Palladio International Brand Presentation

LEADING U.S. PROFESSIONAL

VALUE MAKEUP BRAND

• Palladio is the leading professional-exclusive value make-up

brand in the USA

• Founded in 1984

• Recognized by professional make-up artists for its performance,

depth of pigments, range of color and value

• Widely used on the Hollywood stages of films and television, and

on runways in the major fashion shows

• Sold exclusively in the U.S. professional beauty channel with

over 5000 points of sale

• Internationally, Palladio is available in perfumeries, department

stores and specialty beauty boutiques in over 50 countries

worldwide

• 100% EU compliant and registered

BEAUTIFUL & BENEFICIAL

Palladio features good for your skin herbal and vitamin-enriched formulas. Created for women of all skin types and tones who want to look beautiful while using products that are good for their skin.

Our consumer research indicates that 78% of women polled confirmed that Palladio’s beneficial ingredients are a key motivator to purchase.

Some of the ingredients found in Palladio products…

• Green Tea

• Gingko Biloaba

• Aloe

• Chamomile

• Ginseng

• Vitamins A, C, D and E

2015 BRAND STRATEGY

Palladio endeavors to achieve maximum growth potential

in 2015, focusing on key growth pillars:

• Aggressive New Product Development

• On-Trend Color Updates

• Propose additional planogram footage

• Initiate a more aggressive off-shelf ‘Business Builder’

Promotional Program

• Drive brand awareness for Palladio’s Beautiful &

Beneficial positioning at a value price point

• Partner with retailer on key marketing opportunities

Unique powder foundation formula can be applied dry for light

finishes and touch-ups, or wet for maximum coverage. Special

sponge applicator made of Yukilon foam resists moisture and

maintains its shape, ensuring a flawless application every

time.

HERBAL DUAL WET & DRY POWDER FOUNDATION

HERBAL OIL-FREE LIQUID FOUNDATION

Oil-free herbal formula contains light-reflecting pigments to

create smooth, flawless looking skin. Provides all day, sheer-to-

medium coverage.

HERBAL FOUNDATION PRIMER

Velvety and lightweight formula creates a smooth canvas and

instantly reduces the appearance of fine lines and pores. Can be

used alone or beneath foundation, the silky texture leaves the

face looking flawless and radiant. Helps foundation last all day.

Rice Powder has been used for generations and is known for its oil-absorbing properties. Also known for its ability to help makeup last longer, Rice Powder leaves a silky finish on the skin. Use alone or as a translucent powder to set makeup.

These unique tissues are made from natural rice and provide

the same oil-absorbing functions as our Rice Powder—in a

more compact form. Use the matte side to blot away shine

throughout the day and the powdered side for touch-ups.

RICE PAPER

RICE POWDER

Light, creamy liquid formula is excellent for covering spots and

imperfections. Use natural shades for everyday coverage, yellow

for camouflaging dark circles and bruises, and green to neutralize

redness.

HERBAL LIQUID CONCEALER

HERBAL STICK CONCEALER Packaged in an easy-to-use stick, the soft yet effective

formula does not pull or tug on the skin. Mask

imperfections by using natural shades for everyday

coverage, yellow for camouflaging dark circles and

bruises, and green to neutralize redness.

A bronzer, a blush, an eyeshadow and highlighter all-in-one. A fantastically

versatile product, each Mosaic comes in five complementing hues that can

be used individually or blended together to create one unique shade.

HERBAL BAKED BRONZER

HERBAL BAKED BLUSH

Highly pigmented and easy to blend, these shimmery blushers can be

used dry for a natural glow, or wet for a dramatic radiance that will last all

day long. Each vibrant shade has been baked on an Italian terra cotta

disk to ensure ultra-rich, luscious color.

Easy to blend, these sun-kissed bronzers can be used dry for a natural glow,

or wet for a dramatic radiance that will last all day long. Baked to perfection

on a terra cotta disk, the rich colors offer many options to add highlights to

the face.

HERBAL MOSAICS

HERBAL MATTE BLUSH

A cheek-enhancing blush glides on easily and evenly, depositing a matte,

yet satin finish while helping to hide the appearance of pores, fine lines

and wrinkles other shimmery blushes may enhance. A silky-smooth

formula that provides a rich color pay-off and leaves a flattering finish with

day-to-night staying power.

Silky smooth eyeshadows easily blend for everyday, easy wear.

Each compact contains an array of matte and shimmery shades

to enhance and intensify the eyes. These highly-pigmented

eyeshadows suit all makeup lovers.

HERBAL EYESHADOW QUAD

Unique liquid-to-powder formula that wraps the eyes in a

rich, velvety blanket of illuminating crystals. Each compact is

specially designed to intensify eyes, with both day and night

color combinations. Apply dry or wet for a more intense

color.

HERBAL SILK FX EYESHADOW

HERBAL BAKED EYESHADOW Easy to blend, these baked eyeshadows can

be used dry for a natural glow, or wet for a

dramatic radiance. Available in single and trio

color combinations, each vibrant shade has

been baked on an Italian terra cotta disk to

ensure ultra-rich, luscious color.

Slim, pen-shaped felt-tip applicator provides precise lining in

one easy motion. Delicate formula is long-lasting and

waterproof.

HERBAL ULTRA FINE FELT-TIP EYELINER PEN

Highly pigmented, one stroke is all that’s needed to add dramatic

definition with this smear-proof, long-lasting formula. The easy-to-grip

wand and firm, felt-tip applicator make drawing thin or thick lines easy.

Petite design and felt-tip applicator provide an effortless

application. Fast-drying color won’t wear or smudge. Color lasts

all day.

HERBAL EYE INK

HERBAL LIQUID EYELINER

HERBAL ULTRA BOLD FELT-TIP EYELINER MARKER

Soft, bold, extra-wide felt-tip for a dramatic look or a smudged cat-

eye in one easy stroke. Quick drying, waterproof and smudge-

proof.

HERBAL PRECISION EYELINER PENCIL

HERBAL RETRACTABLE PENCIL

Long-lasting, waterproof, no-run formula in a slim, easy-to-

apply retractable pencil. No sharpening required; simply

twist when the product dulls and return it to its original

state. Very fine tip helps provide perfect definition.

HERBAL EYE PENCILS

Firm yet smooth formula for effortless, perfectly outlined eyes.

Contour and line eyes with ease or use as a base before applying

your favorite Palladio eye color.

Unique, silicone-based liner offers optimal levels of color

pigment with a gentle application. Creamy, smooth pay-

off is long-lasting, waterproof and non-transferable even

on the most sensitive of eyelids.

HERBAL GLAM INTENSE GEL LINER

Long-lasting, extreme pigment formula helps create the ultimate glam

look. This ultra-smooth gel liner is perfect for all looks – classic to cat-eye.

Candelilla Wax helps make for a smooth, creamy application while Vitamin E

and Green Tea Extract help protect the delicate eye area against free-radical

damage.

HERBAL MASCARA

Light and smooth formula provides a flawless base for eye shadow

application. Helps eliminate creasing and wear-time of eyeshadow.

HERBAL EYESHADOW PRIMER

Creamy formula delivers intense color. The shimmery, soft gel glides

on effortlessly and gives a refreshing, cooling sensation when

applied. Can be used as an eyeshadow or eyeliner; the thicker

pencil format provides a perfectly slim line for defining the eyes or a

thicker line for a smoky effect.

HERBAL SHADOW & LINER CRAYON

Long-lasting, creamy formula enhanced with glitter in a thin

pencil format creates dramatic, jewel-brushed eyes.

HERBAL GLITTER PENCIL

Four new herbal-enriched mascaras each with a unique wand designed to deliver specific

results. Lash-enhancing formulas, containing bamboo and rice wax for protection, olive

and carnauba wax for conditioning and film- forming polymers provide lash building

results.

maXXLash Mascara: Wide-gap wand for incredible lengthening effect & dramatic volume

Curls Rule! Mascara: Belly-shaped whirl wand for outstanding curling and “eye-opening

effect”

4D Boost Mascara: Soft-bristle, jumbo-sized brush for volumizing without the clump

Aqua Force Defining Mascara: Delivers optimal application for all-day waterproof wear

Long-wearing formula created especially for the brows. Brush

applicator with a special angle design for the perfect application.

HERBAL BROW PENCIL Long-lasting formula creates tiny, hair-like lines wherever brows need to

be filled. Attached brush softens pencil strokes, giving brows a natural

appearance.

HERBAL BROW FIX PENCIL

A clear, thick wax that sets hard-to-tame brows for an

all-day hold.

HERBAL BROW POWDER

Award-winning conditioning formula grooms and sets brows. Used alone or

with any of the Palladio brow products, this multi-purpose formula also

doubles as a clear mascara to enhance eyelashes.

HERBAL BROW GEL

HERBAL LIP GLOSS

Comfortable to wear, not-too-sticky gloss provides a beautiful

shiny finish that won’t slip off the lips. Worn alone or over

Palladio Lipstick, lips are kept moist and hydrated.

HERBAL LIP LACQUER

A hybrid lip product that applies like a lustrous gloss with the rich

intensity of a lipstick. Deeply pigmented, full-coverage formula has

the staying power of a stain with the luster of a gloss. Contains

Vitamin E and Sunflower Oil to help moisturize the lips.

HIGH INTENSITY HERBAL LIP BALM

The ease of a pencil that applies like a balm and wears like a lipstick.

A high-pigment formula helps protect and helps prevent drying,

chapped lips while providing a rich shade pay-off. Shea Butter,

Jojoba Oil and Olive Oil helps create breathable barrier to keep lips

moist while intense pigment adds color and shine for a three-

dimensional effect.

Full of moisture and pigment, this electrifying formula comes in a

variety of shades. Creamy, full-coverage properties keep the color

in place for hours without drying the lips. Use alone or beneath

your favorite Palladio lip gloss for added shine.

Creamy, moisturizing LipColor with a rich matte finish wears like a dream.

Carnauba Wax, Aloe Leaf Extract and Safflower Oil allow for nourishing and

conditioning of the lips while Vitamin E and C help protect against free-radical

damage.

HERBAL LIPSTICK

DREAMY MATTES HERBAL LIP COLOR

HERBAL PLUMP ‘N’ SHINE Luscious, plumping formula provides the benefits of a doctor-

administered treatment in a safe, needle-free formula.

Ingredients are instantly absorbed into the lips. Plumping begins

on contact keeping the mouth looking sleek and sexy.

HERBAL LIP STAIN

Semi-permanent lip stain in a hydrating formula lasts all day

and does not dry out lips. Mix stains to create a beautiful

palette or wear under Palladio Lip Gloss for shiny, healthy-

looking lips.

HERBAL RETRACTABLE PENCIL

Unique, silicone-based liner offers optimal levels of color

pigment with a gentle application. Creamy, smooth pay-

off is long-lasting, waterproof and non-transferable for

kissable lips without the mess.

HERBAL PRECISION LIP LINER PENCIL

HERBAL LIP PENCILS

Firm yet smooth formula for effortless, perfectly outlined

lips. Long-lasting formula helps prevent lipstick and lip

gloss from bleeding. Contour and line lips with ease or

use as a base before applying your favorite Palladio lip

color.

Long-lasting, waterproof, no-run formula in a slim, easy-to-

apply, retractable pencil. No sharpening required; simply

twist when the product dulls and return it to its original

state. Very fine tip helps provide perfect definition.

Award-winning, unique emollient formula offers moisture and sheer color that

lasts longer than most. This stick balm offers finger-free and mess-free

application in a variety of beautiful shades. Contains natural UV filters to help

protect lips against the sun.

HERBAL TINTED LIP BALM

Professional brushes made with real hair. The complete set

includes powder and liquid foundation, blush, shadow, and liner

brushes.

MAKEUP BRUSHES

This convertible 3-in-1

sharpener is all the

sharpener you will ever

need. Made with a

stainless steel blade, this

extremely strong

sharpener comes with a

protective cover to avoid

mess and a plastic stick to

help keep it clean. Made

in Germany.

3-IN-1PENCIL

SHARPENER

PROPOSED COLOR UPDATE

SWATCHES

Herbal Lip Gloss Shade Update (6 SKUs)

Herbal Plump ‘n’ Shine Shade Update (4 SKUs)

Silk FX Shade Update (2 SKUs)

DREAMY MATTES

HERBAL LIPCOLOR

GLAM INTENSE

HERBAL GEL LINER MATTE SHADOW DUOS

LASH OBSESSED

HERBAL MASCARA

Description:

Creamy,

moisturizing

LipColor with a rich

matte finish.

9 SKU

Description:

Ultra-smooth gel

liner;

long-lasting, bold

pigment formula.

5 SKU

Description:

Formulated

with rich color

with a velvety

matte finish.

10 SKUs

Description:

Ball point tips

coat each lash

for plush

volume and

extreme length.

1 SKUs

THE WAND KAJAL

L.O.L.

LINE OUT LOUD LIQUID

LINER

THE DEFINER

CONTOUR STICK

FIFTY FIFTY

CAT-EYE LINER & SMOKY

KAJAL

Description:

Cone shaped

liner for precise

definition.

4 SKUs

Description:

Vibrant shades

with a metallic

formula. Fine felt

tip applicator for

more precision.

6 SKUs

Description:

Smooth, easy to

blend formula

defines facial

features for a

flawless,

sculpted look.

1 SKU

Description:

Dual ended kajal

& felt tip liner for

a variety of

smoky or

defined looks.

1 SKU

2015 NEW PRODUCTS

CRUSHED!

METALLIC SHADOWS

I’M BLUSHING

2-IN-1 CHEEK AND LIP TINT

PASSION POTION

SUPER SHINE LIP CREAM

Description:

Pressed pigments

for a metallic foil

finish.

12 SKUs

Description:

Multi-purpose lip and

cheek color for a

natural, dewy finish.

4 SKUs

Description:

Super shine lip cream

that drenches lips

with hydration, high

shine, and super

saturated color.

8 SKUs

2015 NEW PRODUCTS CONTINUED…

POP SHINE

LIP BRILLIANCE SHIMMERING SUGAR TINTS

VELVET MATTES

CREAM LIP COLOR

Description:

Richly pigmented

lip color with

intense hydration

and high shine.

8 SKUs

Description:

A tinted lip treatment to

nourish and protect.

8 SKUs

Description:

Rich formula melts on

the lips creating a

velvety matte finish.

12 SKUs

Dreamy Mattes|Herbal Matte LipColor

A creamy, moisturizing lip color with a rich

matte finish.

• Smooth, moisturizing formula

• Rich, luxurious pigments

• Luxe matte finish

Botanical & Vitamin Infused

Available in 9 matte shades

Glam Intense|Herbal Gel Liner Long-lasting, extreme pigment gel eyeliner.

• Ultra-smooth formula allows for effortless application

• Deep, bold pigments create the ultimate glam look

• Long lasting, won’t run, smudge, or crease


Available in 5 shades

Matte Shadow Duos|Herbal Matte Eyeshadows Rich, deep shade combinations with an ultra-velvety

matte finish


Available in 10 duo combinations

• Highly pigmented, ultra-fine shadows

• Long-wearing, crease-resistant colors glide on

smoothly and evenly and blend effortlessly

• True color that can be applied sheer or layered

for a more dramatic effect.

• Can be applied dry or wet for maximum intensity

Lash Obsessed|Amped-Up Length & Volume Herbal

Mascara Brush with molded spheres to power

through and evenly coat lashes creating

lavish length and fullness for an eye-look

that’s obsessive!

• Extreme definition

• Amplified volume and fullness

• Luscious length


Available in black

LineOutLoud|Liquid Liner Full-on color, shimmering liners.

• Intense pigments combined with micro pearls create bold color looks

• Special .000 brush tip enables application of a super thin wisp of color to a

thicker, dramatic ‘notice me!’ line

• Long lasting, won’t run or smudge


Available in 6 colors

The Definer|Contour Duo Stick A unique two-sided super-soft contouring jumbo crayon that is the perfect tool for defining and

refining facial features.

Helps…

• Contour any face shape to create a more defined appearance

• Thins a round face

• Softens a square jawline

• Narrows a wider nose

• Defines cheekbones

• Easy Pro Results, just 2 simple steps

One universal combination…

• A highlighting shade to illuminate and soften shadows

• A darker shade to accentuate and define features

• Graphic box with pro tips for contouring and defining

FIFTY-FIFTY|Cat-Eye Liquid Liner + Smoky Kajal

Dual-ended professional eye styling wonder with an ultra-soft

Kajal crayon on one end and a super-precise fiber-tip liner on the

other creates a variety of smoky and defined looks.

Creates...

• The ultimate Cat Eye look

• The sexy Smoky Eye

• Super defined eye line designs

The Kajal Wand Multi-use conical shaped liner designed to create soft, smoky

effects.

Use as…

• an ‘under liner’ on the lower lids (water line) to frame the eyes

• a smoky liner for the upper lid

• a soft blendable shadow

Available in black plus four fabulous fashion shades

Pop Shine Lip Brilliance|Mega Shiny Lip Butter

Mega shiny lip butters in vivid colors

• Soft, creamy saturated color

• Moisturizing and softening formula

• Long lasting

• With exotic natural fruit butters



Shimmering Sugar Tints|Nourishing Lip Treatment A luscious tinted lip treatment that moisturizes, protects, and

smoothes lips with our exclusive blend of moisture-attracting brown

sugar micro-crystals and nourishing precious oils.

• Super-soft conditioning formula

• Weightless feel

• Sheer color

• Contains brown sugar micro crystals, natural humectants that

help keep lips moisturized and supple

Available in 8 sheer shades

I’m Blushing|2-in-1 Cheek & Lip Tint A multi tasking cream color stick that provides a subtle flush of

color to cheeks and lips.

• Soft, cushiony formula glides-on easily

• Blends naturally

• Natural, dewy finish with just a hint of color


Available in 4 tints

Velvet Matte|Cream LipColor A lush creamy lip color with a soft, rich matte finish.

• Moisturizing fluid cream formula

• Soft, flattering matte finish

• Applies with the specially designed applicator


Available in 12 matte shades

Crushed|Super Metallic Shadows

Pressed pigments provide an outrageous foil finish

• Highly reflective formula and finish

• Amazing color depth

• Non-creasing

Available in 12 shades*

Passion Potion|Super Shine Lip Cream

Luxurious full color infused with exotic fruit

butters

• Saturated color

• High shine

• Drenches lips with moisture



INTERNATIONAL FREE STANDING SYSTEM

CUSTOM CREATED DISPLAYS

INTERNATIONAL PRESS

On-Trend Product & Color + Speed-to-Market + Accessible Price Point +

High Perceived Value

For the Consumer

• Professional Performance, On-trend Products and Colors

• Steady flow of innovation

• Beautiful & Beneficial Heritage and Positioning

• Accessible Value Price Points

For the Retailer

• Market Selected Trading Partners

• Point of difference from your competition

• High productivity

• Flexible merchandising and marketing programs

FORMULA FOR SUCCESS

Palladio International Brand Presentation

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