The TOUGHBOOK ISV Programme is our comprehensive partner programme for Independent Software Vendors selling software that needs robust specialist hardware.

The programme is underpinned by our state-of-the-art cloud platform, enabling you to increase your revenues with the market-leading vendor of European rugged notebooks and tablets.

Three partner tiers, tailored to youThe TOUGHBOOK ISV Programme offers three partnership tiers, each designed to align closely with the different capabilities and expertise within a partner’s business, supported by a series of benefits.

ISV Premier You’ll have access to a comprehensive suite of tools and benefits, including the promotion of your software as part of our TOUGHBOOK solutions, eligibility for marketing development funds, and access to our SDKs (Software Development Kits) and APIs (Application Programming Interfaces).

ISV CertifiedISV Certified partners see their software tested and integrated into our devices for trouble-free solutions delivery to customers, which extends the standard programme benefits. Your software will be promoted on the TOUGHBOOK website and through joint press releases. Plus, you'll have access to events with the possibility of co-exhibiting.

ISV RegisteredAt this entry-level partnering tier for TOUGHBOOK ISVs, you’ll gain access to standard programme benefits and portal tools, including sales and marketing assets to help you promote your business. It’s a great way to start your TOUGHBOOK journey.

PARTNER PROGRAMME

Your TOUGHBOOK ISV toolkitOpen new doors of opportunity by working with Panasonic. As a qualifying TOUGHBOOK ISV partner, you’ll be equipped with a comprehensive toolkit of benefits and product support to help you design, position and deliver profitable, fully rugged mobile solutions incorporating your unique software.

To be an ISV partner, you must commit to the programme criteria – see chart next page.

PANASONIC TOUGHBOOK ISV PROGRAMMEPart of the TOUGHBOOK Partner Programme

A host of Portal features.

• Access messages, training and news – fast• Download marketing materials including brochures, spec sheets,

white papers, case studies and presentations – to help you sell more• Request Panasonic-approved co-branded brochures and spec sheets

to help with your promotions• Stay updated with Panasonic roadmap and developments• Request and claim Marketing Development Funds (MDF)*• Discounted demo devices and loan requests*• Software promoted* as part of a TOUGHBOOK solution• Real-time dashboard with easy access to action items• TOUGHBOOK University – a hub of online courses to help you increase

your knowledge

TOUGHBOOK Partner PortalHelping you to sell more effectively and strengthen your position as a trusted advisor to your prospects and customers.

Your Portal. Your Way.The TOUGHBOOK Partner Portal gives you comprehensive day-to-day support, including access to sales and marketing materials, training and news of the latest Panasonic product launches. Use the Portal to register and manage all your TOUGHBOOK deals in one place.

*Please check if this is applicable to your tier of partnership.

Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation in the U.S. and other countries. Microsoft® and Windows® are registered trademarks of Microsoft® Corporation of the United States and/or other countries. All other brand names shown are the registered trademarks of the relevant companies. All rights reserved. All working conditions, times and figures quoted are optimum or ideal levels and may differ as a result of individual and local circumstances.

Computer Product Solutions (CPS) BU, Panasonic System Communications Company Europe (PSCEU), Panasonic Marketing Europe GmbH, Hagenauer Straße 43, 65203 Wiesbaden (Germany).

ISV PREMIER

ISV CERTIFIED

ISV REGISTERED

Qualification Criteria

Physical location accessible to customers and telephone support   ✓ ✓ ✓

Registered on partner portal with up to date details (log in monthly) ✓ ✓ ✓

TOUGHBOOK Partnership promoted on their website, including link to our website ✓ ✓

Quarterly Business Review   ✓

TOUGHBOOK Champion (e-learning/webinars completed)  ✓

(1 or more Champions)

✓

(1 or more Champions)

Purchase NFR Demo units   ✓ (1 or more units)

Reseller framework agreement in place with Panasonic  ✓

Benefits

Access to our dedicated partner portal ✓ ✓ ✓

Access to sales and marketing assets ✓ ✓ ✓

Online sales training and webinars ✓ ✓ ✓

Updated with Panasonic roadmap and developments ✓ ✓ ✓

We promote your software as part of our solutions (TOUGHBOOK website, PR) ✓ ✓

We resell your software as part of our solutions ✓

Eligible for marketing development funds (MDF) ✓ ✓

Invitations to TOUGHBOOK events ✓ ✓

Partner Certificate & Logo ✓ ✓ ✓

Access to our SDKs and APIs ✓ ✓

Loan demo units ✓ ✓

www.toughbook.eu/partners