    Butter MT/day 50 25 75 17 81Curd (includes pouch curd, cup curd,

    fruit yoghurt and shrikhand)

    MT/day 20 40 60 43 75

    Whey processing Litres/day 400,000 0 400,000

    Source: PMFL RHP

    * As per nine months ended December 2015

    # As per IMARC Report, dated as of July 30, 2015, relating to the production capacities at PMFLs facilities, for the products specied

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    under the brand Pride of Cows is directly delivered to

    the retail users and is sold only in Mumbai and Pune. Withrespect to the other products with a low unit price, thecompany has a separate route to market which focuseson tier-3 cities and rural areas in India. Therefore, a wellpenetrated and a structured distribution network resultsin an efcient sale of the companys products and also

    promotes brand visibility. Going ahead, the company hasplans to add up six more depots during FY2017, of whichtwo each would be in the north and the south region andone each in the west and the east region. The increasingnumber of depots will enable improved supplies to

    retailers and increase the penetration in existing markets.

    Region-wise distribution network

    Region Depots Super

    stockist

    Distributors

    (greater than)

    Mumbai 1 2 250

    North 5 31 450

    East 2 17 300

    West 4 28 800

    South 3 26 1,200

    Financial statement gradually improving

    PMFL has exhibited an improved top-line growth with de-cent nancial track record. For FY2011-15, the top lineregistered a compounded annual growth rate (CAGR) of21.6% wherein the top line grew from the level of Rs658crore in FY2011 to Rs1,438.7 crore in FY2015. The top linestands at Rs1,230.6 crore as of M9FY2016. The earnings

    before interest, tax, depreciation and amortisation (EBIT-DA) CAGR for FY2011-15 is at 20.7% wherein the operatingprot for FY2015 stands at Rs106 crore which is up froma level of Rs50 crore as of FY2011. The operating protfor the period M9FY2016 stands at Rs107.5 crore. The netprot for FY2015 stands at Rs26 crore as against a loss ofRs0.4 crore for FY2011, while it has substantially improvedto Rs31.9 crore for M9FY2016. PMFLs debt-equity ratio hasdemonstrated signicant improvement and is down to alevel of 1.3x (debtRs365.2 crore) as of M9FY2016 from ahigh of 7.7x (debtRs300 cr) as of FY2011.

    Diversied product portfolio helps address the needs

    of a diverse customer segments

    PMFL over the years has built a diversied product

    portfolio which includes a variety of milk-based products

    manufactured using cow milk. The products can be

    broadly classied into the following segments;

    Some of the key products include fresh, premium

    fresh and UHT milk, ghee, cheese, milk powders, whey

    proteins, dairy-based beverages, curd, paneer, shrikhand,

    fruit yoghurts and fresh cream. In addition to these, the

    company has recently introduced dairy-based products,

    which focus on consumer health and nutrition. PMFL sells

    its products to a variety of end users across the business-

    to-business (B2B) as well as business-to-consumer (B2C)

    categories. While the B2B category constitutes around10-12% of the revenues, the balance is constituted by the

    B2C category. In the B2B segment the key clients include

    Nestle, MTR Foods, Mother Dairy Fruits & Vegetables and

    Jubilant FoodWorks Pvt Ltd. In the B2C segment fresh

    milk, ghee and cheese are some of the key products

    preferred by the customers. PMFL has a 32% market

    share in the domestic cheese market and also has the

    largest cheese plant in the country with a capacity of

    40MT per day. Thus, a diversied product portfolio and

    a diverse range of customers help PMFL to tide over the

    concentration risks associated with operations in specic

    product and customer segments.

    Extensively spread out distribution network across India

    In order to cater to the geographically spread out customer

    base, PMFL has established a well diversied pan-India

    sales and distribution network, which consists of 15

    depots, 104 super stockists and over 3,000 distributors.

    The companys depots are present in 13 states and union

    territories in India, which facilitates in supplying products

    to a wide network of retail stores including modern day

    trade channels like super markets, hypermarkets and

    smaller format retail stores. The premium fresh milk sold

    Improving nancials

    Source: Company

    -2%

    0%

    2%

    4%

    6%

    8%

    10%

    0

    200

    400

    600

    800

    1000

    1200

    1400

    1600

    FY11 FY12 FY13 FY14 FY15 9M FY16

    Net sales (Rs Cr - LHS) OPM (% - RHS) NPM (% - RHS)

    Diversied revenue portfolio

    Source: PMFL RHP

    20.30%

    10.10%

    28.50%

    18.70%

    4.80%

    7.90%

    9.70%

    Fresh Milk Skimmed Milk Ghee Cheese / Paneer UHT Whey Others

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    Key concerns

    Inability to procure adequate quantity of good qualitycows raw milk at competitive prices

    The cows raw milk is one of the primary raw materialsused to manufacture all the products made by thecompany. Further, there is no formal arrangement

    the company has entered into with the milk farmers,collection and chilling centres for the supply of milk andso they are not obligated to supply milk to the companyand may choose to sell to anyone as per their discretion.Also, in the absence of an arrangement the procurementprice and quantities may be affected, thus having anadverse effect on PMFLs operations.

    Competition

    Some of the key products manufactured by PMFL arefresh milk, cheese and skimmed milk powder, in which itfaces stiff competition from players like Amul, Britannia

    and Nestle. The company has a 32% market share in thecheese segment in India and is next only to the marketleader Amul. If the competitive pressure increases (either

    by the way of aggressive pricing or marketing activities),PMFLs market share could come under pressure.

    Leverage position

    PMFL had a very high debt-equity ratio of 7.7x as ofFY2011 which the company has gradually reduced to 1.3xas of December 2015. Going ahead, the company plans

    to further improve the leverage position to below 1x byFY2017. Further, PMFLs larger portion of debt is towardsworking capital loans. In the event if the company isunable to generate adequate cash in the future to meetthe working capital needs, than the debt levels could risegoing ahead.

    Valuation

    At a price band of Rs220-227, the issue is priced at 56.1-57.8x its price-earnings (PE) ratio for FY2015 consolidatedearnings per share (EPS) of Rs3.9. Despite similar marginprole, PMFLs valuations at the offer price are at a

    premium to some of its nearest peers. The improvementin protability and operating cash ows will be the keyperformance drivers for the company in the near tomedium term.

    OPM (%) RoCE (%) P/E (x)

    Company FY13 FY14 FY15 FY13 FY14 FY15 FY13 FY14 FY15

    Prabhat Dairy 11.4 10.7 10.3 10.7 10.4 10.2 24.3 16.1 38.1

    Kwality Dairy 5.6 6.0 6.2 20.2 20.6 19.7 23.6 17.1 16.1

    Parag Foods at Rs220 9.3 7.6 7.4 12.6 9.6 13.7 61.8 91.5 56.1

    Parag Foods at Rs227 9.3 7.6 7.4 12.6 9.6 13.7 63.8 94.4 57.8Source: Company nancials; Bloomberg

    P&L account (consolidated) Rs in cr

    Particulars 2011 2012 2013 2014 2015 M9FY16

    Total revenues 658.3 899.8 925.0 1,088.2 1,438.7 1,230.6

    Materials 514.1 700.6 687.9 835.9 1,100.9 921.4

    Employee cost 19.2 29.9 39.8 47.8 57.5 50.8

    Other expenditure 74.9 87.0 111.1 122.3 174.0 150.9

    Total operating cost 608.1 817.5 838.8 1,005.9 1,332.4 1,123.1

    Operating prot 50.1 82.3 86.2 82.3 106.3 107.5

    % of sales 7.6 9.1 9.3 7.6 7.4 8.7

    other income 0.2 0.8 2.1 1.2 1.8 0.6

    PBIDT 50.4 83.0 88.3 83.5 108.2 108.0

    Interest 22.5 40.0 40.3 43.7 49.4 34.9

    PBDT 27.8 43.0 48.0 39.8 58.8 73.1

    Less depreciation 18.1 22.5 26.1 27.5 27.5 23.7

    Prot before tax 9.8 20.5 21.9 12.3 31.2 49.5

    Tax 10.2 1.5 -1.6 -3.7 5.3 17.5

    Reported prot after tax -0.4 19.0 23.6 15.9 26.0 31.9

    % of sales -0.1 2.1 2.5 1.5 1.8 2.6

    Peer comparision

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    Disclaimer

    This document has been prepared by Sharekhan Ltd. (SHAREKHAN) and is intended for use only by the person or entity to which it is addressed to. This document may contain condential and/or privileged material and is not for any type of circulation andany review, retransmission, or any other use is strictly prohibited. This document is subject to changes without prior notice. This document does not constitute an offer to sell or solicitation for the purchase or sale of any nancial instrument or as an ofcialconrmation of any transaction. Though disseminated to all customers who are due to receive the same, not all customers may receive this report at the same time. SHAREKHAN will not treat recipients as customers by virtue of their receiving this report.

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    Balance sheet (consolidated) Rs in cr

    Balance sheet 2011 2012 2013 2014 2015 M9FY16

    Liabilities

    Equity capital 15.8 15.8 16.0 16.0 16.0 66.2

    Reserves and surplus 23.2 42.1 65.3 81.2 107.2 211.3

    Net worth 39.0 57.9 81.2 97.2 123.2 277.5

    Deferred tax liabilities 9.0 10.0 7.5 3.8 5.8 8.9

    Total loans 300.3 376.6 455.8 520.5 429.9 365.2

    Long-term borrowings 141.7 163.6 232.7 272.6 172.6 129.1

    Short-term borrowings 158.6 213.0 223.2 247.9 257.2 236.1

    Capital employed 348.3 444.5 544.5 621.5 558.8 651.7

    Assets

    Fixed assets 233.6 253.2 249.7 279.3 317.1 342.2

    Investments 0.0 0.0 0.3 0.3 0.3 0.3

    Current assets 239.7 351.8 441.5 543.3 605.5 627.6

    other current assets 4.5 26.2 37.3 40.1 52.5 31.8

    Inventories 117.0 139.4 139.5 190.3 211.9 226.8

    Sundry debtors 85.6 118.7 147.3 163.5 171.5 246.1

    Cash and bank balance 1.3 1.8 2.2 4.2 5.6 25.0

    Loans and advances 31.2 65.6 115.2 145.3 164.1 97.9

    Less: Current liabilities and

    provisions

    125.0 160.4 146.9 201.4 364.1 318.4

    sundry creditors 59.4 85.0 92.2 124.9 180.3 147.1

    other current liabilities 44.8 56.5 53.1 76.1 182.9 162.3

    Provisions 20.7 19.0 1.6 0.4 1.0 9.1

    Net current assets 114.7 191.3 294.6 341.9 241.4 309.2

    Capital employed 348.3 444.5 544.5 621.5 558.8 651.7