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Panel - New Digital Frontiers for Pharma
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20-Sep-2014 -
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Transcript of Panel - New Digital Frontiers for Pharma
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New Digital
Frontiers for
Pharma
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Pablo GraiverTrialReach
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How?
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Changing the way patients find, learn about, and gain access to clinical trials
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A Phase II Multicenter, Randomized, Double-Blind, Safety Trial Assessing the Pharmacokinetics, Pharmacodynamics, and Efficacy of Oral 2-Methoxyestradiol Capsules in Hormone-Refractory Prostate Cancer
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+ Clear+ Up-to-date+ Accurate+ Free+ Regulated
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Providing sponsors with better ways to reach and recruit subjects
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Why?
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+ Faster+ Cheaper+ Better
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Brian LoewInspire
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Inspire overview80 patient advocacy organizations81 countries200 disease-specific groups240,000 registered members1,100,000 monthly unique users3,800,000 posts550,000,000 words
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Inspire’s differentiatorExclusive partnerships with 80 national patient advocacy organizations.These organizations provide authority and trust and play an important role in organic search and member growth.Inspire owns the communities has exclusive access to members.
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From patients’ perspective...
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From industry’s perspective...
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Angel GonzalezIdeagoras
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Building a Strong & Engaging Brand through the Conversation
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The Starting Point
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The Social Media Analytics
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The Strategy - The Challenge
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The Social Media Outcomes
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The Social Engagement
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#ThankYou #Doctors20
@angel189 @Ideagoras
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Alexane GurwicRoche
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First dive in the social media
ocean :Voix des patients
R
Alexane Gurwic-May 24th
Laboratoire Roche
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Creates the conditions to facilitate patients expression (relatives and
experts)
Voix des Patients
Roche France Foundation Raises awareness on chronic diseases
15 million people with chronic disease in France
R
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VOIX DES PATIENTS
COMBINATION INTERNET
&SOCIAL MEDIA
BUILD CHRONIC DISEASE COMMUNAUTY
FACILITATE EMERGENCE OF PATIENT EXPRESSION
INFORM-MOBILIZE-DEBATE
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First article
Link to the entire article
Topic with summaryAnd illustration
EDIT
ORI
AL A
NIM
ATIO
N
Others articles
USE
OF
SOCI
AL M
EDIA
SHARING &
CONTRIBUTING FUNCTIONS
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TAKE AWAYS Define
SpecificGoals
Write Clear Rules
Propose Quality of Content
EvaluateExperience
9386 fans
1067 followers
R
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When you face with something huge
Divide in small pieces to solve
2.02.0
R
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www.voixdespatients.fr
THANK YOU FOR YOUR ATTENTION
R
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John PughBoehringer-Ingelheim
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Lyse BrillouetOrange Healthcare
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ICT solutions are still under-used in pharmaceuticals business processes;they remain one of the easiest means to improve performance and create new revenue
streams
SuppliersManufacturing
Distribution centers
WholesalersPharmacies,
hospitals, GP…
PatientRepackagerRegulatory
and Pharmaco
New Products
Development Innovations
SuppliersManufacturing
Distribution centers
WholesalersPharmacies,
hospitals, GP…
PatientRepackagerRegulatory
and Pharmaco
New Products
Development Innovations
Reduce trials cycleGather & host data in real time,
Improve cooperation
Collaborative tools: remote teams, New suppliers and partners
relationships
Efficiency & marketing : collecting evidence before and after commercial authorizationCommunicating devices
& Services for compliance control
Just in time & Supply chain
CounterfeitFleet management technologiesSecurity: datamatrix technologies
Care packagesPatient Relationship management
Chronic disease follow upServices for compliance
(using devices… SMS campaigns)
Reduce trials cycleGather & host data in real time,
Improve cooperation
Collaborative tools: remote teams, New suppliers and partners
relationships
Efficiency & marketing : collecting evidence before and after commercial authorizationCommunicating devices
& Services for compliance control
Just in time & Supply chain
CounterfeitFleet management technologiesSecurity: datamatrix technologies
Care packagesPatient Relationship management
Chronic disease follow upServices for compliance
(using devices… SMS campaigns)
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Sanofi & Orange bet on innovation to facilitate the management of diabetes
Internet Data CenterOrange Business Services
Patient
HealthcareProfessional
Mainbenefits• Time andcostsave• Better patient monitoringand
proximity• Therapeutic optimization
thanks to homogeneization ofthe loaded data
Mainbenefits• Improve patients quality of life• Automatized registration of
physical variables and patient condition
• Easier therapeutic adherence• Prevention• Continuous health education Internet Data Center
Orange Business Services
Patient
HealthcareProfessional
Mainbenefits• Time andcostsave• Better patient monitoringand
proximity• Therapeutic optimization
thanks to homogeneization ofthe loaded data
Mainbenefits• Improve patients quality of life• Automatized registration of
physical variables and patient condition
• Easier therapeutic adherence• Prevention• Continuous health education
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Roberto AscionePublicis Healthware
International
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VIDEUMHEALTH IN ANY LANGUAGE
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More video was uploaded to YouTube in the last 2 months than if the major news networks had been airing new content
24 hours a day since 1948.
That’s over 60 years of content.
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The Wired (Video) World ■ Approximately 70% of global online
consumers watch online video
■ Tablet PCs are expanding the definition of mobile video.
■ “Over the Top” TV: televisions with Internet connections are gaining interest. About one in five (22%) global online consumers owns or has definite interest in buying a television with Internet connection in the next year.
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1 in 3 People Watch Health Videos• Health Videos Are the 6th most popular video category
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That’s more than Food & Celebrity
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Online Video commonplace among Physicians
63%
61%
28%
11%
21%
12%
3%
79%35%
20%
Watched video clips online
Listened to or downloaded audio or musicfiles online
Read an online blog
Subscribed to a podcast
Authored/hosted an online blog Any UseProfessional Use
In the past 12 months, have you done any of the following activities?
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However…while consumption is global assets are not
4 BillionVideos Watched Daily
US23%
77%Outside USA
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A Unique Opportunity Great healthcare videos aren't always available in your language
Grandes videos de salud no siempre están disponibles en su idiomaКвалитетни снимци о здрављу нису увек на разполагању на вашем језику
Minőségi egészségről szóló videók nem mindig állnak rendelkezésre a te nyelvedenدسترس در شما زبان به وعالی خوب بهداشتی های مراقبت های فیلم همیشه
.نیستندLes meilleures vidéos santé ne sont pas toujours disponibles dans votre langue
Gute Videos zum Thema Gesundheit sind nicht immer in Deiner Sprache verfügbarNon tutti i video di qualità sulla salute sono disponibili nella tua lingua
Kvalitaj sanzorgaj videoj ne ĉiam haveblas en via lingvo
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Introducing VideumA global health video portal able to globalize video assets leveraging an exclusive subtitling technology and featuring unparalleled search engine optimization
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How it works
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Are You Ready?
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Thank You…learn more at…www.videum.comwww.publicishealthware.com
follow us on Twitter…@VideumHealth @PHI_Global @robertoascione
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DISCUSSION
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