PAPERMATE: INKJOYBY DYLAN KOOLMAN

EDITING

• Advert is 0:30 making it short enough to get the message across and quickly perk the audience's interest.

SOUND

• Music is upbeat and lively, giving life to the product which is a feeling that reflects the euphoric emotion reached when using the pen.

MISE-EN-SCENE

• Brand image and name constantly apparent with the product.

EDITING

• Synchronicity of actions with the music allow the audience to follow along with the music as well as the actions on the screen.

CAMERA

• Mostly bird's eye view shots with different colours being used to show the audience what the product in use would look like and the different forms the product can take.

SOUND

• Non-diegetic sound of the narrator using adverbs and adjectives to glorify the products that are being sold.

• Imperatives of "Experience" both creates a call to action from the audience as well as a sensory word to make the audience feel like they are going to have a very particular experience with the product, making it unique amongst the rest.