P.A.L Production and Licensing
description
Transcript of P.A.L Production and Licensing
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Presentation by:
Evan Gilhooly
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Brand Name
✦P.A.L Production and Licensing
✦The name is a self-explanatory, three letter acronym that represents the company’s products and services.
✦In an industry such as licensing that is already ambiguous as it is, the name had to be simple yet descriptive.
w h y ?
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Suggestive
Descriptive
The brand namefalls somewhere
between
&
Brand Name
No direct
reference
to product/
service
Describesproduct/service
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Brand Name
Strengths Weaknesses
✦ ‘PAL’ has friendly & trust-worthy connotations
✦ Not registered on
USPTO.gov
✦ Verbally clumsy to
pronounce(Pee-Ay-El)
✦ Lack of third period
may appear as typo
P.A.L
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Logo
laws of
shape & color
Horizontal and readable
Yellow = BrilliantBlack = Sophisticated
But is it EFFECTIVE?
✦ Eye-catching, but not too flashy
✦ Familiar color combination
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Logo
Does thelogoreflectthe brand?
✦The logo is meant to portray the
company as modern and relatable.
✦Using the black, yellow and grey
color scheme gives it a
high-tech look.
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Logo
main competitor
✦ Two fonts, one bold & darker.
✦ Gradient fading letters
✦ Silhouette of a man in a white shirt,
red tie with open suit jacket.
✦ One side open is a gesture of
drug dealers, but the speakers indicate
he is dealing music.
✦ Arbitrary and easy to understand
effective non-competitor logo
✦ Two fonts, one bold
✦ Golden arrow going from the A to the Z
represents their wide selection (subtly)
✦ Arrow also forms a smile
✦ Color scheme is simple, yet memorable
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Logo
font
Color
Size & Spacing Texture
✦Familiar color combination that suggests friendliness and technology.
✦Leaving the ‘AND’ black creates a pattern as well as re-asserts the presence of black in the color scheme.
✦Being raised and appearing hand-drawn makes it look youthful yet modern and bold.
✦To create a block effect, the initials and words are the same width.
✦‘AND LICENSING’ & ‘PRODUCTION’ are the same length as each-other.
✦ Inside the letters ‘PAL’, there is a gravel texture to add character.
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Corporate Culture
objectives
valuesbeliefs
vision
✦To create profitable opportunities for new and talented producers and independent artists
✦Providing a valuable service for film, television and other media.
✦Allow artists to concentrate on the creative process.
✦Never over-look creativity
✦Help clients gain exposure in today’s competitive industry.
✦Integrity
✦Passion
✦Creativity
✦Convenience
✦Productivity
✦Profitability ✦Individuality
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Corporate Culture
ways to carry outobjectives:
✦ Excellent Customer Service
✦ Flexibility & Understanding
✦ Heeding Client Feedback
✦ Collaboration & Cooperation
✦ Creative Expression
★By allowing clients to submit comments and provide feedback about the services and products, we will gain insight regarding how we can better connect with our demographic.
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Mission Statement
�The mission of P.A.L Production and Licensing
is to create profitable opportunities for new and
talented producers and independent artists while
providing a valuable service for those seeking
music for film, television and other media.
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Mission Statement
✦The mission statement will be posted off to the side of the About Us page. It won’t not the focal point, but more like a formal reference.
✦Is a reminder to EMPLOYEES and a summary for CLIENTS.
✦FOCUSES on goals, PASSION for creativity,
and states the MEANING for the company’s creation.
our mission statement...
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Mission Statement
Concise
effective
memorable
35 Words 1 Sentence
States goal Depicts objective
also, our mission statement...
Easy tomemorize
Fluid and smooth
AND
The missionstatements ofcompetitors
are frequentlyunavailable.
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Tagline
✦ The idea of the company is to help artists get exposure while they can concentrate on doing what they do.
✦ It’s descriptive and incorporates the name of the company
subtly and effectively.
✦ The competition’s taglines are overly professional and lack personality. ✦ It’s SHORT, UNIQUE, EASY TO SAY and POSITIVE.
✦Plus, the tagline is a true statement.
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References
http://jhh.blogs.com/reflections/
http://dltj.org/article/frbr-paper-tool-presentation/
http://www.themusicbridge.com/about-us/
Hopkins, M. (2006). Why Call Us?. Retrieved from: h t t p : //www .hopk i n smus i c g r oup . com
Sheinkop, E. (2008). Frequently asked questions. Retrieved from: h t t p : //www .mus i c d e a l e r s . c om/faq
PICTURES
competitors
http://www.amazon.com