Panasonic SOLAR LANTERN

~Light your Future, Charge your energy~

Panasonic Overview

Company Name Panasonic Corporation

Head Office Location Kadoma City, Osaka, Japan

President Kazuhiro Tsuga

Foundation March 1918

Net Sales 7,303 billion yen (as of Mar.,2013)

Number of Employees 293,742（as of Mar. 2013)

Number of Consolidated

Companies 531 （as of Mar. 2013）

Headquarters

(Osaka, Japan) President Kazuhiro Tsuga

Approx. US$ 73Bil

Cambodia

Non-elec ratio

Non-elec pop

７６％

１１

Indonesia

Non-elec ratio

Non-elec pop

３５％

８１

Philippines

Non-elec ratio

Non-elec pop

１０％

１０

Bangladesh

Non-elec ratio

Non-elec pop

５６％

９５

Sri Lanka

Non-elec ratio

Non-elec pop

２３％

５

Ethiopia

Non-elec ratio

Non-elec pop

８３％

６８

India

Non-elec ratio

Non-elec pop

２５％

２８８

Asia Total

Non-elec ratio

Non-elec pop

１９％

６７５

Africa Total

Non-elec ratio

Non-elec pop

５８％

５８６

World Total

Non-elec ratio

Non-elec pop.

１９％

１３１７

Data source：IEA, World Energy Outlook 2011

(Unit: Million people)

Republic of Congo

Non-elec pop

８９％

５８

Non-elec ratio Tanzania

Non-elec pop

８６％

３７

Non-elec ratio

Kenya

Non-elec pop

８４％

３３

Non-elec ratio

Nigeria

Non-elec pop

４９％

７６

Non-elec ratio

Myanmar

Non-elec ratio

Non-elec pop

８７％

４３

Current Status of Non-Electrified Areas

3

A Letter from UGANDA

Harmful Smoke Fire

Kerosene Issues in Non-electrified Areas

ENL-L1EX-N-S-3W

3W solar charger

5 hour / 20 hours lighting

Ni-MH rechargeable battery

Free Style (Stand / Hang / Bring)

3W solar charger

52 hour / 26 hours lighting

High Intensity Max. 350Lux at 30cm

Free Style (Stand / Hang / Bring)

USB output for mobile appliance

Solar lantern

NL-L660PV3

Product Concept

Home

School

Shop

No harmful smoke

No fire

Free Energy Cost

CO2 emission reduction

Easy Operation

Free style (Stand/Hang/Bring)

High reliability

Japanese latest technologies

77tCO2/yr (1000units）

Significant Needs to Develop BOP Market

Annual Income

US$ 20,000

175 mil people

1,400 mil

people

BOP Market

4,000 mil people

(72% of world

population)

Annual Income

US$ 3,000

Middle

Class

TO BREAK THROUGH HURDLES

1. Establish the good relationship with reliable local partner

2. Utilize micro-finance mechanism

3. Reach the BOPs who spread geographically over the country

4. Realize the sustainability by doing private business and contributing

to social development at the same time

Difficulties of BOP Business

UNDP GSB Program

Conducted Feasibility Study together with UNDP in Kenya

（Period ：Oct. 2010～Jan. 2011）

UNDP kindly proposed the followings :

① Try the pilot sales in the very limited area for marketing

② Give the financial/technical support to local partner

③ Establish the strategy, aiming at limited market segment

④ Get IFC approval for Lighting Africa Program

⑤ Reduce sales price

⑥ Work together with micro-finance institutes

Positive Feed-back from F/S

JICA Preparatory Survey for BOP Business Promotion

Conducted Pilot Project in Kenya from April 2010

through March 2011, applying for JICA Preparatory Survey

for BOP Business Promotion

Three types of business method were tested to establish

business model : ① Sales, ② Rental, ③ Microfinace

①

② ③

UNIDO(UN industrial Development Organization) : has been providing technical support for Kerosene Free Program. UNDP (UN Development Programme)

: is Implementing “Kerosene Free Program” to promote Solar Lantern and Cooking Stove

Kenyan

Government

METI/JICA

: Is trying to introduce ３Ｌ Program （Lighting/ Lifting/Linking Africa)to realize both environment protection and African development.

World Bank

IFC

(International Finance Corporation) : has been evaluating good Solar Lanterns to be promoted by “Lighting Africa” program.

UN

UNIDO

UNDP

European

Government MOFA/JICA

Japanese Government

IOM

ODA

(International Organization for Migration) : Is supporting Somali Internally Displaced Persons (IDPs)

Financial Support

Other African Countries

Somalia

support

support

Establish Value Chain

BOCM (Bilateral Offset Credit Mechanism)

Overall Business Structure

NEW

Light your Future

Charge your energy

COMING SOON