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Panelists: Laurie Pasler, BluFish Productions for BMA Chicago Chris Matthews, Director of Fundraising Events, AIDS Foundation of Chicago Christine Zrinsky, VP of Development, Lincoln Park ZooBluFish ProductionsAIDS Foundation of ChicagoLincoln Park Zoo Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success

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Case Study: World of Chocolate Chris Matthews Director of Fundraising Events AIDS Foundation of Chicago cmatthews@aidschicago.org 19 Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success August 18, 2011

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Case Study: World of Chocolate Learning Objectives Mission and Purpose Inspiration Innovation Impact 20

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Purpose: World of Chocolate is the AIDS Foundation of Chicagos signature fundraising event held in commemoration of World AIDS Day. A portion of funds raised through this event support the AIDS Foundation of Chicago Global AIDS Initiative which benefits local organizations that partner with international agencies in the fight against HIV/AIDS. Date: Thursday, December 1, 2011 Time: 6:00 p.m. 9:00 p.m. Attire: Business Casual and Holiday Festive Case Study: World of Chocolate 21

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Entertainment: Guests who attend World of Chocolate enjoy a sampling of chocolate creations from more than 30 of Chicagos favorite restaurants, hotels, caterers, chocolatiers. Additionally, live entertainment, an open bar, and light buffet enhance this festive event. Location: Hilton Chicago, 720 South Michigan Avenue, Chicago, IL 60605 Attendance: More than 1,700 attendees from the Chicago metropolitan area. Ticket Prices: Individual tickets start at $100 Red Ribbon tickets start at $150 Group ticket packages start at $350 Sponsor packages start at $1,500 About World of Chocolate 22

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Inspiration At times frustration can lead to inspiration Event challenges Reputation of organization Donors Community Staff Volunteers 23

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Innovation Ms. Hot Chocolate 24

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Impact Relationship building Elton John Cooking Doesnt Have to be a DRAG Contingency planning Increased revenue Sponsorships Ticket sales 25

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Expenses approximately $85,000 Net needs to be $250,000 ($335,000 gross) Track everything Guests and sponsor surveys Measuring the Impact 26

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Concluding Thoughts Fundraising is not always FUN Innovation comes with a cost Financial resources Time Energy Engage others in your vision You must be the change you want to see in the world. Mahatma Gandhi 27

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Questions?