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    Roosevelt University

    Management Theories & Practices in Hospitality Industry:

    Motivation

    A Research Paper Submitted to:

    Professor Gerald F. Bober

    Manfred Steinfeld School of Hospitality and Tourism Management

    Hospitality and Tourism Management (BSHTM)

    By:

    Manerly SalvatoreFebruary 22, 2010

    MOTIVATION

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    The job of a manager in the workplace is to get things done through employees and to

    do this the manager should be able to motivate employees (ACCEL Team Development, 2010).

    Even though it look simple and easy, motivation practice and theory are actually difficult

    subjects. According to ACCEL Team Development (2010), In spite of enormous research, basic

    as well as applied, the subject of motivation is not clearly understood and more often than not

    poorly practiced (para. 2)

    Understanding what constitutes human motivation has been a centuries old puzzle,

    addressed as far back as Aristotle (Williams, 2010, para. 2). There are many notable researchers

    such as Robert Owen, Jeremy Bentham, Abraham Maslow, Rensis Likert, Frederick Hezberg,

    Elton Mayo, Victor Vroom, Clayton Alderfer, David Mclelland, J. Stacey Adams, B.F. Skinner,

    and Edwin Locke have tried to solve this puzzle, thus contributed to the many different theories

    of motivation. Some of those academic theories about motivation were listed and overviewed by

    Changing Mind Organization(2010):

    Acquired Needs Theory: We seek power, achievement or affiliation.

    Affect Perseverance: Preference persists after disconfirmation.

    Attitude-Behavior Consistency: Factors that align attitude and behavior.

    Attribution Theory: We need to attribute cause, that supports our ego.

    Cognitive Dissonance: Non-alignment is uncomfortable.

    Cognitive Evalution Theory: We select tasks based on how doable they are.

    Consistency Theory: We seek the comfort of internal alignment.

    Control Theory: We seek to control the world around us.

    Disconfirmation Bias: Agreeing with what supports beliefs and vice versa.

    ERG Theory: We seek to fulfill needs of existence, relatedness and growth.

    http://changingminds.org/explanations/theories/acquired_needs.htmhttp://changingminds.org/explanations/theories/affect_perseverance.htmhttp://changingminds.org/explanations/theories/attitude_behavior_consistency.htmhttp://changingminds.org/explanations/theories/attribution_theory.htmhttp://changingminds.org/explanations/theories/cognitive_dissonance.htmhttp://changingminds.org/explanations/theories/cognitive_evaluation.htmhttp://changingminds.org/explanations/theories/consistency_theory.htmhttp://changingminds.org/explanations/theories/control.htmhttp://changingminds.org/explanations/theories/disconfirmation_bias.htmhttp://changingminds.org/explanations/theories/erg_theory.htmhttp://changingminds.org/explanations/theories/affect_perseverance.htmhttp://changingminds.org/explanations/theories/attitude_behavior_consistency.htmhttp://changingminds.org/explanations/theories/attribution_theory.htmhttp://changingminds.org/explanations/theories/cognitive_dissonance.htmhttp://changingminds.org/explanations/theories/cognitive_evaluation.htmhttp://changingminds.org/explanations/theories/consistency_theory.htmhttp://changingminds.org/explanations/theories/control.htmhttp://changingminds.org/explanations/theories/disconfirmation_bias.htmhttp://changingminds.org/explanations/theories/erg_theory.htmhttp://changingminds.org/explanations/theories/acquired_needs.htm
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    Escape Theory: We seek to escape uncomfortable realities.

    Expectancy Theory: We are motivated by desirable things we expect we can achieve.

    Extrinsic Motivation: External: Tangible rewards.

    Goal-Setting Theory: Different types of goals motivate us differently.

    Intrinsic Motivation: Internal: Value-based rewards.

    Investment Model: Our commitment depends on what we have invested.

    Opponent-Process Theory: Opposite emotions interact.

    Positive psychology: What makes us happy.

    Reactance Theory: Discomfort when freedom is threatened.

    Self-Determination Theory: External and internal motivation.

    Self-Discrepancy Theory: We need beliefs to be consistent.

    Side Bet Theory: Aligned side-bets increase commitment to a main bet.

    The Transtheoretical Model of Change: Stages in changing oneself.

    One of the most widely mentioned theories of motivation is the hierarchy of needs theory

    put forth by psychologist Abraham Maslow. In 1943, Maslow proposed that, People are

    motivated by five level of needs: physiological, safety belongingness, esteem, and self-

    actualization (as cited in Williams, 2006, p. 378). However, many other researchers and scholars

    does not clearly support Maslows theory, although it remains popular among managers.

    Thus, although different in their analysis and opinions of the best motivation

    management to be applied, most of those researchers agreed that motivation is a very important

    aspect in management and also performance is considered to be a function of ability and

    http://changingminds.org/explanations/theories/escape_theory.htmhttp://changingminds.org/explanations/theories/expectancy.htmhttp://changingminds.org/explanations/theories/extrinsic_motivation.htmhttp://changingminds.org/explanations/theories/goals.htmhttp://changingminds.org/explanations/theories/intrinsic_motivation.htmhttp://changingminds.org/explanations/theories/investment_model.htmhttp://changingminds.org/explanations/theories/opponent-process.htmhttp://changingminds.org/explanations/theories/positive_psychology.htmhttp://changingminds.org/explanations/theories/reactance.htmhttp://changingminds.org/explanations/theories/self-determination.htmhttp://changingminds.org/explanations/theories/self-discrepancy.htmhttp://changingminds.org/explanations/theories/side_bet.htmhttp://changingminds.org/explanations/theories/transtheoretical_model.htmhttp://changingminds.org/explanations/theories/escape_theory.htmhttp://changingminds.org/explanations/theories/expectancy.htmhttp://changingminds.org/explanations/theories/extrinsic_motivation.htmhttp://changingminds.org/explanations/theories/goals.htmhttp://changingminds.org/explanations/theories/intrinsic_motivation.htmhttp://changingminds.org/explanations/theories/investment_model.htmhttp://changingminds.org/explanations/theories/opponent-process.htmhttp://changingminds.org/explanations/theories/positive_psychology.htmhttp://changingminds.org/explanations/theories/reactance.htmhttp://changingminds.org/explanations/theories/self-determination.htmhttp://changingminds.org/explanations/theories/self-discrepancy.htmhttp://changingminds.org/explanations/theories/side_bet.htmhttp://changingminds.org/explanations/theories/transtheoretical_model.htm
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    motivation, thus resulted on the formula (ACCEL Team Development, 2010): Job performance

    =f(ability)(motivation).

    So, what is motivation? and why is it important?. First, we need to understand the simple

    definition of the word itself. According to Merriam-Webster Online Dictionary (2010), the

    meaning of motivation is a motivating force, stimulus or influence. Oxford Online Dictionary

    (2010) describe it as tending to initiate motion; power; that which induces a person to act eg:

    desire, fear, and circumstance; the reason or reasons behind ones actions or behaviour;

    enthusiasm. But, Seligman (1990) asserted, Conceptually, motivation should not be confused

    with either volition or optimism (p. 101). Overall, the basic perspective on motivation looks like

    the diagram below:

    In other words, people have certain needs or wants (these terms will be used interchangeably),

    and this causes people to do certain things (behavior), which satisfy those needs (satisfaction),

    and this can then change which needs/wants are primary (either intensifying certain ones, or

    allowing you to move on to other ones). Gomez (2004) agreed that, Motivation energizes,

    directs, and sustains human behavior directed towards a goal, in order to fulfill their needs (as

    cited in Honore, 2009, p. 63).

    As previously mentioned, the topic of motivating employees is extremely important to

    managers and supervisors because effective leaders need to know how to motivate people to do

    their best work for them. Williams (2010) wrote,

    When Frederick Herzberg researched the sources of employee motivation during

    the l950s and l960s, he discovered a dichotomy that still intrigues and baffles

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    managers: The things that make people satisfied and motivated on the job are

    different in kind from the things that make them dissatisfied. (para. 3)

    Furthermore he explained,

    It turns out that people are motivated by interesting work, challenge, andincreasing responsibility--intrinsic factors. People have a deep-seated need for

    growth and achievement. Herzberg's work influenced a generation of scholars andresearchers--but never seemed to make an impact on managers in the workplace,

    where the focus on motivation remained the Jeremy Benthams "carrot-and-stick"

    approach, or external motivators. (para. 4)

    John Baldoni, an author ofGreat Motivation Secrets of Great Leaders,

    concluded that, motivation comes from wanting to do something of one's own free will, and that

    motivation is simply leadership behavior--wanting to do what is right for people and the

    organization (as cited in Williams, 2010, para. 6). It is the manager or leader job to inspire their

    employees to have that free will.

    As a guideline, there are broadly seven strategies for motivation (ACCEL Team

    Development, 2010, para. 9-10): Positive reinforcement/high expectations; Effective discipline

    and punishment; Treating people fairly; Satisfying employees needs; Setting work related goals;

    Restructuring jobs; and Based rewards on job performance/compensation

    According to McNamara (2008), the following specific steps can help manager go a long

    way toward supporting the employees to motivate themselves in the organization:

    Do more than reading, knowing and understanding.

    Briefly write down the motivational factors that sustain you and what you can do to sustain

    them.

    Make of list of three to five things that motivate each of your employees. Simply start to

    recognize them.

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    Work with each employee to ensure their motivational factors are taken into consideration

    in your reward systems.

    Have one-on-one meetings with each employee which means you care, concern and pay

    attention.

    Cultivate strong skills in delegation. Delegation includes conveying responsibility and

    authority to your employees so they can carry out certain tasks. However, you leave it up to

    your employees to decide how they will carry out the tasks. Skills in delegation can free up

    a great deal of time for managers and supervisors. It also allows employees to take a

    stronger role in their jobs, which usually means more fulfillment and motivation in their

    jobs, as well.

    Reward it when you see it. Performance in the workplace should be based on behaviors

    toward goals, not on popularity of employees.

    Reward it soon after you see it. This helps to reinforce the notion that you highly prefer the

    behaviors that you're currently seeing from your employees. Often, the shorter the time

    between an employee's action and your reward for the action, the clearer it is to the

    employee that you highly prefer that action.

    Implement at least the basic principles of performance management. Good performance

    management includes identifying goals, measures to indicate if the goals are being met or

    not, ongoing attention and feedback about measures toward the goals, and corrective

    actions to redirect activities back toward achieving the goals when necessary. Performance

    management can focus on organizations, groups, processes in the organization and

    employees.

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    Establish goals that are SMARTER. SMARTER goals are: specific, measurable,

    acceptable, realistic, timely, extending of capabilities, and rewarding to those involved.

    Clearly convey how employee results contribute to organizational results. Employees often

    feel strong fulfillment from realizing that they're actually making a difference. This

    realization often requires clear communication about organizational goals, employee

    progress toward those goals and celebration when the goals are met.

    Celebrate achievements.

    Let employees hear from their customers (internal or external)

    Admit to yourself (and to an appropriate someone else) if you don't like an employee.

    In addition, Nelson (2004, p. 59) came up with 6 (six) important key values that

    leaders and managers need to apply in order to make better ethical choice everyday on job,

    especially in regard to motivating their employees:

    EEvaluate your decisions through the appropriate filters for you (filters might include

    such things as agreements, laws, policies, values, and even religion).

    TTreat people and issues fairly within the established boundaries. Fair does not always

    mean equal; in fact, making adjustments as needed for employees is important.

    HHesitate before making critical decisions. Do an ethics check and ask yourself how you

    would feel if what you did appeared in a newspaper or magazine. When in doubt, take more

    time to consider your actions.

    IInform those affected of the decision that you have made. Good ethical deci- sions are

    surprisingly easy to justify and explain!

    CCreate an environment of consistency for yourself and your work group. Your measure

    of integrity and ethics will be the times that you abandoned both.

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    SSeek counsel when there is any doubt, but seek it from those who are honest and ethical

    themselves, who are not just "yes" people who want to please you.

    Nelson further explained, The rewards for following these values are knowing that you, as a

    manager or leader did the right thing and being able to live with yourself and your decisions

    (2004, p. 59). Scofidio (2010) also insisted that in this economic crisis, it is important for

    managers to not demotivate the best people/employee, because it will impacted some damage to

    sales, morale, and retention.

    In conclusion, all leaders must resolve the conflict between leadership and management

    (Allman, 2009, para. 1). To separate the two, Covey (2000) pointed out, "You lead people, and

    manage things". However, Kotter defines the two a bit differently. He believed that,

    Management is about coping with complexity (planning, budgeting, staffing, problem-solving),

    while leadership is about coping with change (setting direction, aligning people, motivating,

    inspiring) (as cited in Allman, 2009, para. 2).

    References

    Allman, S. (2009). Leadership vs. Management. Successful Meetings, 58(11), 12.Retrieved from Hospitality & Tourism Complete database.

    ACCEL Team Development. (2010). Employee Motivation: Theory and Practice.Retrieved February 22, 2010 from http://www.accel-team.com/motivation/index.html

    Changing Minds Organization. (2010). Motivation Theories. Retrieved February 22, 2010from http://changingminds.org/explanations/theories/a_motivation.htm

    Covey, S. R. (2004).The 7 Habits of Highly Effective People (15th Ed.). New York, NY:Free Press.

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    Honore, J. (2009). Employee Motivation. Consortium Journal of Hospitality & Tourism,14(1), 63-75. Retrieved from Hospitality & Tourism Complete database.

    McNamara, C. (2008). Employee benefits and compensation: Basics about employee

    motivation. Nuts-and-Bolts Guide to Leadership and Supervision in

    Business. Minneapolis, Minnesota: Authenticity Consulting LLC.

    Merriam-Webster Online Dictionary. (2010). Motivation. Retrieved February 22, 2010 fromhttp://www.merriam-webster.com/dictionary/motivation

    Nelson, B. (2004). Motivating people is the right thing to do. Corporate Meetings &Incentives, 23(11), 59. Retrieved from Hospitality & Tourism Complete database.

    Oxford English Dictionary. (2010). Motivation. Retrieved February 22, 2010 fromhttp://www.askoxford.com:80/concise_oed/motivation?view=uk

    Scofidio, B. (2010). Dont demotivate your best people. Corporate Meetings &Incentives, 29(1), 4. Retrieved from Hospitality & Tourism Complete database.

    Seligman, M. E. P. (1990). Learned Optimism. New York: Alfred A. Knopf, Inc..

    Shipley, D., & Jobber, D. (1991). Salesforce motivation, compensation and evaluation by

    Industrial Distributors. Service Industries Journal, 11(2), 154. Retrieved fromHospitality & Tourism Complete database.

    Williams, K. (2006). Management: A Practical Introduction (2nd Ed.). New York, NY:McGraw-Hill/Irwin.

    Williams, R. B. (2010, February 13). How to motivate employees: What managers need to

    know. Psychology Today. Retrieved February 22, 2010 fromhttp://www.psychologytoday.com/blog/wired-success/201002/how-motivate-employees-

    what-managers-need-know-0