Paradigm SHIFT Communication Plan - Eurocontrol · Paradigm SHIFT: Communication plan vi Project...

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EUROPEAN ORGANISATION FOR THE SAFETY OF AIR NAVIGATION

EUROCONTROL

EUROCONTROL EXPERIMENTAL CENTRE

Paradigm SHIFT

Communication Plan

EEC Note No. 03/07

Project INO-1-AC-SHIF

Issued : May 2007

REPORT DOCUMENTATION PAGE

Reference: EEC Note No.03/07

Security Classification: Unclassified

Originator: EEC - INO (INOvative Research )

Originator (Corporate Author) Name/Location: EUROCONTROL Experimental Centre Centre de Bois des Bordes B.P.15 F - 91222 Brétigny-sur-Orge CEDEX FRANCE Telephone : +33 (0)1 69 88 75 00

Sponsor: EUROCONTROL Experimental Centre

Sponsor (Contract Authority) Name/Location: EUROCONTROL Experimental Centre Centre de Bois des Bordes B.P.15 F - 91222 Brétigny-sur-Orge CEDEX FRANCE Telephone : +33 (0)1 69 88 75 00

TITLE: Paradigm SHIFT: Communication Plan

Author L. GUICHARD S. GUIBERT

D. DOHY (NeoSYS) J.Y. GRAU (NeoSYS)

Date

03/2007

Pages

Figures

Tables -

Annexes -

References

Project INO-1-AC-SHIF

Task No. Sponsor Period 2006

Distribution Statement: (a) Controlled by: Marc Brochard Head of LTI (b) Special Limitations: None Descriptors (keywords): Contract-based ATM organisation, Contract of Objectives, Target Windows, Communication, Dissemination Abstract:

“Paradigm SHIFT” project proposes [5] a new paradigm for an innovative Air Traffic Management (ATM) system, based on a new operational concept: a Contract-based system, leading to a market-driven ATS.

This document presents all the actions foreseen related to communication on the “Paradigm SHIFT” project and the way to achieve them.

The aim is to present a dissemination plan, defining the key messages related to the specific “Paradigm SHIFT” communication strategy. However, the relevant key messages associated to the Experimental Centre communication strategy have been also included in it. Furthermore targeted stakeholders and associated relevant issues have been identified.

Paradigm SHIFT: Communication plan

Project INO-1-AC-SHIF - EEC Note No 03/07 v

REVISIONS

Release Date Subject V0.0 Draft 23.02.07 Draft version for approval

V1.0 Initial First version


vi Project INO-1-AC-SHIF - EEC Note No 03/07

SUMMARY

The Paradigm SHIFT project, started in 2004 at EUROCONTROL Experimental Centre, proposes a new paradigm for an innovative Air Traffic Management, based on a new operational concept: a Contract-based system, leading to a market-driven ATS.

One of the strategic aspects of research projects is to communicate and share with the scientific and the aeronautical communities, its results, questions and progress. Paradigm SHIFT project adopted a dissemination strategy for ensuring an efficient and large dissemination of the project knowledge and outputs.

This document presents first the targeted stakeholders and their associated needs. It defines the key messages to deliver and the best way to achieve a better and proactive dissemination strategy. Then, it describes all the actions foreseen related to communication on the “Paradigm SHIFT” project:

• Presentations;

• Scientific articles;

• Conferences participation;

• Exhibition (workshop);

• Web page on external EEC Web, …


Project INO-1-AC-SHIF - EEC Note No 03/07 vii

TABLE OF CONTENTS

1 INTRODUCTION................................................................................................................................................... 1

2 METHODOLOGY.................................................................................................................................................. 2

3 BACKGROUND AND OBJECTIVES.................................................................................................................. 3

4 COMMUNICATION OBJECTIVES.................................................................................................................... 4

5 STAKEHOLDERS SEGMENTATION................................................................................................................ 5

6 KEY MESSAGES ................................................................................................................................................... 9

7 RESOURCES ........................................................................................................................................................ 12

8 INDICATORS/MONITORING........................................................................................................................... 13

9 COMMUNICATION WORK PLAN:................................................................................................................. 14

10 ACTION PLAN..................................................................................................................................................... 17

10.1 SINCE THE BEGINNING OF THE PROJECT .......................................................................................................... 17

10.1.1 2004 & 2005 ........................................................................................................................................ 17

10.1.2 2006...................................................................................................................................................... 18

10.2 FORESEEN PLANNING ..................................................................................................................................... 18


viii Project INO-1-AC-SHIF - EEC Note No 03/07

LIST OF FIGURES

FIGURE 1 : INTEGRATED DECOUPLING ORGANISATION ...................................................................................................... 10

FIGURE 2 : CROQUET GAME............................................................................................................................................... 11


Project INO-1-AC-SHIF - EEC Note No 03/07 1

1 INTRODUCTION

The project “Paradigm SHIFT” started at the beginning of 2004 at EUROCONTROL Experimental Centre in Brétigny (France) investigated a new control paradigm that could cope with future air traffic demand of the horizon 2020 and beyond.

“Paradigm SHIFT” project introduces a new way of designing the air navigation system based on the concept of management by joint objectives instead of by means, called Contract-based ATM organisation. This project defines the foundation of an Air Traffic Management (ATM) system able to cope with traffic demand, while maintaining a very high target level of safety and supporting a sustainable air transport business development.[5]

This document presents all the actions foreseen related to communication on the “Paradigm SHIFT” project and the way to achieve them.

This Communication Plan replies to the specifications of "EUROCONTROL Experimental Centre Communication Plan 2005-2009" [3]

Initial reference is the “Paradigm SHIFT” Operational Concept Document [5], however one shall notice that although dissemination strategy is addressing the “Paradigm SHIFT” project in its wholeness, focus has been made on Contract based Air Transportation System (CATS) project especially for communication related matters as it is the expected short term future of “Paradigm SHIFT” project.


2 Project INO-1-AC-SHIF - EEC Note No 03/07

2 METHODOLOGY

Dissemination strategy has been defined through two steps:

• First step has been made internally by the “Paradigm SHIFT” integrated team and was mostly fed in by the convergence study [1], [2] and the various feedbacks each member has collected either during project dissemination process itself (e.g. conference presentation, exhibition, workshop …) or by being involved in other parallel activities (e.g. department/company internal meeting, “private” exchanges …). This has lead to a maturation of the communication approach regarding both the concepts description and the messages to be promoted. Furthermore, SESAR convergence process made previously has also allowed a better prioritisation of these messages.

• Second step has involved the Experimental Centre’s Marketing Information Management (MIM) team in various “confrontation” meetings in order to assess and to refine the strategy and the messages to focus on. One has to notice that in the past, MIM team members have already attend to some communication meetings (e.g. “Paradigm SHIFT” AwayDay, Centre internal presentation, workshops) allowing them better to understand the concepts, but also to provide advices and to highlight initial communication weaknesses.

Structure of the document is based on the generic communication plan [3] and the stakeholder segmentation model [4] performed by the EUROCONTROL Experimental Centre.

Three key messages have been defined:

• “Paradigm SHIFT” is in line with SESAR recommendations.

• “Paradigm SHIFT” proposes another ATM organisation to reach a “collaborative air-ground integrated ATM to deliver aircraft according to schedule”.

• “Paradigm SHIFT” proposes to manage flight through a cooperative and negotiated contract (Contract of Objectives).



3 BACKGROUND AND OBJECTIVES

The Paradigm SHIFT project, started in January 2004 at EUROCONTROL Experimental Centre, proposes a new paradigm for an innovative Air Traffic Management, based around two main concepts Contract of Objectives, supported by three mechanisms, the Target Windows, the Decentralized Design and the Operational Plan Process and the Dual Airspace. Through the analysis of the Air Transportation System, we introduced a new way of designing the air navigation infrastructure based on a management by objectives instead of by means. Management by Objectives defines the founding of an ATM system able to cope with traffic demand on the horizon of 2020 and beyond, while maintaining a very high target level of safety and supporting a sustainable air transportation business development.

One of the strategic aspects of the research projects is to communicate and share with the scientific and the aeronautical communities, its results, questions and progress.

The objective of the document is to clearly define the main emphases of communication, the key messages to deliver, the target and the best way to achieve a better and proactive dissemination strategy.



4 COMMUNICATION OBJECTIVES

The specific aim of communication is to draw attention to the different stakeholders on the concepts, progress and results of the project. At the same time it may attract the interest of potential partners and encourage scientists and students to integrate the research area.

The two main points of the “Paradigm SHIFT” dissemination strategy are to:

• Show how Paradigm SHIFT is complying with SESAR recommendations and with other current R&D projects.

• Highlight which are the Paradigm SHIFT added values, through own distinctiveness.

This Communication Plan relies on convergence/distinctiveness study performed earlier in the project.

Nevertheless, all the communication actions carried out by “Paradigm SHIFT” project will attempt to take up the four main EEC Key messages (KM) [8] defined for the Long Term Activity:

• KM 5: EEC is the heart of ATM innovative and long term research in Europe;

• KM 6: EEC leads and structures the long term research network;

• KM 7: EEC serves ACARE objectives through experiments and studies;

• KM 8: EEC coordinates with NGATS and other international programmes.



5 STAKEHOLDERS SEGMENTATION

The target of the “Paradigm SHIFT” communication activities are issued from the EEC Stakeholders segmentation model.[4]

Some of these segments are aimed at more accuracy, as they are the real goal for dissemination.

• Airspace users;

• ANSPs;

• Airport Authorities;

• Society;

• Aeronautics Industry;

• R&D and Scientific Communities;

• Regulatory Authorities.

Hereafter a more detailed description presents the different segments, their particular needs and objectives and the main “Paradigm SHIFT” messages delivered to them.



Sector Inter-organ’al Organisations Needs of the stakeholder

Key messages for the stakeholder

Importance for the project

Success factor

Airspace Users

GAT IATA, AEA, IFALPA (Cargo-) Airlines, GA Efficient, cost effective ATM infrastructure

Cost efficient system, increase capacity

High Airline involved?

Approved CBA?

OAT NATO MoDs, armed services

Reserved airspace, time access, flexibility

Real negotiation of constraints from all actors

Medium

ANSPs

ATM providers CANSO Nat’l ANSPs Efficient use of resources

Best use of resources

IFATCA, Employment stability

safety first

Human centred system

Safety first

ATCO organize their work inside negotiated/shared objectives

high Buy in

ATFCM services CFMU Cooperative and dynamic airspace management

Data sharing Low

CNS providers SITA, ITU BT

AIS providers Jeppesen

Met services WMO Nat’l met offices accuracy Low



Airport Authorities

ACI Profitability Punctuality

Integrated Air-ground

Medium

Society

The Public Passengers ATS will meet their needs

Punctuality, tax high

Tax payers Efficient system Medium

Third party Reduced impact of ATS

No added constraints Low

Aeronautics Industry

ATM System Manufacturer

AECMA Thales Functional architecture

Exchanges normalisation

CNS System Manufacturer

Frequentis

Aircraft and Engines EADS, Boeing

Avionics EUROCAE Honeywell FMS Functionalities, accuracy

Standardisation bodies

ARINC, JAA

R&D Community

European Research Management

EC Effective ATM research

Compliance with SESAR

High



recommendations

Research provider Nat’l Research Centres, R&D units of ANSPs,

EATM

Research expertise medium Common research studies

References in their publications

Universities Academic achievement

Research expertise medium References in their publications

Common studies

Regulatory Authorities

ICAO, JAA, EC Nat’l CAAs, Ministries of Transport

Legal aspects are tackled

Low

Support Industry

IT & Software Houses & consultants

Profitability Software development expertise

low



6 KEY MESSAGES

The first step in any communication exercise is to define the key messages to be provided.

From the convergence study [1], “Paradigm SHIFT” highlighted three major axes as drivers of its dissemination.

The paragraph below contains the key messages to be conveyed to the “Paradigm SHIFT” stakeholders.

Those key messages will be the basis of the delivery of the communication actions.

KM1: “Paradigm SHIFT” shares with SESAR the same analysis of the current ATM system and is fully in line with SESAR recommendations:

Analysis of current ATM system:

• ATM system is a network with huge diversity in terms of flights, aircraft, airlines, airports, airspace, ANSPs, etc.

• Fragmentation of the ATM system has negative impacts on its level of performance because it is not sufficiently geared to sustained schedules.

• Service on a "first come, first served" decreases the punctuality performance.

• Paradox exists between the "trans-state" airline organisation and the "states" ATM organisation.

• The low functional integration between ATM stakeholders results in delays and leads airlines to set buffers in their schedules.

“Paradigm SHIFT” project proposes answers to SESAR D1 recommendations [6] with the concept of Contract of Objectives:

• The integrated decoupling management of ATM leads to an agreed traffic between all the actors. This will improve the schedule integrity, will ensure a real integration of all the actors and more especially will improve the synergy between airborne and ground segments.

• The process of negotiation is based not only on data-sharing but on real trade-off between all actors’ interests and constraints; this will lead to better predictability.

• Target Windows allow optimising actor’s resources and monitoring their own operations leading to an improvement in efficiency.

KM2: “Paradigm SHIFT” proposes a new ATM organisation reaching a true “collaborative air-ground integrated ATM to deliver aircraft according to schedule”.

“Paradigm SHIFT” proposes an integrated decoupling ATM organisation, where all the actors negotiate and agree on their own objectives. This organisation is based on the breakdown of responsibility between the different actors. The transfer of responsibility between them is now an explicit and formally contracted.



Figure 1 : Integrated decoupling organisation

The trade-off process, driven by actors’ interests and constraints, will reinforce autonomy and responsibility, while allowing a high level of integration between all stakeholders and consistency of the ATM organisation, in order to optimise the use of their scarce resources.

KM3: “Paradigm SHIFT” proposes to manage flight through a cooperative and negotiated contract: The Contract of Objectives.

The main proposal of the “Paradigm SHIFT” project is the Contract of Objectives, issued from the negotiation process.

This contract will provide well-defined objectives for each actor involved in a flight.

These objectives represent the commitment of each actor for delivering the aircraft inside temporal and spatial intervals located on the transfer of responsibility areas. Each actor commits himself/herself and is accountable for their achievement.

These objectives are negotiated and focus on punctuality (schedule integrity), taking into account all the actors’ constraints. This contract will ensure the operational continuity of the flight.

ATCOs are now able to visualize, on their own working position, the final objective (the destination punctuality), instead of managing sectors that they are responsible for without considering network optimisation.

One can imagine this concept of Contract of Objectives as a control by “croquet wickets”. In this way, the transfer of responsibility between actors is represented as a croquet wicket, which integrates destination punctuality, actors’ constraints and potential disruptions. The goal for the operator is then to deliver the aircraft inside a given wicket.



Figure 2 : Croquet game



7 RESOURCES

This paragraph provides a comprehensive list of all communication media and tools available to drive the Paradigm SHIFT communication:

• Presentations;

• Scientific papers;

• Conferences participation;

• Exhibition (workshop);

• Web page on external EEC Web;

• Leaflet and/or flyer;

• Poster;

• Animated media (film, video, flash animation);

• Activity report (INO report);

• EEC Notes;

• Press releases;

• Internal communications (WIC, EEC Echoe …);

• EUROCONTROL corporate communication media (SkyWay, EEC News).



8 INDICATORS/MONITORING

To measure the impact of the different instruments of communication, some tools are yet available:

• Web site tracking;

• Number of scientific articles selected in major conferences compare to the number of proposed one;

• References to « Paradigm SHIFT » project in other projects, research, studies…;

• EEC watch weekly report.



9 COMMUNICATION WORK PLAN

This paragraph identifies the products and services to be delivered, and the way to achieve them.

Problem / Opportunity Strategy and Tactics Objectives Measurements Management

Issue Segment Message Media Frequency Timing Cost Risk analysis Expected outcome

How evaluated Responsible for measurement

Responsible for implementation

Priority

Internal Communication KM1 & KM2 EEC Echo Once Before march

All stakeholders KM2 EEC Note on D17 Once Before march

R&D Community Concept dissemination Leaflet Once Before march

SHIFT

R&D Community KM2 Web pages update January

R&D Community, Industry, ANSPs, Airspace Users,

Airports

Concept dissemination Conferences 2007


Airports

Concept dissemination Presentations 2007

CATS (after T0)

Society Concept dissemination

Animated media 2007







Priority

All stakeholders Project overview Leaflet 2007

All stakeholders Concept

dissemination, Results

Web page 2007


Airports

Project start, Concept

dissemination Press release 2007


Airports

Concept dissemination Exhibition 2007


Airports

Preliminary results

dissemination Conferences 2008


Airports

Preliminary results

dissemination Presentations 2008

All stakeholders Preliminary

results dissemination

Web page 2008

CATS (after 2007)


Airports

Preliminary results

dissemination Exhibition 2008







Priority


Airports

Final results dissemination Conferences 2009


Airports

Final results dissemination Presentations 2009

All stakeholders Final results

dissemination Web page 2009

CATS (end of project)


Airports

Final results dissemination Exhibition 2009


Airports

Final results dissemination Press release 2009



10 ACTION PLAN

10.1 SINCE THE BEGINNING OF THE PROJECT

10.1.1 2004 & 2005

Janvier

2004

Février

2004

Mars

2004

Avril

2004

Mai

2004

Juin

2004

Juillet

2004

Août

2004

Septembre

2004

Octobre

2004

Novembre

2004

Décembre

2004

ATCO Confrontation+

Scientific advisor Presentation

WEBPage creation INO presentation

ATCO confrontation

ATM Seminar

Internal Presentation

INO workshop

Janvier

2005

Février

2005

Mars

2005

Avril

2005

Mai

2005

Juin

2005

Juillet

2005

Août

2005

Septembre

2005

Octobre

2005

Novembre

2005

Décembre

2005

EEC Note 01 ATCO confrontation

WebPage Updated

C-ATM team presentation ATA presentation

AFC Presentation

Poster

EEC Note 06

EEC Note 16

ACE presentation INO workshop

EEC Note 23



10.1.2 2006

Janvier

2006

Février

2006

Mars

2006

Avril

2006

Mai

2006

Juin

2006

Juillet

2006

Août

2006

Septembre

2006

Octobre

2006

Novembre

2006

Décembre

2006

C-ATM Presentation

Webpage on extranet

EEC Note 01

LMCO Presentation +

NASA Presentation

EEC Note 08

Management Presentation

NASA ICNS

ASMA

ATCO confrontation

ICRAT

DA presentation

to SH

ICAS

EEC Note 16

WebPage Updated

INO Workshop

10.2 FORESEEN PLANNING

Janvier

2007

Février

2007

Mars

2007

Avril

2007

Mai

2007

Juin

2007

Juillet

2007

Août

2007

Septembre

2007

Octobre

2007

Novembre

2007

Décembre

2007

ATC Presentation

(CATS)

SESAR Presentation

(CATS)

ATC Maastricht (CATS)

EEC Note (Plan de com) EEC Note (OCD)

NASA ICNS ?

ATM Seminar ?



REFERENCES

The documentation referenced in this document is described hereafter:

[1] D. Dohy, J.Y. Grau, 2006, “Paradigm SHIFT” Convergence Report, release 1.0.

[2] S. Guibert, L. Guichard, D. Dohy, J.Y. Grau, 2006, “Paradigm SHIFT”: a contract-based ATM organization in line with SESAR recommendations, 5th EUROCONTROL Innovative Research Workshop & Exhibition proceeding.

[3] EUROCONTROL Experimental Centre Communication Plan 2005-2009.

[4] E. Watkins, 2004, EEC Stakeholders Segmentation Model.

[5] L. Guichard, S. Guibert, H. Hering, J. Nobel, D. Dohy, J-Y. Grau, K. Belahcène, 2004, “Paradigm SHIFT” Operational Concept Document, EEC Note No. 01/2005.

[6] SESAR Consortium, 2006, Air Transport Framework: the current situation, release 3.0.

[7] CATS Consortium, 2007, CATS presentation, ATM Projects Meeting.

[8] http://www-local.eurocontrol.fr/management/continuousimprovement/qualcom/key-messages-to-stakeholders/view?searchterm=key%20messages



GLOSSARY

ACARE Council for Aeronautics Research in Europe

ACE ATM & CNS Engineering

ACI Airports Council International

AEA Association of European Airlines

AIS Aeronautical Information Services

AFC Air France Consulting

ANSP Air Navigation Service Providers

AsMA Aerospace Medical Association

ATA Air Traffic Alliance

ATCA Air Traffic Control Association

ATCo Air Traffic Controller

ATM Air Traffic Management

C-ATM Collaborative ATM

CAA Civil Aviation Authority

CAATS2 Cooperative Approach to Air Traffic Services II

CANSO Civil Air Navigation Services Organisation

CATS Contract-based Air Transportation System

CDM Collaborative Decision Making

CFMU Central Flow Management Unit

CNS Communication Navigation Surveillance

EASA European Aviation Safety Agency

EBAA European Business Aviation Association

EC European Commission

ECAC European Civil Aviation Conference

EEC EUROCONTROL Experimental Centre

EUROCAE European Organisation for Civil Aviation Equipment manufacturers

FAA Federal Aviation Administration

FMS Flight Management System

GAT General Aviation Traffic



IANS Institute of Air Navigation Services

IATA International Air Transportation Association

ICAO International Civil Aviation Organisation

ICAS International Council of the Aeronautical Sciences

ICNS Integrated Communications Navigation and Surveillance

ICRAT International Conference on Research in Air Transportation

IFATCA International Federation of Air Traffic Controllers’ Association

IFALPA International Federation of Pilots’ Association

JAA Joint Aviation Authority

LMCo Lockheed Martin Corporation

MoD Ministry of Defence

NASA National Aeronautical and Space Agengy

NATO North Atlantic Treaty Organisation

NGATS Next Generation Air Transportation System

NLR Nederlands Lucht-en Ruimtevaart Laboratorium

OATA Overall ATM Target Architecture

OAT Operational military Air Traffic

RTCA Radio Technical Commission for Aeronautics

R&D Research & Development

SES Single European Sky

SESAR SES ATM Research programme

WIC Weekly Information Corner

WMO World Meteorological Organisation

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