Pankaj Project

7/31/2019 Pankaj Project

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A Project Report

On

Study of purchase influencing factors

(As a partial of fulfillment of the Master of Business Administration for Summer

Internship Program)

Submitted to

MBA Department

LDRP-Institute of Technology and Research, Gandhinagar.

(Affiliated to Gujarat Technological University, Ahmedabad)

Under the Guidance of

Internal Guide External GuideProf.

Hemali Broker Apurv Patel

Submitted by

Pankaj thakkar

MBA-SEM II

Sign of External Examiner Sign of Internal Examiner

_______________________ _______________________

LDRP-Institute of Technology and Research, Gandhinagar.

MBA Department

Batch (2011-13)


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Questionnaire

Respected madam/sir,As a part of my project I would like to gather some

informationfrom you which

wi l l h e lp me in an in d ep th s tu d y of p roje c t . Th e in format ion p ro

vided by you will be kept confidential and will be used for academic

purposeonly.

I would be obliged if you co-operate with me in filling the questionnaire


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PREFACE

PREFACE

This project provides a student with an opportunity to understand in full the real life working

environment, which is a bit different from normal theory classes. Our class knowledge attains

maturity and perfection through application in the practical field application of

management principle in all branches whether personnel, finance, information technology

etc results in more sufficient and effective utilization of Available resources. One learns

through practice, management in best learn if the students, handles it systematically,

practical training is supposed to serve as a starting point will held the student gain off

confidence and a familiarity with the subject.

The project is an integral part of MBA course in In LDRP ITR, GANDHINAGAR. My topic of study

was PURCHASE INFLUENCING FACTORS. I have no hesitation in saying that this study has

given me the confidence to face the real Market world. I have tried my best to do honesty and

justice to the topic and any weakness and shortcomings are unintentional and are regretted.


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ACKNOWLEDGEMENT

The success behind the completion of any good job is the support and the joint team effort of a

number of people. There are many persons without help and cooperation; this project would

not have been successful. Guidance, cooperation and inspiration are the important factors in

the accomplishment of an assigned task. Our deepest sense of gratitude, profound respect

and sincere thanks to Prof. & Dr. R.K. BALYAN (Dean of IBMR, Ahmadabad) and Academic

Director Prof. B.N. Mehta, for providing an opportunity of preparing and allowing us to

use the resources of the institution during this project. Without help, it would not have been

possible for me to reach this stage of the project.

Our special thanks to Prof. Poonam Arora project guide who has been there for us throughout

this entire project. She always had the answers to our queries, be it regarding the departmental

matters or be it regarding any concept or terminology on the field. Their warmth support,

practical guidance and easy explanations not only regarding the project matters but others too

add to success of this project. Their continuous interaction and support made it possible for the

successful completion of the project. At last we are obliged with the Institute of Business

Management and Research, Ahmadabad.

We would also like to thank our parents and friends for all their time-to-time assistance. Last

but not the least we would like to thank God because without his divine grace nothing

would have been possible.

1

Student Declaration


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I hereby declare that the project report entitled Purcahse Influencing Factors submitted in

partial fulfillment of the requirements for the degree of Masters of Business Administration

to GUJARAT TECHNICAL UNIVERSITY, India is my original work and not submitted for the award

of any other degree, diploma, fellowship, or any other similar title or prizes.

Place: GANDHINHAGAR Date:

PANKAJ THAKKAR

Reg. No.


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EXECUTIVE SUMMARY

INTRODUCTION OF THE TOPIC

Factors that affect the consumer choice-

1. Culture

2. Friends

3. Attitude

4. Religion

5. Price6. Advertisement

Factors that totally influencing the behavior of the buyers. Consumer

behavior is affected by many uncontrollable factors. Just think, what

influences you before you buy a product or service? Your friends, your

upbringing, your culture, the media, a role model or influence from certaingroups?

Culture is one factor that influences behavior. Simply culture is defined asour attitudes and beliefs. But how are these attitude and beliefs developed?As an individual growing up, a child is influenced by their parents or

brothers, sister and other family member who may teach them what is

wrong or right. They learn about their religion and culture, which helps

them develop these opinions, attitudes and beliefs. These factors will

influence their purchase behavior however other factors like groups offriends, or people they look up to may influence their choices of purchasing

a particular product or service. Reference groups are particular groups of

people some people may look up towards to that have an impact onconsumer behavior. So they can be simply a band like the Spice Girls or

your immediate family members. Opinion leaders are those people that you

look up to because your respect their views and judgments and these views

may influence consumer decisions. So it maybe a friend who works with

the IT trade who may influence your decision on what computer to buy.

The economical environment also has an impact on consumer behavior; do

consumers have a secure job and a regular income to spend on goods?Marketing and advertising obviously influence consumers in trying to

evoke them to purchase a particular product or services. People from socialstatus will also impact their behavior.


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What is their role within society? Are they Actors? Doctors? Office

worker? And mothers and fathers also? Clearly being parents affects your

buying habits depending on the age of the children, the type of job may

mean you need to purchase formal clothes; the income which is earned has

an impact. The lifestyle of someone who earns 250000 would clearly bedifferent from someone who earns 25000. Also characters have an

influence on buying decision. Whether the person is extrovert (out going

and spends on entertainment) or introvert (keeps to themselves and

purchases via online or mail order) again has an impact on the types of

purchases made.


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Research Methodology

A research process consists of stages or steps that guide the project from its conception

through the final analysis, recommendation and ultimate actions. The research process

provides a systematic, planned approach to the research project and ensures that all

aspects of the research project are consisting with each other. Research studies evolvethrough series of steps, each representing the answer to a key question.

Research objectives:

Primary objective:

To determine the major influencing factors that affects the purchase decision ofthe customers.

Secondary objectives:

To find out what marketing strategy Pet Pooja should implement to increase itsmarket share.

To find out the limitations and drawbacks in the present scenario of pet pooja.

To suggest improvement in the Pet Pooja Service process and in answeringcustomers queries.

to find out the different and possible methods to attract the customers towardsthe organization.

To know the satisfaction level of the customers in various services provided bythe Pet Pooja.

To know the customer preference about the Pet Pooja.


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Impoportance of the study:

Research method:


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The goal of the research process is to produce new knowledge or deepen

understanding of a topic or issue. This process takes three main forms (although, as

previously discussed, the boundaries between them may be obscure):

Exploratory research, which helps to identify and define a problem or question.

Constructive research, which tests theories and proposes solutions to a problem orquestion.

Empirical research, which tests the feasibility of a solution using empirical

evidence.

There are two ways to conduct research:

1. primary research2. secondary research:

1. Primary Data Sources-

Information collected firsthand from such sources as historical documents,

literary texts, Artistic works, experiments, surveys and interviews .These all

are the most important Sources to collect the data. These data are relevantcollected from the primary sources.

2. Secondary Data Sources-

A secondary source is a report on the findings of the primary source while

not as authoritative As the primary sources, the secondary source oftenprovides a broad back ground and readily Improves ones learning curve.Most text books are secondary sources. They report and summarize

1. Internet

2. Newspaper

3. Magazine

These all are the major secondary sources for collecting the data, data

collection by these Methods sometimes are not relevant.

Research design:
http://en.wikipedia.org/wiki/Exploratory_researchhttp://en.wikipedia.org/wiki/Exploratory_researchhttp://en.wikipedia.org/wiki/Constructive_researchhttp://en.wikipedia.org/wiki/Empirical_researchhttp://en.wikipedia.org/wiki/Empirical_researchhttp://en.wikipedia.org/wiki/Constructive_researchhttp://en.wikipedia.org/wiki/Exploratory_research


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I propose to first conduct a intensive secondary research to understand the full impact

and implication of the industry, to review and critique the industry norms and reports, on

which certain issued shall be selected, which I feel remain unanswered or liable to

change, this shall be further taken up in the next stage of exploratory research. This

stage shall help me to restrict and select only the important question and issue, whichinhabit growth and segmentation in the industry.

The various tasks that I have undertaken in the research design process are:

Defining the information need

Design the exploratory, descriptive and casual research.

Research design- Descriptive research

Descriptive research:

Statement of the problem

Identification of target population and determination of sampling plan

Identification of information needed to solve the problem

Development and selection of instruments for gathering the information

Design of procedure for information collection

Collection of information Analysis of information

Generalization and predictions

Data collection:

Data Collection is an important aspect of any type of research study. Inaccurate data

collection can impact the results of a study and ultimately lead to invalid results.

Data collection methods for impact evaluation vary along a continuum. At the one end

of this continuum are quantitative methods and at the other end of the continuum are

Qualitative methods for data collection.

Sampling:

SAMPLING PLAN


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I have visited about 150 corporate to fill up my questionnaires for the

purpose of the research. The target population influences the sample size.

The target population represents the AHMEDABAD regions.

The details of sample are explained in demographics section.

Area of the research study: Ahmadabad

Target population: Corporate office of It, Infra and Financial sectors

Sampling unit: 150 corporate

Sampling technique: personal interview

Sampling size: 150 samples

Research instruments

There are so many instruments for collection of data. Here I used questioners which

consist of 15 questions for my research and findings.

Instrument used to collect information for use in performance assessment, self-

evaluation and external evaluation. Examples are mail, telephone, in-person and web-

based surveys, direct or participatory observation, interviews, focus groups, expert

opinion, case studies, literature search, and content analysis of internal and external

records. The data collection tools must be strong enough to support the findings of the

evaluation.

The data collection process can be relatively simple depending on the type of data

collection tools required and used during the research.

Data collection tools are instruments used to collect information for performance

assessments, self-evaluations, and external evaluations. The data collection tools need to

be strong enough to support what the evaluations find during research.

Chapter 4


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CHAPTER NOCOMPANY INTRODUCTION

OverviewThis document is intent to give you brief idea about the

innovative service in food industry of Ahmadabad called as

PetPooja. It depicts the introduction of the service, how it

works, service offerings and benefits.

About PetPooja

PetPooja is a part of Prayosha food service s Pvt. Ltd. It is a

multi restaurant delivery service operating through call center

and web site that links individuals and companies with the

best local restaurants. It is launched by the professionals who

have more than 7 years of experience in service industry and

having wide range of experience from supply chain,

operations, financial modeling, venture capital, customer

relations, vendor management, business process

engineering, retail management, people management and so

on. PetPooja is associated with almost all major restaurant in

Ahmadabad and also tie up with large corporate. We are one


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stop solution for any food from any restaurant for corporate

and retail customer and delivery solution for the restaurants.

What is PetPooja?

PetPooja is a multi restaurant food delivery service to serve

lunch-dinner-snacks to corporate

Let us say, you have a corporate lunch or dinner, where food

for more than 10 people is being ordered. The problem is

evident: Not everybody wants to go for Punjabi or Pav bhaji orDosa. Not everybody wants to go for same restaurant

Havmor or Sankalp or Barbaque Nation etc. So what is the

solution?Minority is always being suppressed and all people

agree to same choice? Punjabi and restaurant X. But solution

is not supposed to be that way always.

Why cant we have a service where we order thefood from

multiple restaurants?

Why every person in the group has to eat same dish from

same restaurant?

Here is a unique solution. Its Pet Pooja. We are the one-

stop-delivery guys for you. Give us order involving deliveries

from multiple restaurants; we make sure your food reaches at

your door step. Our Business objective is to fulfill the clients

need for food, of their choicefrom multiple places, and make

food available to them conveniently

For companies, its a cost savings, time saving, stress

reducing as well as convenient service that simplifies and

streamlines the food ordering process. Its PetPooja- we

automates the entire order process, allowing employees to

focus on work, instead of dealing with the hassle of passing

around paper menus, coordinating meal sign-up sheets, and

calling restaurants with multiple orders.


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How it Works?Call PetPooja on 079 4008 1234 call center to place your food order

Or

Loginwww.petpooja.com for online order

Your order forwarded to particular restaurants.

We collect your food from restaurants

Your food is on the way.

Your delicious food arrives at your place where you are.

Enjoy PetPooja

300 + restaurants

One stop solutions

for all your food

Single point of

contact for food

Eat food of your

choice

Lots of food

options

Choose any food

Choose any

restaurant

Delivery at any

place

Fastest Delivery

Easy to order

Easy way to findyour restaurants

Customized food

solutions

Customized food

solutions

Get best guidance

of what to eat

what to no

Any food, Any

place, Any time

Are you hungry,

Dont worry
http://www.petpooja.com/http://www.petpooja.com/http://www.petpooja.com/http://www.petpooja.com/


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Where to call?

You just have to call on our call center number. Below is our

escalation matrix structure to serve you better.

We have our two call center number.

1. 079 4008 1234

2. 079 3245 9020

If all lines are engaged you can give orders to our coordinator.

1. 90999 12487

2. 90999 12484

If you have any query, feedback then just calls to RM.

1. 90999 12481

2. 90999 12484


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Pet Pooja Services

Pet pooja is the best way to order you food for delivery and

pick up from restaurants over 300 + restaurants in

Ahmedabad. Pet Pooja have below services started first time in

India starting from Ahmedabad.

Multi restaurants delivery service

More than 300 + restaurants tie ups

You can demand multi restaurants food on single call

Customized food solutions

Free Delivery from PetPooja for corporate orders only

Single point contact for all restaurants

Company / Group Orders

Pet Poojjas' Group Orders make it easy for a group to order fromone or a few restaurants.

The Pet Pooja system automates the entire order process, allowingemployees to focus on work, instead of dealing with the hassle ofpassing around paper menus, coordinating meal sign-up sheets,and calling restaurants with multiple orders.

Catering service

Pet Pooja catering service simplifies the entire process of

ordering food from local caterers. Petpoojas catering experts are

available to help you place orders, set up saved favorites,

reconfirm delivery times, and more. Your company can focus on

the reason for the gathering instead of worrying about the food.

Create relationships with a broad network of caterers and gain

peace of mind - all in one place.

Corporate Canteen

Pet poojas aim to provide you the best options of canteen

service provider who provide hygienic, healthy and delicious food

as per your customized requirement.


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Restaurants Benefits

Service Features Advantage

Restaurant Marketing through

PetPooja

Increasing Brand valuation,

Market awareness about

restaurants

More value addition of

brand

In summary sales increase

Petpooja Delivery Boys Your food will move in

Ahmedabad

Delivery is free

Saving of money on fixed

coast of delivery boys

Trained delivery boys

Petpooja Call Center Centralize Call center for

your restaurants

Marketing of your restaurant

through Call Center

Easy and smooth order

system

Corporate Sales Increasing sales through our

corporate network

More corporate awareness

Single Marketing platform Reducing the cost of

marketing

Easy for everyone to reach

you

Cash Collection by Petpooja No investment in collection

channel

Assurance to take money

from customers

Restaurant listing on

WWW.PETPOOJA.COM Increasing visibility of your

products

More customers aware

about your restaurants

24*7 & 365 days continuemarketing
http://www.petpooja.com/http://www.petpooja.com/http://www.petpooja.com/


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Restaurants Proposal

Service Features Advantage

Tie up with PetPooja for one

year

Restaurant listing on PetPooja

Menu listing on PetPooja

Rs. 1500 /- Year

Delivery boy on your order

delivery (any location) 15 %

Commission

Commission on our order 15 %Commission

Petpooja Delivery boy on our

order delivery (any location) Free Delivery

Dedicated co-coordinator for

cash management and menu

update

Free

Commission on our order 15 %

Commission

Vehicle on any either of the

delivery Free

Any types of marketing till 6

months Free


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Terms and Conditions

This Agreement entered into at Ahmedabad dated on the ____________

BETWEEN

Prayosha Food Services Private Limited, a company incorporated under the Companies Act,

1956 having its registered office at 5/Sushilnagar Society-2, Opp. Apang manav Mandal,

Drive-in Road, Memnagar, Ahmedabad - 380052 hereinafter called "Petpooja" (which

expression shall unless it be repugnant to the context or meaning thereof be deemed to mean

and include its successors and assigns ) being the party of the FIRST DRAFT;

AND

HAVMOR, a proprietorship firm having its registered office at through its proprietor

Mr._____________________________ and resident of ________________________________

(which expression shall unless it be repugnant to the context or meaning thereof be deemed to

mean and include the survivors of the proprietor/his respective heirs and legal representatives

and the proprietor for the time being) being the party of the SECOND PART.

FOR THE PURPOSE OF

Providing services offered by Petpooja to HAVMOR and its customers as agreed between the

parties hereto for the consideration and upon the terms and conditions hereinafter mentioned.

WHEREAS

1. Petpooja provides service of delivering food ordered online through its portal to the

customers.

2. HAVMOR provides restaurant /food services.

NOW THIS AGREEMENT WITNESSETH AS FOLLOWS :

1. HAVMOR agrees to provide its restaurant Menu, which shall contain list of the items

sold alongwith its prices to Petpooja and thereby permits Petpooja to place the Menu so

provided on the website(s) run by the Petpooja for the use of public. HAVMOR would

take onus of supplying Menu information on a periodic basis or as and when there is a

change in the Menu items and/or its price. The information so supplied by HAVMOR

would be used for calculating amount to end customers and commission to be paid to

Petpooja.


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2. Petpooja in return of its services (delivery of food), would collect the amount charged

from end customers and would settle with HAVMOR (including the commission charged

by the Petpooja) at first day of the every week ( Monday). Till that day of every week, the

Petpooja would keep the amount collected from the customers.

3. Petpooja shall charge HAVMOR for the services it provides as a percentage of theamount of order it handled. If the order has come from the Petpoojas own channel

(website/phone call to the Petpooja or its employees ), then Petpooja would charge @

15 % of the amount of order it handled, to the HAVMOR.

4. If the order has come from the HAVMOR channels (website/phone call to the Petpooja

or its employees), then the Petpooja would charge the 15% of the amount of order it , to

the HAVMOR. The settlement mechanism of the commission would as mentioned in

previous clause (clause no. 2) of the agreement.

5. If the order has come from the Petpoojas own channel (website/phone call to the

Petpooja or its employees), then Petpooja would free charge extra delivery or marketing

fee to end-customers (amount declared to end-customers as a separate charge).In that

case, The HAVMOR would not have any right whatsoever in deciding the delivery or

marketing fee charged to customers.

Above fees (delivery or marketing) would be charged on in the case when order has

come from the Petpoojas own channels.

6. Photos related to HAVMOR and name of HAVMOR, content, menu, dish name and

other credential including owner name, phone no, address and other details shall be

place on the website run by petpooja for the marketing purpose and HAVMOR permits

Petpooja for the same. Petpooja is charging listing fee to place the details of HAVMOR

on Petpoojas website. However, in future Petpooja may decide to charge any

consideration for placing the details of HAVMOR on Petpoojas website. If it is so

decided, it shall be communicated to HAVMOR and shall be agreed upon by both the

parties on mutual understanding. Till the time agreement is in place, HAVMOR will not

have any problem with the content and their credentials. If the details are provided

wrongly by HAVMOR, which can damage our brand name, Petpooja shall have full right

for damage penalty (decided on case to case basis).

7. For listing restaurant party halls/buffets, Photos and other details like menu, prices, past

customers etc. related to party halls or buffets would be put up on Petpooja site as part

of Party hall listing service and Petpooja would be marketing them through its website.

8. charging listing fee to place the details of HAVMOR on Petpoojas website. However, in

future Petpooja may decide to charge any consideration for placing the details of

HAVMOR on Petpoojas website. If it is so decided, it shall be communicated to

HAVMOR and shall be agreed upon by both the parties on mutual understanding. Till

the time agreement is in place, HAVMOR will not have any problem with the content and

their credentials. If the details are provided wrongly by HAVMOR, which can damage


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our brand name, Petpooja shall have full right for damage penalty (decided on case to

case basis).

9. If restaurant or individual provides Catering services, detail profile (with photos of

caterer) of caterers would be put on Petpooja site and Petpooja would be marketing

them through its website. Petpooja is currently not charging any amount to place thedetails of caterer on website. However, in future Petpooja may decide to charge any

consideration for placing the details of caterer on website. If it is so decided, it shall be

communicated to caterer and shall be agreed upon by both the parties on mutual

understanding. Till the time agreement is in place, caterer will not have any problem

with the content and their credentials. If the details are provided wrongly by caterer,

which can damage our brand name, Petpooja shall have full right for damage penalty

(decided on case to case basis).

10. If restaurant or individual in this case HAVMOR wants to participate in the weekly

deals services provided by petpooja through its website, restaurants or individuals would

not share the same deals (shared with Petpooja) with any other third party including end

customers if end customer has not come from petpooja channel. In the event, deal is

shared without prior permission from Petpooja, shall have full right for damage penalty

(decided on case to case basis).

11. In the event of strike, fire, flood, lock-out, accidents, interruption of power, inability to

procure raw materials, war, riots viz. major and other causes beyond the control of the

Petpooja which interfere with the normal production and transportation of its products in

and out of the premises of the Petpooja, the deliveries under the agreement may be

suspended or delayed for such period till any of the aforesaid contingency or cause

is removed or repaired any in no way the principal shall be liable for breach of contract.

12. TERMINATION

If either party desires to terminate its agreement, it can do so by giving 90 (Ninety)

days notice period in writing. On termination of this agreement, the Petpooja would not

provide its services to the HAVMOR. It shall be the Petpoojas right to decide on

continuing the HAVMOR Menu items on its website(s).

NOTWITHSTANDING anything contained in this clause, the agreement shall be

terminated ipsofacto upon the HAVMOR committing any act of insolvency or going into

voluntary liquidation or making any change in the management which in the opinion of

the Petpooja is detrimental to any interest of the company or permitting any distress

attachment distraint or other proceedings to be taken against them or transferring

the entire undertaking except by way of amalgamation or reconstruction.

13. If any dispute or difference arise on any of the provisions contained in this agreement

such dispute or differences shall be referred to an arbitration in accordance with theprovisions the Indian Arbitration Act, 1940.


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14. All legal proceedings in respect of any matter governed by this agreement shall be

subject to the jurisdiction of the courts of Ahmedabad or Gujarat.

TO THOSE INTENTS AND PURPOSES the parties hereto set their hands Dt. ________ on

above written.

SIGNED AND DELIVERED BY

FOR PRAYOSHA FOODS SERVICES PVT. LTD.

Director

Date: _________________

SIGNED AND DELIVERED BY :

FOR HAVMOR,

Date: _______________


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Corporates Petpooja Requirements

General corporate have below general requirements for food.

Corporate Food Requirements

Basic fix lunch

Meetings food

Conferences food

Seminars food

Annual Meets / Quarterly Meets/ Sales Meets food

Trainings / Farewells / Ger together food

Birthday celebration food

Festivals celebrations food

Event celebrations food and many more..

Corporate Food Problems

Very few options for food

Same food in whole trainings

Timely delivery is major headache

Not every restaurants doing delivery

Different food requirements from staff and management

Do not have restaurants knowledge

Have to call each restaurants for every requirements but

dont know restaurants number

Morning and late night delivery ..uffffffno options

Few options for Food packets

Corporate Food Questions

1. Is it possible to order different food at single place?

2. Is it possible to call only single point contact for all food

requirements?

3. Can every restaurants food delivery possible?

4. Can we have someone to guide for different food ?

5. Can it possible to get different food , lunch pack on daily

bases?

6. Can we get best quality food as per our price and budget?

7. Can someone guide us for customized food solutions?


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PetPooja Corporate Solutions for

Basic fix lunch

Meetings food

Conferences food

Seminars food

Annual Meets / Quarterly Meets/ Sales Meets food

Trainings / Farewells / Ger together food

Birthday celebration food

Festivals celebrations food

Event celebrations food and many more..

Terms and ConditionsWe are very transparent to the customers.

Delivery Charge

Free delivery till 10 kms for corporate orders

Minimum order value is Rs. 300/-

More than two restaurant food order, deliverycharge of Rs.30/-

Time

General office timings for order is 9:00 am to 9:00

pmSunday is closed for food orders

Advance order will be delivered at any place anytime including sunday

Price

Food price is as same as the restaurant price

There is no charge on food price from Petpooja

Billing

Petpooja will provide you the food bill inclusive ofVAT

Payment

Cash on delivery

Cheque

Credit for 15 days to corporate customers only

General Conditions

Once the order placed it cannot be cancelled.

Petpooja is acting solely as a facilitator ofcommunications between the restaurant/ differentfood vendors and the customers.

PetPooja shall not be responsible for the quality ofgoods or services offered by the restaurants and

different food vendors to you or for anydelayed/defective delivery.


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Company Informations

r

Particulars Descriptions

Company

Name

Prayosha Food Services Pvt.Ltd.

Brand Name PetPooja

Address 2- Mangal Shopping Complex, Above

Yogeshwar Medical Store, Vastrapur,

Ahmedabad-15

Contact No 1. 079 4008 1234

2. 079 3245 9020

3. 90999 12487

4. 90999 12486

Email [email protected]

Director Mr. APURV PATEL

Nature of

Business

Service Industry

Current

bank

ICICI

Bank

Account

Number

136705000192

0

Company

PAN Card

AAGCP0140D

1

TIN Number 24073406007

2

Date of

registrations

19 May, 2011


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List of Restaurants associated with PetPooja

Associated Restaurant /Food jointsMore than 300

Panjabi Cuisine Restaurant options

Gwalia Groups ( Cine Masala) Mirch Masala

Tomatos Amazo

Panache 902 Dhaba

Tulsi Topaz

Picca Lili Tweet Point

Zodiac Abhilasha

Epicurean Alley Junglebhookh

WOW Dinne Bell

Navarang Vaibhav

Tastey Anand Snacks

Awadhpuri Saffron

Eat Smart Dugli Dums

Meritorious Curries

Kabir Bavarchi

Epsalon Upper Crust

And many more.


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Gujarati Cuisine Restaurant options

Sasuji Gopi

Agashiyan Ame Gujarati

Dadi Gokul

Rasoi Gordhan Thal

Corn Fantasy Jalaram Parotha House

And many more continuous to be added.

Snacks Restaurant options

TGB Krunal

Jay ambe Shambhu

Neelkanth Treat

Tummy Fillers Jay Bhavani

Purohit Charbhuja


Pizza Restaurant options

US Pizza Uncle Sames

Garcia G2 Pizza

Fresh Cook Real Paprika

Waah Pizza Hub



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Services provided by pet pooja1) Multi restaurant delivery service.2) Catering Service3) Corporate Canteen4) Plan party advance5) Restaurant Listing

Expansion of business - City like Gandhingar and Baroda

Failures of Petpooja - Recipe listings

Difficulties - delivery of food, delivery boys management, coordination

Organization Chart of Petpooja-Multi-Restaurant Delivery Service.


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SWOT ANALYSIS

SWOT analysis (alternately SLOT analysis) is a strategic planning method used to

evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in

a project or in a business venture. It involves specifying the objective of the business

venture or project and identifying the internal and external factors that are favorable and

unfavorable to achieve that objective.

An overview of the faur fectors (strenghth, weakness, opportunities andthreats) is given below:

Strength: Strengths are the qualities that enable us to accomplish the organizations

mission. These are the basic on which continued success can be mad and sustained.

Strength can be either tangible or in tangible.

Followings are the strength of the pet Pooja:

There is no any competitor of pet pooja in the whole market.

Pet Pooja always believes in providing fresh and good quality of food to its

customers.

Pet Pooja is the only one company which provides multi restaurants delivery

service.

Pet Pooja has cover good market share in ahmedabasd.

Company provide credit period to its customers.

Pet Pooja offer various kind of schemes to maintain its customers.
http://en.wikipedia.org/wiki/Strategic_planninghttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Strategic_planning


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Weaknesses: weaknesses are the qualities that prevent us from accomplishing ourmission and achieving our full potential. These weaknesses deteriorate influences on the

organizational success and growth. Weaknesses are the factors which do not meet thestandard we feel they should meet. Weaknesses in an organization may be depreciating

machinery, insufficient research and development facilities, narrow product rang, poor

decision making, etc. weakness are controllable.

Followings are the weakness of a pet pooja:

1)

1) Pet pooja comes up with totally new concept in india, so it may possible that peoplemay no like the concept.

2) Petpooja does not use the centralized software to execute the coordination.3) Does not have a proper and well maintenance of their vehicles which are used in the

Delivery of Foods.

4) Not a proper distribution of work to each and every delivery boys.5) No provision for regular replacement of6) Company focuses on Zero cost marketing strategies which is not possible without

proper investment on distribution pattern.

7) Not able to get the Tie ups with the lead restaurants like Havmore,US Pizzas, etc whichare well established brand in Ahmedabad.


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Opportunities: opportunities are presented by the environment within which ourorganization operates. These arise when an organization can take benefit of condition in

its environment to plan and execute strategies that enable it to become more profitable.

Organizations can gain competitive advantage by making use of opportunities.

Organization should be careful and recognize the opportunities and grasp them

whenever they arise.

Threats: Treats arises when condition in external environment jeopardize thereliability and profitability of the organizations business. They compound the

vulnerability when they relate to the weakness. Threats are uncontrollable. When a

threat comes, the stability and survival can be at stack.

DATA INTERPRETATION & ANALYSIS OF SURVEY QUESTIONS.

1. If you are aware of pet pooja, how do you come to know about this

service?

Response No. of responded Percentage

Advertisements 6 4%

Friends 28 20%

Retail shop 14 10%


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Sales executives 92 66%

Any other sources No one Nil

Interpretation:

From the above data it concludes that 38% of the retailers are SATISFIED and 28% of

the retailers are HIGHLY SATISFIED with the after sales service given by Pfizer. But

here we can also found that 10% of the retailers are DISSATISFIED with the after sales

service given by company.

2. Have you ever ordered from pet pooja?


Yes 112 80%

No 28 20%

4%

20%

10%

66%

0%

No. of responded

Advertisement Friends Retail shop

Sales excecutive Any other sources


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Interpretation:

3. If you are a customer of pet pooja how long have you been order to

pet pooja?( out of 112)


Below 1 month 26 23%

80%

20%

No. of responded

Yes No


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1 to 4 month 56 50%4 to 8 month 30 27%Above 8 month No one Nil

Interpretation:

4. Do you think the good service of pet pooja has a major influence in

your order decision?

Response No. of responded PercentageHighly agree 28 20%

Agree 48 34%Average 36 26%

23%

50%

27%

0%

No. of responded

Below 1 month 1 to 4 month

4 to 8 month Above 8 month


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Disagree 21 15%

Highly disagree 7 5%

Interpretation:

5. Please rank the following factors which influence your order decision.

(1-strongly agree, 2-agree, 3-average, 4-disagree, 5-strongly disagree)

B)Free delivery scheme within 10km areas of concern restaurants

Rating scale No of responded Percentage

20%

34%

26%

15%

5%

No. of responded

Highly agree Agree Average

Disagree Highly disagree


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Strongly agree 41 29%

Agree 65 47%

Average 18 13%

Disagree 13 9%

Strongly disagree 3 2%

C)No extra charges on delivery anywhere in abad.



Agree 51 36%

Average 18 13%

29%

47%

13%

9%

2%

Free delivery scheme

Strongly agree Agree Average

Disagree Strongly disagree


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Disagree 4 3%


D)Brand name of company



48%

36%

13%3% 0%

No extra charges

Strongly agree Agree

Average Disagree

Strongly disagree


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Agree 57 41%

Average 23 16%

Disagree 18 13%


D)Previous experience


Strongly agree 31 22%Agree 73 52%

27%

41%

16%

13%3%

Brand name


Average Disagree

Strongly disagree


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Average 26 19%

Disagree 10 7%


E)Advertisement:


22%

52%

19%

7%

0%

Previece experience

Strongly agree Agree Average Disagree Strongly disagree


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Agree 57 41%

Average 25 18%

Disagree 13 9%


F)Timely delivery

Rating scale No of responded PercentageStrongly agree 67 48%

27%

41%

18%

9%

5%

Advertisement




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Agree 48 34%

Average 21 15%

Disagree 2 2%%


Interpretation:

6. Have your friends/relatives opinions influence you to order pet pooja

or any other restaurant?

48%

34%

15%

2%1%

Timely delivery




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Highly influence 23 16%

Influence 47 34%

Average 28 20%

Low influence 24 17%Not at all influence 18 13%

Interpretation:

7. Rank the following factors based on your experience with pet pooja.

(Out of 112)

(1-highly satisfied, 2-satisfied, 3-average, 4-dissatisfied, 5-highlyDissatisfied)

16%

34%20%

17%

13%

No. of responded

Highly influence Influence

Average Low influence

Not at all influence


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A)Good quality:


Highly satisfied 14 13%

Satisfied 31 28%

Average 44 39%

Dissatisfied 17 15%

Highly dissatisfied 6 5%

B)Timely delivery :


13%

28%

39%

15%

5%

Good quality

Highly satisfied Satisfied

Average Dissatisfied

Highly dissatisfied


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Satisfied 33 30%

Average 35 31%

Dissatisfied 12 11%


C)Reliability:


22%

30%

31%

11%

6%

Timely delivery



Highly dissatisfied


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Satisfied 22 20%

Average 52 46%

Dissatisfied 14 13%


D)Schemes:

14%

20%

46%

13%

7%

Reliability



Highly dissatisfied


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Satisfied 28 25%

Average 45 40%

Dissatisfied 17 15%Highly dissatisfied 9 8%

E) Affordability:


Highly satisfied 53 47%Satisfied 34 30%

12%

25%

40%

15%

8%

Scheme

Highly satisfied Satisfied Average

Dissatisfied Highly dissatisfied


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Average 14 13%

Dissatisfied 9 8%


Interpretation:

8. How satisfied are you with pet pooja compared with the other substitutes

available in market?


47%

30%

13%

8%

2%

Affortability

Highly satisfied Satisfied Average

Dissatisfied Highly dissatisfied


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Satisfied 44 39%

Average 33 29%

Dissatisfied 9 8%


Interpretation:

9. Do you order pet pooja, because it provides you a good credit period

after delivery of food?

21%

39%

29%

8%

3%

No of responded



Highly dissatisfied


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Strongly agree 25 22.32%

Agree 37 33.03%

Average 33 29.46%

Disagree 14 12.5%Strongly disagree 3 2.67%

Interpretation:

10.Our company has tie-up with all well-known restaurants in

Ahmadabad, so do you think that it influences you to give order pet

pooja?

22%

33%

29%

13%

3%

No of responded


Average Disagree

Strongly disagree


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Interpretation:

11. Any suggestion

73%

27%

No. of responded

Yes No


Yes 102 73%

No 38 27%


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ANNEXURE

Dear respondent,

I am the student of LDRP - ITR, Gandhinagar. As a part of my academic

studies requirement in MBA, I have to submit project based on Marketing Research

Project. In this context, I am doing study of purchase influencing factors. Towards

this end, A Questionnaire has been designed to capture your response to various aspect

of the topic. I request you to fill up this questionnaire and help us in our studies. I solicit

your cooperation in filling up the questionnaire. I assure you that this database used for

academic purpose only.

The Following are the questions based on study of purchase influencing factors:

Company Name:

Concern persons name:

Contact no:

E mail ID:

Designation:

Employee strength:

2. If you are aware of pet pooja, how do you come to know about this service?

Advertisement { } Friends { } Retail shop { }

Sales executives { } Any other sources (please mention) .

12.Have you ever ordered from pet pooja?

Yes { } No { }

13.If you are a customer of pet pooja how long have you been order to pet pooja?

Below 1 month { } 1 to 4 month { } 4 to 8 month { }

Above 8 month { }


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14.Do you think the good service of pet pooja has a major influence in your order

decision?

Strongly agree { } Agree { } Average { }Disagree { } Strongly disagree { }

15.Please rate the following factors which influence your order decision.

(1-strongly disagree, 2-disagree, 3-average, 4-agree, 5-strongly agree)

No. Factors Rate

1 free delivery scheme within 10km area of { }

concern restaurant

2 no extra charges on delivery anywhere in abad { }

3 brand name of company { }

4 previous experience { }

5 advertisement { }

6 timely delivery { }

16.Have your friends/relatives opinions influence you to order pet pooja?

Strongly agree { } Agree { } Average { }

Disagree { } Strongly disagree { }

17.Rank the following factors based on your experience with pet pooja.

(1-highly satisfied, 2-satisfied, 3-average, 4-dissatisfied, 5-highly dissatisfied)

No. Factors Rank

1 Good quality { }

2 Timely delivery { }

3 Reliability { }

4 Schemes { }5 Affordability { }

18.How satisfied are you with pet pooja compared with the other substitutes

available in market?

Highly satisfied { } Satisfied { } Average { }

Dissatisfied { } Highly dissatisfied { }


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19.Do you order pet pooja, because it provides you a good credit period after

delivery of food?

Strongly agree { } Agree { } Average { }

Disagree { } Strongly disagree { }

20.Our company has tie-up with all well-known restaurants in Ahmadabad, so it

influence you to give order pet pooja?

Yes { } No { }

21.Any suggestion

Pankaj Project

Documents

Transcript of Pankaj Project