Panache Excitement

of 4 /4

Embed Size (px)


Beyond the Book

Transcript of Panache Excitement

Page 1: Panache Excitement

beyond the book

Page 2: Panache Excitement

Being featured alongside the best of the best in a masterfully created, broadly distributed Panache publication is exciting in and of itself. It’s something to celebrate. But there’s even more to the experience.

When you’re published by Panache, you instantly become part of a network of industry leaders across the United States, Canada and the United Kingdom.

Panache is a publishing company, devoted to creating spectacular publications for discerning readers. Panache is also a communications organization, dedicated to maximizing the book’s retail exposure, connecting you with other top-tier professionals and helping you achieve your business objectives—while the book is being created and long after its release.

FOCUS the most interesting and aesthetic of luxury lifestyle subjects

PRESENTATIONlarge photographs, engaging editorial, fresh layouts

PORTFOLIOmore than 100 fine books printed or on the way

LOCATIONSUnited States, Canada, United Kingdom

PEOPLEpublishers, editors, designers, coordinators

PASSIONcreating spectacular publications for discerning readers


Page 3: Panache Excitement

Panache WebsitesWe’re developing a family of websites that will allow members of the design, wine and event communities to connect with 20,000 business owners and prospective customers. Your complimentary presence includes a customizable webpage that links to your website. Additionally, we can publish your photographs to inspire visitors. Featured articles by leading professionals like you are available to educate visitors and then syndicated to the world wide web—we encourage your submissions! Keep us abreast of your announcements, events and accomplishments through our press area, and we’ll share your news.

NewsletterUse the news that you’re being published in a book as newsletter content.

WebsitePost a link to and an announcement about the book on your website to instantly bolster your image.

Share Your LayoutOnce we’ve designed your layout, written your editorial and finalized your feature in the book, you may request a print-quality CD that you can use however you’d like to promote your business.

Custom Marketing PieceWe can turn your finalized layout into a booklet and have the custom marketing piece professionally printed for you before the book’s release.

Custom CoverYou may feature your photographs on the front cover, back cover and both inside flaps of your copies of the book. We’ll customize the flap text to introduce your company and include your contact information.

Press ReleaseWe’ll provide you with a customizable press release to share with your network of supporters and advise you on the distribution possibilities.

NetworkingPresent the book to specific businesses as a thank you or as a new business networking opportunity. Contact your publisher for details.

Book SigningPlan a personal book signing at your office or a local venue of interest.

DisplaysImpress prospective patrons by strategically placing books throughout your office. Make books available for purchase in your reception area.

DistributionKeep a couple of copies of the book in your car and leave them at high-end establishments around town. This is especially effective if you have opted for custom covers.

Charity EventTake advantage of your wholesale purchasing power and use the books as a charity fundraising opportunity that will make your company’s name even more publicly visible. Or donate a couple of books to a silent auction and tuck in a business card where your layout starts.

GiftPresent books as holiday, thank you, anniversary or special occasion gifts to team members, clients, colleagues and vendors.

Custom Fufillment ProgramsReach out to a select audience in the most meaningful way. We understand your busy schedule, so let us mail your custom-cover books or retail-cover books for you. You may provide a list of businesses to send books to or we can provide the list for you. Our custom fulfillment programs are all-inclusive: preparing the distribution list, writing the letter, packaging the books and shipping packages to your leads or business colleagues.


Page 4: Panache Excitement


Panache Partners1424 Gables Court Plano, TX

Controlled CirculationPanache strategically circulates books to industry associations, local businesses, convention and visitors’ bureaus, hotels, and professionals published in other Panache books.

Independent Publishers Group distributes all Panache publications. IPG partners with Panache to develop book concepts and covers with retail appeal.

Books are distributed through:

Panache complements IPG’s efforts by marketing books to the 18.6 billion-dollar promotional products industry. 130,000 salespeople pitch Panache books to corporations seeking high-end gifts.

Barnes & NobleBaker & TaylorBordersChaptersIndigoIngram

Amazon.combook clubsgift marketindependent booksellersmuseums, libraries, and schoolsprofessional and academic markets

Distribution and circulation contact: Lauren Castelli [email protected] and public relations contact: Rosalie Wilson [email protected]

PublicityPanache executes a comprehensive marketing and public relations plan for each book.

Books are pitched to:

Additional media leads are generated by IPG’s semi-annual catalogs.

Panache provides book participants with a customizable news release to share with their supporters and personal media connections.

Select media features and reviews:

Alaska AirlinesAM BuffaloATA SightsAtlanta Home ImprovementCarmelCarolina LivingCanadian Home TrendsChicago HomeChicago TribuneCincinnati EnquirerConnecticut Home and GardenCS-Chicago StyleThe Dallas Morning NewsDC Modern LuxuryDetroit Free PressFlavorFlorida International

Florida TodayLibrary JournalLos Angeles TimesModern LuxuryMpls/St.PaulThe National UAENew York LivingOrlando LeisureOrnamentPalm Springs LifePublishers WeeklySanta FeanSightsSouthern AccentsTexas LivingVirginia Living Washingtonian

magazines television programsnewspapers radio stationstrade publications blogs