Palladium mall
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Transcript of Palladium mall
PALLADIUM
Group Members:
Shruti Gundal M1247
Tushar Kharate M1254
About Palladium Mall...
• It is Mumbai’s, first luxury and premium luxury retail and entertainment destination, appropriately christened, ‘Palladium’.
• Located in Central Mumbai at Lower Parel.
• Palladium is a very unique design expression and stands out making a statement in the architecture of the city.
• Having comprehensive luxury labels, high fashion brands, cafes, fine dining restaurants, a stand-up comedy venue, spas and salons making Palladium, truly the one of its kind luxury retail space in India.
• It houses about 92 stores spread across 4 levels.
• Palladium was conceptualized in 2003 and it opened its doors to customers in 2008.
• Presently, it houses anchor stores like Burberry, ZARA, Gucci and multi-brand outlet - The Collective.
• Accommodating luxury brands like Paul Smith, Jimmy Choo, Tumi, Bottega Veneta, Hugo Boss, Emporio Armani, Chanel, Paul & Shark, ETRO, TAG HEUER, Canali.
• Premium brands like Swarovski, DKNY, Diesel, Steve Madden to designer labels like Satya Paul, Anita Dongre and Rohit Bal.
• Palladium also provides high fashion like Mango, Aldo, Vero Moda, Super Dry, Chemistry, Jack & Jones along with a wide array of cosmetic and skin care brands like MAC, Estee Lauder, Clinique, The Body Shop and a salon - Jean Claude Biguine.
A Wide Shot of Palladium Mall
Main Entrance...
Promotional Activities Carried Out At Palladium Mall
Entertainment For The Visitors
BRANDS ON GROUND FLOOR
What we interpret from ground floor:
• The ground floor consist of mainly most PREMIUM brands.
• It consist of Brands like Armani, Gucci, Zara, Diesel, Hugo Boss, Burberry, etc.
• The ground floor doesn‘t have any Indian Brand & these Brands are all internationally acclaimed Brands.
Moving towards first floor....
Brands on First Floor....
BRANDS ON 2ND FLOOR…
BRANDS ON 3RD FLOOR…
Flooring ???
• As we were moving up from the ground floor to the last floor, what we observed that the Brands started getting less premium (*Still we can’t afford ;) ).
• Some Indian brands can be seen on 2nd & 3rd Floor.
• Lighting & Flooring were different in different shops and ambience were maintained according to it.
• Mood Lighting along with yellow lighting can be commonly seen in many of the shops.
Some Question that are running in our mind...
• What is the Rent system of shops on ground floor, 1st , 2nd , & 3rd floor.
• Footfall was comparably less as compared to other mall which is situated there.
THANK YOU