Pandora Proposal - The Graduates
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Transcript of Pandora Proposal - The Graduates
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http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Strategic Business Proposal
Prepared by:Angela Young, Jennafer Kovacs, Nathan Tindall,
Lashantell Williams, and Derrick Triscornia
Wednesday, May 21, 2014
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Livehttp://i1.ytimg.com/vi/6i1mr9amqeg/maxresdefault.jpg http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014
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ABOUT
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014
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InternalAnalysis
http://www.zanebenefits.com/hs-fs/hub/149308/file-405620932-png/rate_analysis.png
Wednesday, May 21, 2014
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Look Feel
Usability
User Experiance
Wednesday, May 21, 2014
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http://www.jesseweb.com/wordpress/wp-content/uploads/2010/08/PandoraFullPageAd.png
Wednesday, May 21, 2014
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Customer Relationshttp://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png
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Financial
Standing
http://www.starterfinancialmodel.com/assets/img/graph.png
Wednesday, May 21, 2014
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Organizational Strenghts
Everlasing Brand
Loyal Customers
Growing Users and Market Share
Free
User Experiance
Organizational Weakness
Costly Royalty Payments
Demand for more Muscic
Wednesday, May 21, 2014
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“the issue is not the current royalty rate structure, but a flaw in Pandora’s business model”
Richard Greenfield, BTIG analyst
http://www.studiobriefing.net/wp-content/uploads/2011/02/Richard_Greenfield10.jpg
Wednesday, May 21, 2014
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Customers
http://www.coverbooth.com/covers/cover/1815/most-punk-headset-for-music-listeners-cool-timeline-covers
Wednesday, May 21, 2014
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http://tempusnova.com/stop-collaborate-and-listen-with-google-apps/
Wednesday, May 21, 2014
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External Analysis
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S
W
O
T
Less Advertising
High cost of Royalties
Reach other audiences
Market Saturation of Online RadioWednesday, May 21, 2014
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Competitorshttp://www.flickr.com/photos/32443938@N03/5200175187
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Business Climate
http://tremorvideo.com//wp-content/uploads/2013/07/technology_hero.png
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Business Oppurunity
http://www.lyngsat-logo.com/hires/dd/dmx_lam.png
Wednesday, May 21, 2014
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Business Threats
http://upload.wikimedia.org/wikipedia/en/0/0c/ITunes_11_Logo.png http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png
Wednesday, May 21, 2014
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Organizational Challenges
Increase AdsIncrease Users
http://icons.iconarchive.com/icons/visualpharm/ios7v2/256/Decisions-Decision-icon.png
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Livehttp://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png
Wednesday, May 21, 2014
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Operations
http://www.evancarmichael.com/blog/2011/11/22/top-5-operational-mistakes-entrepreneurs-make/
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$7 Monthly Subscriptions
Pandora Chain
Social Media
Word of Mouth
http://www.bedrockdata.com/blog/the-data-receiver-data-integration-for-sales-reps/
Wednesday, May 21, 2014
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Legal Factors
http://www.flickr.com/photos/69745459@N00/5682716314
Wednesday, May 21, 2014
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Ethical
http://www.flickr.com/photos/61423903@N06/7369580478
Wednesday, May 21, 2014
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Financial Overview
Increase in Net Loss2011-2013 210% increase in
net profit140% Gross Profit
http://www.va.gov/finance/images/finance01.png
Wednesday, May 21, 2014
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Ratio Analysis Chart
Wednesday, May 21, 2014
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Stock Price Chart
2014, DailyFinance)
Wednesday, May 21, 2014
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Streaming Radio Market Share Chart
(Padilla, 2014)
Wednesday, May 21, 2014
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Proposal Cost to Pandora (in thousands)
Financial Benefit to Pandora (in thousands)
Wednesday, May 21, 2014
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Timeline and Proposed Milestone
Wednesday, May 21, 2014
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1. Product Development
2. Network and Connect
3. Success followed by customer satisfaction
Live
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014
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Thank you
Wednesday, May 21, 2014