Pandora’s Cloud Cover: Integrating the pieces without the usual hassles

Collaboration

Eyal Shavit: SnapLogicMark Brennan: Pandora

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Eyal Shavit

SnapLogic

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Session Objectives

1. SnapLogic for Cloud Integration

2. Pandora’s Cloud Cover: a strategic move to the cloud

3. Demonstration: Pandora / SnapLogic

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What is SnapLogic?

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• A Platform to easily connect any number of applications and move data between them

• Simple, Scalable, Extensible, Flexible and Affordable

• Our vision: SIMPLIFY. Hide complexity No more Hand-Coding. User experience

Web2.0 + Integration = Integration 2.0

Pandora’s Challenges

Explosive growth:

– 65M+ users, New listeners doubled from 25K to 50K/day

Growth & scale only achievable via world-class cloud operations

– BUT operations are only as fast as your weakest link: getting all the

clouds to talk to each other

Integration should be a strategy, not an afterthought

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Mark Brennan

Pandora

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About Pandora

Internet Radio – Music Genome project

Mission: connect youwith the music YOU like

Founded 2005 250 employees 65M+ registered listeners 0.5M Pandora One

subscribers – premium

Products Used• Cloud: Salesforce.com CRM,

Operative, Zuora, GoodData, Xactly, DoubleClick, Coupa, Box.net, ExpenseWire, Adaptive Planning

• Integration Platform: SnapLogic

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Pandora’s Vision

Business solutions for tomorrow’s economy:

cloud + agile + seamless business processes

Modern enterprise operating in the cloud

Exploit the economic advantage of the Cloud

Agile, flexible, responsive solutions that adapt to Pandora’s growth

Vendors that can be trusted to deliver core business functions

“Going to the cloud will change the DNA of your company,

creating a genuine competitive advantage in the marketplace”

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Pandora’s Challenges

The hardest part of moving to the Cloud is getting all the clouds to talk to

each other

Cloud innovation – forging ahead

Integration Tools – lagging behind

Preparing for next phase of growth:

• Need business agility

• Critical to choose & prove best-of-breed solutions

• ERP > Best of breed (BOB) > Seamless BOB

• Cloud economics not realized in silos

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IT Transformation

Infrastructure ITControl culture

Just Do ITBusiness-drivenReal Time, fast fix

Datacenter AppsCostly overheadFreeze business

Multi-Cloud SaaSRobust, Flexible, Scalable

Physical desktopSupport burdenProductivity Obstacle

Virtual desktopDo anything, from anywhere

Rigid integrationsIT-managed = Long lead time

Integration 2.0Internal / external / socialEasy to modify

Big Bang ProjectsDisrupt businessCompetitive disadvantage

Agile / ScrumConstant EvolutionSmaller more frequent change

THAT WAS THEN THE FUTURE IS NOW

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Pandora’s Cloud Cover

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Pandora’s Cloud Cover

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SnapLogic’s Differentiation

1. Adaptability

2. Extensibility

3. Trust

4. Speed

5. Economy

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Pandora Cloud Cover using SnapLogic

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Demo 1: Operative >> Salesforce

Demo 2: Twitter >> GoodData

Demo 2: Salesforce >> GoodData

Demo 1

Problem:

Stream Critical Ad campaign data from Operative into

Salesforce

Solution:

• Operative Snap

• Salesforce Snap

• Build a pipeline (once)

• Run (as often as you like)

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Pandora Cloud Cover using SnapLogic

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Demo 1: Operative >> Salesforce

Demo 3: Twitter >> GoodData

Demo 2: Salesforce >> GoodData

Demo 2 Problem:

Stream Salesforce data to GoodData to get deeper intelligence

Solution

– GoodData Snap (Salesforce is already connected)

– Build a pipeline

– Run

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Demo 3

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Demo 3

Problem

Get an external data source to augment internal data in

GoodData

Solution

– Twitter Snap (GoodData is already connected)

– Build a pipeline

– Run

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Pandora’s Results

Buying a trajectory rather than a fixed feature set

Robust integration platform that evolves with Pandora’s

needs

Based on early success, convinced that SnapLogic is

best of breed – Automation of a process e.g. Quote-to-Collect

– Simple solution: Server + Snaps

– Savings

– Rapid deployment

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Mark Brennan

Director, Business Solutions

Eyal Shavit

Sr. VP, Products

Question & Answer

PANDORA

SNAPLOGIC

Thank You

@Gold Booth 301 @Industry Solutions Booth 250

snaplogic.com store.snaplogic.com

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Pandora’s Cloud Cover: Integrating the pieces without the usual hassles

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