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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Social Marketing & Reputation

ManagementA Managed Solution from

ADP Digital Advertising

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Dealers currently see the Social and UGC

Online Landscape as a bewildering array of

brands and sites!

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Your dealership will achieve a highly positive presence within today’s most popular sites where customers spend hours and hours of their online time. Your dealership sponsored content syndication will grab people’s attention and pull them into your online community. ADP will use your online community’s syndication power to connect your dealership to the millions of people using sites such as:

Social & Pro Networks

UGC Sites Video & Photo

SMS & Favorites

Reputation

Facebook Blogger YouTube Twitter DealerRater

MySpace TypePad Flickr Digg Edmunds

LinkedIn Wordpress Vimeo Delicious Yelp

Dealer Value Propositions

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

1. Social Networks2. Professional Networks3. Video Hosting Sites4. Photo Hosting Sites5. DIY Publishing (Blogs)6. Consumer Reviews & Ratings7. SMS, Status & Bookmarking 8. Social Network Platform Tools

Social Marketing/Reputation Management StrategyADP Organizes into Solution Component Categories

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

SM/RM Solution Components by CategorySocial &

Professional Networks

(Groups)

Article &

Content Publishing

Blogs(microsites)

UGC

Video & Photo Servers

(Video-Photo SEO)

Consumer Reviews &

User

Rating Site

s

Social Book

marking &

SMS

Sites

www.SandersonCommunity.comDealer Sponsored Online Community

DigitalRalph says:

“Use a network of Web 2.0 sites connected to your online community as a social marketing strategy”

Dealership Community.com

Facebook

MySpace

LinkedIn

WordPress

YouTube

Flickr

Photobucket

Blogger

DealerRater

Edmunds

Kudzu

Twitter

Digg

Del.cio.us

Technorati

ADP SM/RM Solution Component Deployment Example

www.Ford-Community.comDealer Sponsored Online Community

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Dealership Communities

DealershipCommunity

SocialNetwork

Your Dealership Community “Social Network” site is the hub of your Hub-and-Spoke Social Marketing and Reputation Management Strategy

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP’s Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content.

1. Consumer members of Dealership Community• Customer Contests and Incentives (UCN example)• Advertise syndication brands to attract consumers

2. RSS Feeds from OEM’s and Enthusiast sites• ADP library of feeds catalogued by brand

3. Video & Photo Feeds from multiple sources• ADP library of Media feeds by brand

4. Widgets/Gadgets from multiple sources• DealerRater.com reseller agreement• Embed selected dealer website content (inventory, specials, etc.)• Over 100 Widget Apps available from platform provider

5. Dealership Employees• Fixed Operations• Civic Activities, Fund Raisers, Local Sponsorships,

6. Suppliers• Every supplier required to have a profile within community

7. OEM associates - Car Companies are HIGHLY supportive

Content Drives Traffic and Customer Engagement

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Dealership Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP Reputation Management Solution: DealerRater.com positive review generation

• Customer Rating Cards Rating cards to hand out to your raving fan customers • Easy way to increase your rating • Helpful reminder for your best customers to post a review• Good for both sales and service department consumer reviews

• Use the back side to promote sales & service specials• Works pre sale AND post sale • Direct community members to your good ratings • ADP assigns a URL: www.RateABCMotors.com • Dealer Community topic for Forums and Blogs

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

• Dealer Directory Certification Icon Certification icon displays next to listing • Lets buyers know immediately of your status • Attracts more clicks

• Free Vehicle Leads Receive and track vehicle leads • Optional - receive leads from distant buyers • Optional - receive leads for competing makes

• Free Classified Ads Unlimited Listings – New & Used Inventory • Up to 36 photos per car • Inventory data via DMS or 3rd party provider • Ad runs until car is sold • Inventory on dealer’s Facebook fan page

ADP Reputation Management Solution: Additional DealerRater.com features for dealers

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

SOCIAL MARKETING SOLUTION COMPONENT COSTS AS SHOWN

1. Automotive Community Ning Premium services bundle - $195 a month 2. DealerRater Certification and Advertising- $295 a month 3. Network Solutions Domains & DNS Hosting (5) $35 a month4. Facebook - $500 a month for business profile account and PPC advertising5. MySpace - $500 a month for profile, blog and CPM advertising6. YouTube - $500 a month for Dealer Channel and CPM advertising7. Flickr - $25 a month (premium business package)8. Video Syndication Service - $295 a month9. BMI commercial music fair use licensing - $35 a month 10.Rebate and Incentives iFrame web service - $50 a month11. Member Rewards Program plug in app - $50 a month12. Google Analytics (Premium) in community site - $25 a month Supplier List above = $2,505 monthly “Subscription & Advertising Costs”, plus additional ADP resource costs of providing :

• 32 Hours Initial Setup Labor (4 days of Social Marketing Analyst)• 24 hours monthly maintenance (6 hours/week ADP analyst )• 4 hours monthly report creation, metrics review and analysis• 1 hour monthly conference call w/dealer to review results/reports

Dealer Cost : $4,995 a month @ 12 month term...