PANEL DEBATE 1: SLICK NEW STORY FORMATS: WHAT’S WORKING?

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ADVERTISER LOGO GOES HERE 1 NEW STORY FORMATS 30 October 2015 Amsterdam

Transcript of PANEL DEBATE 1: SLICK NEW STORY FORMATS: WHAT’S WORKING?

Page 1: PANEL DEBATE 1: SLICK NEW STORY FORMATS: WHAT’S WORKING?

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NEW STORY FORMATS

30 October 2015Amsterdam

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Washington Post Video

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4Mocks are for illustrative purposes only

Vertical Video• Built for portrait mode on mobile phones;

takes advantage of full screen

• Capture reporter and user generated content from the field

• Advertising already being created for Snapchat, Twitter

Mock

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360 Video

Mocks are for illustrative purposes only

• Often conflated with Virtual Reality. It is NOT!

• Significant experimenting in storytelling with 360 video (CNN, New York Times, Discovery Channel, Washington Post)

• Camera technology is not ready. GoPro rights used most frequently; subject to overheating and time consuming stitching workflow.

• Samsung, HTC, Google, Nokia all promising cameras in 2016

Mock(have run off the page)

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6Mocks are for illustrative purposes only

Drones• Cost-effective entry into aerial video

and photography for news organizations

• Significant regulatory issues in the United States and privacy concerns

• New perspective (60 – 120 meters)

Mock

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VR and AR

Mocks are for illustrative purposes only

• Samsung GearVR available now

• Widespread consumer release of Oculus and HTC Vive in 2016

• News organizations producing story formats now (Gannett, Los Angeles Times, etc.)

• Higher cost of entry for modeling, developers

• Take it slow!