PAN Clinical Trials Awareness Campaign Agnew
-
Upload
pan-naccdo -
Category
Presentations & Public Speaking
-
view
195 -
download
0
Transcript of PAN Clinical Trials Awareness Campaign Agnew
Clinical Trials Awareness Campaign
Hollings Cancer Center at the Medical University of South Carolina
hcc.musc.edu
• Part of the Medical University of South Carolina in Charleston, SC
• Officially became a cancer center in 1993
• Obtained NCI designation in 2009; only NCI center in the state
• Would be a great site for future NACCDO PAN meeting!
• Welcome Allison Leggett, director of strategic communications at HCC
hcc.musc.edu
A Bit About Hollings
• Inspiration: amazing things witnessed at OSUCC in 2010
• Stated goal: increase accrual to therapeutic trials from 10.5% to 15% by spring 2015
• Behind the scenes: needed a significant culture change
• Public facing campaign to motivate inside and raise awareness outside/compel the conversation
• Launched in spring 2011
hcc.musc.edu
The Roots
The Basics
• Involve patients to empower them and inspire medical teams/all ct participants at HCC
• Find a theme and use a great photographer/people doing something they love
• Tagline: The Next Breakthrough Could Be Yours applies to everyone
• Call to action: Ask About Clinical Trials
• Remember diversity as often as you can (ethnic, gender, age)
• Must have top-level institutional support; matrix center directors can’t do it alone
• Help your CTO help physicians/a lot of work
• Assess for physician comfort and attitude
• Must have physician champions in each area/CT leaders roadshow
• Prepare frontline staff (scripts; buttons and handouts)
hcc.musc.edu
Getting Ready
• 7-foot tall banners in public spaces
• posters in all exam rooms and hallways
• thermometer signs in non-public spaces tracking enrollment by disease
The Visuals
The Visuals
• Big spike in accrual during 1st quarter of campaign; peaks and valleys over time
• One year after launch, accrual was up by 4%
• Current accruals at 14.3%; closing in on 15%
• Costs: about $1,400 per patient (photography, banners and posters); outside vendors
• Patients are altruistic and proud to participate; many volunteers
hcc.musc.edu
Lessons Learned: What Worked
• Patient “stars” pass away – what to do/Phase I patients – consider carefully
• Honoring diversity while covering all cancer types is challenging
• Enthusiasm flags – physician leaders must continue to motivate
• Change culture by recruiting physicians inclined to enroll patients on to trials
• Complement with video if you can
hcc.musc.edu
Lessons Learned: Tougher Take-aways