Pandas, Penguins, and Zombies. How to Survive an SEO Apocalypse

Image Credits: Panda: Blue Glass; Penguin: Linda Welch; Zombie: Ari Abraham

Who the heck is Patti Fousek?

Patti Fousek, Presidentpatti@cmsearchmarketing.comwww.twitter.com/PattiFousekwww.cmsearchmarketing.com

SEO Social Media

Paid Search Content Strategies

Patti Fousek is…• 11 Year SEO Veteran

• Owner of Inbound Marketing agency in South Berwick Maine

• Does agility and Dock Dogs with Aspen, aka, The Nerdy Dog

• Local social media & SEO speaker

• Launching Dog & People fitness programs on the Seacoast in 2013

• The Nerdy Dog (www.thenerdydog.com)

Penguin Panda

EMDCaffeine

May DayBig Daddy

http://www.seomoz.org/google-algorithm-change

Hundreds of Google Updates per Year

Venice

Panda & Penguin in a Nutshell

Affected sites look something like this

Panda 2.0April 11, 2011

Compare all Google update dates to your analyticshttp://www.seomoz.org/google-algorithm-change#view-all

Site hit by Panda 2.0

Organic Search Traffic Comparison to Previous Month

Panda #20 & EMD9/27/12

Penguin #3. 10/6/12

Open Site Explorer and Majestic SEO

Links from Spammy Giveaway Sites

Image source: shutterstock.com

What Now, Wise One?

Conduct a Site Audit Based on Panda/Penguin Factors

Bouncy, Bounce . . .

Bounce Rate Demystified: http://blog.kissmetrics.com/bounce-rate/

Top Heavy . . .

Danny Sullivan Rocks: http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-page-layout-algo-108613

Thin Content Anyone?

Dr. Pete Rocks: Fat Pandas and Thin Contenthttp://www.seomoz.org/blog/fat-pandas-and-thin-content

Which is the original?

Use http://www.copyscape.com/ to find duplicate contentHow to fix: http://www.webseoanalytics.com/blog/duplicate-content-how-to-solve-the-problem/

Link Spam

Brian D. Hawkins Rocks: http://hotblogtips.com/link-building-spammersImage credit: Brian D. Hawkins

All Other SEO Factors

Periodic Table of SEO: http://searchengineland.com/seotable

Make Happy Pandas and Penguins

Fix Duplicate Content - Rewrite; Rel Canonical; 301Fix Duplicate Content - Rewrite; Rel Canonical; 301

Remove Unnecessary Content from Search - Webmaster Tools: Remove URL; Robots.txt

Remove Unnecessary Content from Search - Webmaster Tools: Remove URL; Robots.txt

Remove Spammy links with Disavow Links ToolRemove Spammy links with Disavow Links Tool

Change exact match anchor text links to Brand anchor or LSI (latent semantic indexing)

Change exact match anchor text links to Brand anchor or LSI (latent semantic indexing)

Beef up Thin ContentBeef up Thin Content

How to remove pages from Google: http://searchengineland.com/removing-pages-from-google-53086Disavow tool: http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-links.html

The Next Google Algorithm Update

Me Want Fresh Content!

Companies that get it: http://www.hubspot.com/ ; http://mashable.com/; http://www.zappos.com/;

Learn from These GuysLearn from These Guys

How do we avoid these?

SEOmoz is a great resource for all things SEO.

Build Upon the Foundation…

Rel Author

Schema Markup

Responsive Design

Increase CTR . . .

Always refer to Google! http://www.google.com/webmasters/

Stop Creating This . . .

Start creating this . . .

Patti Fousek, President

CreativeMind Search Marketing

www.cmsearchmarketing.com

www.twitter.com/PattiFousek

Thank You!