Palace on Wheel, Pavan

7/30/2019 Palace on Wheel, Pavan

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PALACE ON WHEELPAVAN.S.MIRAJ

ROSHAN SAY

PRANAB ME

KHUSHBU

PRIYADARSHINI M


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Summary

Palace-on-Wheels was launched in 1976 by Indian railways to

promote tourism in India.

The Palace-on-wheels is a full-length train, designed to be the

ultimate statement in luxury.

The trip is package tour of the state of Rajasthan, starting from Delh

covering the full week.


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Facilities

There are 14 coaches in the train. Each is named after former Rajpu

states and matches the aesthetics and interiors of the royal past.

Facilities include a bar with select Indian and international spirits,

lounge with a good collection of books, and a television and DV

player.

Each coach has four cabins (named chambers or saloons by th

company) with twin beds, wall-to-wall carpeting, air-conditionin

DTH satellite television, intercom, attached toilets, running hot an

cold water, with personal attendants.


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The train is always booked and the cost per ticket is around Rs 25,000.

The Indian consumers can pay in rupees, while the foreign tourists pay

dollars.

The tariff is inclusive of:

Cost of travel

Full catering

Conducting sightseeing tours in deluxe coaches

Cultural environment

Boat rides

Elephant rides

Camel rides etc.


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Introduction to Tourism Industry

Initially, Tourism was found as a matter of pilgrimage.

With the passage of time, there were radical changes in lifestyles.

The multi-dimensional developments in the socio-economic systeand cultural patterns helped in the development of tourism industry

Fall of Roman Empire resulted in downfall of tourism whiccontinued till end of Middle age.

Despite significant development in the field of trade ancommerce, there was retarded development of tourism till 15century.


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Industrial revolution gained the momentum and helped in developm

In 19th century, there was multi-faceted developments in transpo

communication.

With the beginning of 20th century, the process of inventions and

engineered a sound foundation for the development of infrastructura

In the second half of 20th century, all the countries of globe started

tourism as an important economic activity.


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The monotony in the present materialistic world with emerging mater

a base for people travelling with pleasure and creating

opportunities for the development of tourism industry.

The domestic tourism is significantly contributed by rail and road tra

services.

A number of organizations which were found active in the deve

tourism industry are World Tourism Organization, Pacific Area Travel

International Union of Official Travel Organization.


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Tourism

Tourism is a temporary and short-term movement of people.

Tourism is the totality of relationship.

Tourism is an activity involving a complex mixture of material an

psychological elements.

Tourism is the activity concerned with the utilization of leisure hours.

Tourism is a composite industry consisting of various segments.


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Tourist

Tourists are:

Persons arriving for pleasure, health and domestic reason.

Persons arriving in the course of sea cruise.

Persons travelling for business purposes.

Persons travelling for convention.


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TYPOLOGY OF TOURISM

Tourism can be classified into different categories in the motive, regional, variations,number and arrangement. And different types of tourism are..

1. Recreational Tourism

2. Cultural Tourism

3. Health Tourism

4. Incentive Tourism

5. Sport Tourism / Adventure Tourism

6. Domestic Tourism

7. World Tourism

8. Individual Tourism

9. Social Tourism

10. Group Tourism


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RECREATIONAL TOURISM


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CULTURE TOURISM


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HEALTH TOURISM


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INCENTIVE TOURISM


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SPORT / ADVENTURE TOURISM


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DOMESTIC TOURSIM


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WORLD TOURSIM


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INDIVIDUAL TOURSIM


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SOCIAL TOURISM


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GROUP TOURISM


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TOURISM MARKETING

Tourism marketing is a process of creating a product or providing

service.

Tourism marketing comprises fact and finding, data gatherin

analysis, communication of inform and promote, ensuring an

facilitating sales, selection of marketing planning, coordinatio

control and evaluation, developing professionally-sound personnel

Tourism marketing is the safety way of generate demand, expan

market and increase the market share.

Tourism marketing is a managerial process to promote business.


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USERS OF TOURISM SERVICES

We find different categories of users availing the services of tourist

organizations and those are.

1. Non Users

2. Potential Users

3. Actual Users

4. Occasional Users

5. Habitual Users

Domestic,


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General

Sex

Region

Education

Profession

Occupation

Status

USERS OFSERVICES

Foregin,Kids,Teens,Youths,Students, Cine & Artists.

Male, Female

Rural, Urban

Rich, Poor

Executive, Arts,Sportsmen's

White-collar(Clerical),Blue-collar (Manual)

Literate, Illiterate


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1. What are the salient features of the physicaevidence provided by PALACE- ON- WHEELS

1. Tourism product is highly perishable

2. Intangibility complicates the task of marketers

3. The services are for pleasure

4. User are suppose to visit the centre

5. Adequate Infrastructural facilities for the tourism products

6. The user are a heterogeneous group of people


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2. Five Elements of Service?

Layout and Lounge

Air Temperature

Uniforms

Food and Cutleries

Equipment's


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3. Suggestion to improve servicequality

The place on wheel chain is one of the top ten luxury train in India. It is

a complete package and at its top in service quality, Still

Different cost package of their foreign customer so that they have

choice in selecting and affordable

Provide guides who are capable of communicating in the regionalanguage of the tourist

For tourist shopping is one of the keen interest, hence helping the

tourist to get at the right shop for shopping


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4.Prepare a brief promotional message copy o

Place- on Wheels targeted at foreign tourists

Coaches :: The legend travels on

You'll be delighted you chose to see Rajasthan by the Palace on Wheels.

you'll feel like an erstwhile monarch, traveling in regal splendor. Each Coa

after the erstwhile princely state has 4 twin bedded chambers, thoughtfu

decorated in ethnic Rajasthani decor. Channel Music, intercom, attache

running hot & cold water shower and wall to wall carpeting are some of t

to make you feel at home. Each saloon has personal attendants or Khidm

who are to your beck and call to extend a courteous helping hand, shou

need anything.


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The 14 coaches are named after former Rajput states matching the ae

interiors of the royal past. Each saloon has a mini pantry and a lounge t

availability of hot and cold beverage, and refreshments and a place to

get together.


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Palace on Wheel, Pavan

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