1.PANDORA DRIVING AWARENESS, COMMUNITY & SALES 29th MAY 2013

2. CONTENT CONTENT | PANDORA | 29th MAY 2013 1. TEAM PANDORA 2. UPFRONT CREDENTIALS 3. THE BRIEF 4. TARGET AUDIENCE 5. LANDSCAPE 6. STRATEGIC PLANNING 7. CREATIVE 8. COMMUNICATION STRATEGY & IMPLEMENTATION 7. ROLLOUT PLAN 8. EXPECTED RESULTS 9. REGIONAL MANAGEMENT 9. REPORTING, ANALYTICS & TECHNOLOGY 10. COSTS 3. TEAM PANDORA 4. TEAM PANDORA YOUR TEAM | PANDORA | 29th MAY 2013 5. ABOUT US 6. COMPETENCY UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 7. FOOTPRINT Current Office New Office (2013) Supporting regionally for existing clients UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 SG (HQ) PH MY TH CN ID TW NZ VT HK JP KR 8. CLIENT UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 9. AWARDS & ACCREDITATIONS UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 10. THE WORK 11. INSIGHT Online is the number 1 place where business decision makers get their information. Yet the financial industry has been slow to move marketing budget into digital CHALLENGE Grant Thornton are relatively small compared to the big 4 and are easily outspent. Our main obstacle was to outshine the big spenders with limited resources. RESULTSSOLUTION Identify what business content is most searched for and most relevant to our target audience. Develop and seed that type of content in digital environments for business decision makers to find. Take advantage of the of the brand association from the content and drive prospects to the Grant Thornton site through a fine tuned SEO strategy BRIEF With limited budget, Grant Thornton, a global accountancy firm, wanted to increase their visibility and drive traffic to their site for pospective clients and talented recruits alike. One of the core requirements was to showcase Grant Thornton content. We were asked to undertake Market Research, Content Seeding, creative production, Digital Consultancy and SEO in 7 markets: SG, MY, CN, NZ, TW, VT, IN. Infographics in GT SEO Handbook GT markets in the region GRANT THORNTON REGIONAL CONTENT & SEARCH UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 12. UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 DEWARS 13. DEWARS UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 14. MALAYSIAN AIRLINES GLOBAL ECOMMERCE AND PRODUCTION UPFRONT CREDENTIALS | PANDORA | 29th MAY 2013 UPFRONT manage: 1. $5 million worth of daily booking across 19 markets 2. Hundreds of banners a month for routes and offers 3. Hundreds of website updates 15. THE BRIEF 16. 1. Pandoras key focus areas are to increase brand awareness, drive customer acquisition, create brand desirability and increase customer engagement on social channels in the Asian markets 2. The market segments are: - Tier 1: China, Japan, South Korea and Hong Kong - Tier 2: Taiwan, Singapore, Malaysia 3. The following need to be considered for the Asian market: - Brand positioning - Platform adaptation - Campaign and content adaptation - E-commerce - Social integration - Fan generation - Mobile integration - Target and KPI definition THE BRIEF THE BRIEF | PANDORA | 29th MAY 2013 17. TARGET AUDIENCE 18. PRIMARY TARGET AUDIENCE: WOMEN TARGET AUDIENCE | PANDORA | 29th MAY 2013 Age: 25-49 years old (focus: age 30-35) Mid-lower to mid-upper income level Working or at home with children Married or in a relationship Gift buyers and self purchase Medium fashion interest, looks for timeless design, genuine materials Researches purchases, planned shopping behavior Average shopping Expense Makes a special effort to find the right gift to bring joy 19. SECONDARY TARGET AUDIENCE: MALE GIFT BUYERS TARGET AUDIENCE | PANDORA | 29th MAY 2013 High income segment Age: 25-49 years old Married or in a relationship High Average Shopping Expense Considers design/brand, price and recommendation from friends/sales personnel when shopping Search purchases prior purchase, planned shopping behavior Men give gifts to please and get recognition 20. LANDSCAPE 21. GLOBAL INTERNET POPULATION 46.60 % 47.50 % 48.70 % 50 .40 % 44 % 45% 46% 47% 48% 49% 50 % 51% Asia Pacific Europe Latin America North Am erica Regional Internet Population (15+) Source: comScore Media Metrix, 2011 Tier 2 4,177,134 1,073,162 4,031,900 1,211,623 8,700,318 20,271,054 114,056,000 4,507,136 1,014,701 4,733,100 1,127,417 11,867,809 25,281,877 171,084,000 Malaysia Singapore Taiwan Hong Kong South Korea Japan China Internet Population of Women and Men 25-44 Age Men Women Tier 1 LANDSCAPE | PANDORA | 29th MAY 2013 22. WOMEN AND MALE 25-45 INTERNET USAGE Source: BCG Research, Business Insider, Nielsen Tier 1 Tier 2 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% China Japan South Korea Hong Kong Taiwan Singapore Malaysia Search Social Networking Email News Instant messaging WomenMen 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% China Japan South Korea Hong Kong Taiwan Singapore Malaysia Search Social Networking Email News Instant messaging LANDSCAPE | PANDORA | 29th MAY 2013 23. SEGMENTATION 24. SEGMENTATION OF FEMALE CONSUMERS Source: Forrester, Social Technographic Profile Tool, 2010 ACTIVE Creators (make the social content consumed by others) Critics (respond to content from others) Collectors (organize content for themselves or others) PASSIVE Spectators (monitor consumer social content) Joiners (connect in social networks) LANDSCAPE | PANDORA | 29th MAY 2013 Forrester Research Segmentation Model Active Influencers - Publishing blogs, uploading videos, creating and commenting on content, contributing to forums. Passive Followers Reading blogs and forums, watching videos from other users, visiting different social networking communities 25. 40% 48% 62% 53% 46% 45% 54% 60% 52% 38% 47% 54% 55% 46% Malaysia Singapore Taiwan Hong Kong South Korea Japan China Active Passive Tier 1 Tier 2 TWO SEGMENTATION GROUPS Source: Forrester, Social Technographic Profile Tool, 2010 LANDSCAPE | PANDORA | 29th MAY 2013 26. 10% 19% 15% 17% 21% 20% 20% 14% 16% 22% 13% 19% 20% 19% 16% 13% 25% 24% 6% 5% 14% 28% 24% 23% 22% 22% 17% 14% 32% 29% 15% 24% 32% 38% 32% Malaysia Singapore Taiwan Hong Kong South Korea Japan China Creators Critics Collectors Joiners Spectators DETAILED SEGMENTATION OF FEMALE CONSUMERS BY COUNTRY Source: Forrester, Social Technographic Profile Tool, 2010 Tier 1 Tier 2 LANDSCAPE | PANDORA | 29th MAY 2013 27. COMPETITIVE MONITORING 28. BRAND MATRIX LANDSCAPE | PANDORA | 29th MAY 2013 The brand matrix was prepared based on 2 variables: brand perception and price point. To define the brand perception, we prepared a survey, which was distributed in the APAC region. A sample of 100 women ranked a list of brands. The collected data was sufficient enough to estimate brand perception index for each brand and distribute them accordingly along the everyday wear- special occasions axis. In order to estimate the price point, we focused on the charms prices for each brand. Afterwards, we were able to distribute them along the luxury-mass axis. 29. OUR JEWELRY SURVEY INFOGRAPHICS LANDSCAPE | PANDORA | 29th MAY 2013 30. PANDORAS SOCIAL PRESENCE LANDSCAPE | PANDORA | 29th MAY 2013 In order to observe the social presence of the competitors brands, we used a social monitoring tool (ThoughtBuzz), which captures the brands mentions for a 4 months period. We specified a list of keywords which were expected to be mentioned together with the brand. The keywords included charms, bracelets, jewellery in English and in the local language. 31. INSIGHTS 32. Bran d CULTURAL INSIGHTS LANDSCAPE | PANDORA | 29th MAY 2013 1. In Chinese culture it is a privilege to be the one gifting rather than receiving, because it means that you are blessed with wisdom. 2. In Japan, they follow the rule of sanbei gaeshi (return three time over). So after receiving a gift from the women on February 14, the men have to return a gift that is double the size and cost of the one received on White Day (March 14). Expensive confectionery leaves a good impression. Lingerie and jewelry get bonus points. 3. Korea too celebrates a similar tradition to Japan, although it is not as stringently followed. 33. Bran d PRODUCT INSIGHTS 1. It takes time (about 30 minutes) to put together a Pandora Bracelet. 2. It takes effort to match the charms to a loved ones unique qualities in order to build a bracelet. 3. The experience of making the time, making the effort and putting together a personalised bracelet gets under your skin. 4. As an additional storytelling device, we have explored the insight that couples in love leave little sweet nothings on post it notes for their partners to discover as a pleasant surprise. LANDSCAPE | PANDORA | 29th MAY 2013 34. STRATEGIC PLANNING 35. STRATEGIC PLANNING | PANDORA | 29th MAY 2013 Brand PANDORA Brand Essence My Story. My Design. STRATEGIC PLANNING My style. My sign. My story. My Design. (30 minutes to put a bracelet together) Brand Experience 36. INSIGHTS People are more likely to buy a Pandora bracelet as a gift for their loved ones It takes time, effort and intimate knowledge of a loved one in order to create a unique bracelet Basically, you really need to care to create your own story and your own design for someone Bran d TARGET AUDIENCE Women (20-39), focus 30-35 Men (Gift Buyers) Women (Gift Buyers) STRATEGIC PLANNING STRATEGIC PLANNING | PANDORA | 29th MAY 2013 37. DIFFERENCE Tiffany owns love Swarovski owns occasions Chow Tai Fook owns weddings Pandora owns uniqueness (through My Story. My Design) Bran d COMPETITION Tiffany, Swarovski, Links of London, Thomas Sabo, Trollbeads, Chow Tai Fook STRATEGIC PLANNING STRATEGIC PLANNING | PANDORA | 29th MAY 2013 38. Bran d Brand PANDORA IDE A Brand Essence My Story. My Design. Br an d TARGET AUDIENCE Women (20-39), focus 30-35 Men, Women (Gift Buyers) COMPETITION Tiffany, Swarovski, Links of London, Thomas Sabo, Trollbeads, Chow Tai Fook INSIGHT People buy a Pandora bracelet as a gift It takes time, effort and knowledge of the other person for the bracelet to be put together Basically, you really need to care to create your own story and your own design for someone STRATEGIC PLANNING IDEA Bring to life how personal stories shape bracelet design. DIFFERENCE Tiffany owns love Swarovski owns occasions Chow Tai Fook owns weddings Pandora owns uniqueness (through My Story. My Design) STRATEGIC PLANNING | PANDORA | 29th MAY 2013 39. Communication Strategy WHAT My Story. My Design. HOW PUSH PULL Content CO-CREATIONCONVERSATION COMMUNICATION STRATEGY Love it. Lost it. STRATEGIC PLANNING | PANDORA | 29th MAY 2013 40. CREATIVE 41. ROUND 1 42. INSPIRATION CREATIVE | PANDORA | 29th MAY 2013 43. CONFIDENCE CREATIVE | PANDORA | 29th MAY 2013 44. GRACE CREATIVE | PANDORA | 29th MAY 2013 45. MY SIGN MY DESIGN CREATIVE | PANDORA | 29th MAY 2013 46. HOW IT MIGHT LOOK IN SITUATION 47. FACEBOOK PAGE CREATIVE | PANDORA | 29th MAY 2013 48. BANNER AD CREATIVE | PANDORA | 29th MAY 2013 49. YOUTUBE CREATIVE | PANDORA | 29th MAY 2013 50. TWITTER CREATIVE | PANDORA | 29th MAY 2013 51. PINTEREST CREATIVE | PANDORA | 29th MAY 2013 52. ROUND 2 53. CONVERSATION 54. CAMPAIGN FLOW CREATIVE | PANDORA | 29th MAY 2013 55. AD CREATIVE | PANDORA | 29th MAY 2013 56. AD CREATIVE | PANDORA | 29th MAY 2013 57. AD CREATIVE | PANDORA | 29th MAY 2013 58. EXPANDABLE WEB BANNER CREATIVE | PANDORA | 29th MAY 2013 59. CO-CREATION 60. FACEBOOK APP CREATIVE | PANDORA | 29th MAY 2013 61. WEIBO () CREATIVE | PANDORA | 29th MAY 2013 62. CYWORLD CREATIVE | PANDORA | 29th MAY 2013 63. LOVE-IT CREATIVE | PANDORA | 29th MAY 2013 64. LOST-IT CREATIVE | PANDORA | 29th MAY 2013 65. PROFILE SETTING CREATIVE | PANDORA | 29th MAY 2013 Tag Your partner or friends for the post. 66. PRIVATE MESSAGE VERIFICATION Partner or friends will receive private message for verification of post. CREATIVE | PANDORA | 29th MAY 2013 67. 30 MINUTES, 30 DAYS CREATIVE | PANDORA | 29th MAY 2013 68. INCENTIVE CREATIVE | PANDORA | 29th MAY 2013 69. INCENTIVE CREATIVE | PANDORA | 29th MAY 2013 70. INCENTIVE CREATIVE | PANDORA | 29th MAY 2013 71. TWITTER CREATIVE | PANDORA | 29th MAY 2013 72. MOBILE APP CREATIVE | PANDORA | 29th MAY 2013 73. CONVERSION 74. WEBSITE LOGIN CREATIVE | PANDORA | 29th MAY 2013 75. CHARMS RECOMMENDATION CREATIVE | PANDORA | 29th MAY 2013 76. PAYMENT CREATIVE | PANDORA | 29th MAY 2013 77. SEASONAL 78. VALENTINES DAY (TARGETING MALES) CREATIVE | PANDORA | 29th MAY 2013 79. MOTHERS DAY (TARGETING FEMALES) CREATIVE | PANDORA | 29th MAY 2013 80. COMMUNICATIONS STRATEGY & IMPLEMENTATION 81. PANDORA 2013 COMMUNICATIONS FRAMEWORK COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 BIG IDEA COMMUNICATIONS AWARENESS ENGAGEMENT E-COMMERCE WEBSITE Mobile Social HK CN JP KO TW SG MY T1 T2 PREMIUM DISPLAY MEDIA SEO / SEM NETWORK DISPLAY MEDIA EDM FACEBOOK ADS BLOGS CREATIVE OBJECTIVES TOUCHPOINTS denotes premium buys for special seasons 82. DAY IN A LIFE 6:00 am 9:00 am (Morning Drive Time) 9:00 am 12:00 pm 2.00 pm 5:30pm 12:00 pm 2:00 pm (Lunch hour) 8:00 pm onwards 5:30 pm 8:00 pm (Evening Drive time) COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 Mobile Social Online Chat Surfing the net 83. TARGET GROUPS TOUCHPOINTS COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 WOMEN, 25-49, mid-upper income segment MEN, 25-49, upper income segment Display Banners on Fashion Sites Facebook Ads EDM Blogger Engagement SEM Display Banners on News Sites Facebook Ads EDM SEM 84. TOP FASHION SITES CHINA JAPAN KOREA HONGKONG COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 TAIWAN SINGAPORE MALAYSIA Source: Comscore, Alexa, Jan 2013 85. TOP NEWS SITES CHINA JAPAN KOREA HONGKONG COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 TAIWAN SINGAPORE MALAYSIA Source: Comscore, Alexa, Jan 2013 86. OVERVIEW OF MEDIA ACTIVATIONS COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 TARGET AUDIENCE LAUNCH E-COMMERCE DISPLAY NETWORK TOP FASHION SITES DISPLAY NETWORK TOP NEWS SITES 87. LAUNCH 88. PREMIUM DISPLAY COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 89. FACEBOOK AD COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 90. FACEBOOK AD COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 JR Ramirez, Anjo Miranda and Peter Manus used Love it , Lost it Love it, Lost it JR Ramirez, Anjo Miranda And Peter Manus used Love it, Lost it. 91. BLOGGER ENGAGEMENT Tier 1 Tier 2 COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 China Japan Korea Hong Kong Taiwan Singapore Malaysia tiffanywang.net candykawaiilover.bl ogspot.com parkandcube.com superwowomg.com wretch.cc/blog/joanneme crystalphuong.net ami.sptnkswthrt.com meijias.blogbus.com bittenbefore.com/tok yolife/ thisisafashionblog.c om elleiconlee.com wretch.cc/blog/FioFangFang .hollyjean.sg plusizekitten.com aeccrnticgirl.blog.163.com mari-to- nori.blogspot.jp blog.naver.com/jjco mmaj popbee.com deankoontz1109.pixnet.net/bl og ilovebunny.net rebeccasaw.com Space.yoka.com/blog/787 523 tokyofashiondiaries. com blog.naver.com/rjhg reat mandsandthensome.blogs pot.hk Wretch.cc/blog/benshee Thydowager.com Cheeserland.com Blog.sina.com.cn/appler9 69 veryweb.jp/diary blog.naver.com/bye youandme Aladygirl.blogspot.com Myfatpocket.com/fashion/2.ht ml Belluspuera.blogspot.com Chuckei.com TIER 1 TIER 2 Engage stylish and fashion-oriented bloggers who are opinion leaders in their markets Let them experience the art of choosing the right Pandora charms that will show off their individualities Advertorials to be read in their high reach blogs, which will then be shared in their social networking pages 92. BLOGPOSTS COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 93. BLOGPOSTS COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 94. E-COMMERCE 95. DISPLAY COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 96. DISPLAY COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 97. SEARCH 98. SEARCH COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 Gift bracelet jewellery 99. TOP SEARCH KEYWORDS CHINA JAPAN KOREA HONGKONG TAIWAN SINGAPORE MALAYSIA (sterling silver jewelry) (pandora bracelet) (pandora bracelets) (ring) (bracelet) pandora jewelry pandora jewelry (silver earrings) (pandora jewelery) (bracelets) (necklace) (gold bracelet) bracelet pandora beads (silver bracelet) (bracelet) (earrings) (jewelry) (earrings) bracelets bracelet (sterling silver bracelet) (gold bracelet) (pearl earrings) (bracelet) (sterling sliver earrings) earring bracelets (pendant) (earrings) (necklace) (pendant) (necklace) earrings Charm bracelet (pearl earring) (pearl earrings) (pendants) (earrings) (gold necklace) necklace earring (pandora jewelry) (pendants) (gold necklace) (fine jewelry) (pendants) necklaces earrings (pandora shop) (gold pendants) (ring) (jewelry stores) (white gold rings) ring Charm (silver jewelry) (necklace) (friendship rings) (gold jewelry) (rings) rings charms (jewelry) (necklace chain) (charms) (fashion jewelry) (engagement rings) engagement ring rings (necklace) (rings) (jewelry) (fashion accessories) (charms) engagement rings ring (ring) (ring design) (fashion accessory) (pandora jewelry) (jewelry) charm gold ring (engagement ring) (charms) (good luck charms) (charms) (gold ring) charms jewelry (jewelry online) (jewelry) (fashion rings) (jewelry shop) (white gold necklace) jewelry jewellery Tier 1 Tier 2 Source: Google Keywords Tool, Nov 2012 COMMUNICATION STRATEGY AND IMPLEMENTATION | PANDORA | 29th MAY 2013 100. ROLLOUT PLAN 101. CAMPAIGN TIMELINE JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY Brand Workshop A/W Launch Planning & Creative At- Work Christmas Campaign Valentine's Campaign Mothers Day Campaign E-Commerce Launch Branding & Awareness Brand Response Brand Response JUN JUL E-Commerce E-Commerce ROLL OUT PLAN| PANDORA | 29th MAY 2013 102. SELECTED SEASONS AUG SEP OCT NOV DEC JAN FEB MAR APR MAY A/W Collection Christmas Valentines Day KR JP TW White Day KR JP CN HK MY SG TW KR JP CN HK MY SG TW KR JP CN HK MY SG TW Mothers Day KR JP CN HK MY SG TW ROLL OUT PLAN| PANDORA | 29th MAY 2013 103. MARKET SEGMENTATION & DELIVERY 104. BUDGET ALLOCTION 105. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec China Japan Korea Hong Kong Taiwan Singapore Malaysia Budget Allocation 35% 25% 15% 5% 7.5% 5% 7.5% Online Banners 30% 39% 39% 25% 20% 35% 20% EDM 10% 12% 12% 10% 13% 10% 13% Facebook Ads 15% 15% 15% 25% 24% 30% 24% Blogger Engagement 10% 12% 12% 10% 13% 10% 13% SEM 35% 22% 22% 30% 30% 15% 30% Tier 1 (80%) Tier 2 (20%) EXPECTED RESULTS | PANDORA | 29th MAY 2013 Rational: Allocated bulk of the budget to tier 1 due to its bigger online market size and volume. Heavily distributed in Search because the target audience are search-savvy. Search will be used for performance & E-commerce as it allows for higher conversion and is highly targeted Allocated minimal percentage for Search in Singapore because of the lack of available relevant searches. Strategic use of online banners by first creating impact on premium sites then sustaining on relevant verticals in ad networks. EDM, Social Network Ads and Bloggers will be utilized to develop awareness during the start of each season. Budget allocation will be divided between the primary and secondary target groups using 80% and 20% respectively. BUDGET ALLOCATION: T1 &T2 (EUR300,000 / EUR700,000) 106. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecChina Japan Korea Hong Kong Taiwan Singapore Malaysia Budget Allocation 35% 25% 15% 5% 7.5% 5% 7.5% Online Banners 30% 39% 39% 25% 20% 35% 20% EDM 10% 12% 12% 10% 13% 10% 13% Social Advertising 24% 15% 15% 25% 24% 30% 24% Blogger Engagement 18% 12% 14% 14% 18% 13% 18% SEM 18% 22% 20% 26% 25% 12% 25% Tier 1 (80%) Tier 2 (20%) EXPECTED RESULTS | PANDORA | 29th MAY 2013 Rational: Allocated bulk of the budget (80%) to tier 1 due to its bigger online market size and volume. Reallocated some of the Search budget to Social considering the following: amount of current searches in each of the markets for a year the ideal plan includes other search engines such as Yahoo, MSN, Naver and Baidu on top of Google the ideal plan includes other social pages such as Twitter, Youtube & Pinterest on top of Facebook (Weibo for China) Search will be used for performance & E-commerce as it allows for higher conversion and is highly targeted Allocated minimal percentage for Search in Singapore because of the lack of available relevant searches. Strategic use of online banners by first creating impact on premium sites then sustaining on relevant verticals in ad networks. Tier 1 markets will sustain with expandable ad banners first followed by standard flash banners EDM & bloggers will be utilized to create personal approach during the launch and to maintain relationships with the target audience via regular communication especially during the peak seasons. BUDGET ALLOCATION: T1 &T2 (EUR1,500,000) 107. BUDGET BY MEDIA T1 &T2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec China Japan Korea Hong Kong Taiwan Singapore Malaysia Total Plan 1: EUR 300,000 Budget Allocation 105,000 75,000 45,000 15,000 22,500 15,000 22,500 300,000 Online Banners 31,500 29,250 17,550 3,750 4,500 5,250 4,500 96,300 EDM 10,500 9,000 5,400 1,500 2,925 1,500 2,925 33,750 Facebook Ads 15,750 11,250 6,750 3,750 5,400 4,500 5,400 52,800 Blogger Engagement 10,500 9,000 5,400 1,500 2,925 1,500 2,925 33,750 SEM 36,750 16,500 9,900 4,500 6,750 2,250 6,750 83,400 Plan 2: EUR 700,000 Budget Allocation 245,000 175,000 105,000 35,000 52,500 35,000 52,500 700,000 Online Banners 73,500 68,250 40,950 8,750 10,500 12,250 10,500 224,700 EDM 24,500 21,000 12,600 3,500 6,825 3,500 6,825 78,750 Facebook Ads 36,750 26,250 15,750 8,750 12,600 10,500 12,600 123,200 Blogger Engagement 24,500 21,000 12,600 3,500 6,825 3,500 6,825 78,750 SEM 85,750 38,500 23,100 10,500 15,750 5,250 15,750 194,600 Tier 1 (80%) Tier 2 (20%) EXPECTED RESULTS | PANDORA | 29th MAY 2013 108. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec China Japan Korea Hong Kong Taiwan Singapore Malaysia Total Plan 3: EUR 1,500,000 Budget Allocation 525,000 375,000 225,000 75,000 112,500 75,000 112,500 1,500,000 Online Banners 157,500 146,250 87,750 18,750 22,500 26,250 22,500 481,500 EDM 52,500 45,000 27,000 7,500 14,625 7,500 14,625 168,750 Social Advertising 126,000 56,250 33,750 18,750 27,000 22,500 27,000 311,250 Blogger Engagement 94,500 45,000 31,500 10,500 20,250 9,750 20,250 231,750 SEM 94,500 82,500 45,000 19,500 28,125 9,000 28,125 306,750 Tier 1 (80%) Tier 2 (20%) EXPECTED RESULTS | PANDORA | 29th MAY 2013 BUDGET BY MEDIA T1 &T2 109. TOTAL EXPECTED RESULTS PLAN 1: EUR 300,000 (TIER 1 & TIER 2 MARKETS) EXPECTED RESULTS | PANDORA | 29th MAY 2013 Impressions Clicks CTR Engagement Rate Engagement Conversion Rate Sales CPM CPC CPE CPS # of TA Reached CH 97,314,797 152,272 0.16% 18% 27,409 6% 9,136 0.001 0.69 3.8 11.5 11,975,880 JP 10,992,737 40,139 0.37% 15% 6,021 5% 2,007 0.007 1.87 12.5 37.4 3,535,649 KR 20,311,908 39,901 0.20% 15% 5,985 5% 1,995 0.002 1.13 7.5 22.6 1,450,053 HK 7,711,010 8,819 0.11% 14% 1,235 4% 353 0.002 1.70 12.1 42.5 181,743 TW 15,012,164 17,305 0.12% 14% 2,423 4% 692 0.001 1.30 9.3 32.5 1,209,570 SG 3,290,324 7,404 0.23% 14% 1,037 4% 296 0.005 2.03 14.5 50.6 536,581 MY 13,870,750 12,813 0.09% 18% 2,306 6% 769 0.002 1.76 9.8 29.3 1,253,140 TOTAL 168,503,691 278,654 0.17% 17% 46,415 5% 15,248 0.002 1.08 6.5 19.7 20,142,617 PANDORA REVENUE (EURm) FY 2012 FY 2011 % Growth Q4-2012 Q3- 2012 Q2-2012 Q1-2012 Q4-2011 Other Asia Pacific Countries 24.1 (180 DKK) 31.5 (235 DKK) -23.4% 3.4 (26DKK) 7.3 (55DKK) 5.2 (39DKK) 8 (60DKK) 10.7 (80DKK) EUR 600 per sale % Growth Projected Revenue 9.1 37.8% 110. TOTAL EXPECTED RESULTS PLAN 2: EUR 700,000 (TIER 1 & TIER 2 MARKETS) EXPECTED RESULTS | PANDORA | 29th MAY 2013 Impressions Clicks CTR Engagement Rate Engagement Conversion Rate Sales CPM CPC CPE CPS # of TA Reached CH 226,059,527 354,905 0.16% 18% 63,883 6% 21,294 0.001 0.69 3.8 11.5 27,943,720 JP 24,641,387 93,262 0.38% 15% 13,989 5% 4,463 0.007 1.88 12.5 37.5 1,438,927 KR 46,386,119 92,706 0.20% 15% 13,906 5% 4,635 0.002 1.13 7.6 22.7 563,910 HK 16,984,023 20,181 0.12% 14% 2,825 4% 807 0.002 1.73 12.4 43.4 63,610 TW 34,020,050 39,982 0.12% 14% 5,597 4% 1,599 0.002 1.31 9.4 32.8 846,699 SG 6,669,090 16,880 0.25% 14% 2,363 4% 675 0.005 2.07 14.8 51.8 268,291 MY 31,356,750 29,501 0.09% 18% 5,310 6% 1,770 0.002 1.78 9.9 29.7 877,198 TOTAL 386,116,946 647,417 0.17% 17% 107,874 5% 35,444 0.002 1.08 6.5 19.8 32,002,354 PANDORA REVENUE (EURm) FY 2012 FY 2011 % Growth Q4-2012 Q3- 2012 Q2-2012 Q1-2012 Q4-2011 Other Asia Pacific Countries 24.1 (180 DKK) 31.5 (235 DKK) -23.4% 3.4 (26DKK) 7.3 (55DKK) 5.2 (39DKK) 8 (60DKK) 10.7 (80DKK) EUR 600 per sale % Growth Projected Revenue 21.2 88% 111. EXPECTED RESULTS | PANDORA | 29th MAY 2013 Impressions Clicks CTR Engagement Rate Engagement Conversion Rate Sales CPM CPC CPE CPS # of TA Reached CH 332,205,335 521,550 0.16% 18% 93,879 6% 31,293 0.002 1.01 5.6 16.8 39,265,180 JP 53,238,686 201,496 0.38% 15% 30,224 5% 10,075 0.007 1.86 12.4 37.2 9,443,038 KR 98,115,434 196,091 0.20% 15% 29,414 5% 9,805 0.002 1.15 7.6 22.9 3,954,690 HK 32,565,362 38,696 0.12% 14% 5,417 4% 1,548 0.002 1.94 13.8 48.5 519,267 TW 64,550,612 75,863 0.12% 14% 10,621 4% 3,305 0.002 1.48 10.6 37.1 2,419,140 SG 13,539,422 34,269 0.25% 14% 4,798 4% 1,371 0.006 2.19 15.6 54.7 766,544 MY 57,904,999 54,578 0.09% 18% 9,806 6% 3,269 0.002 2.07 11.5 34.4 2,506,280 TOTAL 652,119,851 1,122,443 0.17% 16% 184,159 5% 60,394 0.002 1.34 8.15 24.8 58,874,140 TOTAL EXPECTED RESULTS PLAN 3: EUR 1,500,000 (TIER 1 & TIER 2 MARKETS) PANDORA REVENUE (EURm) FY 2012 FY 2011 % Growth Q4-2012 Q3- 2012 Q2-2012 Q1-2012 Q4-2011 Other Asia Pacific Countries 24.1 (180 DKK) 31.5 (235 DKK) -23.4% 3.4 (26DKK) 7.3 (55DKK) 5.2 (39DKK) 8 (60DKK) 10.7 (80DKK) EUR 600 per sale % Growth Projected Revenue 36.2 150% 112. PHASING T1&T2 EUR300,000 113. EUR300,000(TIER1ANDTIER2MARKETS) EDM Japan Facebook Advertising Online Banners Blogger Engagement SEM EDM Korea Facebook Advertising Online Banners Blogger Engagement SEM EDM Hong Kong Facebook Advertising Online Banners Blogger Engagement SEM EDM China Weibo Advertising Online Banners Blogger Engagement SEM Activity Dec.Nov.Oct.Sept.Aug. JulyJuneMayAprilMarchFeb.Jan. 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 114. EUR300,000(TIER1ANDTIER2MARKETS) EDM Japan Facebook Advertising Online Banners Blogger Engagement SEM EDM Korea Facebook Advertising Online Banners Blogger Engagement SEM EDM China Facebook Advertising Online Banners Blogger Engagement SEM Activity Dec.Nov.Oct.Sept.Aug. JulyJuneMayAprilMarchFeb.Jan. 3 3 3 3 3 3 3 3 3 3 3 3 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 115. PHASING T1&T2 EUR700,000 116. EUR700,000(TIER1ANDTIER2MARKETS) EDM Japan Facebook Advertising Online Banners Blogger Engagement SEM EDM Korea Facebook Advertising Online Banners Blogger Engagement SEM EDM Hong Kong Facebook Advertising Online Banners Blogger Engagement SEM EDM China Weibo Advertising Online Banners Blogger Engagement SEM Activity Dec.Nov.Oct.Sept.Aug. JulyJuneMayAprilMarchFeb.Jan. 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 117. EUR700,000(TIER1ANDTIER2MARKETS) EDM Japan Facebook Advertising Online Banners Blogger Engagement SEM EDM Korea Facebook Advertising Online Banners Blogger Engagement SEM EDM China Weibo Advertising Online Banners Blogger Engagement SEM Activity Dec.Nov.Oct.Sept.Aug. JulyJuneMayAprilMarchFeb.Jan. 5 5 5 5 5 5 5 5 5 5 5 5 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x Online Banners Expandable Banners on Premium Sites (3-5days) Standard Flash Banners on Ad Networks 118. PHASING T1&T2 EUR1,500,000 119. EUR1,500,000(TIER1ANDTIER2MARKETS) EDM Japan Social (Facebook, Twitter, Youtube, Pinterest) Online Banners Blogger Engagement SEM EDM Korea Online Banners Blogger Engagement SEM EDM Hong Kong Online Banners Blogger Engagement SEM EDM China Social (Weibo, Twitter, Youtube, Pinterest) Online Banners Blogger Engagement SEM Activity Dec.Nov.Oct.Sept.Aug. JulyJuneMayAprilMarchFeb.Jan. 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1x Social (Facebook, Twitter, Youtube, Pinterest) Social (Facebook, Twitter, Youtube, Pinterest) 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 120. EUR1,500,000(TIER1ANDTIER2MARKETS) EDM Singapore Online Banners Blogger Engagement SEM EDM Malaysia Online Banners Blogger Engagement SEM EDM Taiwan Online Banners Blogger Engagement SEM Activity Dec.Nov.Oct.Sept.Aug. JulyJuneMayAprilMarchFeb.Jan. 5 5 5 5 5 5 5 5 5 5 5 5 Online Banners Expandable Banners on Premium Sites (3-5days) Standard Flash Banners on Ad Networks Expandable Banners on Ad Networks (1 month) Social (Facebook, Twitter, Youtube, Pinterest) Social (Facebook, Twitter, Youtube, Pinterest) Social (Facebook, Twitter, Youtube, Pinterest) 5 5 5 5 5 5 5 5 5 5 5 5 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 1x 121. REGIONAL MANAGEMENT & ANALYTICS 122. AGENCY PARTNERS UPFRONT AGENCY PARTNERS REGIONAL MANAGEMENT | PANDORA | 29th MAY 2013 SG (HQ) MY CN ID TWHK JP KR CLIENTS: PH 123. CENTRAL & LOCAL PROCESS REGIONAL MANAGEMENT | PANDORA | 29th MAY 2013 Market coordination from Singapore Markets report back to SG (Best practice / adserving / creative / queries) SG to formulate a central approach that is consistent across Asia Key learnings gathered and distributed across local offices / agency partners 124. PLANNING 1 SETTING GOALS & KPIs Objectives and marketing strategy (Regional & Local) Budget and timing parameters (Regional & Local) Hard & soft targets (Regional & Local) 2 PLANNING & CREATIVE Market, Target & Category observations Consumer insight Connection points Scalable strategic framework Scalable and modularized creative toolbox 4 QUALITY ASSURANCE Central review of local creative and technology initiatives Review of digital media plans and rates 5 OPTIMISATION Local campaign optimisation Insight delivery to centre Central data & insights organisation Central best practice sharing 6 TRAINING Innovation Process training Localization training Technology training Digital present & futures training 3 GUIDELINES Brand guidelines Communications guidelines Creative Guidelines Creative assets Media guidelines and & central deal structures IMPLEMENTATION REPORTING & TRAINING INVESTMENT RETURN EFFECTIVE LOCALISATION PROCESS REGIONAL MANAGEMENT | PANDORA | 29th MAY 2013 125. REGIONAL MANAGEMENT PROCESS 126. REGIONAL COMMS PROCESS MANAGING COMPLEXITY ACROSS BORDERS FOR CLIENTS & AGENCY PARTNERS REGIONAL MANAGEMENT | PANDORA | 29th MAY 2013 127. REGIONAL SEARCH PROCESS MANAGING COMPLEXITY ACROSS BORDERS FOR CLIENTS & AGENCY PARTNERS REGIONAL MANAGEMENT | PANDORA | 29th MAY 2013 128. SOCIAL MANAGEMENT PROCESS 129. CONTENT CALENDAR OVERVIEW LEGEND (CONTENT TYPE): STATUS LINKS PHOTOS VIDEOS PRODUCT CATEGORIES CATEGORY 1 CATEGORY 2 CATEGORY 3 CATEGORY 4 CATEGORY 7 CATEGORY 5 CATEGORY 8 CATEGORY 9 CATEGORY 10 CATEGORY 6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 8am 11am 6pm 12nn 7pm 9am 8am 3pm 8pm 12nn 7pm 9am 11am 6pm 8am 12nn 8pm 10pm 8pm 10pm 12nn 6pm 8am 11am 9am 7pm 12nn 8pm 8am 3pm 9am 12nn 7pm 8am 11am 6pm 12nn 8pm 10pm 10pm 12nn 8pm NOTE: The content type and time of day will be optimised based on the on-going performance of the posts. There will be a weekly data report and monthly analytics report. MARCH SOCIAL MANAGEMENT | PANDORA| 29th MAY 2013 130. COMMUNITY MANAGEMENT SCENARIO MAP LISTEN ASSESS ENGAGE REPEAT SOCIAL MANAGEMENT | PANDORA| 29th MAY 2013 131. CONTENT OPTIMISATION PLAN SOCIAL CONTENT OPTIMISATION VIDEO LINKS IMAGES STATUS DOCUMENTS CONTENT CATEGORY Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate EVALUATE C.O.P. Content Optimisation Plan MONITOR OPP.#1 New Video Needed OPP.#2 Modify Existing Video Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate OPP.#1 New Link Needed OPP.#2 Modify Existing Link OPP.#1 New Image Needed OPP.#2 Modify Existing Image OPP.#1 Engage with a specific message OPP.#2 Modify Delivery Type OPP.#1 New Document Needed OPP.#2 Modify Existing Document Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust SOCIAL MANAGEMENT | PANDORA| 29th MAY 2013 132. CRISIS MANAGEMENT NEGATIVE POST (about company or product) TROLLS Inflammatory / extraneous / off-topic / ridicule / degrading NO YES MONITOR Avoid responding to these posts, Just monitor for relevant information & comments. Inform SM & PR Managers CORRECTION Fix the facts and respond with factual information. Rule of 3: Never send a 3rd reply, take it offline. RESTORATION Acknowledge the problem & offer offline discussion and available contact information. RAGER Rant / rage / harmful joke / satirical ERRONEOUS Wrong / misguided facts NO UNHAPPY USER Resulting from a negative experience NO YES YES RESPONSE CONSIDERATIONS INFLUENCE Reinforce position through referencing posts from key influencers. TONE Keep it personal, conversational and make positive statements. TIMELINESS Take time to create good responses within 48 hours. SOURCING Cite your sources by including links, images, videos or other references SOCIAL MANAGEMENT | PANDORA| 29th MAY 2013 133. DRIVING ADOPTION AND EFFICIENCY 134. Robust market management Consistent approach: developed a reporting template across all markets Put in place processes and procedures to ensure accuracy Robust reporting: Across markets / across campaigns each week / month Built skills to accelerate growth in core business and new markets Deep analytics to drive step change Implemented Econometrics style measurement Bespoke analytical projects: The time to convert online / The value of Search assists Longer term trends and key insights for business heads with monthly reporting Best practice sharing across the network Production of processes that allow for streamlining of work flow Enhancement of local implementation across strategy, creative, social, search and display Development of local know how through sharing of advanced market activity DRIVING GROWTH STEPS ENSURE CONSISTENCY AND SCALEABILITY ANALYTICS | PANDORA | 29th MAY 2013 135. CAMPAIGN OPTIMISATION PLAN CAMPAIGN OPTIMISATION SOCIAL MONITORING SEARCH DISPLAY COMPETITORS SOCIAL MONITORING COMPETITORS CREATIVE MONITORING CATEGORY Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate EVALUATE A.O.P. Assets Optimisation Plan MONITOR OPP.#1 New Content OPP.#2 Modify Existing Content Identifying opportunities to enhance existing rankings based on competitors ranking Identifying opportunities to reach the KPIs by optimizing, based on the performance of ad types, sizes and verticals Identifying opportunities to enhance existing assets based on tone of voice, engagement rate, response rate Identifying opportunities to enhance existing assets based on tone of voice and response rate of competitors creatives OPP.#1 Increase/ Decrease BIDS OPP.#2 Add Keywords OPP.#1 Increase/ Decrease BIDS OPP.#2 Apply Changes in Verticals OPP.#1 New Content OPP.#2 Modify Existing Content OPP.#1 New Assets OPP.#2 Modify Existing Assets Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust Monitor Feedback- Track & Adjust ANALYTICS | PANDORA| 29th MAY 2013 136. DRIVING EFFICIENCY REGIONAL BUSINESS INTELLIGENCE FOR OUR CLIENTS & AGENCY PARTNERS Monthly Marketing Analysis Time to Convert Search Assists ANALYTICS | PANDORA | 29th MAY 2013 137. PREVIOUS CLIENT RESULTS 138. + Spend increase of 30% + Revenue income increase of 129% + Average monthly return from Online activity of $456k Source: Online activity for key markets CN/MY/SG/TH/PH/ID $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 US$dollars Spend Revenue Linear (Spend) Linear (Revenue) J u n - 1 0 J u l - 1 0 A u g - 1 0 S e p - 1 0 O c t - 1 0 N o v - 1 0 D e c - 1 0 J a n - 1 1 F e b - 1 1 M a r - 1 1 A p r - 1 1 M a y - 1 1 WIDENING THE JAWS: CENTRAL MANAGEMENT OUTCOME ANALYTICS | PANDORA | 29th MAY 2013 139. + Improving cost : income ratios + A step change in ROI growth + A blended rate of 2+ ROI in May 2011 - 0.50 1.00 1.50 2.00 2.50 3.00 3.50 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 ReturnonInvestment Display ROI Search ROI Linear (Display ROI ) Linear (Search ROI ) Source: Online activity for key markets CN/MY/SG/TH/PH/ID J u n - 1 0 J u l - 1 0 A u g - 1 0 S e p - 1 0 O c t - 1 0 N o v - 1 0 D e c - 1 0 J a n - 1 1 F e b - 1 1 M a r - 1 1 A p r - 1 1 M a y - 1 1 THE GROWTH OF ROI: CENRAL MANAGEMENT OUTCOME ANALYTICS | PANDORA | 29th MAY 2013 140. TECHNOLOGY 141. E-COMMERCE TECHNOLOGY Proposed Technology TECHNOLOGY | PANDORA | 29th MAY 2013 142. E-COMMERCE ARCHITECTURE Voucher Management Analytics: Adobe Site Catalyst Google Analytics Email Enrich, Wirecard, Booking Mngt Click Stream Data Tier Confirmation Integration Booking Database Web Services, REST, XML Business Tier TECHNOLOGY | PANDORA | 29th MAY 2013 143. E-COMMERCE ARCHITECTURE Voucher Management Analytics: Adobe Site Catalyst Google Analytics Email Enrich, Wirecard, Booking Mngt Click Stream Data Tier Confirmation Integration Booking Database Web Services, REST, XML TECHNOLOGY | PANDORA | 29th MAY 2013 144. APPLICATION ARCHITECTURE Common Services Interaction Email Forums Groups Communit y & Collabor at ion Surveys Blog Mail Lists Web Mobile Tablet Channels Metadata Securit y Application CRM Dat a Services Sitemap Present at ion Indexing Access App Server Services State Mgt BPM ProcessesBusiness Rules Business Objects Content Management Author Publish URL Mgt Web Cont ent Management Link Mgt Preview Queue Work ow Services Accessib ility Role Mgt Locking Widgets RIA Plat form Services Int egrat ion Profile Craw l/Index Forms Registration Facets API Data Access Web Services Business Services Validation BatchCaching Monitoring Disaster Recovery Load Balancing Localisation Analyt ics Tagging Reports Authenticate Reporting Personalis ation Visualisation Encoding DRM Classify Digit al Asset Management SegmentRew ards Account s Search ServiceProfile CDN Logging RolesRules Application Logic Template Authorise User Mgt Connectors Taxonomy Transaction Data Quality CoreBusinessSystems Customers&Partners TECHNOLOGY | PANDORA | 29th MAY 2013 145. APPLICATION ARCHITECTURE Common Services Interaction Email Forums Groups Communit y & Collabor at ion Surveys Blog Mail Lists Web Mobile Tablet Channels Metadata Securit y Application CRM Dat a Services Sitemap Present at ion Indexing Access App Server Services State Mgt BPM ProcessesBusiness Rules Business Objects Content Management Author Publish URL Mgt Web Cont ent Management Link Mgt Preview Queue Work ow Services Accessib ility Role Mgt Locking Widgets RIA Plat form Services Int egrat ion Profile Craw l/Index Forms Registration Facets API Data Access Web Services Business Services Validation BatchCaching Monitoring Disaster Recovery Load Balancing Localisation Analyt ics Tagging Reports Authenticate Reporting Personalis ation Visualisation Encoding DRM Classify Digit al Asset Management SegmentRew ards Account s Search ServiceProfile CDN Logging RolesRules Application Logic Template Authorise User Mgt Connectors Taxonomy Transaction Data Quality CoreBusinessSystems Customers&Partners TECHNOLOGY | PANDORA | 29th MAY 2013 146. E-COMMERCE ROADMAP Analytics: Adobe Site Catalyst IBM Geometrics Webtrends Google Analytics Click Stream Data Tier Integration Android Mobile Touch E-Commerce Web Service/ REST/ XML POST APIs / Native device feature TECHNOLOGY | PANDORA | 29th MAY 2013 147. E-COMMERCE ROADMAP Analytics: Adobe Site Catalyst IBM Geometrics Webtrends Google Analytics Click Stream Data Tier Integration Android Mobile Touch E-Commerce Web Service/ REST/ XML POST APIs / Native device feature TECHNOLOGY | PANDORA | 29th MAY 2013 148. E-COMMERCE ROADMAP Analytics: Adobe Site Catalyst IBM Geometrics Webtrends Google Analytics Click Stream Data Tier Integration Android Mobile Touch E-Commerce Web Service/ REST/ XML POST APIs / Native device feature TECHNOLOGY | PANDORA | 29th MAY 2013 149. E-COMMERCE ROADMAP Analytics: Adobe Site Catalyst IBM Geometrics Webtrends Google Analytics Click Stream Data Tier Integration Android Mobile Touch E-Commerce Web Service/ REST/ XML POST APIs / Native device feature TECHNOLOGY | PANDORA | 29th MAY 2013 150. COSTS 151. 522,500 Euro Budget Description Cost Project Management SEM Management Social Management Media Planning & Buying Analytics 75,000 Creative Development Facebook App (4 Creative Sets) Weibo App (4 Creative Sets) Flash Banners (4 Creative Sets) EDM (4 Creative Sets) Facebook/Weibo Ads (4 Creative Sets) 58,000 Photography 20,000 Development Facebook / Weibo App (4 Sets) Flash Banners (4 Sets) EDM HTML (4 Sets) 69,500 Media Buy Google Adwords & Baidu Website Banners Facebook/Weibo Ads EDMs Bloggers 300,000 Total: 522,500 COST COSTS | PANDORA | 29th MAY 2013 152. 957,700 Euro Budget Description Cost Project Management SEM Management Social Management Media Planning & Buying Analytics 91,000 Creative Development Facebook App (4 Creative sets) Weibo App (4 Creative sets) Flash & Expandable Banners (8 Creative Sets) EDM (4 Creative Sets) Facebook/Weibo Ads (8 Creative Sets) 70,300 Photography Production 20,000 Development Facebook / Weibo App (4 sets) Flash & Expandable Banners (8 sets) EDM HTML (4 sets) 76,400 Media Buy Google Adwords & Baidu Yahoo Premium Website Banners Facebook/Weibo Ads EDMs Bloggers 700,000 Total: 957,700 COST COSTS | PANDORA | 29th MAY 2013 153. 1,757,700 Euro Budget Description Cost Project Management SEM Management Social Management Media Planning & Buying Analytics 91,000 Creative Development Facebook App (4 Creative sets) Weibo App (4 Creative sets) Flash & Expandable Banners (8 Creative Sets) EDM (4 Creative Sets) Facebook/Weibo Ads (8 Creative Sets) 70,300 Photography Production 20,000 Development Facebook / Weibo App (4 sets) Flash & Expandable Banners (8 sets) EDM HTML (4 sets) 76,400 Media Buy Google Adwords & Baidu Yahoo Premium Website Banners Facebook/Weibo Ads EDMs Bloggers 1,500,000 Total:1,757,700 COST COSTS | PANDORA | 29th MAY 2013 154. THANK YOU 155. APPENDIX 156. POPBEE 1 2 3 Blog unique visitors: Details: Top fashion & beauty blog, China Blog URL: http://popbee.com/ Facebook URL: https://www.facebook.com/popbee Twitter URL: https://twitter.com/Popbee Weibo URL: http://weibo.com/popbee/ Recent Advertorials Faraone Mennella Burberry Chanel Foundation La Prairie Skin Cream British Fashion Awards 2012 Zatchels Barrel Bag H&M 2013 APPENDIX | PANDORA | 29th MAY 2013 157. VERONICA LI MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Blog unique visitors: Details: Veronica Li, female, HongKong, Fashion Stylist Blog URL: http://www.vnikali.com/ Facebook URL: https://www.facebook.com/pages/Vnikali/14 8035181886447 Instagram URL: http://followgram.me/vnikali Pinterest URL: http://pinterest.com/vnikali/ Weibo URL: http://www.weibo.com/vnikali Recent Advertorials Tory Burch Olivier Rousteing Bare Minerals The Melez LADY GAGA FAME fragrance STACCATO Longchamp TISSOT 158. BENSHEE FLOWERMONKEY MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Blog unique visitors: 300,000 Details: Beatrice Tan, female, Taiwanese Blog URL: http://www.wretch.cc/blog/benshee Facebook URL: https://www.facebook.com/benshee.su Fashion URL: http://fashion.piliapp.com/author/benshee/ Blogging Accolades Most popular blogger in Taiwan Recent Advertorials PUREE Fashion Robinlo Studio US Mihara Salanio Korean Kiyumi US Clothing Lesnereides & agete 159. MARI NORI MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Details: Mari, Nori, Sisters, Female, Tokyo Blog URL: http://mari-to-nori.blogspot.sg/ Facebook URL: https://www.facebook.com/MariNorifromTokyo Pinterest URL: http://pinterest.com/marixoxo/ Recent Advertorials Suzuki Takayuki Kate Spade NY Carnate Demote Chinti and Parker 160. OISEAU88 NAYOUNG MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Details: Nayoung, Female, Korea/California, Beauty & Fashion Blogger Blog URL: http://www.aladygirl.blogspot.sg/ Facebook URL: https://www.facebook.com/theblueoiseau88?fref= ts Youtube URL: http://www.youtube.com/user/oiseau88?feature=s ub_widget_1 Instagram URL: http://web.stagram.com/n/oiseau88 Recent Advertorials Laneige Fall 2012 StyleHaul StyleOshop Urban Outfitters 161. BEATRICE TAN MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Blog unique visitors: 34,000 Details: Beatrice Tan, female, Singaporean Blog URL: www.beatricetan.com Facebook URL: https://www.facebook.com/pages/beatricet ancom/123717761052081 Blogging Accolades Miss Temask Polytechnic Channel U Variety 2007 NUS Bizad Pageant 2008 Recent Advertorials Clarins Ambassador Loreal Paris Makeup G2000 Editorial, STYLE Magazine Panasonic Beauty Bio essence BB Cream Love Bonito Resident Model 162. PEGGY HENG MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Blog unique visitors: 72,000 Details: Peggy Heng, female, Singaporean Blog URL: www.thy-dowager.blogpost.com Facebook URL: https://www.facebook.com/thydowager?fref=ts Twitter URL: https://twitter.com/thydowager Blogging Accolades Coverage on The New Paper Coverage on Yahoo! News Miss Bikini Photogenic 2012 Finals: Best Model Of The World Channel News Asia Talk Show Rebull Rookies 2012 Recent Advertorials Poh Heng Jewelry Carlo Rhino Bella Box Cambridge Satchel Disneyland HongKong Fabulous Smile Redbull Santa Grand Hotel 163. CHEESIE CHEESERLAND MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 1 2 3 Blog unique visitors: 80,000 Details: Cheesie, female, Malaysian Blog URL: www.cheeserland.com Facebook URL: https://www.facebook.com/cheeserland Youtube URL: http://www.youtube.com/cheeserland Instagram URL: http://web.stagram.com/n/cheeserland/ Blogging Accolades Nuffnang Asia Pacific Awards 2011 Best Fashion Blog Recent Advertorials FINE Collagen Drink The Samsung Hello Kitty Party JRunway EMODA touchME Coco Chanel Disney Hongkong 164. CLASSIFICATION OF SOCIAL TECHNOLOGY USERS SOCIAL MEDIA | PANDORA | 29th MAY 2013 Source: Forrester, Social Technographic Profile Tool, 2010 Publish a blog Publish your own Web pages Upload video you created Write articles or stories and post them Creators (make the social content consumed by others) Post ratings/reviews of products or services Comment on someone elses blog Contribute to online forum Critics (respond to content from others) Use RSS feeds Vote for Web sites online Add tags to Web pages or photos Collectors (organize content for themselves or others) Maintain profile on a social networking site Visit social networking sites Joiners (connect in social networks) Read blogs Listen to podcasts Watch video from users Read online forums Read tweets Spectators (monitor consumer social content) None of the above Inactives (cannot be reached through social technologies) 165. WOMEN SOCIAL MEDIA USERS BY COUNTRY COUNTRY FACEBOOK LOCAL SOCIAL MEDIA China 118,764 28,408,000 (renren) Japan 4,239,995 5,067,764 (mixi) South Korea 2,183,201 5,220,191 (cyworld) Hong Kong 1,081,109 NA Taiwan 3,261,195 1,840,000 (wretch) Singapore 762,798 NA Malaysia 3,213,632 NA Tier 1 Tier 2 SOCIAL MEDIA | PANDORA | 29th MAY 2013 166. CHINA Source: Forrester, Social Technographic Profile Tool 18% 78% 34% 35% 47% 48% 0% 20% 40% 60% 80% 100% Inactives Spectators Joiners Collectors Critics Creators 29% 71% Women 25-45 Renren Usage Yes Not Yet 114,056,000 Women 25-45 Online 42.6% of the female internet users in China have college or university degree and above RMB 1900 (USD 305) monthly spending power. They are most likely to be found amongst the professionals (49.4%) and the managers (36.5%). 91.3% women are accessing the Internet at home. Office - 33% and internet cafes- 26.7% are the next most popular locations. 42% of the women, plan to spend more time in the internet, while 52% attempt to have the same amount of time. Currently, 68% of the women have several long sessions online, instead of one long or several short sessions. 60% of the women state that they share information on social network on a daily basis. Even though large number of women rely on the internet for news (57.4%), 52.3% use the Web to pursue personal interest. SOCIAL MEDIA | PANDORA | 29th MAY 2013 167. JAPAN 22% 70% 32% 9% 37% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% Inactives Spectators Joiners Collectors Critics Creators Source: Forrester, Social Technographic Profile Tool 21% 79% Women 25-45 Facebook Usage Yes Not Yet 25% 75% Women 25-45 Mixi Usage Yes Not Yet 20,271,054 Women 25-45 Online High school education level is prevailing among the female internet users (48.8%), followed by 20% with college degree and above. Main internet accessing points for Korean women are: Home (95.2%), Office (41.1%), and on-the-go (22.8%). 75.4% of the Japanese women access social networks from mobile phone only. (40% of the blogging is done on smartphones). 20% of the women, plan to spend more time in the internet, while 62% attempt to have the same amount of time. 24% of the women state that they share information on social network daily. SOCIAL MEDIA | PANDORA | 29th MAY 2013 168. SOUTH KOREA 9% 77% 52% 15% 46% 51% 0% 20% 40% 60% 80% 100% Inactives Spectators Joiners Collectors Critics Creators Source: Forrester, Social Technographic Profile Tool 25% 75% Women 25-45 Facebook Usage Yes Not Yet 60% 40% Women 25-45 Cyworld Usage Yes Not Yet 8,700,318 Women 25-45 Online 98% of the female internet users have college and above education level. The highest proportion of them (28.1%) spend about 7-14 hours on the Web. Main internet accessing points for Korean women are: Home (97.3%), Work (40.8%), and on-the-go (21.6%). 27% of the women state that they share information on social network daily. 42% of the women, plan to spend more time in the internet, while 49% attempt to have the same amount of time. Currently, 67% of the women have several long sessions online, instead of one long or several short sessions. SOCIAL MEDIA | PANDORA | 29th MAY 2013 169. HONG KONG 8% 64% 58% 62% 33% 45% 0% 10% 20% 30% 40% 50% 60% 70% Inactives Spectators Joiners Collectors Critics Creators Source: Forrester, Social Technographic Profile Tool 89% 11% Women 25-45 Facebook Usage Yes Not Yet 1,211,623 Women 25-45 Online 97% of the female internet users have college degree and above. 41% women have more than HK$ 40,000 household income. Main internet accessing points for Korean women are: Home (92.3%), Work (39.8%), and on-the-go (27.2%). The major motives for social networking among women in Hong Kong are to stay in touch with friends (51.2%) and to keep friends up to date with their life (12.4%). 55% of the women, plan to spend more time in the internet, while 33% attempt to have the same amount of time. Currently, 68% of the women have several long sessions online, instead of one long or several short sessions. 43% of the women state that they share information on social network daily. SOCIAL MEDIA | PANDORA | 29th MAY 2013 170. TAIWAN MEDIA SELECTION - PRESS | PANDORA | 29th MAY 2013 12% 38% 56% 62% 53% 37% 0% 10% 20% 30% 40% 50% 60% 70% Inactives Spectators Joiners Collectors Critics Creators Source: Forrester, Social Technographic Profile Tool 81% 19% Women 25-45 Facebook Usage Yes Not Yet 4,031,900 Women 25-45 Online 78% of the women with a college degree education or higher have participated in online communities. Main internet accessing points for Korean women are: Home (90.7%), Work (29.3%), and on-the-go (14.4%). 41% of the female online users say they tend to trust recommendations from reviews when making purchasing decisions. 31% resort to discussion forums, and 14% rely on bloggers comments. 43% of the women, plan to spend more time in the internet, while 49% attempt to have the same amount of time. Currently, 60% of the women have several long sessions online, instead of one long or several short sessions. 38% of the women state that they share information on social network daily. 171. SINGAPORE 7% 74% 61% 33% 42% 48% 0% 10% 20% 30% 40% 50% 60% 70% 80% Inactives Spectators Joiners Collectors Critics Creators Source: Forrester, Social Technographic Profile Tool 71% 29% Women 25-49 Facebook Usage Yes Not Yet 1,073,162 Women 25-49 Online 20% of the female internet users have monthly income of about S$6,000-S$10,000. Main internet accessing points for Korean women are: Home (98.2%), Work (41.5%), and on-the-go (30.9%). Top 3 activities for female users in 25-44 age group are blogging (55%), posting photos (54%) and participating in social networking portals (50%). 33% of the women, plan to spend more time in the internet, while 53% attempt to have the same amount of time. Currently, 53% of the women have several long sessions online, instead of one long or several short sessions. The highest amount of time women spent online is attributed to social networking by 21.8%. 28% of the women state that they share information on social network daily. SOCIAL MEDIA | PANDORA | 29th MAY 2013 172. MALAYSIA 11% 71% 62% 35% 31% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% Inactives Spectators Joiners Collectors Critics Creators Source: Forrester, Social Technographic Profile Tool 77% 23% Women 25-49 Facebook Usage Yes Not Yet 4,177,134 Women 25-49 Online 68% of the women online are employed, 45% of which has school degree followed by 25% with bachelors degree. 43% of the women earn between RM 2000 and 3000 a month. Main internet accessing points for Korean women are: Home (92.7%), Work (29.4%), and on-the-go (15.8%). 82.6% of the women are using the Internet for communication purposes, while reading newspaper and searching information comes after. Women spend an average of 20 hours per week using the Internet. 49% of the them, plan to spend more time in the internet, while 40% attempt to have the same amount of time. 52% of the women state that they share information on social network daily. SOCIAL MEDIA | PANDORA | 29th MAY 2013 173. TOP SEARCH KEYWORDS PANDORA BRACELETS EARRINGS NECKLACES RINGS CHARMS JEWELRY pandora jewellry bracelets earings pendant ring size gold charm jewelry stores pandora stores bracelet pearl earring pendants ring design charms gold jewelry store pandora bracelet bracelets charms pearl earrings gold pendants unique rings charm gold jewelry online pandora charm bracelet charms bracelets pearls earrings gold pendant rings for women charms in gold online jewelry pandora shop charm bracelet pandora dangling earrings silver pendants ring sizes pandora charms online jewelry stores pandora charm bracelets charms for bracelets dangle earrings silver pendant cheap rings pandora charm online jewelry store pandora ring charms bracelet silver earrings necklaces online engagement ring prices charms for pandora jewelry online store buy pandora bracelet charm earrings silver necklaces necklaces fashion rings good luck charms jewelry online shopping pandora rings friend bracelets earrings designs necklace sets gold rings silver charm jewelry stores online online pandora women bracelets earrings for sale gold necklace white gold rings sterling silver charm fashion jewelry pandora bracelet price gold bracelet buy earrings necklace gold white gold ring charms fashion accessories bracelets pandora white gold bracelet shop for earrings chain necklace ring gold gold charms jewelry fashion pandora shop gold bracelets earrings necklace chain the gold ring charm fashion jewellery pandora prices bracelet charm earring necklace chains ring craft charm fashion accessory pandora pandora bracelets and charms earrings online necklace rings charm shop fashion and accessories Source: Google Keywords Tool, Nov 2012 SINGAPORE ENGLISH WORDS MEDIA SELECTION | PANDORA | 29th MAY 2013 174. TOP SEARCH KEYWORDS PANDORA BRACELETS EARRINGS NECKLACES RINGS CHARMS JEWELRY pandora jewellery bracelet online earing necklaces for women engagement ring designs gold charms pandora jewellery jewellery pandora bracelet designs earings necklace design ring size charm gold buy jewellery online about pandora jewellery online bracelet gold earring necklace designs golden ring charms gold jewelry stores pandora jewelery women bracelets earrings in gold women necklaces ring sizes gold pendant charm jewelry store pandora rings gold bracelet earrings white gold buy necklace fashion rings gold charm pendant jewelry online pandora shop white gold bracelet earrings with gold necklace sets a ring charms in gold online jewelry pandora ring gold bracelets earring gold gold necklace gold rings charm silver online jewelry stores pandora jewellry white gold bracelets earrings gold white gold necklace white gold rings charme online jewelry store online pandora bracelet gold sterling silver earrings gold necklaces gold engagement rings love charms jewelry online store pandora prices charm bracelet earrings sterling silver white gold necklaces ring white gold charmes gold jewelry online pandora beads charms bracelet silver earring silver chain ring gold charms jewelry online shop gold pandora bracelet charms the silver earring gold chain the gold ring charm jewelry stores online pandora store charm bracelets earring silver necklace chain rings white gold gold charm jewelry online shops new pandora silver bracelet earrings silver chains rings gold silver charm online jewelry shopping the pandora store silver bracelets earrings online gold chains silver rings charms online jewelry online shopping Source: Google Keywords Tool, Nov 2012 MALAYSIA ENGLISH WORDS MEDIA SELECTION | PANDORA | 29th MAY 2013 175. TOP SEARCH KEYWORDS PANDORA BRACELETS EARRINGS NECKLACES RINGS CHARMS JEWELRY (pandora jewellry) (heart bracelet) (earrings) (pendants) (ring size) (gold charm) (jewelry stores) (pandora rings) (gold bracelet) (pearl earrings) (gold pendants) (ring design) (charms gold) (jewelry online) (pandora stores) (white gold bracelet) (hoop earrings) (silver pendants) (fashion rings) (pandora charms) (online jewelry) (pandora on sale) (charm bracelet) (silver earrings) (leather necklace) (golden ring) (charms silver) (fashion accessories) (pandora locations) (pandora charm bracelet) (earrings silver) (fashion necklaces) (gold rings) (charms) (jewelry fashion) (pandora bracelet) (charms bracelet) (earrings design) (cheap necklaces) (ring gold) (silver charms) (fashion jewellery) (pandora) (silver bracelet) (earrings) (necklace design) (silver ring) (gold charms) (silver jewelry) (pandora necklace) (bracelet) (bridal earrings) (necklace shopping) (the silver ring) good luck charms (jewelry silver) (pandora rings) (bracelets for women) (silver earrings) (necklaces online) (rings silver) charmes (jewelryshop) (pandora bracelet charms) (womens bracelet) (earrings silver) (necklaces necklaces) (ring silver) the charms (the jewelryshop) (pandora charm braclet) bracelets for pearl earrings (necklace sets) (ring) charms the (jewellery online shop) (pandora shop) gold bracelet pearl earring (white gold necklaces) (rings) heart charm (jewelry) pandora.net gold bracelets earrings pearl (necklace gold) (engagement rings) charms (jewellery) (pandora watches) charm bracelet gold hoop earrings (necklace chain) engagement ring charm (fine jewellery) beads pandora charm bracelets gold earring (necklace) engagement rings gold charm (jewelry shop) Source: Google Keywords Tool, Nov 2012 JAPAN JAPANESE WORDS & ENGLISH WORDS MEDIA SELECTION | PANDORA | 29th MAY 2013 176. TOP SEARCH KEYWORDS PANDORA BRACELETS EARRINGS NECKLACES RINGS CHARMS JEWELRY (pandora bracelet) (fashion bracelets) (earriings) (fashion necklace) (ring size) (charms) (fashion jewelry) (pandora) (heart bracelet) (pearl earrings) (necklaces) (ring design) (good luck charms) (fashion accessory) (pandora prices) (women bracelet) (hoop earrings) (chain necklaces) (unique rings) pandora charms cheap (jewelry) pandora beads sale (gold bracelet) (silver earrings) (white gold necklaces) (fashion rings) pandora charms online (fine jewelry) pandora charm beads (white gold bracelet) (fashion earring) (gold necklaces) (friendship rings) pandora charms on sale jewellery at beads pandora (silver bracelet) hoop earrings (necklace sets) (white gold rings) charm pandora jewellery store pandora charms (bracelet) golden earrings (necklace design) (gold rings) charms pandora and jewellery pandora charm bracelet or earrings for (fashion necklaces) (rings) charms for pandora the jewellery pandora charms sale bracelet en or earrings earrings (leather necklaces) (silver ring) charme jewellery of sale pandora charms bracelet designs earrings from (pendants) (engagement ring) good luck charms the jewellery shop pandora jewelry gold bracelet ear ring gold necklace ring gold the charms jewellery shop in jewelry pandora the gold bracelet ear rings gold necklaces rings gold charms cheap silver and jewellery pandora jewelry sale bracelets gold pearl earrings chain necklace the gold ring cheap charms jewellery and pandora bracelet bracelet gold pearl earring gold chains silver rings charm it jewelry stores pandora bracelets bracelets in gold earrings with pearl gold chain the silver ring charms the pandora jewelery Source: Google Keywords Tool, Nov 2012 SOUTH KOREA KOREAN WORDS & ENGLISH WORDS MEDIA SELECTION | PANDORA | 29th MAY 2013 177. TOP SEARCH KEYWORDS PANDORA BRACELETS EARRINGS NECKLACES RINGS CHARMS JEWELRY (pandora) (gold bracelet) (earrings) (long necklaces) (ring size) (wholesale charms) (jewelry) (pandora jewellery) (white gold bracelet) (pearl earrings) (necklaces) (ring designs) (charms) (fine jewelry) pandora store (silver bracelet) (sterling silver earrings) (white gold necklaces) (cheap rings) charme (fashion accessory) pandora shop (sterling silver bracelet) (long earrings) (gold necklaces) (golden ring) charm bracelet jewellery pandora jewellry (bracelets) (earrings design) (necklace design) (white gold rings) charm bracelets fashion jewellery pandora sale bracelet or earring (pendants) (rings) charm bracelet charms jewellery design pandora on the internet bracelet designs earrings necklace silver (engagement rings) bracelet charm fine jewellery jewellery pandora bracelet fashion gold earrings necklaces silver rings gold bracelets charm jewellery shop pandora jewelery charm bracelet silver earrings pendant necklace the gold ring charm for charm bracelet jewellery at pandora charms charm bracelets earing necklace pendants necklace charm for bracelet jewellery of pandora charm bracelet charm earings necklace pendant necklaces charm bracelet charm the jewellery shop pandora bracelet silver bracelet ear rings pendant necklaces pendant charmes jewellery and pandora bracelets bracelets silver pearl earrings pendants necklaces pendants good luck charms jewellery by bracelets pandora bracelet silver pearl earring pendants for necklaces rings the charms jewelery pandora leather bracelet earrings pearl necklaces pendants ring charms the jewellery or jewelery Source: Google Keywords Tool, Nov 2012 TAIWAN TRADITIONAL CHINESE WORDS & ENGLISH WORDS MEDIA SELECTION | PANDORA | 29th MAY 2013 178. TOP SEARCH KEYWORDS PANDORA BRACELETS EARRINGS NECKLACES RINGS CHARMS JEWELRY (online pandora charm) (silver bracelet) (diamond pearl earrings) (necklace) (two tone ring) (whole sale charm) (silver jewelry) (online pandora) (sterling silver bracelets) (pearl earring) (necklace buy) (ring two tone) (golden charm) (silver & jewelry) (bracelets pandora) (bracelet) (for silver earrings) (necklace online) (women silver ring) (good lick charm) (jewelry silver) (pandora jewelry) (bracelet gold) (bridal earrings) (necklace kit) (ring silver) (charm shops) (sterling silver jewerly) (pandora silver bracelet) (rose gold bracelet) (online earrings) (necklace design) (fashion ring) (charm sale) (glass jewelry) (pandora necklaces) (bracelet charm pandora) (tear drop shape earrings) (fashion necklace) (friendship ring) (charm) (jewelry online) (pandora shop) (bracelet charm) (cheap earrings) (cheap necklace) (best engagement ring) (gold charm) (jewelry shop) (pandora braclet price) (pandora brace let & strap) (earrings silver) (leather necklace) (golden ring) (charm gold) (online jewelry store) (pandora bracelets) (charm bracelt beads) (diamond circle earrings) (necklace gold) (ring design) (glass charm) (online jewelry) (pandroa bracelet charm) (charm bracelet charm) (circle earrings) (cheap gold necklace) (ring size) (charm enamel) (buy jewelry online) (pandora merchandise on sale) (charm bracelet) (silver circle earrings) (gold pendant necklace) (unique ring) (silver charm) (fashion jewelry online) (pandora store locations) (charm and bracelt) (long earrings) (gold necklace design) (engagement ring price) (charm silver) (jewelry whole sale) (pandora ring) (with charm bracelet) (fashion earrings) (gold necklace) (engagement ring) (online pandora charm) (boutique jewelry) (pandora gift) (bracelet online) (buy earrings) (necklace chain) (gold ring) (pandora charm) (gold jewelry) (pandora price) (fashion bracelet) (earrings store) (chain necklace) (gold engagement ring) (charm enamel) (jewelry store) Source: Google Keywords Tool, Nov 2012 CHINA SIMPLIFIED CHINESE WORDS MEDIA SELECTION | PANDORA | 29th MAY 2013 179. SOCIAL MEDIA MANAGEMENT 180. SOCIAL NETWORKS MARKET SHARE BY COUNTRY Source: StatCounter, April 2013 Tier 1 Tier 2 SOCIAL MEDIA MANAGEMENT | PANDORA | 29th MAY 2013 2% 3% 1% 36% 38% 59% 71% 65% 68% 87% 30% 9% 8% 10% 4% 9% 8% 10% 5% 10% 6% 23% 24% 19% 31% 26% 10% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% China Japan South Korea Hong Kong Taiwan Singapore Malaysia Sina Weibo Youku Wretch Cyworld Mixi YouTube Twitter Facebook Renren StumbleUpon 181. SOCIAL SITE MANAGEMENT Publish messages Interactive wall posts Polling votes Negative PR Control Negative reviews turn-around rate Providing more information to reduce mis-understanding Responding personally via private messaging Offer value to fans First hand content receive by fans Engaging platform for fans Additional platform for fans to reach out to Pandora Social Analytics Use of sophisticated social measuring analytics tool Measuring of buzz rate, social shares, likes, general engagement rates etc. Boost engagement among target audience and increase reach Applying analytics and turning data turn into insights Use of insights to improve the campaign performance SOCIAL MEDIA MANAGEMENT | PANDORA | 29th MAY 2013 182. Consolidated monthly view of key markets performance over time. Showing macro trends and performance based on clients KPIs Helps accelerate growth through best practice sharing and offers strategic thought on performance and key recommendations for future activity Key insights for business heads and key marketing leads Shared source of knowledge between countries MONTHLY MARKETING ANALYSIS REGIONAL BUSINESS INTELLIGENCE FOR OUR CLIENTS & AGENCY PARTNERS ANALYTICS | PANDORA | 29th MAY 2013 183. The purpose of the analysis is to help set the optimal conversion window for both post click and post view. At UPFRONT, we are media neutral and have no desire to over inflate the responsiveness of digital activities. We would like to see the true picture of what online activity is contributing and act accordingly on how media budgets should be spent. The approach taken to decide the most appropriate length for post click and impression conversions is to generate a Screen plot. TIME TO CONVERT ANALYSIS REGIONAL BUSINESS INTELLIGENCE FOR OUR CLIENTS & AGENCY PARTNERS ANALYTICS | PANDORA | 29th MAY 2013 184. Relatively few keywords actually generate either a sale or an assist. Brand terms are not quite as profitable as we thought. Search is a process and bookings/sales happen as part of a reasonably long extended click path. It seems likely that Search engines are often used as a home page and customers are making multiple orders using Search to facilitate this. Re-invest budget to take into account findings new Keyword bid weightings. THE POWER OF SEARCH ASSISTS REGIONAL BUSINESS INTELLIGENCE FOR OUR CLIENTS & AGENCY PARTNERS ANALYTICS | PANDORA | 29th MAY 2013 185. THANK YOU