Parable - IIM Ranchi, July 2015

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and drama. All this

brought to the fore the

immense talent that the

new batch of students

possess.

The evening culminated

in all the students feeling

a great sense of patriot-

ism, while singing the

National Anthem. This

was followed by High Tea

for one and all and the

“One IIM Celebration”

which saw IIM Ranchi

students expressing their

creative talents by paint-

ing their ideas on a huge

canvas. The day was truly

a celebration of the IIM

Ranchi spirit.

IIM Ranchi celebrated its

6th Foundation Day on

6th July, 2015 at Dr. Ram

Dayal Munda Audito-

rium. The event saw the

presence of Dr. Kirit

Parikh, who was the

Guest of Honor for the

event. Prof. Anindya Sen,

Director IIM Ranchi,

addressed the gathering

by throwing light on how

IIM Ranchi has pro-

gressed exponentially

ever since its foundation

in 2010. Considering

placements to be an im-

portant metric to gauge

the success of any institu-

tion he cited that IIM

Ranchi’s placements have

been more than satisfac-

tory. Mr. Sen elaboratedthat even though IIM

Ranchi’s goal is to be

among the top 10 insti-

tutes in the APAC region

by 2020 it is the journey

that matters more than

the destination.

This was followed by

Prof. Pradip Kumar Bala,

Dean (Academics) felici-

tating the toppers from

the 2014-16 Batch as well

as winners of the events

held in commemoration

of Good Governance Day.

Mr. Kirit Parikh then

took to the podium and

talked at length about

low carbon development

pathways for sustainable

development. The first

year students showed

great enthusiasm by fol-

lowing up his address

with some insightful

questions.

Following the addresses,

the juniors took to the

stage and performed solo

song, musical medley,

solo dance, group dance

IIM Ranchi Celebrates its 6th Foundation Day

nside this issue:

6th Foundations Day 1

Anmol Bachpan 2

Debate Competition 3

Youth Money Olympiad 4

Editors’ Message 6

Student Article 5

IIM Ranchi

IIM RANCHI Parable

Special points of

interest:

One IIM Celebration

Anmol Bachpan

Digital India Week

YMO 2015

IIMR Memoirs

Internship Experience

JULY 2015 VOLUME 2, SSUE 9



Samarpan Organizes Anmol Bachpan Contest

VOLUME 2, ISSUE 9

Students of IIM Ranchi cameupon a glorious opportunity to work on a live project com-missioned by the Governmentof India with support fromIndian Railways. The projecttitled ‘Anmol Bachpan’ wasaimed at providing a holistic,feasible and sustainable solu-tion to all the stakeholders toensure care and protection ofchildren in contact with railways.

The project mandated the

participants to provide con-crete deliverables which wereimplementable in the real world. Also, the teams had toenlist the probable roadblocksthat might be encountered bythe government officials inimplementing the plans beingsuggested by them.The event was brought to ourcampus by Samarpan Club(the CSR club of IIM Ranchi).

The event consisted of 2rounds, the final round beinga presentation round wherethe shortlisted teams wouldpresent before the Child and Women Welfare CommissionSecretary of Jharkhand.

While the contest was open forstudents from many collegesin and around Ranchi it wasIIM Ranchi which showed themost enthusiastic participa-tion. IIM Ranchi had the majority of finalists and the even-

tual winners were also fromthe institute.

The winning title was taken byTeam Emancipators compris-ing of Binny Rajpal, Abdul Wahid Khan, Maruthappan S,Rahul Rawat and Deep Sikha while the 2nd prize was bagged by Team Vaatsalyaconsisting of Abhinaya S, Akhilan Subhramaniam,

Prashant Kumar, SangeetaGayen and Toshima Singh.

The winners were invited to agrand buffet at the BNRChanakya where they againpresented their solution to a wide audience of senior IASand IPS officials along withother senior dignitaries of theState Government. The ideaspresented by the winners fromIIM Ranchi left the audienceenraptured and the studentsreceived immense apprecia-

tion for their ground-breakingthoughts which might very well lead to a solution to sucha longstanding problem.

Samarpan, the CSR club ofIIM Ranchi promises to or-ganize more such events tohelp create a better society foreveryone around us.

“Too often we

underestimate

the power of a

touch, a smile, a

kind word, a

listening ear, an

honest

compliment, or

the smallest act

of caring, all of

which have the

potential to

turn a life

around.”

- Leo Buscaglia



IIM Ranchi Observes Digital India Week

IIM RANCHI P ARABLE

“IT HAS BECOME

APPALLINGLY

OBVIOUS THAT

OUR

TECHNOLOGY

HAS EXCEEDED

OUR HUMANITY.”

– ALBERT

EINSTEIN

IIM Ranchi observedthe Digital India Week, from30th June to 5th July, 2015.The technology committee atIIM Ranchi took the responsi- bility of organizing someevents, related to the “DigitalIndia” theme, which included

an article writing competitionas well as a debate competi-tion.

While the writing competition was conducted prior to thedebate, the debate which sawa clash of varying thoughtsand perspectives related to the“Challenges and Prospects ofE-Governance in India”, washeld at IIM Ranchi on5th July, 2015.

The celebrations started with

the brief introduction to theentire initiative undertaken byour honorable Prime Minister,Mr. Narendra Modi and thelatest development seen in the various government depart-ments in terms of e-governance such as the intro-duction of apps like My-Gov for policy making and e-hospital for blood bank que-ries etc.

Thereafter, the debate compe-tition got under way, whereIIM Ranchi students showedgreat vigor and enthusiasm tocritically analyze the situationof e-governance in India andprovide some valuable in-sights about the same. The

debate competition served asan apt culmination of the Digi-tal India Week observance atIIM Ranchi, in terms of thequality of participants whocame forward to present their views on topic of discussion.The post-debate rebuttal wasequally engaging for the

judges, participants and audi-ence, alike.

The celebrations came to anend with Prize DistributionCeremony where the winningteam for the article writingcompetition, Team DigiTech

(comprising of Abhay NavjeetSingh, Sciba SagarJaiswal & Shubhangi Dho-kane) as well as the runners-up, Team Emerald(comprising SabyasachiMukerji and Debabrata Muk-herjee) were felicitated withcash prizes and certificates.



Memories of Binny Rajpal—Runner up of Youth Money Olympiad

VOLUME 2, ISSUE 9

about equity trading. But, thetime when I was finally readyto make my first investmentcoincided with my decision topursue management studies. With my source of income cut

off, I could not test myself intrading but my inclinationtowards finance disciplinecontinued on at my college.

When I decided to appear for YMO test, my only thought was to test my financialknowledge. But a few dayslater, I got a mail from Money Wizards informing me that Ihad won the second prize. Apparently, my financialknowledge was not that bad. I was invited to attend the fe-

licitation program in Mumbaiorganized by Money Wizardsand Principal Mutual Funds.There, we got an opportunityto hear from some of veryprominent people including big names from AMFI, MFutility and Principal MutualFund. I also got an opportu-nity to share wisdom withsome of the other winners; acouple of whom were frompremier management insti-

tutes of our country. I defi-nitely came back from therericher in knowledge, experi-ence...and an iPad!

The tireless effort that Money

Wizards had put in to spreadfinancial general awareness isreally laudable. I hope,through the efforts of Money Wizards, the young and theold alike of our country areable to understand the signifi-cance of general financial lit-eracy to better manage theirearnings. I would like to takethis opportunity to thankMoney Wizards for offeringme with this coveted opportu-nity. I will always cherish andhold this memory dear.

- Binny Rajpal

PGDM 2014-16

IIM Ranchi

One fine April afternoon, myphone beeped with a newemail from the Finance Clubof IIM Ranchi about a na-tional-level Finance andMoney Olympiad that was to

happen soon. What particu-larly caught my attention wasthe word ‘national’ which be-spoke volumes about thegrandness of the event.

The exam was supposed totest the basics in financialliteracy. Having the luxury ofpre-MBA work experience, I was aware of a few basics intaxation; but still, my grasp ofit was still only tenuous at best. I’d seen my senior col-leagues spending a thousand

bucks to get their income taxreturns filed. I decided to dothat on my own and thus setout to learn about taxationand tax planning in detail. I became so adept that from thenext year onwards I was filingthe returns for the majority ofmy colleagues.

This newly ingrained interestspread into other domains offinance. I also started learning

Binny Rajpal, Second yearPGDM Student at IIM Ran-chi, secured second Rank inthe prestigious Youth MoneyOlympiad 2014-15. He is acivil engineer from BITS-Pilani with past work experi-ence in the Civil Construc-tion Department of NTPC.He is doing his specializationin the finance domain at IIMRanchi.

The Youth Money Olympiad(YMO) is a national levelcompetition open to collegelevel students. Its overridingaim is to help studentsevaluate their personal fi-nance awareness versus theirpeers. The winners of the 1stedition of Youth MoneyOlympiad were honoured byPrincipal Mutual Funds andMoney Wizards at a functionin Mumbai.



IIMR Memoirs— An Expat’s Story

“What is meant to be willalways find its way..” –Trisha Yearwood

When I joined the PGDMcourse at IIM Ranchi in 2014,I was coming with an IT workexperience in one of the bestcompanies to work for. It wasnot the company, but the workprofile that compelled me toleave this amazing FMCG or-ganization for further studies.IT wasn’t for me. We cannotlook back and change our pastdecisions, but we definitelyhave a choice when it comes tothe future ones. Marketinghad been the domain I always wished to work in – productmarketing and branding. I wouldn’t have envisaged get-ting an experience of mydream profile even beforegraduating.Summer internship is the op-portunity to gain exposure toan industry, obtain practicalexperience in your chosendomain (or the one you hap-pened to get, by chance!) andforesee your fit to this kind of work area.The wait was long and kill-ing... nobody will confess, butit’s a dreadful wait while yourfriends are getting placed one by one and you don’t make itpast the shortlist or the GD. Ittook a few prayers and a lot ofpatience – and a companyfinally shortlisted me. Thisgroup offered an international work opportunity, somethingto grab with both hands! Thecatch: this was one of the infa-mous countries rocking themedia with news of Ebola andBoko Haram over the past few years. I was slightly skepticalabout Nigeria, but this was anadventure I was more than willing to take on!The 2 months in Lagos offerednot only enormous learning, but also the chance to observea new country, the diversecultures, the people and their ways, business environmentand a part of the FMCG indus-try up close. I was thrilled to work with the marketing of

snacks product of this com-pany. Along with 6 other marketing

interns from various b-schoolsin India, I began my 8-weekinternship with a semi-structured induction that in-cluded a market visit. Thesemarkets are very similar tothose in India, a lot of hustle- bustle in those small lanes,delivery vans and people eve-rywhere. We met the distribu-tors, retailers and foot soldiers(sales people) to understandthesales of our products. Bythe end of one week, we weregetting accustomed to curiousstares, compliments and men-tions of Bollywood movies andheroes from random passers- by. We did not face any com-munication barriers, as every-one speaks English. Overall,people were very friendly andthis helped a lot in the marketresearch phase. People hap-pily complied when I ap-proached them with my survey on awareness and percep-tion regarding the snacks pro-duced by my company. Theonly pitfall was their expecta-tion of something in return fortheir time!Nigerians don’t believe in sav-ing for tomorrow, which mayseem very peculiar to an In-dian. They will buy expensiveelectronic gadgets, even if theydon’t have steady electricity athome. The country is grap-pling with a lot of changes-political structure, fuel scar-city, go-slows (That’s whattraffic jams there are called),and in spite of all these issues,people are very hopeful, warmand respectful to everyone. Alarge expat community – Indi-ans, Chinese, Europeans etc.lives in Lagos, and socializes with the locals, without any barriers –we experienced trulyglobal diversity and intermin-gling. Asian-themed restau-rants with Buddha sculptures,live music band playing a Bol-lywood number, Nigerianmaids cooking deliciousChhole Parathas and DosaChutney – we loved it all...

Knowing that we internsmissed home and our friends back here, our hospitable

friends from the workplaceinvited us to get-togethers.On the work front, working 6days a week was not some-thing we liked, but adjustedto. The environment was re-laxed and informed. We didn’thave an assigned place to sit,and it was okay to approachanyone with queries and they would entertain us. The CEOhimself questioned us on ourproject’s progress and theinsights we gathered.Post-survey, I was to develop aBTL communication strategy– in short, a plan to increasethe visibility of my productand increase customer conver-sion. This was a fun exerciseand my mentor used to chal-lenge my line of thinking tomake sure I had conviction inmy own ideas. I proposed twoideas, and both were imple-mented. This was one remark-able thing I really loved aboutmy organization – if you havean idea, you get to execute itand see the results. The man-agement would encourage youto take initiative, and even if you make mistakes, it’s alearning experience.My mentor had helped mestructure my project well, bal-ancing the market visits withsome time to observe, reflectand study. He was extremelysupportive, as were the vari-ous people in different func-tions I approached for help. Istudied and applied some as-pects of consumer behavior,market research, marketingcommunication strategies –and my most important learn-ing outcome was the under-standing how every function,even within marketing, is sotightly linked to the other. Also that marketing is notglobe!On the whole, my internship was enriching – a discovery ofmany new things. I am in-credibly happy about the timeI spent there, and will remem- ber it with nostalgia.

IIM RANCHI P ARABLE

Article By-

Nami a Kapaley

2nd Prize Winner of

IIMR Memoirs

- The MBA Saga



traveller is wary and observant.

He finds himself crashing the

birthday party once again. Only

this time, he gets to see it in a

different light.

Like a man with heightened

senses, he begins to walk the

familiar halls again. The host is

different. The guests are differ-

ent. But the house? It’s just the

same. A year has gone by with

little change. The same archi-

tecture is flaunted, the same

history recounted, only by dif-

ferent people. A toddler, or an

ageing institution... whose

birthday is it exactly? Silent as a

shadow, the traveller keeps

walking.

A new question plagues him. If

all is still the same, was the

journey truly worth the effort?

What would be the problem if

he did not put himself through

so much pain? What would

have happened had he never

left? He sits down beside the

pool and contemplates.

The answer comes to him long

after the last cracker is burst

and the last guest has bid good-

bye. He had not achieved grand

laurels during his travels and

“Why do you go away? So

that you can come back. So

that you can see the place

you came from with new

eyes and extra colours. And

the people there see you dif-

ferently, too. Coming back to

where you started is not the

same as never leaving.”

― Terry Pratchett,

As each year comes and goes

we find ourselves standing at

the same cross-roads, struggling

with the same choices. Despite

being older and wiser with

more than a single grey hair to

our name, we inevitably end up

in the same situation again and

again and again. Yet each time

it is different. Each time, we are

different.

This was just the sixth but for

the traveller, only the second.

And for a very lucky few, it was

their first. A celebration, a

birthday is always accompanied

by festivities. Song and dance

and merriment is there to as-

sure that everyone has a gala

time. Song and dance and mer-

riment is there to make sure

that all are distracted from that

which is in plain sight. But the

neither had the denizens of the

night. But they were all

changed, in inexplicable ways.

A subtle shift of perspective is

all that is required to see a host

of changes. One does not go on

a journey to see the world. One

goes to change the world and

become changed in turn. This

realization makes the travellersmile. He feels happy that he

went on the journey in the first

place. He picks up his backpack

and starts walking again. He no

longer minds so much that the

people at the party are some-

what changed. He understands

that they all went through their

own incredible transformative

journey in between two birth-

day parties. The old friends he

met were all in fact, differentpeople. Nor does he care that

the venue was unchanged. The

house is just a shell. After all,

the life of a party is the people.

- Oindrila Mandal

On Behalf of

Literary Club

IIM Ranchi

Letter from the Editor

INDIAN INSTITUTE OF MANAGEMENT, RANCHI

The ninth Indian Institute of Management was established at Ranchi in 2010. This was made possible

with the extensive support of the Indian Institute of Management Calcutta and the Government of Jhark-

hand, working under the guidance of Ministry of HRD, Government of India.

We started at a time when competition and aggression was prevalent in management education. Understand-

ing the need to incorporate right values in young minds, IIMR was started to incorporate right values in

young minds and impart education for the information age that encourages networking and collaborative

advantage.

IIM Ranchi currently offers a two year PGDM in General management and another two year fulltime

programme on Human Resources Management (PGDHRM), Fellow Program in Management and 18

month part time Diploma in Management (PGEXP).

Our Programs are different and we are an institute with a difference.

IIM Ranchi, Literary Club

mail us: [email protected] Ranchi

Indian Institute of ManagementRanchiSuchana Bhawan,5th Floor, Audrey HouseCampus,Meur’s Road, Ranchi – 834 008

Parable - IIM Ranchi, July 2015

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