© 2013 Gestazión | www.gestazion.com

Choose side & play

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Victor Moreno Pantera Super Fan

Ramiro Sueiro Tigretón Addict

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There are some legendary rivalries between brands...

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...and a very special one

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They’ve been with us for a long, long time

Since 1973

Since 1974

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Currently, consumers are basically ‘nostalgics’

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The challenge for 2013

Position the product for the 15 - 24 years-old target Boost sales Gain Social Media awareness

Give new life to the brands and their particular rivalry in order to:

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Digital strategy Web and mobile gamified loyalty at two levels...

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A collective challenge Choose your side and join!

The Different The Compelling

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Be a ‘Pantiger’ and unlock all kinds of advantages! Two individual challenges

With the barcodes you’ll find on Pantera Rosa or Tigretón wrappers.

The more codes, the more levels you’ll unlock and the better the prizes you can win every month.

Upgrade your level

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Like, comment, tweet or share monthly contents from Pantera or Tigretón.

Raise your Social Score

Be a ‘Pantiger’ and unlock all kinds of advantages! Two individual challenges

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A duel. Two rivals. One winner… After being active for only 4 months, the gamified loyalty marketing strategy is already starting to deliver results:

BIMBO

38.000 Registered users

72.500 fans & followers

47.000 social interactions Average interaction per user: 12,00 Turnaround in sales evolution • Pantera: from -13% to -1% • Tigretón: from -8% to +6%

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Are you Pantera or Tigretón? What about you...

Applause for Pantera Rosa

Applause for Tigretón

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We’d like to invite you all to enjoy your favourite treat during the break

Look for this sign in the coffee area

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Thank you very much for your attention J

www.panteraotigreton.es