Pantone 185 Pantone 3105 Black 60% - Katie Lance Consulting · 2019. 2. 3. · Pantone 185 CMYK 0...
Transcript of Pantone 185 Pantone 3105 Black 60% - Katie Lance Consulting · 2019. 2. 3. · Pantone 185 CMYK 0...
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Welcome!This three-part course is designed to help you jump-start your social media strategy and get your plan in place to help you accomplish two primary goals:
1.Helpyoudevelopasystemtokeepintouchmoreintentionallywithyourpastclientsandprospectsusing social media.
2.Attractnewclientsyouwanttoworkwithbydevelopingaconsistentroutineofsocialmediaandcontentpostingroutine.
Theagentsandbrokerswhowehavehadthepleasureofworkingwithovertheyears,seemoreandmorebusinesscomingfromsocialmedia,becausetheyhaveaplanandasystemthatworksforthem.Timeisallwehave.Iamabigbelieverthatyoushouldn’tspendalldayonsocialmedia-butwhenyoucancreateasystematicplan-thatiswherethemagichappens!
This workbook will be your companion to the 3-part course online inside our #GetSocialSmartAcademy.Eachpartinthecourseisaboutanhourinlengthwithaboutanhourofhomeworktimeexpectedafterward.Thetrainingprogramisavailableon-demandsoyoumaychoosetowatchitallinonesittingorbreakupthecourseoverthecourseofafewweeks.
To get themost out of this course I recommendyou print out thisworkbook and block offtimeinyourcalendartogothroughthelessonsandcompletethehomework.Makesureyouutilizeour#GetSocialSmartFacebookAcademygrouptocheckinasyouworkthroughthecourse.Thisgroupisalsothebestplacetoconnectwithothermembersofourcommunityandourteamtogetyourquestionsanswered.https://www.facebook.com/groups/getsocialsmart/
Ilookforwardtobeingapartofyourjourney.Let’sdothis!
Katie Lance
Welcome to the 3-Part #GetSocialSmart Coaching Program with Katie Lance
Schedule
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Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Part 1:
GettingStarted:HowtoSelf-AuditYourSocialMediaPlatforms
HowtoCreateaPillarContentStrategyThatAttractstheBestClients
Lights,Camera,Action:HowtoTellYourStoryThroughVideoMarketing
HowtoFindYourVoicetoCreateKillerContent
HowtoCreate‘Snackable’ContentThatBuildsBrandAwarenessandIncreasesEngagement
Part 2:
HowtoOptimizeYourLinkedInProfileandMaximizeYourExposure
HowtoDevelopaSmartFacebookPersonalProfileandBusinessPageStrategy
HowtoMaximizeFacebookLivetoIncreaseExposureintheNewsFeed
HowtoCreateaSimpleandEffectiveFacebookAdsStrategy
HowtoCraftandExecuteaSmartInstagramPlan
Part 3:
PuttingitAllTogether:HowtoCreateaSmartSocialMediaPlanThatWorksforYou
HowtoUseaContentGridtoNeverRunOutofIdeasAgain
HowtoCreatetheUltimatePlan7-DaySocialMediaPlanthatisRepeatableWeekinandWeekOut
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NAME BADGE LOGOMARK
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Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Get Started: How to Self-Audit Your Social Media Platforms
Whenyouarefirstgettingstartedwithyoursocialmediaplan,it’simportanttoseewhereyouareatfirst-beforeyouimplementastrategy.Let’sseewhereyouaretoday!
Make a list of all of your social media platforms: (Example: Facebook: facebook.com/katielanceconsulting)
Revieweachofthelinksaboveandcheckforthingslike:brokenlinks,outdatedinformation,incompletecontactinfo,out-of-datecoverphotos.
Make a list of any of the updates you need to make for each platform: (Example: Facebook Business Page - update the cover photo)
PART 1
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Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Thethingsthatrequireabitmoretimeorenergy (i.e.updatingcoverphotos) -scheduleatime inyourcalendar in the next few dayswhere youwill take care of that.Treat that appointment like any otherappointmentandmakesureitgetsdone!Bonustip:Canva.comisagreatfreeresourceforcreatingcoverphotos or other social media graphics.
Dateandtimeyouarecommittingtomakingtheseupdates:
ACTION: 15 Minute Task...Before you go any farther, take a few minutes to update the things that are simple to update (broken links and missing
contact info are usually quick fixes.)
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Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
How to Create a Pillar Content Strategy That Attracts The Best Clients
It’simportanttonotjustthinkaboutyoursocialmediastrategy,buttoalsothinkaboutyourcontentstrategy.Whenyoucreatecontentinyourvoice,withyouropinion-youaretellingthestoryofwhatitfeelsliketoworkwithyou!Notonlythat-butthereisaninordinateamountofnoiseonsocialmedia.Theagentsandbrokersthatarestandingoutareinvestingtimeandresourcesintocreatingoriginalcontentonaconsistentbasis.
There are two types of content we talk about in this course: pillar content and snackable content:
● Pillarcontentissomethingthatrequirestime,moneyandresourcesandtypicallyhasalongershelflife.Exampleswouldinclude:recordedvideo,podcastcontent,blogsorFacebookLivecontent.
● Snackablecontentiscontentthatisheretodayandgonetomorrow.It’stypicallysomethingquicktocreate and post like a graphic or a photo.
Let’sstartwithpillarcontent.Ideally,pillarcontentissomethingyoupostonceaweekorataminimumonceamonthonaconsistentbasis.Pillarcontentissomethingthatmaybeinformative,educationalorevenentertaining.Pillarcontentisimportantforbrandawareness,tohelpstayintouchwithpastclientsanditwillhelpattracttheclientsyouwanttoworkwiththemost.
Here’sanexampleofourpillarcontent-ourweekly#GetSocialSmartshowhasanewepisodethatcomesout weekly.
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Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Lights, Camera, Action: How to Tell Your Story Through Video Marketing
Recordedvideoisourpreferredandrecommendedformofpillarcontent.Why?Thereisnothinglikehearingsomeoneandseeingsomeone;videotruly“bridgesthegap”andcanhelpconnectyouveryintentionallywithyourpast,currentandpotentialclients.Also,youcanbatchcreateyourvideocontentinonesitting.Forexample,youcansitdownandrecordfourvideosallinonebatchandusethoseforyourpillarcontentforthefollowingmonth!
Usethisareatobrainstormcontenttopicsthatyoucoulduseforyourpillarcontent:Bonustip:Agreatplacetostartistothinkaboutwhatarequestionsyougetaskedallthetime(inpersonorviaemail?)Listatleast10topicideasbelow.
Example: Where to start as a first-time buyer? Should you sell before you buy? How to find a lender? Who pays for what? Why should you hire a stager?
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NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Whenyouareworking throughyourcontent strategy - it’s important tonote that ‘content just for thesakeofcontent’isnotenough.Thereasonwhycontentworksisbecausepeopleconnecttoyourbrand,yourpersonalityandultimatelyyourstory.Asyouworkthroughyourpillarcontentstrategy,completethisexercisetohelpyouunderstand‘yourvoice’anddeterminewhatthingsyouaremostpassionateabout.
Usethisareatobrainstormandanswerthesequestions.Beashonestaspossible.Remember,thereisnorightorwronganswerandyouaretheonlyoneseeingthis!
What type of clients do your LOVE to work with? Why? Or, not love? Why?
Why do you love what you do?
What is the most important to you professionally? Personally?
Why did you get into real estate?
How to Find Your Voice to Create Killer Content
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FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Inadditiontopillarcontent,it’simportanttothinkaboutsnackablecontent.Thinkofthiscontentasthefillercontent in-betweenyourpillarcontentandanyofyour listingsyouarepromotingonsocialmedia.Snackablecontenttypicallyissomethingthatiseye-catchingsuchasagraphicorphoto.Itspurposeistohelpwithbrandawarenessandusedtobuildengagement.
Use this area to brainstorm snackable content ideas. What theme of snackable content will you commit to a consistent basis: Example: Market Update Monday, Tip Tuesday, Wednesday Wisdom, Throwback Thursday, Feature Friday
How to Create ‘Snackable’ Content that Builds Brand Awareness and
Increases Engagement
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Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Once you’ve decided on your snackable content theme - use the area below to brainstorm what that content will look like. For example, if you picked “Tip Tuesday” - use the area below to write notes on the 10-12 tips you will give. Jot a few notes down - they don’t have to be more than a sentence or a few words to jog your memory later on.
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NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
What type of pillar content will you create? (circle one)
BlogVideoFacebookLivePodcast
What day will you publish it each week? (circle one)
WeeklyBi-MonthlyMonthly
Create a one-minute video
Createaone-minutevideowithyourmobilephone!Yes,youcandoit!
Thisvideowillbeanintrovideothatyouwillpostinsideour#GetSocialSmartAcademygroup.Thepurposeofthisassignmentistostarthavingyougetcomfortableonvideo!
Onthevideo:introduceyourself,telluswhatbrokerageyouarewith,howlongyouhavebeeninrealestateandsomethingfunaboutyourself.Closethevideobysayingwherepeoplecanfindyou-shareonelink(i.e.yourwebsiteorFBpage.)
UploadthevideointoourFacebookgroup!
Use Canva.com to create 10-12 pieces of snackable content using the ideas you have listed here in the workbook.
Example:ifyouaredoing“FeatureFriday”youcancreateatemplateinCanvawithyourbrandcolors,logosandfontsandthendecideonthe12peopleyouaregoingtofeature(i.e.yourlender,stager,photographer,localbusiness,localschool,etc.)
Example:ifyouaredoing“TipTuesday”youcancreateatemplateinCanvawithyourbrandcolors,logosandfontsandthenaddin12realestateorhomebuying/sellingtipsoneachgraphic.
NeedarefreshercourseonhowtouseCanva?Logintothe#GetSocialSmartAcademyandwatchourwebinarrecordingontheinsandoutsofusingCanva.
Don’tforgettopostyourquestionsandprogressinourFacebookGrouphere! https://www.facebook.com/groups/getsocialsmart/
Part 1: Homework Assignments
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Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
LinkedInisanimportantpartofyoursocialmediastrategybecausetypicallywhenaprospectsearchesyououtonline,yourLinkedInprofileisoneofthefirstitemstoappearinasearchresult.
How to Optimize Your LinkedIn Profile and Maximize Your Exposure
ACTION: 15 Minute Task...Use this checklist to optimize your profile...
Includeyourtitle,companyyouworkforandanupdatedphoto
Updateyoursummary–thisshouldbe2-3paragraphsthatareanoverviewofyourexperienceandexpertise.
Updateyourexperience–updatedphoto,workhistory(last10years),dates,experienceandeducation.
Skillsandexpertise-thinkofthissectionasthe‘keywords’foryourprofile.Pick3-5keywordstodescribeyourspecialtiesand/orareasofexpertise.Theseareskillsthatpeoplecanendorseyouforandalsocansuggestadditionalskillsyoumaynothavelisted.
Recommend3-5peopleonLinkedIn.Itcouldotheragents,clients,lenders,stagers,photographers,etc.Oftentimeswhenyourecommendothers,theyreturnthefavor!
Reachouttothelast3-5clientsyouhaveworkedwithandsendthemaLinkedInrequest.
ReviewyourLinkedIninbox.Deleteanyspammessagesandconnectionrequestsfrompeopleyoudonotknow.Consideracceptingconnectionrequestsfrompeoplewhomaybe2ndor3rdtierconnectionstoyou.ManypeopleconsiderLinkedInlikea‘networkingparty’anditcanbegreattoconnectwithpeoplewhoyoumaynotknowpersonallybutareconnected to others in your network.
Bonusidea:addyourLinkedInprofilelinktoyouremailsignature
PART 2
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Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
InadditiontooptimizingyourLinkedInprofile,it’srecommendedyoupostintheLinkedInnewsfeedonceortwiceaweekandtakeafewminutesweeklytoscrollthroughyourfeedandlike/commentonafewpostsfromyourconnections.ThebesttypeofcontentforLinkedInistypicallyindustryorbusinesscontent(i.e.linkstoarticlesaboutthemarket,linkstoyourpillarcontentfromYouTubeorFB,linkstoblogpostsyou’vewritten,etc.
What days will you post to LinkedIn and scroll through your feed? (Circle 1-2 days)
MondayTuesdayWednesdayThursdayFriday
SaturdaySunday
Katie Lance Consulting©
Additional notes:
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How to Develop a Smart Facebook Personal Profile
and Business Page StrategyFacebookisstillthe#1socialmediaplatformandcreatingastrategicplaniskeytokeepingintouchwithpastclientsandattractingtheclientsyouwanttoworkwith.
DoyouneedapersonalFacebookprofileandbusinesspage?Yes,andhereiswhy!
Yourpersonalprofileshouldbepersonal- Ibelieve inthe80/20rulethat80%ofwhatyoushareonyourpersonalprofileshouldbethingsthatare“personal”(i.e.familyupdates,travel,interestingvideosyouwatch,beautifulsunsetpics,etc.)
In addition, real estate is a personal business. So, creating a client or prospect list on your personalFacebookprofile(seeinstructionsbelow)isimportantbecausepartoftheVALUEofusingsocialmediaistointentionallyconnectwithyourpastclients.Ifyou’vebeeninrealestatemorethanafewyearsyouknowhowharditistointentionallykeepintouchwithpeopleoverthecourseoftime.
Wesendemails,postcards,etcbut there isnothing likebeing intentionalwithyourFacebookpersonalprofileandspending3-5minutesaday,lookingatyourlistsofyourclientsandthentakingthetimetolikeorcommentontheirposts.Relationshipsarebuiltwithsmallinteractionsoverthecourseoftime.
Yourbusinesspageistheplacetopromoteyourlistings,yourvideosyoucreate,yourpillarandsnackablecontent,yourtestimonials,etc.Anything“businessrelated”toyourbusinessshouldbepostedtoyourbusinesspage.Now,fromtimetotime-youmayshareapostfromyourbusinesspagetoyourpersonalprofilebutthinkofyourbusinesspageastheplacetoattractnewclientsandprospectswhereasyourpersonalprofile istheplacetoreconnectwithpastclients.BOTHimportant!
Katie Lance Consulting©
Facebook Personal Profile Essentials
ACTION: 15 Minute Task...Use this checklist to update your
Facebook personal profile...
ChecktomakesureyourjobtitleandcompanyyouworkarelistedtothePUBLIConyourAboutsection(notjustsetto‘Friends-Only’)
Addyouremail,websiteand/orphonenumberinthecontactinformationareaofyourpersonalprofile.Theseshouldalsobesetto‘PUBLIConyourAboutsection(notjustsetto‘Friends-Only.’)
OrganizeyourFacebookfriendsintoprivatelists(yourclientswillnotbenotified!):
Gotoyourdesktoporlaptopcomputerandgotohttps://www.facebook.com/bookmarks/lists
Createthenameofthelistsyou’dtomakeandthenstartaddingfriendstoyourlists.Theselistsareprivate-yourfriendswillnotbenotifiedtheyareonalist.
Ifyouarenotfriendswithyourclients,thinkaboutthelast6-12monthsandwhoyouhaveworkedwith.SearchthemonFacebookandthensendthemasimpleFacebookMessage:i.e.“Hi____,Itwasgreatworkingwithyouandyourfamilylastyear.I’dlovetoconnecthereonFB!(-yourname)”
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NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
YourFacebookbusinesspageistheplacetopostyourlistingsandallbusiness-relatedcontent.However,withFacebook’salgorithm,it’sharderthanevertogettractiononyourbusinesspage.Here’showtomakethemostofyourbusinesspage!
Just getting started? Here is your checklist for creating a business page:
Already have a Facebook business page? First,makesureyourpageisuptodate(checkyourlinks,contactinfoandverbiage.Iseverythingupdatetodate?)Herearesomehelpfultipstomakethemostoutofyourpagetobuildengagementandgeneratebusiness!
Facebook business page success strategies:
• Haveaclearandconsistentcontentstrategy.Post3-5timesaweek.Why?Consistencybuildstrust!
• Postand/orscheduleatthesametimeeachweek.Setasideatimeonceortwiceaweektoscheduleorpost content.
• Useaconversationaltoneandemojis.Keepitbrief.Originalcontentiskey!
• Video is thebestcontenttoshareformaximumengagement.Uploadyourvideocontentdirectlytoyourbusinesspage.Consideraddingcaptionstoallofyourvideos.MostFacebookusersneverturnthesound‘on’duringvideos.Thisisthepreferredsourceweuseforallofourcaptions.https://www.rev.com/blog/katie/(affiliatelink)
Facebook Business Page Essentials
Goto:https://www.facebook.com/pages/create/
Selectlocalbusinessorcompany/organization
Addcoverphoto(gotocanva.comtocreateoneifneeded)
Addprofilephoto
Add3-5piecesofcontent(i.e.1st“welcomemessageand3-4additionalposts(i.e.videolinks,articlelinks,bloglinks,etc)
KeystoagreatFacebookpost:keepitshortandsweet,2sentencemax,useimagesorvideos95%ofthetime
Publishthepage
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NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
• Re-sharevideocontentafewdayslater
• Shareyourpillarcontentandyoursnackablecontenthereweekly
• Goliveonyourbusinesspageonceortwiceamonth
• Shareyourbusinesspagepoststoyourpersonalprofileonceortwiceamonth
Additional notes:
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NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
How to Maximize Facebook Live to Increase Exposure in the News Feed
HowwillFacebookLivefitintoyouroverallcontentstrategy?Usethisworksheettobrainstormhowitwillfitintoyouroverallsocialmediaplan.
Getting started with Facebook Live:• DownloadtheFacebookMobileapporFacebookPagesManager(oruseyourdesktopcomputerorlaptop)
• Haveatopicinmind.Jotdownafewnotes.• PromoteyourFacebookLiveinadvanceonFacebookand/oryourothersocialmediachannels.• Whenyougolive,introduceyourselfandtellpeoplewhatyouaregoingtotalkabout.Whenyouendaddacalltoaction(i.e.‘“formoreinfo,leavemeacommentbelow!”)
• Promotethereplayafterward
Use this area to brainstorm 5-10 Facebook Live ideas: Examples: How to get your home ready for the market? How should you choose your listing agent? What is the most important marketing a listing agent can provide? Top 5 things to consider doing before you list your home?How to make the most of an open home?
Katie Lance Consulting©
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NAME BADGE LOGOMARK
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Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
What day/time will you go live on Facebook? Set a date/time for your next 3 Facebook Live broadcasts:
Facebook Live #1 Facebook Live #2 Facebook Live #3
Date: ______________ Date: ______________ Date: ______________
Time: ______________ Time: ______________ Time: ______________
Topic: ______________ Topic: ______________ Topic: ______________
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NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
How to Create a Simple and Effective Facebook Ads Strategy
Facebookadsand/orboostedpostscanbeagreatwaytoexpandyourreach,buildyourbrand,drivetraffictoyourwebsiteandattractmoreclients.However,Facebookadsarenotthe‘magicbullet.’Thebestadsareonesthatarewelltargeted,wellwrittenandareeye-catching.Inthiscourse,wetouchonthebasicsofadtargetingbutformoredetailedinstruction,checkoutourFacebookAdsCourseinsideofour#GetSocialSmartAcademy.Brainstorm below who you’d like to target - who is your ideal client? YoumayhaveafewdifferentidealclientswhichmeansyoumayhaveafewdifferentFacebookadaudienceyoucancreateusingFacebook’scustomaudiencefeature(facebook.com/ads).Also,lookatyourFacebookInsightsonyourBusinessPagetoviewyourAudienceDemographicsthatcanhelptremendouslywithyourtargeting.
Katie Lance Consulting©
Use the area below to craft a few different ads. Focus on the words you use and try to stay away from “facts” and think more about using emotional language that will connect with potential clients.
EXAMPLE AD 1: Looking to downsize? I can help! I have a beautiful home that just came on the market that may be perfect for you. Call or text me at ___-___-____ for more details!
EXAMPLE AD 2: “Been thinking about moving to ____? I can help! Call or text me at ___-___-____ for more details!”
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
How to Craft and Execute a Smart Instagram Plan
TherearemanyareasofInstagramtoconsider:yourbio,theNewsFeed,InstagramStories,InstagramAds,InstagramLiveandmuchmore.Inthiscourse,wetouchonthebasicsofInstagrambutformoredetailedinstruction,checkoutourInstagramCourseinsideofour#GetSocialSmartAcademy.
Younevergetasecondchancetomakeafirstimpression!UpdateyourInstagramprofileandincludeabitaboutwhoyouarepersonallyandprofessionally.
Instagram content and posting strategy:WhenitcomestoyourInstagramcontent-remember,Instagramisavery“aspirational”platform(whichiswhyitisgreatforrealestate!)Lookatyourlifeascontent.InstagramisagreatplacetopromoteyourpillarcontentandpostyoursnackablecontentwithintheNewsFeed.IfyouhaveabusinessInstagramaccountyoucanalsoboostand/orrunInstagramadsaswellasseeyourInstagramanalytics.InstagramStoriesandInstagramLiveisagreatwaytoshowcasethe“behind-the-scenes”inyourbusiness.InstagramStoriesandInstagramLivecontentdisappearwithin24hours.
Instagram success strategies:• Consistencycounts-post3-5timesaweekintheInstagramNewsFeed• Post3-5InstagramStoriesdaily(sharetoFacebookStories)• PostintheInstagramNewsFeedyourpillarcontentandyoursnackablecontent• Use15-30hashtagsperposttomaximizevisibility.Usehashtagify.metocreatealistofhashtagsthat
are relevant to your content.• SchedulesomeofyourInstagramcontentinadvance.UseatoollikeLater.comtoschedule3-5daysof
content in advance.
Katie Lance Consulting©
ACTION: 15 Minute Task...Write out your bio in your Notes app on your mobile device. Write it in list form with emojis and then copy/paste it into
your Instagram bio. Remember, you only have 160 characters so choose your words wisely!
Additional notes:
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
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FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Finish updating your LinkedIn profile, Facebook personal profile, Facebook Business Page and/or your Instagram profile.
Schedule 3-5 pieces of “snackable content” for Facebook and/or Instagram for the next 3-5 days.
Do a Facebook Live on your Business Page! Yes, you can do it!PromoteyourlivebroadcastaheadoftimeinourAcademyFacebookgroup.Letusknowwhatday/timeyouwillbebroadcastingsowecantuneintosupportyou!
Don’tforgettopostyourquestionsandprogressinourFacebookGrouphere! https://www.facebook.com/groups/getsocialsmart/
Part 2: Homework Assignments
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FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Putting it All Together: How to Create a Smart Social Media Plan
That Works for YouNowthatwehavetalkedaboutyourcontentstrategyandeachplatform,it’stimetoputeverythingtogetherintoaplanthatworksforyou!
Here are four things to consider:1. Whichplatformswillyoufocuson?2. Howandwhenwillyoucreatecontent?3. Whowillmanagethis?4. Whenwillitgetdone?
When it comes to creating a smart social media system - time blocking is key. Here are some recommendations for time blocking your schedule:
Daily• Focus5:like/comment/engagewith5peopledailyonsocialmedia• Respondtoallcommentsandnotifications
Weekly• Plan30-60minutesaweektoschedule3-5piecesofcontentfortheweekahead
Monthly• Plan2-4hoursamonthtobatchcreateyourcontent(i.e.video,graphics,etc)
Yearly• Plan1-2daystoevaluateyourplanfromtheyearbeforeandcreateyournewplanfortheyearahead
Katie Lance Consulting©
Additional notes:
PART 3
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
How to Use a Content Grid to Never Run Out of Content Ideas AgainInadditiontoyourpillarcontentandyoursnackablecontent -usingacontentgridwillhelpkeepyouinspiredwhenitcomestoplanningyourcontentandyoursocialmediastrategy.Belowisasamplegridwith30contentideas.
Here’s a sample grid:
Let’sworkonyourcontentgrid!Usetheblankgridonthenextpagetocreateyourowncontentgridbasedonyourpassions,expertise,localmarketareaandcommunity.Feelingstuck?Feelfreetoborrowsomeoftheideasabove!
Katie Lance Consulting©
LOCAL REAL ESTATE
NATIONAL REAL ESTATE
LOCAL & COMMUNITY
PERSONAL INTEREST
HOME & DESIGN
Favorite feature of a new listing (think beyond the front of the house)
Link to an article from Inman News
Photo of your favorite restaurant or boutique
Favorite family-friendly places to visit
Before and after photos from staging
Picture of your clients at the closing table
Link to an article from NAR Best park for kids or dogs Favorite weekend get-away within two-hours away
Holiday home decorating ideas
Picture of your clients with their set of keys or by their SOLD sign
Link to an article from your local association
Link to an article about upcoming community events
Why you love where you live
Link to an article from HGTV for inspiration
Share a post from your broker or franchise
Link to an article from HousingWire.com
Link to one of your Pinterest boards highlighting different neighborhoods
Your favorite local sports team
Link to one of your Pinterest boards highlighting different rooms or design styles
Monday market update – a one-minute video you create
Throwback Thursday #TBT – home prices then and now
Link to one of your favorite local bloggers
Your charity of choice Photo of one of your client’s homes after they move in
Photo or video of a past client with their story of how you helped them
Link to an article from the New York Times on housing
Best place to get a cup of coffee or a glass of wine
Behind-the-scenes; why you love what you do
Photos of your favorite home details
Graphic featuring a review you received online
Photos from real estate events you attend
Important school dates and info – link to the school sites
Photos of your team and/or your office
De-cluttering or home improvement tips
LOCAL REAL ESTATE
NATIONAL REAL ESTATE
LOCAL & COMMUNITY
PERSONAL INTEREST
HOME & DESIGN
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
How to Create the Ultimate Plan 7-Day Social Media Plan that is Repeatable
Week in and Week OutOnceyouhavedevelopedyourpillarcontentandsnackablecontentplan-here’sanexampleofhowthatmay look as you start to create a social media content plan.
Here’s a sample 7-day social media plan showcasing how you can take one piece of pillar content (i.e. a recorded video) and turn it into 6 different posts.
Katie Lance Consulting©
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
FB Business Page
Upload a new video
Reshare the video as a new post
Instagram Upload a 1 min version of the video and add YouTube link to IG profile
Create an Instagram Story about the video
Upload the video to IGTV
YouTube Upload a new video
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Here’sthesame7-daysocialmediaplanwiththepillarcontentplussnackablecontent.Remember,thisisjustanexample,yourschedulemaynothaveasmanypoststostart!
Katie Lance Consulting©
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
FB Business Page
Monday market update post
Upload a new video
Wednesday Wisdom
#TBT Reshare the video as a new post
Feature Friday or List of Open Houses for the weekend
Community post – fun fact
Instagram Monday market update post and IG Story
Upload a 1 min version of the video and add YouTube link to IG profile
Wednesday Wisdom
#TBT Create an Instagram Story about the video
Feature Friday or List of Open Houses for the weekend
Upload the video to IGTV
YouTube Upload a new video
Here’s a blank template for you to work on your 7-day social media plan:
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
FB Business Page
YouTube
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284
Katie Lance Consulting©
Add your time blocking into your schedule (daily, weekly, monthly and yearly)
Batch create 5-10 more pieces of snackable content. Schedule those over the next few weeks for Facebook and/or Instagram:
• Startgettingonaregularsystemforcreatingcontentandposting–startimplementing!• Donotsufferfromanalysisparalysis!
Finish your 7-day plan and finalize which platforms you will focus on to start
Create 3 more videos:• Lookatyourpillarcontentandpickthreetopicsandbatchcreateyourvideosanddecidewhenyouwillpublishthose.
Don’tforgettopostyourquestionsandprogressinourFacebookGrouphere! https://www.facebook.com/groups/getsocialsmart/
Part 3: Homework Assignments
Additional ResourcesThereareanumberofadditionalresourcesinsidethe#GetSocialSmartAcademythatyoumaywanttoreferencenowor inthefutureasyoubuildandcreateyoursocialmediaplanincludingourcoursesonFacebook,LinkedIn,Instragramaswellasourotherdownloadablecalendarsandtemplates.AccessalloftheAcademytrainingatKatieLance.com.
Also,keepactiveinsideourFacebookGroup!Ioftensaythatpeoplejointhe#GetSocialSmartAcademyforthecontentandtrainingbuttheystayforavery longtimebecauseofthecommunity.Wehaveanincrediblysupportiveandcaringcommunitythatwillhelpandguideyou!
Katie Lance Consulting©
What’s Next?Asyouprogressinyoursocialmediajourney,keepanotepadorhaveasystemtojotdowncontentideas.Ifsomeoneasksyouthesamequestiontwice,thatcanbeablog,aFacebookLive,Instagramstoryoravideo.
Remember–donotreinventthewheelandthinkabouthowcanyourepurposecontent.Gobackandlistentotherecordingofthiscourse-manytimesithelpstolistentoitmorethanonce!Remember-don’tsufferfromanalysisparalysis.You’vegotthis!
VISIT: KATIELANCE.COM
BRAND COLORS
FULL MARK NAME ONLY
NAME BADGE LOGOMARK
Pantone 185CMYK 0 92 76 0RGB 224 0 52HTML E00034
Pantone 3105CMYK 50 0 12 0RGB 113 214 224HTML 71D6E0
Black 60%CMYK 0 0 0 60RGB 128 130 132HTML 808284