Pagination: Decisions Your Should Not Ignore ItsTheROI/SMX-West-2010
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Transcript of Pagination: Decisions Your Should Not Ignore ItsTheROI/SMX-West-2010
Pagination: Decisions Your Should Not IgnoreItsTheROI.com/SMX-West-2010.ppt
Jonah Stein
Assumptions• PageRank means SOMETHING• Higher PR is better within
domain• PR0 is better than graybar• Graybar PR ~ supplemental
index• Not Cached Sucks
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PR Flows To Your Fave 5 (or 8)
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Pagination Example: Yahoo
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Pagination Matters: Yahoo Page 2
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Cha Cha Category Page- PR4
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Cha Cha Category p-10 – PR2
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Cha Cha page 11
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GreatSchools.org Case Study
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Geo – Driven Hierarchy
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• www.GreatSchools.org• www.GreatSchools.org/California• www.Greatschools.org/California/
San-Francisco• www.Greatschools.org/California/
San-Francisco/Preschools/
Paginated Browse Pages
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• www.Greatschools.org/California/San-Francisco/preschools/
• http://www.greatschools.org/california/san-francisco/preschools/?p=2&pageSize=10
2009 Indexation- 10 Per Page
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16 Pagination page
2010 PR Distribution PageSize=25
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Distribution of PR – Matches Prediction
PR Distribution- By Browse Page
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PR Distribution- Link Position
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• Top link on page didn’t pass PR• Only PR 2 pages linked from P1
2009 Internal Links By Position- 10 Per Page
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Link Position – Palo Alto
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• Top link on page didn’t pass PR• Only PR 2 pages linked from P1
PR Distribution- By Browse Page
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Hierarchical Distribution
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• Links in footer
Hierarchical Distribution
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Hierarchical Distribution
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3rd Level Distribution
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690 Indexed pages of 3560 movie reviews
51 Individual Sitemaps
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Takeaways• Use unique titles on pagination pages• Avoid using parameters for pagination• Less links per page means the links
are more valuable• Hierarchical distribution works• Internal Links only pass 2-3 deep• Multiple sitemaps makes diagnostics
easier
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