“The emerging challenge in the wine industry: matching sustainability

and new market trends”

Homeroom “Gian Pietro Ballatore” Department of Agricultural, Food and Forest Sciences

University of Palermo

Palermo,21-22November2018

Organising Committee ProfessorMariaCrescimannoUniversityofPalermo

ProfessorDiegoBegalliUniversityofVerona

ProfessorAntoninoGalatiUniversityofPalermo

Dr.MaurizioRoselliniAgrifoodConsulting,Verona

Scientific Committee DiegoBegalli ZhannaBelyaevaUniversitàdegliStudidiVerona,Italy UralFederalUniversity,RussiaMariaBlancoFonseca RobertaCapitelloUniversidadPolitécnicadeMadrid,Spain UniversitàdegliStudidiVerona,Italy

VincenzinaCaputo TatianaChameevaMichiganStateUniversity,USA KedgeBusinessSchool,Bordeaux,FranceArmandoMariaCorsi MariaCrescimannoUniversityofSouthAustralia,Australia UniversitàdegliStudidiPalermo,ItalySalvatoreDiFalco RosarioDiLorenzoUniversitédeGenève,Switzerland UniversitàdegliStudidiPalermo,ItalyAntoninoGalati LucaLaniniUniversitàdegliStudidiPalermo,Italy UniversitàCattolicadiPiacenza,ItalyHuiqinMa RodolfoNaygaChinaAgriculturalUniversity,China UniversityofArkansas,USARiccardoScarpa GünterSchamelUniversitàdegliStudidiVerona,Italy UniversitàdegliStudidiBolzano,ItalyLizThach SebastianoTorciviaSonomaStateUniversity,USA UniversitàdegliStudidiPalermo,ItalyDemetrisVrontis UniversityofNicosia,Cyprus

REGIONESICILIANADipartimentoAffariExtra-

regionali

Conference program

Wednesday–November21,2018 Homeroom“G.P.Ballatore”

OfficialOpeningoftheFirstWorldWineSymposium

9:00-10:30 Registrationdeskandinformationdesk 10.30–11:30 Conferenceinauguration-WelcomeAuthorities

FIRSTPLENARYSESSION 11:30-12:15 AdaptationtoClimateChange:BehavioralResponsesandInvestmentDecisions SalvatoreDiFalco UniversitédeGenève 12:15-13:30 Howwinebrandsgrow? ArmandoMariaCorsi UniversityofSouthAustralia

13:30-14:30 Lunchbreak

Wednesday–November21,2018Homeroom“G.P.Ballatore” 14:30-16:15 Session1–Wineconsumerspreferences Chair:RiccardoVecchio

ChristoferKarlKöhr,RobertaCapitello,ArmandoMariaCorsi,GiulioMalorgio

Consumerpreferencesforfamilywineries:amulti-countryapproach

YanleiZhai,HuiquinMa InvestigationonwineconsumptionbehaviorofcollegestudentsinBeijingArea

MariantoniettaFiore,LeonardoSalvatoreAlaimo,FrancescoContò

H-wine:HasHealth,HasHedonistic.AfuzzyclusteranalysisinItaly

DjamelRahmani,CristinaEscobar,J.M.Gil Dowineevokedemotionsaffectconsumers’winepurchaseintentionsandwillingnesstopay?

MarcoLerro,JeanetteKlink-Lehman,Ching-HuaYeh,RiccardoVecchio,MonikaHartmann,LuigiCembalo

Consumerpreferencesforsustainablewines:anartefactualfieldexperimentinItalyandGermany

16:15-16:30 Coffeebreak

16:30-17:30 Session2–Effectofclimatechangeinthewineindustryandtheroleofsustainability

Chair:SalvatoreDiFalco BiagioPeretti Economicsustainabilityofqualitywinedistrictsinthe

SouthofItaly.ThecaseofVulture AntonioTulone,AntoninoGalati,Maria

CrescimannoRiskperceptionlinkedtoclimatechangeandadaptationstrategiesinthewineindustry

SelenaTomada,FlorianPichler,ValentinaLazazzara,UlrichPedri,PeterRobatscher,FlorianHaas

FirstInsightintotheGrapeQualityofPinotblanccv.inSouthTyrol(Italy)duringtheAgeofClimateChange

20:00 Galadinner

Thursday-November22,2018Homeroom“G.P.Ballatore” 09:30-11:15 Session3–Sustainablewineconsumption

Chair:RaffaeleZanoli CristinaEscobar,DjamelRahmani,PeónO.,

J.M.GilAreimplicitfacialemotionsstimulatedbywinetastingcorrelatedwithself-reportedliking?

EmelOzturk,SerenaMandolesi,SimonaNaspetti,RaffaeleZanoli

Visualperceptionoforganicwinelabelling:theroleofbottlemorphology

GiuseppeDiVita,GioacchinoPappalardo,GaetanoChinnici,MarioD’Amico

Premiumpricefororganicwine:whatareconsumerswillingnesstopayfor?

SimonaNaspetti,FrancescaAlberti,MassimoMozzon,RaffaeleZanoli

Consumerpreferencesandwillingnesstopayfororganicsparklingmockwines

AntoninoGalati,GiorgioSchifani,MariaCrescimanno,AntonioTulone,RiccardoTesta,AnnaMariaDiTrapani,GiuseppinaMigliore

Whoarenaturalwineconsumers?FirstresultsofasurveyinItaly

11:15-11:30 Coffeebreak 11:30-13:00 Session4–Winemarketstrategiestoimprovethecompetitivenessintheglobalarena Chair:AntoninoGalati AlfredoCoelho,VictorCastillo-Giron Understandingcommercialcompetencesinwine

companies:Anempiricalanalysis VladiFinotto,ChristineMauracher ThedigitalizationofthewinesectorinItaly YijunChen,YangZhangandMaHuiquin WineE-commerceinChina:AmarketSurveyandFour

CaseStudies GiuseppeFesta,GerardinoMetallo,Maria

TeresaCuomo,PaoloBenvenutiWineroutesasenablesfordevelopmentofwinetourisminItaly–Problemsandprospects

13:00-14:00 Lunchbreak

14:00-15:00 Session5–BusinessstrategiesinthecurrentEUpoliticalframework

Chair:AlfredoCoelho ValeriaBorsellino,ValentinaCarta,

FrancescoLicciardo,EmanueleSchimmenti,FrancescaVaria

Arewegrowingtherightskills?TheroleofUniversitiesinsupportingprofessionalskillsforacompetitiveandsustainablewinesector

FedericaCisilino,RobertaSardone TheItalianWineSystembetweenEUpoliciesandfarms’marketingstrategies:adirectsurvey

FrancescaVaria,DarioMacaluso,IdaAgosta,FrancescoSpatafora,GiovanniDaraGuccione

Systemdynamicsmodelforevaluatingpolicyscenarios:anapplicationtotheItalianorganicwinesector

15:00-16:30 Session6–Sustainableinnovationandalternativemarketsegment

Chair:GioacchinoPappalardo ConcettaNazzaro,Konstantinos

Karantininis,GiuseppeMarottaSustainableinnovationsandsharedvalue:theoreticalandempiricalapplicationinwinecooperatives

GiacomoFalcone,TeodoraStillitano,BrunoFrancescoNicolò,NathalieIofrida,AnnaIreneDeLuca,GiovanniGulisano

EnvironmentalandEconomicSustainabilityappraisalofwine-growingmanagementsystems

AnnaCarbone,LuisangelaQuici Drinkingbeerasyoulikeit SelenaTomada,FlorianPichler,Giovanni

Agati,EnricoSerni,ValentinaLazazzara,ChristofSanoll,UlrichPedri,PeterRobatscher,FlorianHaas

AssessingtheGrapeQualityofcv.PinotBlancbyaPortableFluorescenceSensor

Thursday-November22,2018Homeroom“G.P.Ballatore”