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Transcript of PANTHEON Marketing Activities. Turning data into profit Type of usersSales channelBrand Perception...
PANTHEON Marketing Activities
Turning data into profit
www.datalab.eu
Turning data into profit
www.datalab.eu
September 2011
PANTHEON Basic push
• Radio ad• Print ads• Web banners• e-mailings•Google Ads
PANTHEON BasicRadio ads print ads web ads
e-mailings hard copy
calls 2629leads 189
sales done 5sales done - host 25
Turning data into profit
www.datalab.eu
October 2011
PANTHEON SE campaign•Partner co-op (Jamada)•Special price for PA SE 699 €•Print ads (Finance – front page)• web banners•Google Ads
PANTHEON Basic•Radio ad
SE special actionRadio ads print ads web ads
e-mailings sales done 71
sales done - host
Turning data into profit
www.datalab.eu
November 2011
1/3 off•Radio ad•Print ads•Google Ads•Partner co-op•e-mailings
1/3 offRadio ads print ads web ads
e-mailings hard copy
sales done 43sales done - host 24
Turning data into profit
www.datalab.eu
December 2011
Funding in 48 months• Print ads• Google ads• Web ads
Birokrat – competitor•hardcopy mailings and follow up call•Special action if they change their program Funding in 48 months
Radio ads print ads web ads
e-mailings
Turning data into profit
www.datalab.eu
January 2012
Brand positioning•Web Datalab.si•Google ads•Print ads: Finance 3x•Banner: Finance Online Panorama (3x)•E-mailings companies 20+•Radio ads (3x) - 28.1. – 15.2.; Radio 1• Partner co-op Brand positoning
Radio ads print ads web ads
e-mailings sales done 24
sales done - host 77
Turning data into profit
www.datalab.eu
February 2012
All inclusive Pantheon20 % discount + service desk package •leaflets, •e-mailings, •Web
All inclusiveRadio ads print ads web ads
e-mailings hard copy
sales done 9sales done - host 24
Turning data into profit
www.datalab.eu
March 2012
Business Inteligence•Special offer for ZEUS counsulting•50% discount for upsell SE to ME
Turning data into profit
www.datalab.eu
Mini projects
• Business events where we place our brochures and roll up stand (Dnevi podjetništva, GZS – PechaKucha, Združenje Managerjev, Minimum IT, Programerski maraton…)
• Accounting events (Teden računovodij, Kongres računovodskih servisov)• web banners on accounting web sites – compensation with their banners on our UserSite• Fini oglasi – posters for Pantheon Basic in 100 bars and restaurants• Google ads optimisation• Faculty of Economics – interview in Alumni magazin• e- Pantheon news, printed Pantheon news for SI users• additional offer – DMS, scaners, printers• Farm Accounting – CeBit, web page, brochures• UserSite – media buying• PR – portal for Accountants (Dashofer), Data (monthly news), InStore (business inteligence – also
for SR, BA and HR)• Mobile travel management • Hosting – days for PANTHEON (if you decide for PA on specific day, you get 1 month for free)• Count down for 25.000 user, 10.000 user in SI – free licences for lucky buyers• Hosting promo movie• PANTHEON + computer (Anni)• Kolektiva• …
