Exceptional QualityRalph lauREn paInTunique Specialty TEchnIQuESnew productcandlElIghT & more!

RALPH LAUREN

RE

VU

E

PAINT2007

page 2Ralph lauren: Exceptional Quality

page 3Six lifestyles

page 4Introducing candlelightSpecialty Finish

page 6Rl paint Tool Kit

in this issue

page 5Signature and Faux Techniques

e are excited to present the first issue of the

Ralph Lauren Paint Revue, featuring the world

of exceptional-quality Ralph Lauren paint.

We invite you to explore the wide range of colors and discover

special tips on our signature techniques and finishes so you

can help your customers experience the unique inspirations

and innovations of Ralph Lauren Paint.

For almost four decades Ralph Lauren has been a global leader

in the luxury apparel and home furnishings industries. In 1995

Ralph Lauren became the first fashion designer to launch a

paint collection. Ralph Lauren Paint was the only collection at

the time to offer a wide range of broadwall colors and unique

specialty finishes and techniques. We welcome you to this

rich tradition.

greetings from

RALPH LAUREN PAINT

W

“As a professional paint contractor working with interior designers, I’m

constantly challenged to deliver high quality installations. Ralph Lauren Paint’s

color offerings and innovative finishes exceed customers’ needs every time.”—Ed Mattingly, the Paint Professor, a third

generation paint contractor from Chicago and founder of the No Limits Paint Institute

Did You Know?Ralph Lauren Semi-Gloss sheen is an ideal paint for kitchens and baths because of its superior moisture, stain and mildew resistance. Our Matte and Eggshell sheens are designer favorites and have high wash resistance.

The exceptional quality of

RALPH LAUREN PAINTRalph Lauren paint is of the finest quality and guaranteed with a Lifetime Warranty. Ralph Lauren paint is tested by Independent Laboratories and continuously ranks high for:

•Color Depth •Coverage •Durability •Stain Resistance •Washability

Our six lifestyle palettes:

naturals

Thoroughbred

Whitewashurban loft

Tip: Remember to provide the customer with Ralph Lauren’s Deep Tone Primer for painting with darker, more saturated colors.

Vintage Masters

Ralph Lauren Paint is offered in six lifestyle color palettes. Each collection was designed to bring individuality and impeccable style to the home. All six palettes can be used in environments from classic to modern, to set the mood, accent architectural details or create a feeling of warmth and one-of-a-kind charm.

“Testimonial #3 to come from Client/Stephen Earle Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec faucibus, tortor eu tincidunt

feugiat, mauris metus iaculis sem,blandit porttitor pede tortor non

odio. nonummy felis sit.”

BROADWALL:

THE BROAD STROKES OF COLOR

Ralph lauREn paInT coloR TESTERS are available in over 500 signature colors at RALPHLAURENHOME.COM. Offer Color Testers to your customers as a unique and affordable

alternative to buying quarts of paint. Encourage customers to purchase

multiple two-ounce testers in recommended combinations and explain

how Ralph Lauren Color Testers allow them to match paint colors to

the lighting and furnishings in their home. 3

“Ralph Lauren Paint offers the highest quality products designed for durability

and excellent stain resistance. I have used them in my own home—the paint is easy to apply, and the designer finishes and exclusive color palette ensure that any room looks great when it’s completed.”

—Carl Koebbe, Global Product Merchant, Liquid Paint

Our six lifestyle palettes:Vintage MastersWith a luxurious collection of 176 colors, this palette evokes centuries-old tints that graced the brushes of the world’s most celebrated master painters.

Urban LoftSleek and sophisticated, this palette of 60 shades captures the bold look of a city landscape.

WhitewashA perfect palette of 60 time-honored variations of white—each infused with subtle tone and depth.

Naturals72 earthen tones recreate the rustic and rugged beauty of the natural world.

Island Brights A vivid and spirited palette of 64 sun-drenched shades playfully conjures up joyful images of your favorite island getaway.

ThoroughbredRich and refined, Thoroughbred’s palette of 72 colors gets its inspiration from the classic hues found in ancestral homes.

naturals Island Brights

Candlelight

CandlelightCandlelight

SUEDE UPDATEThe Ralph Lauren Suede palette was just updated to offer a timelessarray of 44 colors. Consult our comprehensive merchandise presentation, which includes a complete selection of updated Suede color chips, new collateral and Home Depot in-store graphics.

REcEnT InTRoducTIonS

Suede

Regent Metallics

Ralph Lauren has developed an innovative collection of Specialty Finishes that offer our paint colors the authentic appeal of texture or the drama of metallic shine. Our finishes are expertly engineered for smooth and easy application. Custom-designed tools help customers achieve the look they want right from the paint can.

SuedeA finish so life-like, it almost feels like the luxurious softness of authentic brushed suede.

River RockAchieve natural-looking textures that resemble the contours of water-worn river rocks with this unique finish.

Regent MetallicsAdd shimmering richness to classic shades with this collection of luminous tones.

SpEcIalTY FInIShESUnique

Did You Know?We’ve made our Suede and River Rock finishes even easier to apply! Find new simplified instructions at The Home Depot interactive display, online at RALPHLAURENHOME.COM or in our How-To DVDs available for purchase.

River Rock

Ralph Lauren Paint is proud to present our newest finish—candlelight. Capture the romantic glow of flickering candlelight and create an atmosphere of warmth and sophistication with this innovative topcoat. Candlelight…

can be applied to any of our 504 signature paint colors

is ready right out of the can—for one easy step—and doesn’t

need tinting

requires the use of the Ralph Lauren Candlelight roller cover

•

•

•

“I’m very impressed with the Ralph Lauren Candlelight finish…as a Home Depot

clinic leader, I plan on demonstrating how easy it is to achieve this look.”—The Home Depot Store Associate, Kansas

Candlelight

BRIghT canVaS Sun-drenched awnings inspired this unique technique. A tinted translucent glaze applied with a waever over two semi-gloss basecoats produces the soft look of woven fabric.

naTuRal lInEn The pattern and texture of natural linen is created with linen weaver brush strokes worked through tinted glaze and two semi-gloss basecoats.

anTIQuEd lEaThER The rich and regal look of softly aged leather is innovatively fashioned with a stippler, fitch edge tool, glaze and eggshell paint.

SignatureTECHNIQUES

Ralph Lauren offers exclusive techniques that bring the depth and character of classic textiles to the walls of the home. Our signature color palettes, engineered Specialty Glaze and custom-designed application tools transform walls and the mood of an entire room.With our unique Techniques your customers can achieve the look of Indigo Denim, Bright Canvas, Natural Linen and Antiqued Leather with ease.

IndIgo dEnIM As cozy as a favorite pair of jeans, achieve a gently faded look with semi-gloss paint, tinted glaze, weaver brush and a check roller.

5

Create traditional faux techniques with exceptional Ralph Lauren paint. Pre-designed palettes for Sponging, Colorwashing and Ragging make color choices simple. Our Specialty Glaze can be custom-tinted for your customers with any color in the Ralph Lauren collection.

TRADITIONAL

FAUX TECHNIQUES

agingTransform newly painted or papered walls into surfaces from an era gone by.

RaggingCreate three-dimensional richness with this modified sponging technique.

colorwashingGive the illusion of subtle texture with soft washes of complementary colors.

Tip: Utilize the Ralph Lauren Paint Transforming Spaces collateral, a comprehensive collection of special paint applications including Striping and Color Blocking. Inspire your customers to use paint to transform small spaces, highlight architectural details or create unique visual interest in a room.

“Suede, River Rock, Regent Metallics and Candlelight—the newest finish—are great sell-up opportunities for The Home

Depot. These unique applications are easy to execute, with beautiful and

lasting results.”—Bruce Nelson, Merchandising

VP of Paint & Home Decor

SpongingAdd depth and texture with this traditional interplay of color variations.

CERTIFIED POLO PAINT PROSOur Polo Paint Professionals are experts in the field who have attended an intensive training program. They are skilled and certified in Ralph Lauren Specialty Finishes, Faux Techniques and our signature color palette.

COMING SOONRalph Lauren Paint is thrilled to unveil our dynamic new Online Visualization Tool. This interactive flash color device allows you to view a range of rooms and instantly try out different color combinations. Encourage your customers to consult our recommended palettes or click and create a painted room with their own color selections.

Familiarize yourself with the wide array

of inspirational collateral that allows your customer to bring the

world of Ralph Lauren to their home.

NewsTHE RALPH LAUREN PAINT TOOL KIT

paInT collaTERal

Ralph Lauren Paint now offers Tool Kits for our Antiqued Leather and Sponging/Ragging specialty finishes. Offer these kits to customers interested in these finishes and build their confidence with demonstrations on their ease of use.

Both kits include:• the required applicators• two practice boards

Communicate to your customer how easy it is to locate a Polo Pro. For more information and to locate a Polo Paint Professional near them, please contact Customer Assistance at 800-379-polo or visit RalphlauREnhoME.coM for our complete list of pros.

P A I N TR A L PH L AUR EN

REGENT METALL ICS

P A I N TR A L P H L A U R E N

COLORS

P A I N TR A L PH L AUR EN

CANDLEL IGHT

P A I N TR A L PH L AUR EN

RIVER ROCK

P A I N TR A L PH L AU R ENE X C L U S I V E F A U X T E C H N I Q U E S

T H E T O O L K I T

A N T I Q U E D L E AT H E RTOOL KIT CONTENTS: ONE RALPH LAUREN STIPPLER, ONE RALPH LAUREN FITCH EDGE TOOL,

TWO PRACTICE BOARDS AND APPLICATION INSTRUCTIONS

P A I N TR A L PH L AU R ENT R A D I T I O N A L F A U X T E C H N I Q U E S

T H E T O O L K I T

S P O N G I N G & R A G G I N GTOOL KIT CONTENTS: ONE FAUX SPONGE, ONE CORNER SPONGE, ONE RAG ROLLER COVER,

TWO PRACTICE BOARDS AND APPLICATION INSTRUCTIONS