Pantaloon project ppt
104
` Presented By- Suman Kumar PGDM (Trimester - 4) G.L.Bajaj Institute of Management & Research (Greater Noida) Presented To- Mr. Avnish Parihar Store Manager Pantaloon Fashion Retail Ltd (Saket, New Delhi) [email protected]
-
Upload
suman-kumar -
Category
Business
-
view
7.823 -
download
27
Transcript of Pantaloon project ppt
`
Presented By-Suman Kumar
PGDM (Trimester - 4)G.L.Bajaj Institute of
Management & Research(Greater Noida)
Presented To-Mr. Avnish Parihar
Store ManagerPantaloon Fashion
Retail Ltd(Saket, New Delhi)
Project On
RETAIL FLOOR OPERATION ON HONEY BRAND & CUSTOMER LOYALTY
PROGRAM
PANTALOON FASHION RETAIL
1. Introduction of Pantaloon-4 to 62. Vision & Mission -7 to 83. History- 9 to 104. Major Players- 115. Pantaloon Retail Mktg-12 to 136. Offering Products- 14 to 157. C.R.M- 16 to 188. SWOT Analysis- 19 to 229. Leadership & Styles – 24 to 31 10. Honey At a Glance- 32 to 3311. Honey Product Line- 3412. U.S.P of Honey – 35 to 4013. Retail Floor Process- 4114. Visual Merchandising- 42 to 4615. Merchandise Presentation- 4716. Retail Fixtures- 48 to 5217. STP of Honey18. Customer Loyalty Program- 57
19.
19. What is Payback- 5820. Benefits of Pantaloon through Pay Back-
5921. Benefits of Customers through PBGC- 60
to 6322. Growth of Honey- 6423. Consumer Behavior Defined- 6524. Consumer Behavior during Purchasing-
66 to 6825. Marketing Mix Defined- 69 t0 7026. SOP at Pantaloons- 7227. Sales Analysis & Customer Entry- 73 to
7628. Hot Spot Products & Places- 7729. Research Methodology & Objectives- 78
to 7930. Data Analysis & Interpretation- 80 to 9631. Finding through Data Analysis- 99 to
10032. My Contribution during SIP- 10133. Suggestions for Pantaloons- 102 to 10334. Thank You- 104
CONTENTS
INTRODUCTION Pantaloon Fashion Retail Limited, is India’s
leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market
Headquartered in Mumbai (Mumbai), The company operates over 12 million
square feet of retail space 1000 stores across73 cities in India and Employs over 35,000 people
INTRODUCTION
Pantaloons is the among India's largest chains of fashion stores
Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude'
Pantaloon offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.
INTRODUCTION
Pantaloons Fresh Fashion stores have presence with stores not just in Metros but also in smaller towns
All stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids.
Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally
This 'fresh fashion' destination allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience
Company Vision:Pantaloons shall deliver Everything, Everywhere, Every time
for Every Indian Consumer in the most profitable mannerIndian Consumer in the most profitable manner
Company’s Mission :We shall infuse Indian brands with confidence and renewed
ambitionWe shall be efficient, cost- conscious and committed to
quality in whatever we do We shall ensure that our positive attitude, sincerity, humility
and united determination shall be the driving force to make us
successful.
VISION & MISSION
Originally incorporated as Manz Wear Private Limited on October 12, 1987.
The Company’s name was changed to Manz Wear Limited on September 20,1991, further to Pantaloon Fashions (India) Limited on September 25, 1992 and to Pantaloon Retail (India) Limited on July 7 1999
Pantaloon comes from the Italian word pantalone, which in turn was derived from a character in a seventeenth century comedy play.
First open showroom in Kolkata
HISTORY
1987 Company incorporated as Manz Wear Private Limited, launch of Pantaloons trouser, India’s first formal trouser brand
1992 An initial public offer (IPO) was made in the month of May
1997 Pantaloons, India’s family store, launched in Kolkata
2001 Big Bazaar, Is se sasta aur accha kahi nahin, India’s first hypermarket chain, launched
2002 Food Bazaar, the supermarket chain, is launched2007 Future Group crosses the $1 billion turnover
mark
HISTORY
RETAIL MARKETINGRetailing Any organization selling
goods & service to final consumer _ it is a manufacturer wholesaler, or retailer – is doing retailing.
RETAIL MARKETING
Retailing of PantaloonWinning the Hearts of Indian ConsumersPantaloon Retail makes every effort to delight its
customersTailoring store formats to changing Indian lifestyles
and adapting products and services to their desiresPantaloons operate some of India’s most popular
retail formats. Across value and lifestyle segmentsPantaloons multi-format retail strategy caters to all
the consumption needs of a wide cross-section of Indian consumers
PRODUCT OFFERINGS
MEN’S WEAR • John Miller • JM Sports• Bare Denim• Rig• Ajile• Lombard• T-2000• Bare Leisure
LADIES WEAR
•Honey•Bare Denim•Akkriti•Annabelle•Ajile•Rig
KID’S WEAR•Chalk•Bare 7214•Aakriti
ACCESSORIES•Cosmetics•Stationary for kids•Books & Magazines
Customer relationship management (CRM)
A model for managing a company’s interactions with current and future customers
CRM systems for marketing track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct
Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually internet capabilities that help an enterprise manage customer relationships in an organized way.
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.
Ex:- EventsFestsLoyalty programsGift Vouchers
CUSTOMER RELATIONSHIP MANAGEMENT
The activities in Pantaloons over Customer Relationship Management is
To satisfy the customer and make the customer to be a loyal customer by providing various services
Conducting activities in some occasions on special days like Women‘s day, independence day, Fashion Friday & Holidays
STRENGTHS Pioneer in the industry, largest market share and capitalization
Reputation for value for money(Competitive pricing convenience and a wide range of products all in one store
Presence in major cities
Highly Strategic human resource management and development, It invests time and money in training people, and retaining them
Most trusted and respected brand by the consumers
Being financially strong helps pantaloons retail India deal with any problems, ride any dip in profits and out perform their rivals
Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of it competitors.
SWOT ANALYSIS
WEAKNESSESPantaloons does not function internationally, which has
an effect on success
PFRL is the World’s largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control
Since Pantaloons Fashion Retail Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors
Each business line faces competition from specialty companies as -
Fashion segment- Shoppers Stop, Trent, Lifestyle
SWOT ANALYSIS
OPPERTUNITIES Huge untapped market
“ (The Indian middle class is already 70 Crore & is projected to grow to over 90 Crore by 2014 making India one of the largest consumer markets of the world)”Less of organized retail
To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets
New locations and store types offer PFRL opportunities to exploit market development.(Diversification into insurance , property, and variety of products and stores)
Opportunities exist for PFRL to continue with its current strategy of large, super centres
Rural Retailing
SWOT ANALYSIS
THREATS/CHALLENGES Being number one means that you are the target of competition Extra competition and new competitors entering the market A slow economy or financial slowdown could have a major impact
on pantaloons retail India business and profit Consumer lifestyle changes could lead to less of a demand for
pantaloons retail India products/services Price wars between competitors, price cuts and so on could
damage profits for pantaloons retail India The actions of a competitor could be a major threat against
pantaloons retail India, for instance, if they bring in new technology or increase their workforce to meet demand
Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping.
If unorganized retailers are put together, they are parallel to a large supermarket with little overheads, high degree of flexibility in merchandise, display, prices and turnover.
SWOT ANALYSIS
What is Leadership ?A process by which a
person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent
Leadership is a process whereby an individual influences a group of individuals to achieve a common goal
LEADERSHIP AT PANTALOON
Mr. Avnish Parihar has Leadership Skills which make difference from others as :
1. To accomplish goals
2. To conduct meetings
3. To manage conflict and negotiate
4. To solve problems
5. To identify strengths and weaknesses
LEADERSHIP AT PANTALOON
Mr. Avnish Parihar has Leadership Skills which make difference from others as :
Decision-making skills
Planning skills
Organizing skills
Leading skills
Controlling skills
LEADERSHIP AT PANTALOON
Mr. Avnish Parihar has Leadership Styles :
1. Transformational Leadership Style :
Transformational Leadership is about Change Innovation and entrepreneurship
Inspire Followers, Gain their trust & help to accomplish the organization goals
Encourage the followers to view problems differently and feel responsibility in helping to solve them
Ex- Steve Jobs
LEADERSHIP STYLESAT PANTALOON
Steve Jobs
Mr. Avnish Parihar has Leadership Styles :
2. Charismatic Leadership style:
Charismatic Leaders are often thought of as heroes that are able to use their personal allure to lead others
Ability to make sense the gap between what an organization is delivering to its followers, and what the followers need from an organization
Ability to use their personal charm to get things done
Ex- Amitabh Bachhanb
LEADERSHIP STYLESAT PANTALOON
Amitabh Bachhan
Mr. Avnish Parihar has Leadership Styles :
3. Transactional Leadership style : Transactional leaders use reward & punishment
to influence the performance of their followers
They accept goals, structure, and the culture of the existing organization
Believe in rules, regulations, structured, systems & procedures
Ex- When people have agreed to do a job upon their expectations, they provides all authority to their manager
LEADERSHIP STYLES
AT PANTALOON
Mr. Avnish Parihar has Leadership Styles :
4. Situational Leadership Style:
Assumption Situational Leadership is all about The best
action of the leader depends on a range of situational factors
Style When a decision is needed, an effective
leader does not just fall into a single preferred style, such as using Transactional as well as Transformational Leadership.
In practice, as they say, things are not that simple.
LEADERSHIP STYLESAT PANTALOON
INTRODUCTION OF HONEY BRANDHoney A Pantaloon Brand, very
frequently selling product
Brand is identified for its different-different range of fashion clothing
Honey tries to full-fill every growing girl’s aspiration, in terms of clothing
A part of Ladies Western Department
INTRODUCTION OF HONEY
Honey Brand Keeps 4 MC (Merchandise Code)
2345- Power Pricing Tees (Honey)
2290- T- Shirts2265- Blouse2277- Bottom
Honey PowerPricing T-ShirtsMC- 2345
Honey T-ShirtsMC- 2290
Honey BottomMC- 2277
Honey BlouseMC- 2265
• PRINTED T- SHIRTS• MESSAGE T-SHIRTS
• Printed T- Shirts
• Graphic T-Shirts
•Message T-Shirts
• Party T-Shirts
• Colour• Printed• Sleve
Less•All Over
Floral Printed
• Smoking
Top
• Trouser• Printed
Trouser• Legging• Shorts• Skirts
• Fashion Haram
• Militry Paint
PRODUCT LINE OF
The unique selling proposition (USP), or unique selling point, is a marketing concept
Identifying what is truly unique about any product and service offering
A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market
USP tells your customers how you can better meet their needs and what makes you special
Unique selling propositions to the customer that convinced them to switch brands
USP must create a real and perceived advantage in customer’s mind
USP also define the Features of products that differentiate from rivals
WHAT IS
TEE SHIRTSMC 2290Message TeesAOP TeesPhotography PrintedCru NeckSleeve / Sleeve Different Types
USP OF HONEY
BLOWS MC 2265Switch dot/ Colour Flower
PrintedHem Elastics CatedSleeve (Freel)Printed BlouseRound NeckDesign Tie-upSleeve / Sleeve Different
Types
USP OF HONEY
BOTTOMS includes Shorts, Trouser, Leggings, Paints & Skirts
Printed BottomColorful AOPSide Pocket/ Back Side PocketPlain/ Colorful Hem Design PaintBelt CoverFull/ Ankle lengthSkirts- Full Length/ Short
Length
USP OF HONEY
1. Mumbai Warehouse send the merchandise to Saket Ware House which is near to the Store
2. Quantity Check & Indoor of Merchandise3. Quantity Check & Outdoor of
Merchandise through the Cartoon for the Floor (D.M. & Security should be there)
4. Tagging, Hanging, Paper Pilling & Ironing (if require) on the floor
5. Two Types of Tagging- Hard Tag & Soft Tag
6. Visual Merchandising7. Now Finally Merchandise is ready for
the selling
PROCESS OF RETAIL FLOOR OPERATIONS
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales
Visual Merchandising, The physical display of goods in the most attractive and appealing waysGoods or services can be displayed to highlight
their features and benefitsStore Layout: The interior arrangement of retail
facilitiesSelling areas: Where merchandise is displayed
and customers interact with sales personnelSales support areas: Devoted to customer
services, merchandise receiving and distribution, management offices and staff activities
VISUAL MERCHANDISING
Merchandise PresentationMerchandise presentation includes the ways that
goods are hung, placed on shelves, or otherwise made available for sale in retail stores
Shoulder-out presentation: The way most garments are hung in home closets with only one side showing from shoulder to bottom.
Face-forward presentation (face-out presentation): Hanging of clothing with the front fully facing the viewer. This should always be done at entrances and aisles.
Retail FixturesCarousels: Circular racks that turn.
Retail FixturesFour-way rack: A fixture with four extended
arms, that permits accessibility to hanging merchandise all the way around
Retail FixturesRounders: Circular racks on which
garments are hung around the entire circumference
Retail FixturesT-stand: Freestanding, two-way stand in
the shape of a T, that holds clothes on hangers, sometimes with one straight arm and one waterfall.
Retail FixturesWaterfall: A fixtures with an arm that
slants downward, that contains knobs to hole face-forward hangers with clothing at various levels.
SEGMENTATION
SEGMENT OF YOUNG GENERATION
Classifying Customers Into Groups based on customer characteristics and needs
TARGETING
TARGETING 16 TO 25 YEAR GIRLS
•Defining the abilities of the company and resources needed to enter a market• Analyzing competitors on their resources and skills•Considering the company’s abilities compared to the competitors' abilities•Deciding on the actual target markets based on profit
POSITIONING
Customer perceived, Honey Brand follows the latest style trends and
forecast with the ongoing fashion
• A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brand , in the minds of customer•A process by which marketers try to create a n image or identity in the customer mind for their products
Customer Loyalty Program through PAY BACK GREEN CARD
Membership Card is Free of CostFour Types of PAY Back Green CardOne Star- Purchasing is must Three Star- Purchasing of Eight Thousand
is must in one day or in a YearFive Star- Purchasing of Twenty
Thousand is must in one day or in YearSeven Star- Purchasing of Forty Thousand
is must in one day or in a year
PAYBACK is Europe's leading customer loyalty program
Headquartered in Germany
25.5 million active cardholders in Germany and Poland
In India, PAYBACK consolidated its position after taking a major stake in I-Mint.
It‘s the only program which works with market leading pan-India players from the banking, travel, petroleum and online sectors such as ICICI Bank, HPCL, BookMyShow and MakeMyTrip
Works in such formats like Big Bazaar, Food Bazaar, Pantaloons, Central, HomeTown, eZone, Brand Factory and Future Bazaar
These points can then be redeemed for air miles, movie tickets, air tickets and vice versa.
With Future Group and PAYBACK ―Shopping is Rewarding‖
WHAT IS PAYBACK?
Benefits of PANTALOONS Through PBGC
Customer satisfaction and make the customer to be a loyal customer by providing various services
Profit Maximization
Collect all information of customers as Name, Address, Date of Birth, Marital Status, Profession, Wedding Anniversary, and Monthly Shopping Expenses etc…
Communicate with customer about the upcoming offers/sales through contact numbers and Emails
Able to address about the discounts and upcoming styles
Customer Retention
Benefits of Customer Through Pay Back Green Card:
1. One Star Pay Back Green Card
Five percent discount on every Friday
Complementary Parking
Home Delivery Service
Complementary Shipping Across India
Relax Return Policy (90 Days)
Exclusive Billing Counter for All Card Holder
Benefits of Customer Through Pay Back Green Card:
2. Three Star Pay Back Green Card
Three Percent discount every day
Eight percent discount on every Friday (3% + 5 %)
Complementary Parking
Home Delivery Service
Complementary Shipping Across India
Relax Return Policy (90 Days)
Exclusive Billing Counter
Benefits of Customer Through Pay Back Green Card:
3. Five Star Pay Back Green CardFive Percent discount every dayTen percent discount on every Friday (5% +
5 %)Complementary ParkingHome Delivery ServiceComplementary Shipping Across India Relax Return Policy (90 Days) Exclusive Billing Counter
Benefits of Customer Through Pay Back Green Card:
4.Seven Star Pay Back Green Card
Seven Percent discount every day
Twelve percent discount on every Friday (7% + 5 %)
Complementary Parking
Home Delivery Service
Complementary Shipping Across India
Relax Return Policy (90 Days) Assistant Shopping (One pantaloon staff will be there for
help to 7 star card holder customer)
The following are the reasons for growth of HONEY-
Increase in disposable income of consumers Increase in consuming desire
Low share of organized retailing stylish brandIncreasing the aspiration of young girlsWestern Culture is increasingPurchasing power of Indian urban
consumer is growing
GROWTH OF HONEY
Consumer Behavior DefinedThe American Marketing Association
has defined consumer behavior as, The dynamic interaction of affect
and cognition, behavior, and the environment by which human beings conduct the exchange aspects of their lives
Consumer behavior refers to the actions and decision processes of people who purchase goods and services for personal consumption.”
CONSUMER BEHAVIOR
Women’s/ Girls - They try much merchandise which they don’t purchase as they see many and go trial room (front of mirror) and choose one products to purchase.
Do not sure what they have to purchase
Ask many questions as:
CONSUMER BEHAVIOR DURING
PURCHASING
Men’s/ Boys – They try selected merchandise 99 % sure what to purchase,
how to purchaseNo any confusion
CONSUMER BEHAVIOR DURING
PURCHASING
Foreigner- Frequently bye the
product Do not ask more
questionVery interesting to assist
him/her
CONSUMER BEHAVIOR DURING
PURCHASING
The marketing mix is a business tool used in marketing and by marketing professionals
The marketing mix is often crucial when determining a product or brand's offering
Often synonymous with the Four Ps: Product, Price, Promotion, and place
MARKETING MIX
1. Product- A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service
2. Price- The amount a customer pays for the product & the price is very important as it determines the company's profit and hence, survival
3. Place- Providing the product at a place which is convenient for consumers to access
4. Promotion- All of the methods of communication that a marketer may use to provide information to different parties about the products.
Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion
MARKETING MIX OF HONEY
1. Product- Merchandise Industry inspire from WESTERN Culture, Able to full-fill young girls aspiration
2. Price- Affordable Price Equal to specification of the merchandise & Company is able to maximize the profit
3. Place- At Pantaloon Store, Ground Floor, Near the gate, Place is able to attract the customer
4. Promotion- Advertising by young girls, Theme on fashion Friday, Through the facebook pages also include public relation
MARKETING MIX OF HONEY
STANDARD OPERATAION MODULE39 Module to handle the floor operations1. Front- 20 module such as How a Cashier/F.A. interact or behave with
customer in a good mannerF.A. Tool such as Namaste, Welcome, Thank You 2. 19 Module for Back office asStock ManagementReplenishments
SOP AT PANTALOONS
Monday to Thursday (All in Approx)Customer Entry- 2300 to 2600 Total Sales- Eight Lacks to Nine LacksTotal Bills- 480 to 525Total Quantity- 1150 to 1350Ticket Size- 1700 to 1800 (Total Sales / Total no.
of bills)Basket size- 2.3 to 2.6 (Total no. of quantity /
Total no. of bills)Conversion-19 to 20 % Total Customer Entry /
Total Bills * 100
SALES ANALYSIS & CUSTOMER ENTRY
Friday Customer Entry- 2600 to 2900 Total Sales- Nine Lacks to Eleven LacksTotal Bills- 600 to 650Total Quantity- 1550 to 1700Ticket Size- 1790 t0 1900 (Total Sales / Total no.
of bills)Basket size- 2.5 to 2.7 (Total no. of quantity /
Total no. of bills)Conversion-21 to 22 % Total Customer Entry /
Total Bills * 100
SALES ANALYSIS & CUSTOMER ENTRY
Saturday to SundayCustomer Entry- 5000 to 7500 Total Sales- Sixteen Lacks to Twenty LacksTotal Bills- 1000 to 1200Total Quantity- 2600 to 3100Ticket Size- 1700 t0 1900 (Total Sales / Total no.
of bills)Basket size- 2.6 to 2.7 (Total no. of quantity /
Total no. of bills)Conversion-22 to 24 % Total Customer Entry /
Total Bills * 100
SALES ANALYSIS & CUSTOMER ENTRY
The future of any company is guided by the success of product sales efforts
Monday to Thursday, customer entry in less amount due to working days as most of men and women are in job
Friday as Fashion Friday, Customer attract due to 5% discount
Saturday and Sunday known as holiday, Customer like to purchase in holiday with their family
ANALYSIS OF SALES & CUSTOMER ENTRY
Hot Spot Products – Frequently buying the products
Place does not matter as for Bottom, Shorts & T-Shirts
Hot Spot Place- Front Wall, Front Table.
Customers come and see these places. Marketers display here those products, which are not moving.
HOT SPOT PRODUCTS AND PLACES-
SCOPE OF THE RESEARCHSome Stores of New DelhiSelect City MallSome Stores of Noida
DATA COLLECTIONPrimary DataWith the help of QuestionnairesPersonal Interaction
SAMPLE SIZE 100 Respondents
POPULATIONCustomer of Lifestyle/Fashion segment of retail stores in Delhi and
Noida
RESEARCH METHODOLOGY
To compare the various stores under the Lifestyle segment
To find out which stores customers visit for different purposes (Men’s wear, women wear, and kid’s wear)
To find out the store considered best on the basis of membership benefits
To find out the best store among the 5 stores on the basis of product and service quality
To suggest means of improving “shoppers experience by enhancing the deliverable parameters
AGE GROUP
4%
41%
51%
4%
Less than 18 years
18-25 years
25-40 years
40 years and above
MONTHLY FAMILY INCOME (In Rs)
29%
50%
21%
15-30 thousand
30-50 thousand
50 thousand and above
OCCUPATION
28%
14%
21%
4%
31%
2%
Student
Businessman
Professional
Govt Service
Private Service
Housewife
How frequently do you shop for garments?
At le a st onc e a fortnig ht, 20
At le a st onc e a month, 36
At le a st onc e in 2 months, 27
At le a st onc e a we e k, 10Only during sa le s
pe riod, 4
On spe c ific oc c a sions, 3
Out of the following stores which Lifestyle store are you most likely to visit when looking for:
Pantaloons Shoppers Stop
Lifestyle Westside Globus
46
24
37
9 10
Men's Wear
When you think of shopping, which factors out of following have importance in your decision
Pantaloons Shoppers Stop
Westside Globus Lifestyle
51
28
4 6
11
CONSISTENCY IN QUALITY
Pantaloons Shoppers Stop Westside Globus Lifestyle
21
43
9 7
16
MEMBERSHIP BENEFITS
Pantaloons Shoppers Stop Westside Globus Lifestyle
39
19
4
8
29
ADVERTISEMENT & COMMUNICATION
You are a member of which company’s customer loyalty program
50
63
16
43
15
7
0
10
20
30
40
50
60
70
Pantaloons Shopper'sStop
Westside Lifestyle Globus None
Pantaloons36%
Shoppers Stop28%
Westside4%
Lifestyle22%
Globus10%
BEST LIFESTYLE STORE
Most of the respondents said that pantaloons is most consistent/similar in quality followed by Shoppers’ stop
It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores.
It was found that most of the respondents said that Pantaloons provides maximum value to their money
Findings
In the survey, maximum of the respondents said that Pantaloon is having best Store of Select City Mall
It is found out that, most of the respondents preferred Shopper’s Stop for providing maximum membership benefits followed by Pantaloons
It is found out that Pantaloons is considered best on the basis of advertisement & communication in the market
Lifestyle on 2nd rank.
Findings
On the basis of appearance, attentiveness and knowledge of product of their Sales personnel Shopper’s Stop got 1st rank and Pantaloons got 2nd rank
It is found out that On the basis of Waiting area provided by different Lifestyle stores, Shoppers stop got the highest From the research it is found out that Location of the Store is the most important factor considered by the customer in their shopping decision
Pantaloons stands 1st among all for providing clean drinking water to the customers. Shoppers’ stop got 2nd rank followed by Lifestyle on 3rd rank.
Findings
It is found out that maximum respondents were having membership cards of more than 1 or 2 stores.
63 respondents were having membership card of Shopper’s stop and 50 respondents were having membership card of Pantaloons
On the basis of membership benefits, 36% of the respondents said that Shoppers’ stop is the best, while 28% respondents said that Pantaloons is best.
36% of the respondents have favored Pantaloons as the best Lifestyle store, 28% of the respondents have favored Lifestyle as the best store under this retail format
Findings
1. To utilize convincing power created 890 Pay Back Green Card through Customer Loyalty Program in two months
Through PBGC, 890 customer is able to make loyal for Pantaloon
Profit Maximization will be there for PantaloonWritten most of the customer names, contact
numbers and Card Numbers to show the proof
2. Increased the sale of HONEY BRAND with punctuality
Target Achieved 100% Day by Day Increasing the Sale of Honey Brand
MY CONTRIBUTION
Internal Marketing should be improve
Shopping Bag should be free of cost as their competitor (Shopper stop) is providing
One H.R Manager should be there permanently to motivate the employee & finding the internal solution
Employee should be teach about the Offers, Product Specifications & Customer Loyalty Program
Salary should be increase of F.A & Cashier as many employee are leaving organization due to less payment
Suggestions
If You Don’t Mind
Salary should be come on time of temporary staff
Stock Management should be improved of most of brands
Billing Counter should be increased
Suggestions
If You Don’t Mind
![Supply Chain Management and Store Operation in Pantaloon Retail India Pvt[1]. Ltd Pantaloon](https://static.fdocuments.us/doc/165x107/55721004497959fc0b8ca3ea/supply-chain-management-and-store-operation-in-pantaloon-retail-india-pvt1-ltd-pantaloon.jpg)
