Panos Lambrakos Keynote Speech - Greek Gaming Conference 2014

Google Confidential and Proprietary

Greek Gaming Conference 2nd October 2014 Panos Lamprakos Head of Gambling - GR


Online Gambling Trends


Sportsbook Searches

Computer & Tablet Mobile

Casino & Poker Searches

Computer & Tablet Mobile

Online Gambling Landscape in Greece

2013 Data

75%

6%

19%

Online Gambling Searches

Sportsbook Poker Casino


Greece vs. UK

H1 2014 vs. H1 2013 *Some generic world cup searches have been excluded

Sportsbook Generics

-7% | 2% | 36% (Total: 10%)

23% | 183% | 70% (Total: 34%*)

Poker

-29% | 5% | 7% (Total: -19%)

-28% | 1% | 3% (Total: -20%)

Casino

-24% | 6%| 35% (Total: -14%)

-32% | 4% | 29% (Total: -21%)


Casino Deep Dive

H1 2014

14%

71%

11% 4%

Casino Search Segmentation

Blackjack Casino Roulette Slots


Seasonality – Sports

Jan 10 – May 14

Super League & European Competitions are drivers

Domestic & International Leagues Get Heated

Tournaments Kick-off

2010 2011 2012 2013 2014


Euroleague 75%

Eurobasket 12%

Generic 9%

Greek League & Cup 3%

NBA 1%

Basketball Searches in GR

Generic 59%

Superleague 23%

Champions League

9%

Spanish League

3%

Europa League

3%

Premier League

3%

Football Searches in GR

2013 Data

Breakdown of Sports Searches


Identifying Bet Intent Football Snapshot by “Event” in 2013

2013

23.71

48.38

72.28

36.01 31.64

3.53 6.39

18.95

47.79 55.65 65.13

43.80 2.62

17.81

27.61

17.94 11.53

4.04 5.29

11.58

14.91

25.46

33.39

24.93

7.49

9.13

11.41

25.85

7.58

4.65 5.55

12.45

9.21

12.60

6.17

5.66

2.09

18.13

18.18

8.18

9.54

5.65 6.32

8.68

6.75

9.16

12.18

9.05

2.04

6.28

6.95

8.69

6.81

1.48 1.75

5.85

7.01

5.51

6.21

7.23

0

20

40

60

80

100

120

140

160

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Superleague Champions League Spanish League Europa League Premier League

Inde

xed

Que

ries


82% 79% 78% 77% 76% 76% 75%

70% 71%

71% 69% 68% 67% 66% 65%

64% 64%

18% 21% 22%

23%

24% 24%

25%

30%

29%

29% 31% 32% 33% 34%

35%

36% 36%

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14

Computers and tablets Mobile devices with full browsers

Mobile Acceleration

January 2013 – May 2014

Inde

xed

Que

ries


Main Mobile Categories

January 2014 – May 2014

39% 52%

61% 67% 77%

61% 48%

39% 33% 23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Basketball Live Stoixima Branded Football

Computers & Tablet Mobile


Sports Book Trends

World Cup Key Takeaways


World Cup Frenzy In June Betting Searches were 1,7x higher

2014 to date

Inde

xed

Que

ries

35%

65%

Search Split

Generic Terms Mundial Betting Terms

37%

41%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Generic Mundial

Mobile Search Share in June


91.04%

23.95%

45.77% 23.89%

25-M

ay

26-M

ay

27-M

ay

28-M

ay

29-M

ay

30-M

ay

31-M

ay

1-Ju

n 2-

Jun

3-Ju

n 4-

Jun

5-Ju

n 6-

Jun

7-Ju

n 8-

Jun

9-Ju

n 10

-Jun

11

-Jun

12

-Jun

13

-Jun

14

-Jun

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30

-Jun

1-

Jul

2-Ju

l 3-

Jul

4-Ju

l 5-

Jul

6-Ju

l 7-

Jul

8-Ju

l 9-

Jul

10-J

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14-J

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Generic Mundial Specific Games Mundial Schedule Mundial Groups Mundial Teams Mundial Other Categories

World Cup Frenzy In special days users are behaving in a “special” way

2014 to date

Inde

xed

Que

ries

World Cup 2014 Games of Greek National team vs. Colombia 14 June vs. Japan 19 June vs. Ivory Coast 24 June vs. Costa Rica 29 June World Cup Final 13 July 2014


Thank You

Panos Lambrakos Keynote Speech - Greek Gaming Conference 2014

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