Pantaloon Project

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PROJECT REPORT ON OWN BRAND PROMOTION SUBMITTED TO PROF.DR.GEETA JOSHI A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT COURSE SESSION: 2010-2012 DAYANANDA SAGER BUSINESS SCHOOL. SUBMITTED BY. GUIDED BY. GAURAV KR. GAUTAM MR. KARTHIK (A.S.M) REG.NO. A1O19. PANTALOON FASHION. DAYANANDA SAGAR BUSINESS SCHOOL. SHAVIGE MALLESWARA HILLS, KUMARASWAMY LAYOUT BANGALORE. 560078.

Transcript of Pantaloon Project

Page 1: Pantaloon Project

PROJECT REPORT

ON

OWN BRAND PROMOTION

SUBMITTED TO

PROF.DR.GEETA JOSHI A

REPORT SUBMITTED

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST GRADUATE

DIPLOMA IN MANAGEMENT COURSE

SESSION: 2010-2012

DAYANANDA SAGER BUSINESS SCHOOL.SUBMITTED BY. GUIDED BY.

GAURAV KR. GAUTAM MR. KARTHIK (A.S.M)

REG.NO. A1O19. PANTALOON FASHION.

DAYANANDA SAGAR BUSINESS SCHOOL.

SHAVIGE MALLESWARA HILLS, KUMARASWAMY LAYOUT

BANGALORE. 560078.

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DAYANANDA SAGAR BUISNESS SCHOOL

Guide Certification

This is to certify that the report titled

“OWN BRAND PROMOTION.” has been prepared under my guidance and supervision. The report is submitted in partial fulfillment of the requirement for the award of Post Graduate Diploma in Management (Approved by AICTE) by

GAURAV KUMAR GAUTAM, Reg No.A1019 and this report / study has not formed a basis for the award of any degree or diploma in any university / institution.

Date PROF.DR.GEETA JOSHI

Place PGDM (AICTE)

DSBS BANGALORE.

DAYANANDA SAGAR BUISNESS SCHOOL

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STUDENT DECLARATION

I hereby declare that the report/ study titled

“OWN BRAND PROMOTION” prepared under the guidance of Mr Srikant D, submitted in partial fulfillment of the requirement for the award of Post Graduates Diploma in Management (AICTE) in Dayananda Sagar Business School is my original work and has not been submitted for the award of any other degree/ diploma in any university / institution.

Place: Rahul Patel

Date : ...........................

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PREFACE

PGDM is the one of the most reputed professional course equivalent to MBA. It includes theory as well as its practical knowledge. This type of Training is a part of PGDM Program, for successful completion of this program requires two month training in retail organization.

So, after third trimester each student of Dayananda sagar business school, Bangalore needs to do two month training in an organization.

This training serves the purposes of acquainting the student with Environment of an organization in which student have to work hard in future. Only bookies knowledge are not enough but its practical knowledge is also required to be learned.

I have an opportunity of doing training at BIGBAZAAR, BANSHANKARI, BANGALORE. Every trainee has to submit a project report of his working in the organization. I was assigned a project on “OWN BRAND PROMOTION”

In this report, all the important findings of the project are added; over and above an overall profile of the company is also given.

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ACKNOWLEDGEMENT

The important of this project would not have been done singly. Firstly I want to give thanks to GOD who made the world and me also.

There are many other people without of them the completion of the project would not have been done. Some have contributed towards this directly while other have provided indirectly. It gives me immense pleasure to thank Mr Srikant D for providing me training in this reputed organization and giving me a chance to have the experience in this store. I am indebted to

MR. Srikant D(HR executive) of PANTALOON FASHION for his guidance and help in complete this project. Last but not the least I would like to convey my heartily thanks to all Members of PANTALOON FASHION who helped a lot during my training.

RAHUL PATEL

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CONTENTS

CHAPTER- 1 INTRODUCTION.

Objectives.

Limitation.

Company profile.

Industry profile.

Key player in the industry.

Pantaloon Fashion promises.

Board of directors.

Major milestones.

SWOT analysis.

Marketing strategy.

Marketing mix.

Introduction of own brand.

Problem facing for own brand promotion.

CHAPTER- 2 RESEARCH METHODOLOGY.

Research design.

CHAPTRE- 3 DATA ANALYSIS.

TEST

MY EXPERIENCE

CHAPTER- 4 CANCLUSION

&

RECOMMENDATION.

CHAPTER- 5 BIBLIOGRAPHY.

CHAPTER- 6 QUESTIONNAIRES.

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CHAPTER- 1.

INTRODUCTION

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Objective of the study

The main objective of the study is that as PANTALOON FASHION

(Own brand) is in FMCG business they want to know their position in the market as well as

know the position of the competitors.

To know the visibility of all the products (own) in the market.

To know where pantaloon Fashion products stands compare to the competitors.

What is the preference of the customer and why.

Comparison of own and other product in the market.

Scope of the study

Gaining knowledge about the process of sales.

Exchange of facts, opinions, idea while interacting.

Helping to analyze situations and for the company for the purpose of growth.

Helping to build strategy for the company to tackle the competitors.

To find out the potential area and outlets in the market.

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LIMITATION

Preparation of a project report and concluding a research is a whole process which is carried out

in a number of steps. Therefore throughout the whole process of research there are a number of

difficulties encountered by researcher, at every step. In the present study we may assume

following limitation.

Data don’t represent entire population behavior.

It is very difficult to measure perception by means of mathematical calculation.

This research was done in Jaynagar pantaloon Fashion Bangalore only hence this Conclusion is

valid only for Bangalore.

It was assumed that respondent have the knowledge about Bid Bazaar but if he do not have

proper knowledge then result may come wrong.

The respondent view point on the study/questionnaire purely judgment and may be induced by

other reasons also.

COMPANY PROFILE

FUTURE GROUP

Pantaloons Retail (India) Limited, is India’s leading retailer that operates multiple retail

formats in both the value and lifestyle segment of the Indian consumer market. Head quartered in

Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over

1000 stores across 61 cities 65 ruler location in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Pantaloon

Fashion, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the

look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and

quality and Central, a chain of seamless destination malls. Some of its other formats include,

Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, Bazaar and Star and

Sitar. The company also operates an online portal, futurebazaar.com. A subsidiary company,

Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions

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Store Collection , selling home furniture products and E-Zone focused on catering to the

Consumer electronics segment.

Pantaloons Retail was awarded the International Retailer of the Year 2007 by the US based

National Retail Federation (NRF) and the Emerging Market Retailer in the Year 2007 at The

World Retail Congress held in Barcelona.

Pantaloons Retail is the flagship company of Future Group, a business group catering to the

entire Indian consumption space

The number of stores is going to increase many folds year on year along with the new formats

coming up. The way we work is distinctly "Pantaloons". Our courage to dream and to turn our

dreams into reality – that change people’s lives, is our biggest advantage. Pantaloons are an

invitation to join a place where there are no boundaries to what you can achieve.

INDUSTRY PROFILE

“Retailing includes all the activities involved in selling goods or services to the final consumers

for personal, non-business use”. The organized retail sector in India has a very low contribution

to the entire retail sector in the country. An organization selling directly to final consumer-

whether a manufacturer, wholesaler or retailer is doing retailing. Retail is India’s largest

industry, accounting for 10% of country’s GDP and around 8 percent of employment. Modern

retail has entered India as seen in shopping centers, multi storied malls and huge complexes offer

shopping, entertainment and food all under one roof. Players like Wall-mart, metro have

established hypermarkets in many countries. In India hypermarket concept is in nascent stage,

retailers like Pantaloons, Tata, and RPG have started hypermarket operations and they are having

plans to expand aggressively to all the regions of India.

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KEY PLAYERS IN THE INDUSTRY

PANTALOON FASHION

BHARTI RETAIL

RELIANCE RETAIL

STAR BAZAAR

SHOPPER STOPS

MEGA MART

FOOD WORLD

SAFAL

SPENCERS

METRO

CROMA

CRNTRAL

THE PANTALOON FASHION PROMISES:

1. MANUFACTURER’S WARRANTIES ON ALL PRODUCTS : Pantaloon Fashion promises to sell only the original products from the authorized dealers;

so that all applicable products carry the original manufacturer’s warranty. To service any

product purchased at Pantaloon Fashion, customer can visit the authorized service center

of the manufacturer. The invoice accompanying the product is the warranty document.

2 . GUARANTEED DELIVERY :

Pantaloon Fashion guarantees to deliver the exact product that has selected, without defects. In

case of receiving a different product, or if the product is damaged in transit, the customer should

contact it within the stipulated time period and Pantaloon Fashion will ensure that it is replaced

or refunded.

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3 . SECURE PAYMENT : It commits to ensure that no payment misuse happens, so we work with banks and payment

gateways to ensure that your information is protected. Payments are protected both by it and by

the policies of customer’s bank, and the chances of fraud in these channels are actually very low.

Pantaloon Fashion openly publishes its office addresses and is part of India’s largest retail

company with a presence all over India – so you know how to contact us in person, if required.

4. OUR SIMPLE 7-DAYS RETURN POLICY :

If customer has purchased something at Future Bazaar and the product did not meet its

expectations or does not fit to his needs, then it can return the product to us; no questions

asked, as long as it is in its original packaging and accompanied by its invoice. We will even

make the return process simple for you – just contact our customer support and we’ll

arrange to pick up the product from your home. Alternately, you can drop it off at the

nearest Pantaloon Fashion.

5. PROMPT CUSTOMER SUPPORT: Our customer support is manned by dedicated call center personnel, who can take decisions and

resolve your problems. They are eager to solve your problems and are aware of the processes

and means to handle them. In case they cannot solve the problem at their end, they will trigger

the required action on your behalf or advise you the best possible method to a successful

fulfillment of all your queries/issues. Be assured that when you call us, your call is being taken

seriously.

GROUP VISION:

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in

the most profitable manner.

GROUP MISSION:

We share the vision and belief that our customers and stakeholders shall be served only by

creating and executing future scenarios in the consumption space leading to economic

development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making

consumption affordable for all customer segments – for classes and for masses.

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BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group

Chief Executive Officer of Future Group.

 Mr. Gopikishan Biyani, Whole time Director

Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the

textile business.

Mr. Rakesh Biyani, Whole time Director

Rakesh Biyani is a commerce graduate and has been actively involved in category management;

retail stores operations, IT and exports.

Mr. Vijay Biyani, Whole time Director

Vijay Biyani has more than twenty years of experience in manufacturing, textiles and retail

industry.

Mr. Vijay Kumar Chopra, Independent Director

V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India (ICAI) by

profession and is a Certified Associate of Indian Institute of Bankers (CAIIB).

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MAJOR MILESTONES

1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser,

India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the

nation. The company starts the distribution of branded garments through multi-brand retail

outlets across the nation.

2001 Pantaloon Fashion, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain

launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first seamless mall is

launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launchedall – ‘a little larger’ - exclusive

stores for plus-size individuals is launched

2006 Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and

Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit

2007 Future group crosses one billion mark

2008 Future group holding becomes the second group company to make successful initial public

offerings in the Indian capital market

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SWOT ANALYSIS

STRENGTHS

Thorough understanding of the needs of Indian consumers.

Vast range of products under one roof.

Benefit of being pioneer in the Indian retail industry.

Superior quality goods are available at reasonable prices.

Fast growing Indian middle class with reasonably good purchasing power.

WEAKNESSES

High cost of operation due to large fixed costs.

Very thin margin of profit

High attrition rate of employees.

OPPORTUNITIES

Potential rural markets.

Can enter into production of various products due to its in depth understanding of customer’s

taste and preferences

There remains a large future scope for the retail industry in India, as incomes rise and

consumption increases

The opportunity for widening the business all over India because Pantaloon Fashion opens new

stores in untapped markets.

THREATS

Government Policies encouraging the unorganized sector will affect adversely the big players.

High taxes in India suppress consumption.

Smaller specialty shops and informal shops are sometimes able to avoid taxes, offering lower

total prices to customers.

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MARKETING STRATEGY

PROCESS FOLLOWED

Segmentation, targeting and positioning together comprise a three stage process. 

A. Determine which kinds of customers exist,

b. Select which ones we are best off trying to serve,

c. Implement our segmentation by optimizing our products/services for that segment and

communicating that we have made the choice to distinguish ourselves that way.

1 . SEGMENTATION :

Segmentation involves finding out what kinds of consumers with different needs exist.  In the

auto market, for example, some consumers demand speed and performance, while others are

much more concerned about roominess and safety.  In general, it holds true that “You can’t be all

things to all people,” and experience has demonstrated that firms that specialize in meeting the

needs of one group of consumers over another tend to be more profitable.

2. TARGETING:

First:

How well are existing segments served by other manufacturers? It will be more difficult to

appeal to a segment that is already well served than to one whose needs are not currently being

served well.

Secondly:

How large is the segment, and how can we expect it to grow?

Thirdly:

Do we have strengths as a company that will help us appeal particularly to one group of

consumers?

1. Pantaloon Fashion targets higher & middle class customers.

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2. Pantaloon Fashion specifically targets working women and home makers who are the primary

decisions maker. It is part of Pantaloon Fashion’s new Guerrilla Marketing Strategy.

3. POSITIONING:

Positioning involves implementing our targeting. Pantaloon Fashion is positioning to its

targeting customer, middle class by giving discount offers, working women by monthly saving

bazaar and home makers by providing a wide range of food, non-food, fruits and vegetable.

MARKETING MIX

Main Aspects of Marketing Mix:

The easiest way to understand the main aspects of marketing is through its more famous

synonym of "4Ps of Marketing". The classification of four Ps of marketing includes marketing

strategies of product, price, placement and promotion. The following diagram is helpful in

determining the main ingredients of the four Ps in a marketing mix.

PRODUCT:

In simpler terms, product includes all features and combination of goods and related services that

a company offers to its customers.

Product is the most important aspect of marketing mix for manufacturers because products are

the market expression of the company's productive capabilities and determine its ability to link

with consumers.

PRICING:

Pricing is basically setting a specific price for a product or service offered. In a simplistic to the

concept of price as the amount of money that customers have to pay to obtain the product.

.PLACEMENT:

Placement under marketing mix involves all company activities that make the product available

to the targeted customer while planning placement strategy under marketing mix analysis,

companies consider six different channel decisions including choosing between direct access to

customers or involving middlemen, choosing single or multiple channels of distributions.

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PROMOTION:

Promotional strategies include all means through which a company communicates the benefits

and values of its products and persuades targeted customers to buy them. The best way to

understand promotion is through the concept of the marketing communication process.

Promotion is the company strategy to cater for the marketing communication process that

requires interaction between two or more people or groups, encompassing senders, messages,

media and receivers.

DISCOUNT DAYS : To increase the sale retail stores has started various discount offer days. As pantaloon Fashion is concern it has big days, PAHLI TARIKH, Wednesday Bazaar, monthly saving bazaar, power of ten.

PERSONAL SELLING:

Persuasive communication between a representative of the company or promoter and one or more prospective customers, designed to influence the person's or group's purchase decision.

PUBLICITY OF PRODUCT:

Publicity non-personal communication in news story form about an organization, its products or both, that is transmitted through a mass medium at no charge.

PUBLIC RELATION:

Public relation is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its target customers.

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INTRODUCTION TO THE OWN BRAND

There are various kind of product which are available in the Pantaloon Fashion store around the

country the product range are very good which has been appreciated by the customer of various

class creed and culture, apart from the product which is available in the store pantaloon Fashion

processes a very wide range of product of variety of range for the customers, basically this

product are the own product of the big bazar.

These product does not differentiate from the best players of that category in the market the

prices of this product are relatively low as compare to the other competitors in the market also

the quality is up to the mark to challenge the best players in the market this product are ,

TASTY TREAT PUNYA

CLEAN MATE DISNEY

SACH FRESH AND PURE

JOHN MILLER

DISNEY

PREMIUM HARVEST

EKTAA

This is the basic own product in Pantaloon Fashion store.

PROBLEM FACING FOR THE OWN BRAND PROMOTION

CUSTOMER AWARNESS.

LACK OF PROMOTIONAL ACTIVITY.

LACK OF KNOWLEDGE OF THE PROMOTERS AND THE STAFFS..

POOR IN STORE DISPLAY .

LACK OF INTERACTION REGARDING THE COMPLAIN OF THE CUSTOMER .

FEED BACK OF THE CUSTOMER REGARDING THE PRODUCT QUALITY .

THE LIKE AN DISLIKE REGARDING THE PRODUCT.

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CHAPTRE- 2

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY

Technology and customers tastes and preferences play a vital role in today’s generation.

Research Methodology is a set of various methods to be followed to find out various information

regarding market strata of different products. Research Methodology is required for every

industrial service industries for getting acquire knowledge of their products.

PERIOD OF STUDY:

This study has been carried out for a maximum 60 days.

AREA OF STUDY:

The study is exclusively done in the area of marketing. It is a process requiring care,

sophistication, experience, business judgment and imagination for which there can be no

mechanical substitutes.

This study was done in pantaloon Fashion which is situated in Jaynagar, Bangalore.

DATA:

The term data refers to groups of information that represent the qualitative or quantitative

attributes of a variable or set of variables. Data are typically the results of measurements and can

be the basis of graphs, images, or observations of a set of variables. Data are often viewed as the

lowest level of abstraction from which information and knowledge are derived. Raw data refers

to a collection of numbers, characters, images or other outputs from devices that collect

information to convert physical quantities into symbols that are unprocessed.

DATA COLLECTION:

PRIMARY DATA:

Data is collected from various customers through personal interaction. Data is collected by

survey, formal discussion and observation with different respondents.

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SURVEY METHOD: Data are usually collected through the use of questionnaires. The data is

collected by mean of simple survey done in the retail store of the customers.

OBSERVATION OF CONSUMER: Observation of customers is often a powerful tool. Looking

at how consumers select products may yield insights into how they make decisions and what

they look for. Observing consumers, tells about:-

What is he looking in the product?

Is he brand loyal?

Is he more or less price sensitive?

Is he more interested in packaging, manufacturing, etc.

Observation may help us determine how much time consumers spend comparing prices, or

whether nutritional labels are being consumer.

SECONDARY DATA:

Secondary data was collected through internet sources, research papers, and published reports by

various institutions.

RESEARCH DESIGN –

The research work is exploratory in nature, and is meant to provide the basic information

required by research objectives. It is a preliminary study based on primary data and the findings

can be consolidated after a detailed conclusive study has been carried out.

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CHAPTER - 3

DATA ANALYSIS

DATA ANALYSIS ANALYSIS

1

. WHICH NATIVE STATE DO YOU BELONGS?

NO. REGION NO OF RESPONSE

1 KARNATAKA 45

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2 TAMILNADU 12

3 AP 20

4 KERELA 15

5 NORTH INDIA 8

Most of people visit pantaloon Fashion is from Karnataka.

which is 45% and very less people is from north

India is 8%.

2. HOW MANY TIMES YOU VISIT IN PANTALOON FASHION?

NO CATOGERY NO OF RESPONSE

1ONCE IN A WEEK 10

2TWICE IN A WEEK 15

3 IN 15 DAY 30

4 IN A MONTH 43

5 EVERY DAY 2

the chart said that 43% people visit pantaloon Fashion in a month

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3. ARE U AWARE OF THE FOLLOWING BRANDS?

NO BRANDS NO OF RESPONSE

1 DON’T KNOW 42

2 TASTY TREATE 14

3 CLEAN MATE 15

4 SACH 1

5 JOHN MILLER 19

6 DISNEY 2

7PREMIUM HARVEST 2

8 EKTAA 3

9 PUNYA 0

10FRESH AND PURE 1

by this chart 43% people don’t know about the own product

Out of 100.

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4.WHAT YOU BOUGHT NY OF THE PRODUCTS BEFORE?

NO PRODUCTS NO OF RESPONSE

1 NO 58%

2 JOHN MILLER 12%

3 TASTY TREATE 10%

4 CLEAN MAT 9%

5 CARE MATE 3%

6PREMIUM HARVEST 4%

7 EKTAA 4%

8 SACH 3%

9 DISNEY 2%

10FRESH AND PURE 1%

by this chart 58% people do not bought any own product of

pantaloon Fashion out of 100.

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5. WHICH ONE OF THESE YOU LIKE?

NO PRODUCTS NO OF RESPONSE

1 DON’T LIKE 40

2 JOHN MILLER 20

3 TASTY TREATE 15

4 CLEAN MATE 14

5 CARE MATE 3

6PREMIUM HARVEST 4

7 EKTAA 4

8 SACH 3

9 DISNEY 2

10FRESH AND FURE 1

in this chart 40% people do not like these product

Because of quality.

6. WHAT ATTRECT YOU TO BUY THIS PRODUCT.

NO CATEGORYNO OF RISPONCE

1 QUALITY 10

2 PRICE 70

3 PACKAING 15

4 STORE DISPLAY 5

the chart said that only price attract the people to buy

the own product that is 70%.

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7. WHICH ONE OF THESE YOU WOULD LIKE TO PURCHASE AGAIN?

NO PRODUCT NO OF RESPONSE

1 JOHN MILLER 20

2 TASTY TREET 45

3 CLEAN MATE 15

4 CARE MATE 3

5PREMIUM HARVEST 4

6 EKTAA 10

7 SACH 3

8 DISNEY 2

9FRESH AND PURE 3

by this chart only 45% people want to purchase testy treat

Again.

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8. WHICH ONE OF THESE YOU LIKE TO SEE FURTHER IMPROVEMENT?

NO CATEGORY NO OF RESPONSE

1 QUALITY 70

2 PRICE 10

3 PACKAING 15

4 STORE DISPLAY 5

in this chart 70% people want ,that company improve the

Quality.

Chi-square test

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H0= the null hypothesis there is no association between the features of the product and the different brands of product.

H1= there is a relation between the features of the product and the various brand.

Chi-square test

Quality Price Packaging Ad. Total

Testy treat 2 3 1 0 6

clean mate 1 4 0 1 6

Care mate 0 2 0 0 2

Sach 1 2 1 0 4

Disney 2 3 2 0 7

Total 6 14 4 1 25

A. = 1.44

B. =3.36

C. =0.96

D. =0.24

E. =1.44

F. =3.36

G. =0.96

H. =0.24

I. =0.48

J. =1.12

K. =0.32

L. =0.08

M. =0.96

N. =3.36

O. =0.64

P. =O.16

Q. =1.68

R. =3.92

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S. =1.12

T. =0.28

OI EI OI-EI (OI- EI)2 (OI- EI)2/EI

A 2 1.44 0.56 0.3136 0.217

B 3 3.36 0.36 0.1296 0.038

C 1 0.96 0.04 1.6 1.666

D 0 0.24 0.24 0.0576 0.24

E 1 1.44 0.44 0.1936 0.24

F 4 3.36 0.64 0.4096 0.121

G 0 0.96 0.96 0.9216 0.96

H 1 0.24 0.76 0.5776 2.406

I 0 0.84 0.48 0.2304 0.48

J 2 1.12 0.88 0.7744 0.691

K 0 0.32 0.32 0.1024 0.32

L 0 0.08 0.08 6.4 0.08

M 1 0.96 0.04 1.6 1.666

N 2 3.36 1.36 1.8496 0.550

O 1 0.64 0.36 0.1296 0.2025

P 0 0.16 0.16 0.0256 0.16

Q 2 1.68 0.32 0.1024 0.060

R 3 3.92 0.39 0.1521 0.038

S 2 1.12 0.88 0.7744 0.197

T 0 0.28 0.28 0.0784 0.28

(OI-EI)2/EI = 10.506 CHI SQUARE CALCULATED.

DEGREE OF FREEDOM (r-1) (c-1)

(5-1) (4-1)

12 dof 5% level = 21.026

The calculated value =10.506

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The tabulated value = 21.026

Chi2 calculated < chi2 tabulated accept H0

It implies the two variable are not independent the features of own product and the different product.

So we accepted the H0 and reject H1.

MY EXPERIENCE

It has been a wonderful experience to work with the people in Pantaloon Fashion they are

wonderful people with good amount of experience to share with the new people who are entering

into the corporate life.

The journey of my internship started on 5th may the objective of my study is to find out the

position of Pantaloon Fashion (own brand) with comparison with the competitors like central

metro and more my target was to survey how to promote own brands.

As the day progress I find that the position of own brands of Pantaloon Fashion was very poor

compare to the other brands and the was lot of problem regarding the delivery of the product

have lot of stock but it is not been deliver to the wd also the wrong estimation of the of the

particular area ,under cut was a serious problem with the Pantaloon Fashion own products the

grooming of the sales man need to be done there are various good outlet that are cream outlet this

are the best outlet of the Pantaloon Fashion as their own , the salary of the sales man are very

poor as compare with the other company in the market.

The main drawbacks of the Pantaloon Fashion product are their poor quality doesn’t meet the

expectations of the customer as compare with the other, the marketing strategy of the Pantaloon

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Fashion fmcg products are purely on the soap and the biskut they need concentrate on the food

grain segments because they are lacking the business.

The experience working with the Pantaloon Fashion people was very helpful for my course I am

thankful to my collage who has given me this opportunity to carry out a wonderful project which

will help me in future.

CHAPTER- 4

CONCLUSION AND RECOMMENDATIONS

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Conclusions followed by recommendations form the basis of the report more solid. The

conclusion proves the analysis that is carried out in the report and on the basis of these

conclusions, recommendations are given.

During the course of the study it was found that pantaloon Fashion is lacking popularity due to

the less concentration on the management of customer data base.

In the survey and analysis it was found that the Buying Behavior of the customers depends on

variety of factors like Need, Cost, Quality, Durability, Product range and some other factors.

Advertisements

The organization should also concentrate upon the Advertisement strategies and should come up

with the innovative ads.

Name recall amongst the Consumer Categories is low because of less frequency of the TV

advertisements.

The organization should have customer data base so that information about offers can be

conveyed to the customer and customer segregation can also be done.

In store display and the use of the colours full display of the product should be increase

Using of clown of the name of the product this will help in the awareness of the customer in the

product this will help to increase the awareness regarding the product.

Giving free samples in the place of fun and game.

PLACE

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The place of the banshankari big bazar consists of 50,000 square feet will is quite good compare

the other stores of pantaloon Fashion in the town the place management of the store and there

display has to be done systematically that is the entrance the crowded place should be effectively

manage .

The display of the own brand must be in proper place to be get notice by the customers .In place

of the entrance in crowded place to get the proper view by the customers

The back side of the bill should be used for the purpose of the promotion of the own brand

promotion The plastic carry bag of the big bazar should also be used for the promotional activity

of the home product

PRODUCT

Though the products of the pantaloon Fashion is relatively good compare to the leading product

players in the market people are not will to take it because of their poor packaging and poor

display in the store and also the awareness by the customer.

PRISE

Company should focus on their Price. It should know the competitors price and according to that

there should be a proper action to decide the price and discount offers.

Though the prize of the product is relatively less compare to the other brand but people are not

willing to buy because of the lack of knowledge by the customer.

CUSTOMER SERVICES

On the weekends mostly, there is long queue for the billing which takes a huge time so there

should be an increment in the number of cash counters.

From the analysis it is clear that more than 50% customers live within 5km area, so if it possible

pantaloon Fashion should increase its home delivery distance.

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CHAPTER- 5

BIBLIOGRAPHY

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BIBLIOGRAPHY

BOOKS

KOTLER PHILLIP, KELLER KELVIN

INTERNET

WWW.WEKIPEDIA.COM

WWW.GOOGLE.COM

WWW.YAHOOBUISNESS.COM

http://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18-months/104621/on

http://www.big-bazaar.co.in/

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CHAPTER- 6 QUESTIONNAIRES

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QUESTIONNAIRESAwareness reguarding Pantaloon Fashion

Rahul Patel management tranie

Dayananda sagar Institution

1. which native (state) do you belong?

a. karnataka b. tamil nadu c. ap d. kerala e. north india

2. how many times you visit in Pantaloon ?

once in a week twice in a week 1 in 15 day

1 in a mounth every day

3. are you aware of the following brands?

1. tasty treat

2. clean mate

3. care mate

4. sach

5. john miller

6. disney

7. premium harvest

8. ektaa

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9. punya

10. fresh and pure

4. have you bought any of these products before?

1. tasty treat

2. clean mate

3. care mate

4. sach

5. john miller

6. disney

7. premium harvest

8. ektaa

9. punya

10. fresh and pure

5. which one of these you like?

1. tasty treat

2. clean mate

3. care mate

4. sach

5. john miller

6. disney

7. premium harvest

8. ektaa

9. punya

10. fresh and pure

6. what attract you to buy the product?

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quality price packaging in store display

7. which one of these you would like to purchase again?

1. tasty treat

2. clean mate

3. care mate

4. sach

5. john miller

6. disney

7. premium harvest

8. ektaa

9. punya

10. fresh and pure

8. which one of these you will like to see further improvement?

quality price packaging in store display

9 -------------------- tell us a little more about your self ------

name…………………………………………. age……… sex: m/f…………………….

mob no…………………................ occupation………………………….............................

email ………………………………

10 any suggestion?

……………………………………………………………………………………….

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THANK YOU

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