27 October 2011

The 5th UNWTO / PATA Forum on

Tourism Trends and Outlook

Panel Session:

Innovation and Diversification

in Tourism

Presented by:

João Manuel Costa Antunes,

Director of Macau Government Tourist Office

1

2. Innovation in Tourism

3. Diversification in Tourism

1. Macau Tourism Update

2

2. Innovation in Tourism

3. Diversification in Tourism

1. Macau Tourism Update

3

Arrivals of Total Visitor & Mainland Visitors 1999-2010

1.6 2.7 3.04.2

5.7

9.5 10.511.9

14.8

11.6 10.913.2

7.49.1

10.211.5 11.8

16.618.7

21.9

26.9

22.9

21.7

24.9

0

5

10

15

20

25

30

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Mainland Total

million

1999

22.1%

2000

24.8%

2001

29.2%

2002

36.8%

2003

48.3%

2004

57.2%

2005

55.9%

2006

54.5%

2007

55.1%

2008

50.6%

2009

50.5%

2010

53.0%

% of Mainland Visitor vs. Total Visitor

Macau SAR

established on

20 Dec.1999

Liberalization

of Gaming

Individual Visit

Scheme

Inscribed on UNESCO World Heritage List on

15 July 2005

New system of

visitor arrivals

figures in 2008

4

5

24,965,411 20,662,153 11.2%

11,925,871

(47.8%)

9,590,148

(46.4%) 7.5%

7,755,214

(65.0%)

5,593,738 (Jan-Aug)

(65.3%) 8.6%

189.8

185.3 (2Q)

3.2%

Visitor Arrivals

Overnight Stay

% of total VA

Hotel Overnight Guests

% of total OS

Per-capita Spending (US$)

2010 2011

Jan-Sep % change

Hong Kong, China

Taiwan, China

Japan

South Korea

Philippines

U.S.A.

Singapore

Malaysia

Thailand

南美

北美

中美

Visitor arrivals by top 10 major source markets in 2011 Jan – Sep

Mainland China

Indonesia

6

Total

2010 Sep 93 20,963

2011 Sep 96 22,383

% change 10/11 3.2% 6.8% 7 As of Sep 2011 Macau Government Tourist Office

Category hotels rooms

deluxe 8 3,679

18 9,967

13 4,530

14 2,830

12 801

Subtotal 65 21,807

Category Guest

house rooms

4 120

27 456

Subtotal 31 576

Hotel Guest

Houses

2011 Jan –Sep : 87.6%

Diff. 10/11: +4.0

3 to 5-stars Hotel Average Occupancy Rate 3 to 5-stars Hotel Average Room Rate

% US$

Source: Macau Hotel Association

2011 Jan - Sep: US$163.9

% change: +14.9%

Length of Stay (night) 2010:

1.54

2011 Jan-Aug :

1.51

Diff. 10/11:

-0.03

Total no. of occupied rooms*

*Estimated figures by MGTO based on statistics provided by DSEC

2010:

5,715,576

2011 Jan-Aug :

4,346,202

% change:

+16.1%

87

82

83 87

84 80

85

86 79 84 87

93 84

87 85 89 86

88

94 92

84

40

60

80

100

Jan Feb Mar Apr May Jun Ju l Aug Sep Oct Nov Dec

2010 2011

90

110

130

150

170

190

Jan FebMa rAprMayJun Jul Aug Sep Oc t NovDec2010 2011

8

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

2010 Jan-Jun

2011 Jan-Jun

9

Other Expense

2010

US$26.6 billion

(+48.2%)

Accommodation

Billion (US$)

2011 Jan-Jun

US$16.3 billion

(+32.5%)

Gaming

37.6%

US$14.4billion

Accommodation

10.5%

US$354.6 million

Others

2.8%

US$1.6 billion

Gaming Expense

Gaming Expense

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2. Innovation in Tourism

3. Diversification in Tourism

1. Macau Tourism Update

10

Innovation in Tourism

“The tourism industry is in a crisis –

a crisis of change and uncertainty;

a crisis brought on by the rapidly changing

nature of the industry itself…

Source: Poon, A. (1993) Tourism, technology, and competitive strategies, p.3

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12

The National “Twelfth Five-Year Plan” (March 2011)

Positioning

12

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Complementary development of old and new district

Area A is located at the east

of Macau Peninsula whereas

Area B is located at the south.

Area C, D and E lie

horizontally at the north of

Taipa.

Reclamation Area ： 3.5 km2

B

E2

A

The Shizimen

Central

Business

District (CBD) C D

E1

Linking the Waterfront and greenbelt

Points of greenery

Continuous

waterfront

promenade and

greenbelt

Love’s road -

Zhuhai

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To be in line with the future

development of greenbelt in the

southern part of Macau peninsula

and the renovation project in

Inner Harbour, the concept of

Macau New Town Waterfront has

been implemented.

The concept design of the Macau Waterfront

15 15

The Planning of the Ruins of St. Paul’s

Area of Ruins of

St. Paul’s

Camões area

Praça do Tap Seac

St. Lazarus

Church District

The Avenida Almeida

Ribeiro and Inner

Harbour district 16

Planning of Barra Surroundings

To stimulate the development of

cultural industry by strengthening

traditional catering and preserving

local culture within the district.

• To stimulate the development of

cultural industry by reutilizing

old buildings within the district.

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「感受澳門 動容時刻」

Touching Moments Experience Macau

New Promotional Slogan

Innovative Promotion

Tasteful

Moments

Fascinating Moments

Promotional

Theme

Surprising

Moments

Enchanting

Moments

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Interactive

• MGTO website revamp - Trip planner

- 3D tour

- Apps

• Mobile version of MGTO

website

http://m.macautourism.gov.mo

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“WiFi Go”

• Service hotspots in 83 locations – Museums

– Libraries

– Parks and Leisure Areas

– Squares

– Government Premises

– Tourism Information Counters

– Activity Centers

– Ports

– Health Centers

– Sport Locations

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e-Guiding For 8~80 years old

• Grand Prix Museum

• Wine Museum

• 17 Macau Scenic Spots

MacauMap Macau Heritage

(ICM) Traffic Information Station

(DSAT) 22

Multimedia

• Virtual Macau Experience

- Promotional Video

- 3D Interactive Devices

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Social Networking Service

• Facebook

• Apps

• YouTube

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2. Innovation in Tourism

3. Diversification in Tourism

1. Macau Tourism Update

25

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Unique mixture of Eastern and Western

culture

27 Events All Year Round

Waldo Hotel

Grand Waldo Hotel Wynn Macau

StarWorld Hotel Altira Macau

Sands Macau

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City of Dreams

L’Arc Hotel Macau

The Mandarin Oriental, Macau

Galaxy Macau

30 Dragon's Treasure

Dragon Of Fortune

Lights & Sounds Shows

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31 31

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The Mandarin’s House

Macau Science Center

Eco-Tourism

Macao Giant Panda Pavilion

Opened on Jan.18, 2011

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In line with Macau SAR government’s objective to utilize

Macau’s high quality world cultural heritage tour as the

main tourism product, cross-departmental cooperation

will focus on the utilization and improvement of tourism

and cultural resources, so as to achieve a closer

integration and interaction between tourism and various

cultural elements.

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Macau Temples and Churches Project

Jointly with the Cultural Affairs Bureau to develop a database of correct background and historical information of the Temples and Churches, plus:

Integrated Promotion on Macau’s religious events & traditional

festivities:

Creation of Ambassadors

Promotion and Advertisement

Printed Guidebook

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Macau Tourism and Cultural Activities Center opens with new features

The Macau Tourism and Cultural

Activities Centre located next to the Ruins

of St. Paul's was opened on 27 Sept 2011.

The Center will provide a variety of

services to the Macau residents and

visitors to further enrich Macau's tourism

resources and will carry out a series of

activities for optimizing the usage and

development of the Cultural Tourism and

Creative Industry.

Secretary for Social Affairs and Culture Cheong

U presided over the opening ceremony of the

Macau Tourism and Cultural Activities Center

(CATC) 37

Macau Tourism and Cultural Activities Center

2/F : Macau Tea Story

• A Chinese Tea-Art Showroom display tea-art and provide tea tasting with Macau specialty snacks to show to tourists about Macau traditions. Promotion of Tea and events will be held in the venue, as well as, Tea and tea product, handicrafts and souvenirs sales.

• Opening hours: Daily from 10:00 to 19:00 (Close on Tuesday)

1/F : LUSITANUS Find Portugal in Macau

• Tourists can enjoy Portuguese style coffee with Portuguese egg tarts and other traditional delicacies, while enjoying traditional Portuguese performance, demonstration of Portuguese handicrafts. It also include a Gourmet shop and Handicraft and design shop.

• Opening hours: Daily from 10:00 to 19:00 Saturday from 10:00 to 23:00

G/F : Multi Service Floor

• The Ground Floor features: tourist information assistance, Tourist Related Service information plus a showcase and sales of the “Made-in-Macau” brand products.

• Opening hours: Made-in-Macau: Daily from 09:00 to 19:00 / Tourist Information: Daily from 09:00 to 18:00

B1 : Macau Creative Pavillion

• Macau Creative Pavilion is jointly operated by Cultural Affairs Bureau and Macau local creative entities, to display and sale Macau locally developed creative works.

• Opening hours: Daily from 09:00 to 20:00

B2: Virtual Macau Experience

Exhibit pictures of Macau World Heritage Sites, Macau latest developments and hospitality facilities.

Opening hours: Daily from 09:00 to 19:00 38

MGTO and Macau Pedicab Drivers Union ink agreement to

showcase cultural tourism resource on 7th Oct 2011

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The agreement also includes revamp and face lift for 60 pedicabs, while members

of the Macau Pedicab Driver Union will wear uniforms provided by MGTO at work

and show hospitality to the passengers.

Every Thursday to Sunday from 10:30 am to 1:30 pm and from 2:30 pm to 4:30 pm

from October until the end of this year, pedicabs will be placed at Company of

Jesus Square in front of the Ruins of St Paul's, Barra Square in front of the A-Ma

Temple, Senado Square and Avenida da Praia in Taipa for visitors to take photos.

Macau Harbour Cruise

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Working together with industry entities to develop

the sea touring product – “Macau Harbour Cruise”

Time: 1:00pm, 6:00pm, 8:00pm

Start point: Ponte No. 12 (Inner Harbour)/

Rua do Visconde Paco de Arcos

Admission: Mop398, 298, 120

Organizer: Macau Cruise Development Co. Ltd

The harbour cruise, sails from the historical inner harbour, along the famous

tourist attractions like A-Ma Temple, Macau Tower, Macau Taipa Bridge,

Maritime Museum, Kum Iam Ecumenical Centre etc, giving you a comfortable

and enjoyable sightseeing.

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