Page RADIO ADVERTISING January, NETWORK AND … · and radio advertisers through the following: con...

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NETWORK AND GROUP LISTINGS

RADIO ADVERTISING January, 1943

ARIZONA BROADCASTING COMPANY, INC.

For rates and dots see listing under Arizona.

ARIZONA NETWORK, THE For rates and data see listing under Arizona.

ARROWHEAD NETWORK For rates and data see listing under Minnesota.

ATLANTIC COAST NETWORK, INC. Business Office-501 Madison Ave.. New York City.

Plaza 3-1535. Rates effective August 1. 1942.

Basic Stations: WNEW-New York WELI-New Haven WCOP-Boston WPEN-Philadelphia WFCI-Pawtucket- WFB11--Baltimore

Providence WWDC,-Washington WNBC-Hartford

Supplementary Stations WBOC-Salisbury WjEJ-Hagerstavn

(*) Supplementary stations are members of the Maryland Coverage Network and fed from WFBR which acts as key station for that group.

Agency Commission 15% on net station time to accredited advertising agencies. On approved credit, accounts payable 10th of month following service.

General Advertising Rates Include cost of time only.

(6:00 p.m. to 11:00 p.m. week days and 1:00 p.m. to 11:00 p.m. Sundays)

BASIC NETWORI{ 1 hr. 1/2 hr. 1/4 hr. 5 min.

WNEW 695.00 387.00 258.00 160.00 WFBR 300.00 180.00 120.00 60.00 WPEN 200.00 130.00 75.00 30.00 WFCI 160.00 96.00 64.00 32.00 WCOP 150.90 00,00 50.00 22.00 WNBC 120.00 72.00 48.00 24.00 WELI 100.00 00.00 40.00 20.00 WWDC 100.00 60 .00 90.00 20.00

Total 8 stations 1,775.00 1,075.00 -8.95.00 368.00 NORTH UNIT

WNEW 545.00 387.00 258.00 160.00 WFCI 160.00 96.00 64.00 32.00 11'COP 150.00 90.05 50.00 22.00 WNBC 120.00 72.00 48.00 24.00 WELI 100.00 60.00 40.00 20.00

Total 5 stations 1,175.00 705.00 400.00 258.00 SOUTH UNIT

WHEW 645.00 387.00 258.00 100.00 WFB1L 300.00 180.00 120.00 G0.00 WPEN 200.00 130.00 75.00 30.00 WWDC 100.00 60.00 40.00 2.0.00

Total 4 stations 1.245.00 757.00 403.00 270.00 Supplementary stations. WBOC and WJEJ, may be added to Basic Network or South Unit at: Both stations 150.00 97.50 62.50 30.00

18:00 a.m. to 6:00 p.m. week days, 8:00 n.m. to 1:00 p.m. Sundays, and 11:00 p.m. to

12:00 midnight daily) BASIC NI0T1VOR7{

WNEW 375.00 225.00 150.00 94.00 WFBR 150.00 00.00 00.00 30.00 WPEN 140.00 85.00 50.00 18.50 WFCI 80.00 48.00 32.00 10.00 WCOP 100.00 60.00 30.00 16.00 WNIIC 00.00 36.00 24.00 12,00 WELI 50.00 30.00 20.00 10.00 W1VDC 70,00 42,00 28.00 15.00

Total 8 stations 1,025.00 010.00 709.00 211.50 NORTH UNIT

WHEW 375,00 *20.00 150.00 04.00 11, Fl I , 32.00 10.00 WCOP 100.00 00.00 35.00 16.00 WNIIC 60.00 30.80 24.00 12,00 W141,1 . , 20.00 10.00

Total 5 stations 805,00 1300.00 Ti01.00 148,00 SOUTH UNIT

WNEW 375,00 225,00 150.00 04,00 Whitt 150.00 MAO 00.00 30.00 SVPEN 140,00 85.00 50.00 113.50 WWDC 70.00 42.00 28.00 15.00

Total 4 et:Alone 7735.00 4.42.00 288.00 757.511 14upplernentary station, Wit0C and WJKL may be added to Biotic Network or Smith Unit at: Both station 110.30 70.00 40.50 25.00

DISCOUNTS Basic Network

13 tunes 25% ion omen ir. (//111111 % 208 times 52 thrum 25% 200 times

104 Unica 40% North or South Unite

13 Boma 15% 110 that% 82.1/2% 20 times 20% UR Hum 35% 72 Drees 27% 200 tines 40%

104 times 30% Contract and fithnr RoquIroments

Advertising of beer anti wines aeeeptable. All dimwits are prodlealed !MOO Volopkilop of 000 treets within one year from (into of first brondenal. Antes ore for station limo only, Talent costs upon requital. Rates inelinio line obaripw, Permanent lines are, non I nta fried, Contrectx and copy aultieet In approval by network and hollvilluni station'',

Personnel Preeldenl-Harold A. hnfoutit. flown! alanager--ildward Code!.

42.1/2% 45% on%

BLUE NETWORK COMPANY, INCORPORATED

BLUE NETWORK

R.C.A. Bldg 30 Rockefeller Plaza, New York City. Circle 7-5700.

Rate card dated June 15, 1942. (Card No. 30.) General Advertising

BLUE NETWORK RATE CLASSIFICATIONS

All rates quoted on local time. Fractional rates do not apply to Honolulu or Havana Service. 0:00 p.m. to 11:00 p.m.-gross rates as listed. 12:00 noon to 4:00 p.m., Sundays only, two-thirds gross rates; 4:00 p.m. to 6 :00 p.m., Sundays, three- quarters gross rates. 11:00 p.m. to 12:00 midnight and 8:00 a.m. to 6:00 P.m. (exclusive of Sunday afternoon)-one-half gross rates. 12:00 midnight to 8:00 a.m.-one-third gross rates.

Service available only if a regularly scheduled program precedes or follows.

Rates for periods longer than one hour in exact proportion to corresponding one hour rate.

TERMS OF USE No periods are sold In bulk for re-sale. Advertisers cooperating in group broadcasts are required to make individual contracts with the Blue Network, subject to card rate and regulations. All programs are subject to program policies and approval of the Blue Network. The closing date Is three weeks in advance of initial program.

PRODUCTION SERVICES Services of the Blue Network Program Department in arranging and presenting programs are available to network clients. No special charge is made for facilities when programs originate in Blue Network studios In New York City, Chicago, Washington. San Francisco and Hollywood, provided the city in which the program originates is included in the Network facilities ordered. Special charge, subject to agency commission but net to discount or rebate, made for facilities when program origination does not conform to these conditions-and for programs requiring special production.

WEEKLY VOLUME DISCOUNTS Weekly discounts for 13 or more consecutive weeks of network broadcasting on a gross contracted value of 1.000.00 or more:

Weekly Gross Contracted Value of Network Time

1,000 3,000 6,000 10,000 15,000 to to to to or

6,000 10,000 15,000 more Split Basic .._ 2.5% 5% 7.5% 10% 12.5% Full Basic 5% 7.5% 10% 12.5% 15% Full Basic plus:

I group 7.5% 10% 12.5% 15% 17.5% 2 groups 10% 12.5% 15% 17.5% 20% 3 groups 12.5% 15% 17.5% 20% 22.5% 4 groups 15% 17.5% 20% 22.5% -25% 5 groups 17.5% 20% 22.5% 25% 27.5% 6 groups 20% 22.5% 25% 27.5% 30%

All Blue Network contracts for the some advertiser (except contracts taking Blue Pacific Coast regional discounts) may be combined to determine the "Week- ly Gross Contracted Value," The exact discount for each contract is determined by the total gross for all contracts and the number of groups covered by that contract. For example: An advertiser with two contracts, ono for Basic and three groups and the other for Basic and six groups, totaling 7,000.00 earns a discount of 17-1/2% on the first contract and 25% on the second. The six groups in the discount schedule arc:

Southeast and Florida One Group Southcentral One Group Scuthwest One Group Mountain and Pacific Two Groups Basic and Group Supplementaries totaling

1,000.00 or more at Gross Evening Hour Rates One Group

Each group must be ordered in its entirety with the complete Basic Blue Network in order to earn the group discount. The Mountain stations. If used without the Pacific stations, will not ho considered as one group.

ANNUAL REBATE An annual rebate for 52 consecutive weeks of network broadcasting of 12-1/2% of tho gross billing will apply no all facilities used during the rebate- fiscal year, except on such facilities as are discontinued prior to the end of the rebate -lineal year. The mimic will be duo and payable nt the end of each 52 weeks of consecutive aorvico or currontly on firm 52 week contracts. Interruptions of the series necessitated by the broadcasting of special events of Importance will not affect the advertiser's right to the rebate.

ANNUAL DISCOUNTS* Diacounts from 27.1/2% to 45% in lieu of Weekly Volume Discount(' and Annual Rebates will be allowed mantilla to nclvortisora whose contracted gross nettvork billing equals or exceeds 1.200,000.00

n 12 month fiscal year. The annual discounts apply to melt contract as followa:

Spilt Melo contract.' Pull Basic costly:iota 30% Full Basle 111110 1 {WOOD contracts 32-1/2% Full Bugle ohm 2 groupe contract') 35% Foil Basic plus 3 groups contrnet 37-1/2% pull Beide plus 4 groups contracts 40% Mull Basle 111115 5 groups contracta 42-1/2% Full Bahia Plus 11 vroups contrnota 45%

Cash Dlsenunt 'i'n'n points of each discount listed anchor "Weekly Volume Diecounts" and "Annunl Discounts" are contingent MUM full payment of bills on or before lath day of month fnllowing month in which brondcaet nctirrnd, No cosh dbminint on Mont or epoch! fa- (Intim

Agency Commiasion An advertising agency commission of 15% will be I

allowed on gross billing less applicable rebate and discounts and less the cash discount, whether It lb earned or not. From the annual rebate, if any. the company shall deduct any excess agency commission previously allowed. Commissions are allowed only to recognized advertising agencies. No commission on 0. program charges.

( *) Two points of each discount listed are contingent upon payment in accordance with paragraph "Cash Discount."

BLUE NETWORK RATES NIGHT RATES

(6:00 p.m. to 11:00. p.m.) [Late evening (11:00 p.m. to 12:00 midnight) rates are 50% of night rates.]

BASIC BLUE NETWORK 1 hr. 1/2 hr. 1/4 hr.

New York (WIZ) 1,250.00 750.00 500.00. Northeast Group:

SI3puriltn°gnfie(INdVH(DWKS)PR) Providence-Pawtucket

(WFCI) ^1,060.00 636.00 424.00 , Hartford (1/4VNBC) Manchester (WMUR) New Haven (WELD._ Bridgeport (WNAB)

Philadelphia (WFIL) 900.00 240.00 160.00 Baltimore (1VC13111) .__.._ 160.00 88.00 64.00 1 C

Washington (WMAL) 200.00 120.00 80.00 I '.0

Richmond (WRNL) 84.06N"ratl Winchester, Ye. (WING) 140.00

Troy-Albany-Schenectady II

VT 160.00 96.00 64.00 **Saranac Lake (VVNBZ)...., 1 Nocharge. Available only rs

Plattsburg (MIFF) ...... when WIRY is med. Syracuse (WAGE) 220.00 132.00 88.00 Rochester (WHAM) 900.00. 240.00 160.00 a

Buffalo (WEBR) 120,00 72.00 98.00 Pittsburgh (KQV) ....... 240.00 144.00 96.00 .0

Wheeling (WWVA) 320.00 192.00 128.00 I Akron (WAKR) -........... 140.00 84.00 56.00 .3

Cleveland (\VHK) 340.00 204.00 136.00 .0

Detroit (WXYZ) 900.00 240.00 160.00 .0

1 One Cincinnati station DClanyctohnivINO)

5 listed below must be used 140.00 84.00 56.00

(Not available when WLW is used.) Nocharge. Availableonly

Springfield (WIZE) .i when 1VING is used. Indianapolis (WISH) ...... 110.00 108.00 72.00 Fort Wayne (WOW0) 220.00 132.00 88.00 Chicago (WENIt-IVLS) 750.00 450.00 300.00 St. Louis (ICX0K) 340.00 204,00 136.00

/ No charge. Available only Columbia (K9'1111)

5. when KX0K is used. Davenport-Rock Island-

Moline (WOC) 180.00 108.00 72.00 Minn.-St. Paul (WTCN) 220.00 132.00 88.00 Waterloo (KXEL) 500.00 180.00 120.00

No charge. Available only when KXEL is used.

Des Moines (KSO) 180.00 108.00 12.00 Lawrence, Eon. (WREN) 180.00 108.00 72.00 Kansas City (KCMO) 200.00 120.00 80.00

Total for group of 37 stations without Cincinnati 8.440.00 5,064.00 3,370.00

Cincinnati (WSAI) 240.00 144.00 96,00 Cincinnati (WLW) 1,080.00 720.00 480.00

BASIC BLUE SUPPLEMENTARIES Individually available with Basic Network: Poughkeepsie (WKIP) 40.00 24,00 16.00 Stamford (WSRR) 50.00 30.00 20,00 Charlottesville, Va. (WCH1) 90.00 24.00 16.00 Jamestown (MTN) 80.00 98.00 32.00

No charge. Available only when WJTN is used.

Erie (WLEU) 120.00 72.00 98,00 Newport News (WGH) 120.00 72.00 48.00 Roanoke (WSLS) Lynchburg (WLVA) 220.00 132.00 88.00 Danville (Mini) Scranton (WARM) 80.00 48.00 32.00 Youngstown (WFMJ) 100.00 60.00 90.00 Toledo (VTOL) 120.00 72.00 48.00 Michigan Network (available onriyulinetithrtvWFDXV), Detroit :

Lansing (WJIM) Jackson (1VIBM) 240.00 144.00 06,00 Battle Creek (WELL)

Lopulasyvileleity(WIVBNNT 120.00 72.00 48.00 Springfield, III. (MSS)._ 80.00 48.00 32.00 Aillamuhco (HEMP) 120.00 72.00 48.00 Dubuque (WICBB) _____ 80.00 48.00 32.00

**Omaha (KOWIT) 160.00 91.00 04,00 Shenandoah (KMA) 140.00 84.00 58.00 Sioux City (KSCJ) 140.00 84.00 56.00 Oshkosh (W0S11) ......... 50,00 30.00 20,00

**St. Joseph (IC.FEQ) 120.00 72.00 98.00 Lincoln (KF011) 80.00 98.00 32,00 Toronto (CBS') 120.00 72,00 48.00 ;Montreal (oral') 290.00 144.00 96,00

Total for grotto (30 stational * 000.00 1,590.00 1,004.00

BLUE SOUTHEASTERN GROUP virtu Basic Network: Available only as group

Charlotte, N. C. (WAYS) Johnson City (1VJEL)

a*Groonalloro (Walla) Augusta (WGAC) Columbia (WCOS) Spartanburg (WORD) (Boonville. S. C. (WHIM) 111611 Point (\inurn)

650.00 300.00. 200.00

Gaatonin (WCINC) Roanoke nimble (WOW) Ilstnicilttymai LtotNnt 0(1111:4(15vD)

Winsto-S(0cm (WAIRI- **Washingnton, N. C. (WIIRP)

Sumter (WFIG)

(00) I (T)lnarstil° hinting aontInuod on next page)

Burlington (KBUR)

Olean (WHDL)

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';January, 1943 RADIO ADVERTISING Page 1

BLUE NETWORK COMPANY -Continued

BLUE FLORIDA GROUP Mailable only as a group with Basic Network:

1 hr. , 1/2 hr. 1/4 hr. Jacksonville (WHIP) 120.00 72.00 48.00 011oml (WHAT) 140.00 84.00 56.00 Tampa-St. Petersburg

(WSUN)

Ocala (WTAIC)-- 140.00 84.00 56.00 No charge. Available only when WHIP is used.

Daytona Beach (WAIFJ)._ 60.00 36.00 24.00 Orlando (WLOF) 60.00 _30.00 24,00

; Lake Worth (WWPG) 60.00 "36.00 24.00

Total for Florida Group _ 580.00 348.00 232.00

Total for both groups (22 stations) 1,230.00 738.00 490.00

BLUE SOUTHCENTRAL GROUP Individually available with Basic Network: New Orleans (WDSU) 180,00 108.00 72.00 Atlanta (WAGA) -._ 200.00 120.00 80.00 Birmingham (WSGN) 160.00 96.00 64.00 llot Springs (ICTHS) 120.00 72.00 98.00 Alemphis (WAIFS) ....... 190.00 84.00 56.00 Baton Rouge (W7130)_ 100.00 60.00 40.00 Shreveport (KRAID) 48.00 3200

Anniston (WHAA) g ' Available only

when group is used. Nashville (WSIX) --._ 160.00 96.00 64.00

*Little Rock (KGHI).____-. 50.00 30.00 20,00 Total for group

(10 stations) 1,190.00 714.00 476.00 ( ") Effective January 12, 1943.

Supplementary to Blue Southcentral: Greenwood. Miss. (WORM) Jackson. Miss. (WSLI).... 80.00 48.00 3100 Alexandria (KALB) Monroe (KAILB)

*Vicksburg (W(111C)

El Dorado (HELD) (' .) Daytime.

BLUE SOUTHWESTERN GROUP Individually availbale with Basic Network: Ft, Worth-Dallas(KGKO).... 240.00 144.00 96.00 Ilouston (ICXYZ) 200.00 120.00 80.00 Wichita, Kans. (KFBI)__ 180.00 108.00 72.00 Beaumont (ICFDAI) 120.00 72.00 48.00 Oklahoma Network: tTulsa (HOME) tOklahoma City (KTOK) Enid (KCRC) Shawnee (KGFF) ....- - 440.00 264.00 176.00 Muskogee (MAU() __ Ada (RADA) Ardmore (ICVS0)

San Antonio (KABC) Austin (KNOW) 250.00 150,00 100.00 Waco (WACO) ........

Total for group (14 stations) 1,430.00 858.00 572.00

(t) ROME and ICTOIC may be purchased separately at their evening hour rate of 120.00 each.

BLUE MOUNTAIN GROUP Available only as a group For use with Basic or Pacific Coast Group: Denver (RVOD) 200.00 120.00 80.00 Pueblo (KGRF) Z Nocharge. Availableonly Cheyenne (KFBC) when ICVOD is used. Salt Lake City (KUTA) _... 160.00 96.00 69.00

Total for group (4 stations) 360.00 216.00 144.00

BLUE PACIFIC COAST GROUP For use with Mountain Group In conjunction with Basic Network. When used separately, special program production in San Francisco or Hollywood studios required: Los Angeles (KECA) 300.00 180.00 120.00 San Francisco (KG0) 290.00 174.00 116.00 Seattle (RJE) 200,00 120.00 80.00 Spokane (ROA) 160.00 96.00 64.00 Portland. Ore. (KEX)___ 160.00 96.00 64.00 San Diego (ICFSD) - 140.00 84.00 56.00 Fresno-Visalia (KTICC) 80.00 48.00 32.00 Santa Barbara (KTSIS) 80.00 48.00 32.00 Sacramento (KFBK) Stockton (KWG) _-.___ 260.00 156.00 104.00 Bakersfield (KERN) Reno (KOH)

Total for group - Supplementary

(tations) _- 1.670.00 1.006.00 668.00 to *Blue Pacific Coast Group:

Wenatchee (KPQ) 40.00 24.00 10.00 OTHER STATIONS AVAILABLE WITH THE

BLUE NETWORK BASIC SUPPLEMENTARIES

Individually available with Basic Network: Bangor. (WLBZ) ____._ 120.00 72.00 98.00 Augusta (WRDO) 60,00 36,00 24.00 Wilkes-Barre (WBRE) 120.00 72,00 48.00 Allentown (WSAN) 120.00 72.00 48,00 York (WORK) 120.00 72.00 98.00

Nocharge. Avaableonly Lancaster (1VGAL)---.... ilwhen

WORK is used. Harrisburg (WIC130) 100.00 00,00 90.00

(Available only when WORK Is used.) Altoona (NV 0) ...... Johnstown (WJAC) . Clarksburg (WELK) Charleston (WGKV) Bluefield (WHIM 80.00 48.00 32.00 Zenesville (WHIZ) _ 60.00 36.00 24.00 Columbus (WCOL) 120.00 72.00 48.00 Grand Rapids (WOOD) 120,00 72.00 48.00

Evansville (WGI3F) Terre Haute (WBOW) 160.00 96.00 64.00 Madison (WIBA) 140.00 89.00 56.0 Eau Claire (WEAU) 80.00 48.00 32.00 Minnesota Network:

Mankato (ICYSM) Rochester (KROC) St. Cloud (ICFAM(

126.00 72,00 98.00

Duluth-Superlor (WEBC)... 140.00 84.00 56.00 Hibbing (W111F0) / Available only with Virginia 11,vntn) 5 WEBC.

(When 'WMFG and WEILB are used the evening hour rate for Weff3C Is 160.00.)

Sioux Falls (KS00) 140.00 84.00 56.00

80.00 48.00 32.00 No charge. Available only when KALB and KAILIT are used. No charge. Available only when group is used.

140.00 84.00 50.90

140.00 84.00 50.00

1 hr. 1/2 hr. 1/4 hr. Sioux Falls (KELO) 80.00 48.00 32.00

(KELO available only when KS00 is off the air.) Springfield, Mo. (KGBX) 120.00 72.00 48.00 La Crosse (Wan) 120.00 72.00 48.00

NORTHWESTERN GROUP Individually available with Basic Network: Fargo (WDAY) Bismarck (ICFYR)

100.00 06.00 64.00 200.00 120.00 80.00

AIIDSOUTH SERVICE If available may be used with Blue Southcentral: Nashville (WSM) 400.00 240.00 160.00

SOUTHWESTERN SUPPLEMENTARIES Individually available with Blue Southwestern: Pittsburg. Kans. (ICOAA)I 120.00 72.00 48.00 Corpus Christi (KRIS) 100.00 60.00 40.00 'Weslaco (KRGY1 100.00 60.00 40.00

NORTH MOUNTAIN GROUP Available only as a group for use with Mountain or Pacific Coast Group: Butte (KGIR) 120.00 72.00 48.00 Helena ( IsPb A) / No charge. Available only Bozeman (ICIITIM) 5 when KGIR Is used. Billings (TiGHL) 120.00 72.00 48.00 Boise (161130) 120.00 72.00 48.00 Pocatello (KSEI) 2 Nocharge. Available only Twin Falls (KTFI) when when group is used.

Total for grasp 360.00 216.00 144.00 SOUTH MOUNTAIN SERVICE

Available with Mountain Group: 1e1 Paso (KTSM) 120.00 72.00 48.00 Albuquerque (ROB) 160.00 96.00 64.00

PACIFIC SUPPLEMENTARIES Individually available with Pacific Group: Aledford (KMED) 80.00 48.00 32.00

ARIZONA GROUP Phoenix (KTAR) 160.00 96.00 64.00

Safford Yuma (R.YIJAI)

(KGLU) Nocharge. Available only when KTAR is used.

Tucson (KVOA)

CANADIAN Individually available for use with Basic Network: Toronto (CBL) 300.00 180.00 120.00 Montreal (CB1.7) 800.00 180.00 120.00

(CEP, French language station. When used with CFCF the combination evening hour rate Is 325.00.)

OVERSEAS SERVICE (Full rates apply for all periods, day and night.) Individually available with Basic Network: Havana (CMX) 200.00 120.00 80.00

For use with Pacific Coast Group. Honolulu (ICHU) 160.00 96.00 04.00 DISCOUNTS. COMMISSIONS AND RATE CLAS- SIFICATIONS ON "OTHER STATIONS AVAIL-

ABLE WITH THE BLUE NETWORK" AND STATION WLW

Weekly Discounts for 13 or more Consecutive Weeks Network Broadcasting (Weekly Gross Contracted value of network time):

Less than 1,000.00 None 1.000.00 or more but less than 3.000.00 2-1/2% 3,000.00 or more but less than 6,000.00 5% 6,000.00 or more but less than 10,000.00 7-1/2%

10.000.00 or more but less than 15,000.00 10% 15,000.00 or more 12 -1/2%

All Blue Network contracts for the same advertiser, except contracts taking Blue Pacific regional discounts. may be combined to determine the weekly discount rate. When any of the above stations or WLW are included in a Blue Network contract, the gross rates for such stations may be used to calculate the Total Weekly Gross Contracted Value in determining the weekly discounts applicable to the advertiser's Blue Network Stations. Network programs between 8:00 p.m. and 10:00 p.tn. New York time: Where 1171.1V is used on network programs between 8:00 p.m. and 10:00 p.m., New York time, the weekly rate of discount (or the annual discount) for WLW only will be reduced 5%. For example: 12-1/2% becomes 7-1/2%; 25% becomes 20%. Annual Rebate for 52 Consecutive Weeks of Network Broadcasting: Refer to "Discounts and Commissions" for Blue Network stations, 25% Annual Discount: A discount of 25% in lieu of weekly volume discounts and annual rebate will be allowed currently to advertisers whose contracted gross network billing equals or exceeds 1,200,000.00 in a 12 month fiscal year period.

Discount and Agency Commission: Refer to "Discounts and Commissions" for Blue Network sta-

ltate Classifications: The same as for Blue Network stations, except that the rate for WLW between 12:00 noon to 4:00 p.m. Sundays only is three - quarters of the gross rates. Terms of Use and Production Services: See explana- tion at beginning of listing.

PAN-AMERICAN SERVICE Blue Network advertisers Interested in Central and South American markets have available the Pau - American broadcasting services of short leave international stations. WRCA and WNBI. A Pan-American program may be broadcast simultaneously with the domestic program over the Blue Network If the language period permits, or delayed broadcasts may be arranged at hours most suitable for the markets to be reached. Rates and details on request.

DAY RATES (8:00 a.m. to 6:00 p.m. week days. 11:00 p.m. to 12:00 midnight week days and Sun- days. and 8:00 a.m. to 12:00 noon Sundays)

(Sunday afternoon (4:00 p.m. to 6:00 p.m.) rates are 50% greater than day rates.]

BASIC BLUE NETWORIC 1 hr. 1/4 hr. 1/2 hr.

625.00 375.00 250.00 New York (WJZ) Northeast Group:

Boston (WHIM) Springfield (WSPR) Providence-Pawtucket

(WFCI) Hartford (WNBC) Manchester (WMUR) New Haven (WELT) Bridgeport (WNAB)

530,00 318.00 212.00

1 hr. 1/2 hr. 1/4 hr. Philadelphia (WFIL) 200.00 120.00 80.00 Baltimore (WCBM) 80.00 48.00 32.00 Washington (WMAL) .. . ... 100.00 60.00 40.00 Winchester, Va. -(WINC) No charge Richmond (WItNL) 70.00 42.00 28.00 Troy-Albany-Schenectady

(WTRY) 80.00 48.00 32.00 Plattsburg (WAIFF) 7 Nocharge. Available only

Saranac Lake (WNITZ) ) when WTRY is used. Syracuse (WAGE) 110.00 66.00 44.00 Rochester (WHAM) 200.00 120.00 80.00 Buffalo (wErm) 60.00 36.00 24.00 Pittsburgh (ICON') 120.00 72.00 48.00 Wheeling (WWVA) 160.00 96.00 04.00 Akron (WARR) 70.00 42.0U 28.00 Cleveland (WHK) 170.00 102.00 68.00 Detroit (WXYZ) 200.00 120.00 80.00

One Cincinnati station. Cincinnati listed below. must be

used. Dayton (WING) 70.00 42.00 28.00

(Not available when WLW is used.) / Nocharge. Available only

Springfield (WISE) 5 when WING is used. Indianapolis (WISH) 90.00 54.00 36.00 Fort Wayne (WOWO) 110.00 00.00 44.00 Chicago (WENR-WLS) 450.00 270.00 180.00 St. Louis (KXOK) 170.00 102.00 68.00

/ Nocharge. Avallableonly Coltunbia (ICFRU) when ICX0K Is used. Davenport-Rock Island-

Moline (WOC) 90.00 54.00 36.00 Mien. -St. Paul (WTCN) 110.00 66.00 44.00 Waterloo (ICXEL) 150.00 50.00 00.00

7 Nocharge. Available only Burlington (KBUR) i when KXEL Is used. Des Moines (KSO) 90.00 54.00 36.00 Lawrence. Kans. (WREN)._ 90.00 54.00 36,00 Kansas City (ICCA10) 100.00 60.00 40.00

Total for group of 37 sta lions without Cincinnati 4,295.00 2.577.00 1,718.00

Cincinnati (WSAI) 120.00 72.00 48.00 Cincinnati (WLW) 540.00 360.00 240.00 () Daytime.

BASIC SUPPLEMENTARIES Individually available with Basic Network: Poughkeepsie (WKIP) 20.00 12.00 8.00 Stamford (WSRR) 25.00 15.00 10.0(1 Charlottesville, Va. (WCI1V) 20.00 12.00 8.00 Jamestown (WITN) 90.00 29.00 16.00

No charge. Available only when AJTN is used.

Erie (WLEU) 60.00 36.00 24.00 Newport News (WOE) 00.00 30.00 24.00 Roanoke (WSLS) Lynchburg (WLVA) 110.00 60.00 44.00 Danville (WBTAI Scranton (WARM) 90.00 29.00 10.00 Youngstown ( wFmJ) Toledo (WTOL) Michigan Network (available only with WHYS. Detroit) :

Flint (WFDF) Lansing (WINO Jackson (WHIM) Battle Creek (WELL) Bay City (WIICAI)

Louisville (WINN) 60.00 30.00 24.00 Springfield, Mi. (WCBS) 40.00 24.00 16.01) Milwaukee (WEMP) 60.00 36.00 24.00 Dubuque (IVICBB) 40.00 24.00 10.00 Omaha (KOWII) 80.00 48.00 32.00 Shenandoah (KMA) 70.00 92.00 28.00 Sioux City (KSCH 70,00 42.00 28.00 Oshkosh (WOSII) 25.00 11.00 10.00 St. Joseph HMG) 60.00 30.00 24.00 Lincoln (KFOR) 90.00 24.00 16.00 Toronto (CRY) 60,00 36.00 24.00 Montreal (CFCF) 120.00 72.00 48.00

Total for group (SO

Bstations) S 1,330.00 798.00 532.00

BLUE SOUTHEASTERN GROUP Available only as a group with Basic Network: Charlotte. N. C. (WAYS) Johnson city (wan.) Greensboro (WGBC1) ..... ... Augusta (WGAC) Columbia (WCOS) Spartanburg (WORD) Greenville, S. C. MERCY High Point (WAIFIT) Wilmington (WALED) Hickory (MIRY) Gastonia (\VGNC) Roanoke Rapids (WCBT) Rocky Mount (WEED).... Kinston. N. C. (WFTC) Winston-Salem (IVAITt)..

...Washington, N.C. (WRRF) Sumter (WFIG)

(**) Daytime. BLUE FLORIDA GROUP

Available only as a group with Basic Network: Jacksonville (WJHP) .... 60.00 30.00 24.00 Miami (WHAT) 70.00 42.00 28.00 Tatnna-St. Petersburg

(WSUN) 70.00 42.00 28.00 7 Nocharge. Available only

Ocala (WTAIC) S when WHIP is used. Daytona Bench (WAIFJ) 30.00 18.00 12.00 Orlando (WLOF) 30.00 18.00 12.00 Lake Worth (WWPG) 30.00 18.00 12.00

Olean (WHDL)

50.00 30.00 20.00

120.00 72.00 48.00

325.00 105.00 130.00

Total for Florida Group.... 290.00 174.00 116.00

Total for both groups (22 stations) 615.00 300.00 240.00

BLUE SOUTEICENTRAL GROUP Individually available with Basic Network: New Orleans (WDSU) 90.00 54.00 86.00 Atlanta (WAGA) 100.00 60.00 40.00 Birmingham (WSGN) 90.00 48.00 _. IN Springs; (KM'S) 60.00 30.00 29.00 Memphis (WAIFS) 70.00 42.00 28.00 Baton Rouge (W.I130) 50.00 30.00 20.00 Shreveport (KRAID) 40.00 24.00 16.00

) Nocharge. Avallabieonly Anniston (WHAIA) 5 when group is used.

Nashville (WSIX) 80.00 48.00 32.00 Little Rock (MTH') 25.00 15.00 10.00

Total for group (10 stations) 595.00 357.00 238.00

(*) Effective January 12, 1948. (This listing continued on next Patte)

41.523 www.americanradiohistory.com



BLUE NETWORK COMPANY -Continued

1 hr. 1/2 hr. 1/4 hr. Supplementary to Blue Southeentral: Greenwood, Miss, (WGRM) Jackson, Miss. (WSLI).... 40.00 24.00 16.00 Alexandria (KALB) Monroe (ICMLB) ...-.-. 40.00 29.00 16.00

No charge. Available only Vicksburg (WGBC)..- ..... when KALB and MILS

are used. Nocharge. Avallableonly El Dorado (K_ELD)..._-... when group is used.

BLUE SOUTHWESTERN GROUP Individually available with Basic Network: Ft. Worth-Dallas (KGKO),. 120.00 72.00 48.00 Houston (E_XYZ) 100.00 60.00 40.00 Wichita, Kans. (KFBI) ..... 90.00 54.00 38.00 Beaumont (KFDM) 60.00 36.00 24.00 Oklahoma Network:

Tulsa (KOME) Oklahoma City (ICTOK) Enid (ICCItC) Shawnee (KOFF) 220.00 132.00 88.00 Muskogee (K.B1X) Ada (KADA) Ardmore (KVSO)

San Antonio (KAROL-- Austin (KNOW) 125.00 75.00 50.00 Waco (WACO)

Total for group (14 stations) _.____.. 715.00 429.00 286.00

BLUE MOUNTAIN GROUP Available only as a group For use with Basic or Pacific Coast Network: Denver (KVOD) 100.00 60.00 40.00 Pueblo (I{GIEF).. Z Nocharge. Availubleonly Cheyenne (KFBC) 5 when KVOD is used. Salt Lake City (KUTA)__ 80.00 48.00 32,00

Total for group - (4 stations) 180.00 108.00 72,00

BLUE PACIFIC COAST GROUP For use with Mountain Group in conjunction with Basic Network. When used separately, special program production In San Francisco or Hollywood studios is required: Los Angeles (1{ECA)_____ 150.00 90.00 60.00 San Francisco (EGO) 145.00 87.00 58.00 Seattle (KJR) 100.00 60.00 40.00 Spokane (KGA) 80.00 48.00 32.00 Portland, Ore. (KEIC).-__ 80.00 48.00 32.00 San Diego (KrsD) 70.00 42.00 28.00 Fresno-Visalia (KTKC) 40.00 24.00 16.00 Sacramento (KYBK)

Bakersfield (KERN) Stockton (KWG)

Reno (KOH) Santa Barbara (1{11113)...__ 40.00 24.00 18.00

Total for groins (12 stations) _.-..._:._ 835.00 501.00 334.00

Supplementary to Blue Pacific Coast Group: Wenatchee (I{PQ) _ 20.00 12.00 8.00

OTHER STATIONS AVAILABLE WITH THE BLUE NETWORK

For daytime rates consult network management. Branch Offices

Chicago--Merchandise Mart, Delaware 1900. Detroit-Fisher Bldg., Trinity 2-7000. Hollywood-Sunset Blvd. & Vine St., Hillside 8231. San Francisco--Taylor & O'Farrell Sts.. Graystone

6565.

130.00 78.00 52.00

BLUE NETWORK COMPANY, INCORPORATED

PACIFIC COAST BLUE Hollywood- Sunset Blvd. and Vine St., Hollywood

6161. San Francisco-Taylor and O'Farrel Ste., Sutter 1920. Rate card dated October 1, 1042. (Card No. 2.)

Agency 1572

Commission ged agencies on gross billing, Ices

applicable rebate and discounts and less the cash discount. whether It is earned or not. From the annual rebate, If any, the company shall deduct any excess agency commission previously allowed. No mmmisaion on program charges. Two points of each discount listed under paragraph pertaining to 13 or more consecutive weeks of network broadcasting ore contingent upon full payment of bills on or before 12th day of month following month In which broadcast occurred, No cash discount on talent or special facilities.

General Advertising RATE CLASSIFICATION

All rotes quoted on local time. Fractional rates do cot !Apply to Honolulu, 0;00 p.m. to 11:00 p.m.-gross rotes as listed. 12:00 noon to 4:00 p.m.. Sundays only-two-thirds gross rates. 4:0(1 p.m. to 6:00 p.m. Sundays only-three-quartore gross evening rates. 11:00 p.m. to 12:00 midnight and 8:00 a.m. to 6:00 p.m. (exclusive of Sunday afternoon) -ono -halt gross rates. 12:00 midnight to 8:00 a.m.-one-third gross rates.

Service available only if a regularly ochoduled program precedes or follows,

Bitten for periods longer time one hour in exact proportion to corresponding one hour rate.

DISCOUNTS Weekly discounts for 13 or rnoro consecutive weeks of network broadcasting.

-Weekly Cron contracted valet, of nottvork time: - Group 1--two or three Pacific glen Mellow

. 2-1/2% 4(06.00 to 1,000.00

1,000,50 to 1,0110,80 7-1/2% 1,600.00 to 2,100.00 10% 2,100.00 or more 12-1/2% Group 3-four or five Pacific Blue etotions:

300 A0 to 1,110.00 000.00 5, 1,000.00 7-1/2%

1.000,00 to 1,800.00 10% 1,600.00 to 2,100.00 12-1/2% 2,100.00 or more 15% Group 3-litx or seven NOM, Blue stations:

109.00 to 800,00 7-1/2% 000,00 to 1,000.00 10%

1,000.00 to 1,10(1.00 12-1/2%, 1.000,00 to 2,100,00 2.100,00 Or more 17-1/2%

Group 4-eight or nine Pacific Blue stations: 300.00 to 600,00 10% 600.00 to 1,000.00 12.1/2%

1,000.00 to 1,500.00 - _ 15% 1.500.00 to 2.100.00 _ 17-1/2% 2,100.00 or more 20% Group 5-complete Pacific Blue Network:

300.00 to 600.00. 12-1/2% 600.00 to 1.000.00

1,000.00 to 1,500.00 17-1/2% 1,500.00 to 2,100.00 _ 20% 2,100.00 or more..._ 22-1/2% Group 6-complete Pacific Blue Network and Blue Mountain Group:

300.00 to 600.00 - 15% 600.00 to 1,000.00. 17-1/2%

1,000.00 to 1,500.00 20% 1,500.00 to 2.100.00 22-1/2% 2,100.00 or more_______

- ...... . . . . .. 25%

All Pacific Blue Network contracts for nits some ad- vetriser (except contracts taking Blue National discounts) may be combined to determine the weekly gross contracted value. The exact discount for each contract is determined by the total gross (card rate) for all contracts, and the timber of Blue Pacific stations covered by that contract. For example: an advertiser with two contracts, one for Group II with five stations and the other for Group V with complete Pacific Network, totaling 1,000.00 earns a discount of 10% on the first contract and 17-1/2% on the second. In Groups I, II, III, and IV bonus stations are not included in determining number of stations. If the Mountain Group is used with Groups I, II, III, or. IV, an additional 2-1/2% discount shall be added to the discounts indicated in the above schedule for such split Pacific Networks.

Rebates for 26, 39, and 52 consecutive weeks of network broadcasting

A rebate of 5% of the gross billing will apply on all facilities used during the first 26 weeks of the rebate-fiscal year; in lieu of 5%, a rebate of 7-1/2% of the gross billing ivill apply on all facilities used during the first 39 weeks of the rebate-fiscal year; and In lieu of 5% and 7-1/2%, a rebate of 12-1/2% of the gross billing will apply on all facilities used during the rebate-fiscal year. The 5%, 7-1/2%, or 12-1/2% rebate shall apply only to such facilities as are not discontinued prior to the end of the 26 weeks, the 39 weeks or the full rebate year. respectively. Each rebate will be due and payable at the end of its governing period or if the period is firm, the rebate will be paid currently. Interruptions of the series necessitated by the broadcasting of special events of importance will not affect the advertiser's right to the rebate.

SPECIAL DISCOUNTS Applicable to North Mountain Group, South Moun- tain Service, and the Pacific Supplementaries only. Weekly discounts for 13 or more consecutive weeks of network broadcasting. Weekly gross contracted value of network time.

300.00 to 600.00 2-1/2% 600.00 to 1,000.00 ............... ..... 5%

1,000.00 to 1.500.00.. 7-1/2% 1,500.00 to 2,100.00 10% 2,100.00 or more. 12-1/2% All Pacific Blue Network contracts for the same advertiser (except contracts taking Blue National discounts) may be combined to determine the weekly rate of discount. When any of the North Mountain Group. South Mountain Service, and the Pacific Supplementary stations are included in a Pacific Blue Network contract, the gross rates for such stations in addition to the gross rate for Pacific Blue Network and Blue Mountain stations ehall be used to determine the weekly discounts applicable to the advertiser-Blue as well as non-Blue stations.

TERMS OF USE No periods are sold in bulk for re-sale. Advertisers cooperating in group broadcasts are required to make individual contracts with the Blue Network Company, subject to card rate and regulations. Programs are subject to program policies and approval of the Blue Network Company. Split Pacific Networks must have approval of sales department before acceptance. Closing date Is three weeks In advance of initial Program. Electrical transcriptions are acceptance for broadcast.

PRODUCTION SERVICES Services of the Bliss Network Program Department in arranging and presenting programs aro available to all Pacific Coast Blue Network advertisers, No special charge le made for facilities when pro- I:rattle originate In Blue Network studios in San Francisco and Hollywood, provided the city in which the program originates Is Included in the Network facilities ordered, Special charge, subject to agency commission, but not to discount or rebate. made for facilities tvhen program origination does net conform to those conditions-anti for programs requiring special production.

NIGHT RATES 'PACIFIC COAST BLUE NETWORIC

1 hr. 1/2 hr. 1/4 hr. Loe Angeles (KECA) 300.00 180.00 120,00 San Francisco (1{00 200.00 174.00 110,00 Seattle OCR) 200.00 120.00 80,00 Spokane (KGA) - 160.00 00.00 64.00 Portland, Oro. (COX) -, 160.00 08,00 04,00 Han Diego (Imam 140.00 84.00 50.00 Fresno-Viealla 80.00 48.00 82.00 Sacramento (EPIIK) Stockton (KM)) 200.00 156.00 104.00 llalcorefield (KERN) Reno (1{011) Wenatchee (EMI) 40.00 24.00 10,00 Monte Berbera (ETATS) 80.00 48.00 32.00

Total for group - (18 stations) 1,710.00 1,026.00 084,00 (') See Nellie Coast Illee Network discounts.

"BLUE MOUNTAIN GROUP Available only as R group. For use with Paclfio Coast Blue Networic: Denver (ICVOD) 200.00 120,00 80,00 Parade (tcaltio I No charge. Available only Cheyenne (111110) 5 when KVOD is used. Malt Litho City (MITA) 100.00 00.00 04,00

Total for group (4 Mattoon) 800.00 210,00 144.00

(0) See Pacific Coast Blue Network dineminte,

WORTH MOUNTAIN GROUP Available only as a group for use with the Pacific Network: 1 hr. 1/2 hr. 1/4 hr. Butte (KOIR) - 120.00 72.00 48.00 Helena (KPFA),_____ Z Nocharge. Availableonly Bozeman (KRBM) 5 when ICGIR is used. Billings (KOHL) 120.00 72.00 98.00 Boise (KIDO) .--- 120.00 72.00 48.00 a Pocteello (KSEI) Nocharge. Available only Twin Falls (KFTI) 5 when group is used.

Total for group.. '

. 360.00 218.00 144.00 ( t) See Special Discounts.

SOUTH MOUNTAIN SERVICE Available with Mountain Group: Albuquerque (KGB) 160.00 96.00 64.00 El Paso (KTSM) ......... _ 120.00 72.00 98.00

Total for group (2 stations) _ 280.00 168.00 112.00

(7) See Special Discounts. #PACIFIC SUPPLEMENTARIES

Individually available with Pacific Network: Medford (KIIIED) 80.00 48.00 32.00 Arizona Group: Phoenix (KTAR) .. 160.00 96.00 64.00 Tucson (KVOA) Safford (KOUT) Nocharge. Available only Yuma (KYUM) when KTAlt is used.

(1) See Special Discounts. tORVICE Honolulu acaU)

VERSEAS SE 160.00 96.00 04.00

Full rates apply for all periods, day and night. (8) See Special Discounts.

DAY RATES 'PACIFIC COAST BLUE NETWORK

Los Angeles (RECA).-... 150.00 90.00 60.00 San Francisco (EGO) 145.00 87100 58.00 ' Seattle (E311) 100.00 60.00 40.00 Spokane (EGA) ____ 80.00 48.00 32.00 Portland, Ore. 80.00 48.00 32.00 San Diego (I{FSD) 70.00 42.00 28.00 Fresno-Visalia (KTKC) 40.00 24.00 16.00 Sacramento (KFBK) Stockton (KWG) .. 190.00 78.00 52.00 Bakersfield (KERN') - Reno (KOH) Santa Barbara ASTMS) - 90.00 24.00 16.00 Wenatchee, Wash. (KPQ) 20.00 12.00 8.00

Total for %roll!) (13 stations) __ . 855.00 513.00 342.00

(") See Pacific Costa. Blue Network discounts. 'BLUE MOUNTAIN GROUP

Available only as a group for use with Pacific Net- work: Denver (KVOD) . 100.00 60.00 40.00 Pueblo (EMU') Nocharge. Available WY Cheyenne (EFBC) $ when KVOD is used. Salt Lake City (RVTA).... 80.00 48.00 32.00

Total for group (4 stations) -----.- 180.00 108.00 72,00

(") See Pacific Coast Blue Network discounts. Closing Time

Closing date is three weeks in advance of initial program.

Brandt Offices New York-RCA Bldg., Radio City. Chicago-Merchandise Mart. Detroit-802 Fisher Bldg. Hollywood-6285 Sunset Blvd. San Pranelseo-Taylor & O'Farrell Sts.

COLUMBIA BROADCASTING SYSTEM, INC.

(11:

Columbia Broadcasting System Bldg., 485 Madison Ave., New York City, Wickersham 2-2000.

Rates effective July 15, 1942. (Card No. 29.) Wave-Power-Time

See individual listings. Agency Commission

15% to recognized agencies on any station time charges (after deducting all discounts) and on any line charges, Charges for facilities are payable immediately after each broadcast unless satisfactory arrangements are made for monthly payments. If satisfactory arrangements are made for monthly Pay- ments, allowance of the first 2% of gross billing Included in the aggregate amount of discount to which anY program may be entitled will be contingent In respect of broadcasts subsequent to July 14 1943, upon payment of charges therefore on or before the 15th day of the month following date of broadcast,

General Advertising Transition rote: The rate for all stations broadcasting on the same time as current New York time, between 0:00 p.m. and 6:30 p.m. Is two-thirds the night rates for these stations. Sunday afternoon rates (12:00 noon to 6:00 p.m.) are two-thirds of the night rate. After midnight rates (midnight to 7:00 a.m.) are one-third of the night rates, Day, night, Sunday afternoon and after midnight rates are figured on the basis of current local time in each city. Network operations prior to 8:00 a.m. (local time) may only bo scheduled by nimbi! arrangement. All rates apply to network broadcasts only and are for networks of a size satisfactory to CBS. Itatee for periods in excess of one hour are in erect proportion to ono hour rates.

STATION HOUR DISCOUNT The following station hour discounts, computed on gross weekly billing for time, will be allowed

45 use more

each advertiser (wing network broadcasts for 18 or more eonaeoutive' weeks: Lose than 25 station hours per week 25 or more but less than 45 station hours

per eke but less than 70 station hours per week

751 /2% 70 or more station hours per week Staten hours will be calculated as follows: One hour (day or night) on one station equals 1.0 stetion hour; 1/2 hour (day or night) on one 010. Oon equate 0.8 Onion hour; 1(4 hour (day or night) on (Me etatlon equals 0,4 sta ion hour.

(This listing oelitintied on next pose)



January, 1948

COLUMBIA BROADCASTING SYSTEM-Continued

(Thus, in computing station hour discounts, 1/2 hour and 1/4 hour periods are given a weight equivalent. respectively, to their proportioned cost-60% and 40% of full hour rate.) Bonus stations do not affect station hour discount rate. Two stations sold as a unit are considered as a single station in computing station hour discounts. Two or more network contracts for the same advertiser may be combined in computing station hour discount rate,

ANNUAL DISCOUNTS At the end of 52 consecutive weeks of network broadcasting there will be due and payable to the advertiser an additional discount on network time, computed as foliates: 52 times 12-1/2% of the largest amount of weekly gross billing that has run consecutively for 52 weeks. If an advertiser broadcasts weekly for a period longer than 52 weeks, but shorter than 104 weeks, he will be paid the maximum discount, under the foregoing terms, for any consecutive 52 weeks during the period of his broadcasting.

OVER-ALL DISCOUNTS An aver-all discount of 20%, computed on gross weekly billing for station time, will be allowed in lieu of station hour and annual discounts to advertisers who use a minimum of 8,750 station hours (computed as provided under station hour discount above) or $1,500,000.00 of gross billing for station time during an established discount year. Programs which take a hiatus will be entitled only to such discount as may be allowed in accordance with the network's hiatus policy then current.

FULL NETWORK DISCOUNT A full network discount of 15% will be allowed on the net billing (after deduction of station hour and annual or over-all discounts) for station time of programs which actually use all CBS stations located in continental United States. The full network discount will not apply to billing for stations located outside continental United States. If not more than three stations are unavailable, either on a simultaneous or delayed basis, for any program ordering the full network, the entire 15% full network discount will nevertheless be allowed on the actual net billing. If more than three stations are thus unavailable, a pro rata share of the 15% full network discount will be allowed under conditions governed by the specific time period involved and the probable availability of the full network during the term of the contract. In either of the above cases, all stations must re- main on firm order throughout the term of the contract.

RATES FOR BASIC NETWORK The basic network comprises 24 stations in addition to which at least three of the optional basin group must be used.

Night Rates (6:00 p.m. to 11:00 p.m.)

1 hr. 1/2 hr. New York (WABC) 1,350.00 010.00 Akron (WADC) _ 190.00 Baltimore (WCAO) 300.00 180.00 Boston (WEED ___._... 475.00 185.00

*Buffalo (WHEW) 400.00 240.00 Cedar Rapids (W511)____ 250.00 150.00 Chicago (WB1351) 825,00 495.00 Cincinnati (WCKY) ___ 425.00 055.00 Cleveland (WGAR) _____. 350.00 010.00 Des Moines (KRNT)_____ 220.00 132.00 Detroit (ma) 700,00 420.00 Hartford (WDRC) 190,00 114.00 Indianapolis (NIMBI) - 225,00 135.00 Kansas City (RMBC) 325.00 195.00 Lincoln (KFAB) 200.00 120.00 Louisville (WHAS) ...__ 475.00 285.00 Omaha (KOIL) 175.00 105.00 Philadelphia (WCAU) __ 600.00 360.00 Pittsburgh (WJAS) ___ 375.00 225.00 Providence (WPRO) 240.00 144,00 St. Louis (KMOX)..._ ..... - 575.00 345.00 Syracuse (WFBL) 220.00 132.00 Washington (MST) _- 375.00 225.00

"Worcester (WORC) _ 200.00 120.00 Plus at least three of the following option Albany (W0110) 175.00 105.00 Columbus (WRNS) -__ 175.00 105.00 Dayton (WHIO) 175.00 105.00 Harrisburg (WE(?) ____ 175.00 105.00 Rochester (WREC) 175.00 105.00

1/4 hr. 540.00

76.00 120.00 190.00 160.00 100.00 330.00 170.00 140.00

88.00 280.00

76.00 90.00

130.00 80.00

190.00 70.00

240.00 150.00

96.00 230.00

88.00 150.00

80.00 1 cities:

70.00 70.00 70.00 70.00 70.00

Total 27 stations__. .._10,185.00 6.111.00 4,074.00 Only three optional are included in these totals.

Day Rates (7:00 a.m. to 8:00 p.m. and 11:00 p.m. to

12:00 midnight) New York (WABC)--.-. 675.00 405.00 270.00 Akron (WADC) 05.00 57.00 88.00 Baltimore (WCAO) 150.00 90.00 60.00 Boston (WEED .. 238.00 143.00 95.00

*Buffalo (WKBW) ___ 200.00 120.00 80.00 Cedar Rapids (NVMT)--- 125.00 75.00 50.00 Chicago (WBBM) 413.00 248.00 165.00 Cincinnati (WCKY) 213.00 228.00 85.00 Cleveland (WGAR) .._ 175.00 105.00 70.00 Des Moines (KRNT)_:..._ 110.00 68.00 44.00 Detroit (WM) . .... ..... 350.00 210.00 140.00 Hartford (VVDRC) 95.00 57.00 38.00 Indianapolis (W1113M) ...- 113.00 68.00 45.00 Kansas City (1C51BC)_._ 163.00 98.00 65.00 Lincoln (KFAB) 100,00 60.00 40.00 Louisville (WHAS) -. 238.00 193.00 95.00 Omaha (KOLL) -- 88.00 58.00 35.00 Philadelphia (WC.ATT) ._- 300.00 180.00 120.00 Pittsburgh (WIAS) 188,00 118.00 75.00 Providence (WPRO) 120.00 72.00 48.00 St. Louis 288.00 178.00 115.00 Syracuse (WFBL) 110.00 66.00 44.00 Washington (WSSV) 188.00 113,00 Worcester (WORM 100.00 60.00 90.00 Plus at least three of the following optional cities: Albany (WOKO) __.- 88.00 53.00 35.00 Columbus (WRNS) - 88.00 53.00 35.00 Dayton (WHIM 88.00 53.00 35.00 Harrisburg (WHP) ._..--- 88.00 53.00 35.00 Rochester (WREC) ..... 88.00 53.00 35.00

Total 27 stations ....... 5,099.00 3,062.00 2,037.00

RADIO ADVERTISING Page 1.8

Only three optional cities totals. (*) WGR. alternate Buffalo hours Sunday only; evening (00) Optional at 175.00 WTAG replaces WORC on

BASIC SUPPLEMENTARY Twenty-eight stations available Basic Network.

Night Rates (6:00 p.m. to 11:00

Atlantic City (WBAB)._.... Bangor (NVABI) Binghamton (WNBF) .......... Burlington (WCAX)-Keene,

N. H. (WKNE) Charleston (WCHS) Erie (NVERC) -....-..._ Evansville (WEOA) _ Fairmont (WINENIN) Ithaca (WHCU) Kalamazoo-Grand Rapids

(WKZO) ...... Lawrence (WLAW) .

Milwaukee (WISN) Parkersburg (WPAR) Peoria (WMBD) -_._ Portland (WGAN) Quincy, Ill. (WTAD) Richmond (WRVA) _____ Scranton (WGBI) . South Bend (WSBT) Springfield. Mass. (WMAS) Topeka (WIBW) -_-___ Uniontown (WMBS) _..- Utica (NIBS) Waterbury (WBRY) Wheeling (NVKWK) ._ Wichita (BM) Youngstown (WKBN)

are

station, hour

per evening or before

p.m.) 1 hr.

100.00 125.00 150.00

150.00 170.00 125.00 125.00 125.00 100,00

included in these

during certain rate 350.00.

hour until April 1, 1943.

GROUP individually with

1/2 hr. 1/4 hr. 60.00 40.00 75.00 50.00 90.00 60.00

90.00 60.00 102.00 68.00

75.00 50.00 75.00 50.00 75.00 50.00 66.00 40.00

90.00 60.00 60.00 40.00

159.00 106.00 60.00 40.00

105.00 70.00 90.00 60.00 75.00 50.00

210.00 140.00 105.00 70.00

75.00 50.00 90.00 60.00

120.00 80.00 75.00 50.00 75.00 50.00 75.00 ' 0 4.00

105.00 70.00 102.00 68.00


12:00 midnight) 1 hr. 1/2 hr. 1/4 hr.

Anderson (WADI) 50.00 30.00 20.00 Asheville (WWNC) 63.00 38.00 25.00 Augusta (WRDW) 50.00 30.00 20.00 Charleston, S. C. (WCSC) 50.00 30.00 20.00 Charlotte (WBT) 175.00 105.00 70.00 Durham (WDNC) 50.00 30.00 20.00 Greensboro (WBIG) ..... 63.00 38.00 25.00 Roanoke (WDBJ) 63.00 38.00 25.00 Savannah (WTOC) ....... _ 75.00 45.00 30.00 Spartanburg, S. C. (WSPA) 63.00 38.00 25.00

Group total 702.00 422.00 280.00

SOUTHCENTRAL GROUP

Thirteen stations available individually with Basic Network.


Atlanta (WGST) ..... 225.00 135.00 90.00 Birmingham (NVAPI) 175.00 105.00 70.00 Chattanooga (WDOD) 140.00 84.00 56.00 Columbus (WRBL) and

Albany, Ga. (NVOPC) . 100.00 60.00 40.00 Knoxville (WNOX) 175.00 105,00 70.00 Little Rock (KLRA).-.._ 165.00 99.00 66.00 Macon (WMAZ) ______ 125.00 75.00 50.00 Memphis (WRFC) 250.00 150.00 100.00 Meridian (WCOC) 100.00 60.00 40.00 Montgomery (WCOV) 100.00 60.00 40.00 Nashville (WLAC) ____ 300.00 180.00 120.00 New Orleans (WWL) 400.00 240.00 160.00

150.00 100.00 265.00 100.00 175.00 150.00 125.00 350.00 175.00 125.00 150.00 200.00 125.00 125.00 125.00 L00.00 175.00 170.00

Group total 2.255.00 1,353.00 902.00


12:00 midnight) Atlanta (NVGST) -_ 113.00 68.00 45.00 Birmingham ( \YAP') ____ 88.00 53.00 35.00 Chattanooga (WDOD) ..... 70.00 42.00 28.00 Columbus (WBBL) and

Albany, Ga. (WGPC) ..... 50.00 30.00 20.00 Knoxville (WNOX) 88.00 53.00 35.00 Little Rock (KLRA) 83.00 50.00 33.00 Macon (WMAZ) _.... 63.00 38.00 25.00 Memphis (WREC) ....... 125.00 75.00 50.00 Meridian (WCOC) 50.00 30.00 20.00 Montgomery (WCOV) 50.00 30.00 20.00 Nashville (WLAC) 150.00 90.00 60.00 New Orleans (WWL).....___ 200.00 120.00 80.00

Group total _ 47055

Day Rates (7:00 a.m. to 6:00 p.m.

12:00 midnight) Atlantic City (WBAB)..._ Bangor (WABI) Binghamton (WNBF) ____ Burlington (WCAX)-Keene,

N. H. (NVICNE)-- Charleston (WCHS) Erie (NVERC) _ ___ ..... _ Evansville (WEOA) Fairmont (wioirN) . Ithaca ( \WWII) Kalamazoo-Grand Rapids

(WKZO) _-_ ..... __._ Lawrence (WLAW) _ Milwaukee (WISN) Parkersburg (WPAR) _.. Peoria (W5113D) Portland (WGAN) Quincy. Ill. (NVTAD).._.___ Richmond (WRTA) -....- Scranton (WGBI) South Bend (WSBT) Springfield, Mass. (WMAS) Topeka (maw) .. .. Uniontown (WISIBS) Utica (WIBX) Waterbury (WBRY) __ .... _ Wheeling (WKWK) ......_.. Wichita (KFH) Youngstown (WREN)

00 2,483.00 1,622.00

p.m. to

30.00 20.00 38.00 25.00 45.00 30.00

45.00 30.00 51.00 34.00 38.00 25.00 38.00 25.00 38.00 25.00 30.00 20.00

45.00 30.00 30.00 20.00 80.00 53.00 30.00 20.00 53.00 35.00 45.00 30.00 38.00 25.00

105.00 70.00 53.00 35.00 38.00 25.00 45.00 30.00 60.00 90.00 38.00 25.00 38.00 25.00 38.00 25.00 30.00 20.00 53.00 35.00 51.00 34,00

and 11:00

50.00 63.00 75.00

75.00 85.00 63.00 63.00 63.00 50.00

Group total 1,130.00 679.00 451.00

FLORIDA GROUP Six stations available as a group with Basic Network and Southeastern Group.


Jacksonville (WIIBR) 130.00 78.00 52,00 Miami (WQAM) 165.00 99.00 66.00 Orlando (WE/30) 125.00 75.00 50.00 St. Augustine (WFOY)..Bonus station with Fla. Group Tampa (WDAE) 165.00 99.00 66.00 W. Palm Beach (WJNO)..13onus station with Fla. Group

75.00 50.00

133.00 50.00 88.00 75.00 63.00

175.00 88.00 63,00 75.00

100.00 63.00 63.00 63.00 10.00 88.00 85.00

(1*,1 nn

Group total 585.00 351.00 234.00


12:00 midnight) Jacksonville (WMBR) 65.00 39.00 26.00 Miami (WQAM) 83.00 50.00 33.00 Orlando (NVDBO) 63.00 38.00 25.00 St. Augustine (WFOY)..Bonus station with Fla. Group Tampa (WDAE) 83.00 50.00 38.00 W. Palm Beach (WJNO)..Bonus station with Fla. Group

Gruop total ______ ....... 2

SOUTHWESTERN Seven stations available with

1.223.00 811.00

Network in a

GROUP Basic

Group total 294.00 177.00 117.00

group of not less than five of the following stations, one of which must be Shreveport.


Dallas (KHLD) ..... --

400.00 240.00 *Houston (KTR.11) --- 250.00 150.00

160.00 100.00

Oklahoma City (KODIA)__ 225.00 135.00 90.00 San Antonio (KTSA) 225.00 135.00 90.00 Shreveport (KWKI{) 275.00 165.00 110.00 Tulsa (KTUL) -______ 165.00 99.00 66.00 Wichita Falls QsAv9T) 125.00 75.00 50.00

Group total 1,785.00 1,059.00 706.00


NORTHWESTERN GROUP Five stations available individually with Basic Net- work, except that Sioux City-Yankton (NVNAX) must be used when Minneapolis (WCCO) is used.

Night Rates (6:00 p.m. to 11:00 p.m. )

Duluth (RDAL) 125.00 75.00 Green Bay (WTAQ) 125.00 75.00 Mason City (RQLO) 125.00 75.00 Minneapolis (WCCO) 525.00 315.00 Sioux City-Yankton(WNAX) 250.00 150.00

50.00 50.00 50.00

210.00 100.00

Group total 1.150.00 690.00 460.00


12:00 midnight) Dallas (HELD) ._____

*Houston (KTRH) Oklahoma City (KOMA) San Antonio (KTSA) Shreveport (A-WEB) .

Tulsa (KTI3L) Wichita Falls (RIVET)

Group -total (.)' When station increases nighttime hour rate will

200.00 125.00 113.00 _ 118.00 138.00

88.00 68.00

120.00 75.00 68.00 68.00 83.00 50.00 38.00

80.00 50.00 45.00 45.00 55.00 33.00 25.00

12:00 midnight) Duluth (XDAL) ..... 63.00 38.00 25.00 Green Bay (WTAQ)____ 63.00 38.00 25.00 Mason City (KGLO)...-- 63.00 38.00 25.00 Minneapolis (1VCCO) 263.00 158.00 105.00 Sioux City -Yankton (11(NAX) 125.00 75.00 50.00

Group total ...... 577.00 347.00 230.00

MOUNTAIN GROUP Ten stations. When the Pacific Coast and the Basic Networks are Joined. Denver (1112) and Salt Lake City (KSL) must be used.

835.00 502.00 333.00 operating power the

be 350.00.

SOUTHEASTERN GROUP Ten stations available with Basic Network in a group of not less than four of the following stations:


Available individually with Basic Network: Denver (KLZ) and WO-

Night Rates rub Springs (KVOR) 250.00 150.00 100.00 (6:00 p.m. to 11:00 p.m.) Salt Lake City (KSL) 350.00

Available with Denver. 210.00 140.00

Anderson (WARN!) ......... 100.00 60.00 40.00 Albuquerque (KGG51) and Asheville (WWNC) 125.00 75.00 50.00 Santa Fe (KVSF) _ 100.00 60.00 40.00 Augusta (WRDW) 100.00 60.00 40.00 El Paso (KROD)._ .......... 225.00 75.00 50.00 Charleston, S. a (WCSC) 100.00 60.00 90.00 Available with Pacific Group. Charlotte (WBT) 850.00 210.00 140.00 Great Falls (KERB)......_... 100.00 60.00 40.00 Durham (WDNC) 100,00 60.00 90.00 Missoula (EGVO) _ 100.00 80.00 40.00 Greensboro (WBIG) ....... 125.00 75.00 50.00 Phoenix-Tucson Roanoke (WDEJ) .... --..-... 125.00 75.00 50.00 (KOY-KTUC) 140.00 84.00 50.00 Savannah (NVTOC) ...,.._ 150.00 Spartanburg, S. C. (WSPA) 125.00

90.00 75.00

60.00 50.00 Group total .1,105.00 690.00 168.00

Group total 1,400.00 840.00 560,00 (This listing continued on next page)



RADIO ADVERTUSING January, 1943

COLUMBIA BROADCASTING SYSTEM-Continued


12:00 midnight) Denver (EL%) and Colo- 1 hr. 1/2 hr. 1/4 hr.

ratio Springs (KVOR) 125.00 75.00- 50.00 Salt Lake City (KSL) 175,00 105.00 70.00 Available with Denver. Albuquerque (KGGM) and

Santa Fe (KVSF) 50.00 30.00 20.00 El Paso (KIIOD) 63.00 38.00 25.00 Available with Pacific Group Great Falls (KERB) 50.00 30.00 20.00 Missoula (KGVO) 50,00 30.00 20.00 Phoenix-Tucson

(KOY-KTUC) 70.00 42.00 28.00 Group total 583.00 350.00 233.00

PACIFIC COAST GROIN:, Eight stations, available only as a group.


Los Angeles (KNX) 575.00 345.00 230.00 Fresno (hARM) 100.00 00.00 40.00 Portland (KOIN) 240.00 144.00 96.00 Sacramento (KROY) 50.00 30.00 20.00 San Francisco (ROW) 290.00 174.00 116.00 Seattle (X1110) Spokane (KEPT) 175.00 105.00

3 00

130.00

Stockton (EGDM)....Bonus station with P. Coast Grp. Group total 1,755.00 1.0o3.00 702.00


12:00 midnight) Los Angeles (KNX) 288.00 173.00 115.00 Fresno (KARM) 50.00 30.00 20.00 Portland (KOIN) 120.00 72.00 48.00 Sacramento (KROY) 25.00 15.00 10.00 San Francisco (KQW) ..... 145.00 87.00 58.00 Seattle (KIRO) 163.00 98.00 65.00 Spokane (KFPY) 88.00 53.00 35.00 Stockton (NG1111)....Bonus station with P. Coast Grp.

Group total 879.00 528.00 351.00

CANADIAN GROUP tTwo stations available individually wills the Basic Network.


Montreal (CRAG) 250.00 150.00 100.00 Toronto (CFRB) 325.00 195.00 130.00

Group total 575.00 345.00 230.00 Day Rates

(7:00 a.m. to 0:00 min. and 11:00 p.m. to 12:00 midnight)

Montreal (CEAC) 125.00 71.00 10.00 Toronto (CFRB) 163.00 98.00 65.00

Group total 288.00 173.00 115.00 (8) In addition to Montreal and Toronto. the stations of the Canadian Broadcasting Corporation are available to CBS advertisers.

HAWAIIAN GROUP Two and one-half hours earlier than Pacific War Time. Day rates apply to Sunday afternoon.

Night Rates Honolulu-Hilo

1035113-1CHBC 220.00 140.00 100.00 Day Rates

Honolulu-Hilo (I(GNIB-KIIBC) 195.00 125.00 90.00

PUERTO RICO One hour later than Eastern War Time.

Night Rates San Juan (WEAG) 125.00 75.00 50.00

Day Rates San Juan (WEAQ) 03.00 38.00 25.00

SERVICE FACILITIES The Columbia Broadcasting System makes available a complete supplementary service for advertising agencies and radio advertisers through the following: engineering department, program department, promotion department, research department, publicity do- partment, sales service department, station relations department,

Line Charges Rates shown include lino charges, Permanent lines are maintained,

Contract and Other Requirements Advertising of alcoholic beverages other than beer not accepted. Rotes and discounts listed herein apply to all classes of acceptable mowing and advertising provided the networks used are of a ohm satisfactory to networic. The number of stations constituting a satisfactory network may vary with different Glue periods. Ira- eilitlee will be furnished only for program. Products and contlituilleit acceptable In network. Type of au- dience and program balance may affect necoptability a program, product or continuity for spvellla MOO periods. Network will discuss muds acceptability for specific time periods in advance of receipt of order. The network endeavors to maintain a separation of 11 minutes or non between programs for competing products, but reserves the right lo place such Pro- grams atilazzent In voih other. states quoted heroin leludn otuslio foollittes, which ore adequate for toellIderli elehIIe of program la

loastriesd, on network premises In New York, Mingo, Los Anon leo or Wamilington. Audionen M- enhirs to the extent available on voiding network premloes In these Mies wilt Ire fartdoliod rooms re-

A special charge will he mosio for allow studio foellitlea, anti n special originution Outrun is lee& when orosrozos origlooto sit smilax other than notwork smilax in New York, CI, Immo, Ines Auks lies or Wools- Infdon, Network moms Lim right to IIIIIHO stlitilis foilities furniolied by It at Its discretion.

Closing Time Cloning slate for ilielosizei in general publielly nod Printed prop,rern urnosm000rionts Ia 25 cloys In Inhuman of broadeast On Oil but opecini pubileity,

Branch Offices New York-985 Madison Ave. Boston-182 Tremont St. Chicago-410 N. Michigan Ave. Detroit -003 Fisher Bldg. St. Louts -Twelfth and Spruce Sts. Charlotte-Wilder Bldg. Minneapolis-625 Second Avenue South. Washington-817 Earle Bldg. Hollywood-Columbia Square. San Francisco-Palace. Hotel. London-45 Hallam St., W. 1.

COLUMBIA NEW ENGLAND NETWORK

182 Tremont St., Boston, Mass. 485 Madison Ave., New York City. Rates effective May 11, 1941. (Card. No. 5.)

Comprised of: WEEI-Boston WKNE--Keene, N. II. WPRO-Providence WGAN-Portland WDRC-Hartford WARI-Bangor WORC-Worcester WBRY- Waterbury WMAS-Sprimgfield, Mass. WCA.X-Burlington, Vt. WLAW-Lawrence, Mass.

Wave-Power-Time See individual listings.

Agency Commission 15% to recognized agencies on net station time charges, and on any line charges. No cash discount. Charges for facilities are payable immediately after each broadcast.

General Advertising Rates apply to all classes of acceptable accounts and advertising. Rates for periods In excess' of one hour are in exact proportion to one hour rates. Transition rates (two-thirds of night rates) apply to all stations broadcasting on current Boston time from 6:00 p.m. to 6:30 p.m. Sunday afternoon rates (12:00 noon to 6:00 p.m.) are two-thirds of night rates. After midnight rates (12:00 midnight to 7:00 a.m.) are one-third of night rates. Day and night rites and Sunday afternoon rates are figured on the basis of current local time in each city.


1 hr. 1/2 hr. 1/4 hr. Boston (NEED Providence (WPRO)

475.00 285.00 190.00 240.00 144.00 96.00

Hartford (WDRC) 190,00 114.00 76.00 Worcester (WORC) 175,00 105.00 70,00 Waterbury (WBRY) 125.00 75.00 50.00 Springfield, Mass (WMAS) 150.00 00.00 60.00

150,00 90.00 Burlington (WCAX) Keene. N. H. (WKNE).... Portland, Me. (NVGAN) 150.00 90,00 60.00 Bangor (WADI) 125.00 75.00 50.00

"Lawrence (WLAW) 100.00 60.00 40.00

60.00

Total 1,880,00 1,128.00 752.00 Day Rates

(7:00 a.m. to 6:00 p.m. and 11:00 p.m. to 12:00 midnight)

Boston (WEEI) 238,00 148.00 95.00 Providence (1VPRO) 120.00 72.00 48.00 Hartford (WDRC) 95.00 57.00 38.00 Worcester (WORC) 88.00 53.00 35.00 Waterbury (WBRY) 63,00 38.00 25.00 Springfield, Mass. (WMAS) 75.00 45.00 30,00 Burlington ( \VCAN) Keene, N. H. (WKNE) 75." 45." 30.00 Portland, Me. (WOAN) 75.00 45,00 30.00 Bangor (WABI) 63.00 38.00 25.00

"Lawrence (WLAW) 50.00 30.00 20.00 Total 042,00 566.00 376.00 (") Available only with Boston (WEEI).

DISCOUNTS The following weekly discounts, computed on gross weekly billing for time, will be allowed to each advertiser using Columbia New England Network broadcasts for 13 or more consecutive weeks, (Two or moro Columbia New England Network or other CBS Net- work contracts for the same advertiser may be combined in computing station hour discounts.) Per week: Less than 10 station hours per week Net 10 or more but less than 15 station hours 2-1/2% 15 Or more but lees than 25 station hours__ 5% 21 or more but less than 45 station hours 7.1/2% 45 or more but less than 70 station hours__ 10% 70 or more station hours 12-1/2% Station hours will ho calculated al; follows:

1 hour (clay or night) on 1 station 1.0 station hour 1/11 hour (day or night) on 1 station .0 station hour 1/4 hour (day or night) on 1 station .4 station hour (Thus. In computing station hour discounts, 1/2 and 1/4 hour periods are given a weight aquivalent, respectively, to their proportioned cost-00% and 40% of the full hour rate.)

Annual Discounts At the end of 12 consceutivo weeks of broadcasting there will be duo and payable to the advertiser on additional discount en Columbia Now England Net- work limo, computed as follows: 52 Hines 12.1/2% of the largest amount of weekly gross billing that hug run consecutively for 52 weeks. If un adrortiser broadcasts wookly for longer than 52 weeps, but shorter than 104 weeks, Ire will ho paid the IIIOXIIIII1M (fiat:aunt, under the forreolog terms, for any consecutive 52 weeks during the period of his broadcasting:

ELECTRICAL TRANSCRIPTIONS Not necepted.

SERVICE FACILITIES Complete supplementary oorvico avallablo for edver- I Icing elte1101061 and radio IlliVertitIeril through the (entering: Conthlldly detowtinont, enghwering do- pertinent, pram= sloportmont, promotion end research da arunont, utshileity dopartmont, solos sore - Irn stotion rointIono deportment.

Centred and Other Requirliments (:otillseta not ocerptod moro than 60 days in !Weeny° of hallo' magnum Alissimum WW1' of nontract. ono year. Programs and advertising copy subject to approval,

Representatives Columbia Ilroadensting Elyalem, Ino. Radio Halos,

COLUMBIA PACIFIC NETWORK Columbia Square. Los Angeles, Calif. Palace Hotel, San Francisco, Calif. Rates effective September 15, 1992. (Card No. 6.)

CALIFORNIA NETWORK KNX-Los Angeles KOW-San Francisco KARM-Fresno KROY-Sacramento

KGDM-

ENX-Los Angeles PACIFIC NETWORK

KARM-Fresno KQW -San Francisco KIRO-Seattle KOIN-Portland KFPY- Spokane KROY- Sacramento KGDM-Stockton

Pacific Supplementary Group ESL-Salt Lake City ELZ-Denver EGV0-Missoula KG3113, EHBC-Hono- KV011-Colorado Springs lulu. Hilo KTUC-Tucson KGGM-Albuquerque KOY-Phoenix EROD-E1 Paso KEBB--Great Falls

Wave-Power-Time See Individual listings.

Agency Commission 15% to recognized agencies on net station time charges and on any line charges. No cash discount. Charges for facilities are payable immediately after each broadcast.

General Advertising Rates apply to all classes of accounts ,and all classes of advertising. Special arrangements may be made for overtime broadcasts.

BASIC CALIFORNIA GROUP Night Rates

Available only as a group. (6:00 p.m. to 11:00 p.m.)

1 hr. 1/2 hr. 1/4 hr. Los Angeles (KNX) 575.00 395.00 230.00 Sail Francisco (I(fiW)

Stockton (KGDM) .......

t I

ell

I. ',1t:

i6;

290.00 174.00 116.00 Bonus station with Baste California or Rasta Pa- (1: cite Coast Group. ,t

Fresno (HARM) 100.00 _ 60.00 40.00 501 Sacramento (KROY) 50.00 50.00 20.00 Ai:

Day Rates I Group total 1,015.00 609.00 406.00

(7:00 a.m. to 6:00 p.m and 11:00 p.m. to 12:00 midnight)

T.os Angeles (KNX) 288.00 173.00 115.00 San Francisco (KQW) 145.00 87.00 58.00 Is

Bonus station with Basic 5( 1

Stockton (EI0I)11) elfin Coast Group. California or Basic Pa- I'

t

Fresno (KARIM 50.00 30.00 20.00 0. Sacramento (KROY) 25.00 15.00 10.00 If

tit Group total ... 508.00 505.00 203.00

BASIC PACIFIC COAST GROUP Night Rates

Available only as a group. (6:00 p.m. to 11:00 p.m.)

Las Angeles (KNX) 575.00 395.00 230.00 San Francisco (KQW) ..... 290.00 174.00 116.00

t Bonus station with Basic Stockton (KGDM) Pacific Coast Group. Fresno (KA1151) 100.00 60.00 90.00 Sacramento (KROY) 50.00 00.00 20.00 Portland (KOIN) . 240.00 199.00 96.00 Seattle (KIRO) 325.00 195.00 130.00 Spokane (KFPY) 175,00. 105.00 70.00

Group total 1.755.00 1,055.00 702.00 Day Rates


Los Angeles (KNX) 288.00 173.00 115.00 San Francisco (100W) 145.00 87.00 58.00

Z Bonus station with Basic Stockton (KGD51) BoPacific Coast Group.

Fresno (HARM) 50,00 80.00 20.00 Sacramento (KROY) 25.00 15.00 10.00 Portland (KO)N) 120.00 72.00 48.00 Seattle (KIRO) 163.00 98.00 65.00 Spokane (KFPY) ......... 88.00 53.00 3100

Group total 870.00 528.00 351.00 Sunday afternoon (12:00 noon to 6:00 p.m.) rates are two-thirds of night rates. After 12:00 midnight rates (12:00 midnight to 7:00 a.m.) are one-third night rates. Forty-five minutes calculated- at 80% of hour rate.

SUPPLEMENTARY GROUP These stations may ho added 'individually to the Columbia Pacific Network except where otherwise noted. Tucson (Knit) added without cost when Phoenix (KOY) is used; Hilo tICITBC) added without cost when Honolulu (KGMB) is used.


Phoenix-Tucson (NOY- I TUC 190,00 84.00

falisSoula (KOVO) 100.00 60.00 Sorest Palls (KPBB) 100.00 00. Salt Labs City (ITSL) 350.00 210.00

.Denver-Colorado Springs (KLE..KV0a) 250.00 150.00

AllfuquerqueSanta Fe macm-T(vsp) 100,00 00.00

E1 Non (KI1OD) 125.00 75.00 flionolulu11.110 (1{051B-

mitre) ... "00.00 190.00 100.00 Day Rates

(7:00 mu, to 19:00 m

p.mid. mid 11:00 p.m. to night)

)'hoonlx-Tucson (ROY- KTUC) 70,00 42.00 28.00

Missoula (KCVO) 50,00 80.00 20,00 iGreat Falls (Roam . . 50,00 80.00 20.00 Salt Lake City (ESL). ... 175,00 105.00 ' 70.00

"Denver Colorado Springs (ICLZ-EV011) 125,00 75.00 60.00

AntlifillerglIO-Santa Po (KOCIM-)(VS10) ' 50,00 50.00 20.00

Ill Paso (ICII0D)' 09,00 38,00 25.00 (ROHR -,

1011110) 105.00 125,00 80.00

56.00 40.00 40.00

190.00

100.00

40.00 50.00

(This listing continued on next page)

1- ))o

i

ii 0 s

11

Ls 1



'January, 1943 RADIO ADVERTISING Page 15

COLUMBIA PACIFIC. NETWORK -Continued

() Available only if KSL is used. (1) Available only If Basic Pacific Coast Group is used. (9) Two and one-half hours earlier than Pacific War Time.

KVOIL Colorado Springs. liGG5I, Albuquerque. KVSF, Santa Fe. and IMOD, El Paso, available only when 1612, Denver, is used.

Network operations prior to 7:00 a.m.. Pacific War Time, carry a special line-opening charge. Rates on request.

DISCOUNTS Weekly discounts, computed on gross weekly billing for time, are allowed to each advertiser using network broadcasts for 13 or more consecutive weeks as follows (in computing discounts, combination stations are classified as one station) Less than 10 station hours weekly Net 10 or more but less than 15 station hours

weekly 2-1/2% 15 or more but less than 25 station hours

weekly 3% 25 or more station hours weekly 7-1/2% Station hours calculated on following basis: One hour May or night) on one station, one station hour; one- half hour (day or night) on one station, six-tenths hour; one-quarter hour (day or night) on one station. four-tenths hour. Two Sr more network contracts for the same adver- 'tiser may be combined in computing station hour discounts. At the conclusion of 52 consecutive weeks of network broadcasting there will be due and payable to the advertiser additional discounts on network time, computed as follows: 52 times 12-1/2% of the largest 'amount of weekly gross billing that has run consecutively for 52 weeks. If an advertiser broadcasts weekly for longer than 51 weeks, but shorter than 104 weeks, be will he paid the maximum discount under the foregoing terms for any consecutive 52 weeks during the period of his broadcasting. :Network broadcasting and spot broadcasting over any station may not he combined for discount purposes. These discounts do not apply to broadcasts which are part of, or a rebroadcast of, coast-to-coast broadcasts.

ELECTRICAL TRANSCRIPTIONS Net accepted. '

LECTURES AND TALKS Lectures and talks (except political talks) are not accepted betiveen 6:00 p.m. and 12:00 midnight.

SERVICE FACILITIES Columbia Pacific Network makes available a complete supplementary service for advertising agencies and radio advertisers through the following: continuity department. engineering department, program department, promotion department. research department, publicity department, sales service department.

Line Charges Rates shown incluude line charges. Permanent lines are maintained. Network operations prior to 7:00 a.m. (Pacific War Time) carry a special line -opening charge. Rates on request.

Contract and Other Requirements Contracts not accepted more than 60 days in advance of Initial program. Maximum length of contract, one year. Programs and advertising copy subject to approval of the Columbia Broadcasting System.

Personnel Vice-President in Charge-Donald W. Thornburgh. Pacific Coast Sales Manager-Arthur J. Kemp. Los Angeles Sales Manager-Harry W. Witt,

Representatives Radio Sales.

CONNECTICUT BROADCASTING SYSTEM

See listing under Connecticut.

COWLES STATIONS, THE P. 0. Box 957, Des Moines, Iowa, Des Moines 3-2111. Rates effective January 1. 1942. (Card No. 3.)

Comprised of: ICSO-Des Moines IVMT-Cedar Rapids- Waterloo. KRNT-Des Moines ' NVNAX-Yankton-Sioux City


Agency Commission 15% to recognized agencies. No commission on talent. No cash discount. Bills due and payable 10th of following month.

General Advertising These rates are for programs and announcements on WMT, WNAX and either I:00 or ICRNT. When both ICSO and KRNT are used add 20% to the following rates. Lines are available without charge, hooking. up - Des Moines.. Waterloo and Cedar Rapids. Regular telegraph rates apply on lines ordered from WNAX to the other stations. Bilis slue and payable on the 10th of following month.

CLASS "A"' (6:30 P.m. to 10:00 p.m.)

1 B. 13 ti. 26 tl. 52 ti. 104 tl. '260th. 1 hour.... 450.00 427.50 405.00 382.50 360.00 337.50

1/2 hour..... 270.00 256.50 243.00 229.50 216.00 101.50 1/4 hour... 160.00 152.00 144.00 130.00 128.00 120.00

minutes 80.00 76.00 72.00 68.00 64,00 60.00

CLASS "B" (11:45 a.m. to 1:15 p.m.. 6:00 p.m. to 0:30 p.m. week days, and 1:00 p.m. to 6:30 p.m.

Sundays) 1 ti. 13 H. 26 ti. 52 ti. 104 ti. 260 ti.

1 hour.... 300.00 285.00 270.00 255.00 140.00 225.00 1/2 hour.... 180.00 171.00 162.00 153.00 144.00 135.00 1/4 hour.... 120.00 114.00 108.00 102.00 96.00 90.00

5 minutes 60.00 57.00 54.00 51.00 48.00 45.00

CLASS "C- (9:00 a.m. to 11:45.a.in.. 5:00 p.m. to 6:00 p.m., 10:0D p.m. to 10:30 p.m. week days,

and 0:00 a.m. to 1:00 p.m. Sundays) 1 hour._ 265.00 251.75 238.50 225.25 212.00 108.75

1/2 hour..., 155.00 147.25 139.50 131.75 124.00 116.25 1/4 hour... 95.00 90.25 85.50 80.75 76.00 71.25

5 minutes 50.00 47.50 45.00 92.50 40.00 37.50

CLASS "D" (Before 0:00 a.m., 1:15 p.m. to 5.00 p after 10:30 p.m. week days, and before 9:00

a.m. Sundays) 1 hour.... 242.00 229.90 217.80 205.70 193.60 181.50

1/2 hour.... 136.00 129.20 122.40 115.60 108.80 102.00 1/4 hour.... 82.00 77,90 73.00 69.70 65.60 61.50

5 minutes 41.00 38.95 36.90 34.85 32.80 30.75

SPECIAL DISCOUNT An additional discount of 10% off the net billing is allowed on that portion of the schedule running 31 consecutive weeks. This discount applies on programs of five minutes or more only.

ANNOUNCEMENTS CLASS "A"

(6:00 p.m. to 10:30 p.m.) 30 or 1/2 min. 100 1 min.

CO words trans. words trans. 1 little 35.00 40.00 45.00 55.00

13 times 83.25 38.00 42.75 52.25 26 times 31.50 36.00 40.50 49.50 52 times 29.75 34.00 38.25 46.75

104 times 28.00 32.00 36.00 94.00 300 times 26.25 30.00 33.75 41.25 500 times 24.00 28.00 31.50 38.50 750 times 12.75 20.00 29.25 35.75

1.500 times 21.00 24.00 17.00 33.00 CLASS "B"

(Before 6:00 p.m. and after 10:30 p.m.) 1 time 21.00 26.00 27.00 34.00



1.000 times 12.60 15.60 16.20 20.40 SPECIAL FEATURES

Time signals or weather reports-21 announcements Per week (2 daytime, 1 evening, daily), 30 words to include forecast, temperature report or time signal and commercial COPY:

13 wks. 20 wks. 39 wks. 52 wks. Per week 315.00 299.25 283.50 267.75 Strip Rites-Six 15 minute periods per week, daily except Sunday. Special rate includes recordings and announcer on duty on each station.

(Before 7:00 a.m.) 1 wk. 13 wks. 26 wks. 39 wks, 52 wks.

Per week 242.50 229.00 215.50 202.00 188.50 Three per week rate is 60%,of six per week rate.

"Tour Neighbor Lady" over IVNAX. "Helen Watts Schreiber" over KS() or "Betty Wells' Women's Club" over KIINT and "Magic Kitchen" over WMT- Home economics programs sold at the following combination rates for daily 100 word participation, six days per week on each station:

4 wks. 13 wks. 26 wks. 52 wks. Per week 157.50 150.00 142.50 130.00

Three per week rate is 60% of six per week rate. See individual station listings for individual rates of each program.

For rates on news. sports. markets, special events and other special features, consult stations or The Katz Agency.

POLITICAL Copy and payment for political advertising must be in 24 hours in advance. Rates on request.

RECORDED PROGRAMS Transcription library available. Details on request.

TALENT Rates on request.

REMOTE CONTROL Remote control equipment available.

SERVICE FACILITIES Services of production departments, announcing and technical staffs aro available without charge.

Line Charges Rates shown include line charges from Des Moines to Waterloo and Cedar Rapids only. Permanent lines are maintained.

Contract and Other Requirements Maximum length of contract is 52 weeks. Programs must conform to the standards of the stations. Copy prepared by the advertiser most have the stations' approval in advance. The stations re- serve the right to discontinue any programs or announcements for satisfactory reasons. Programs subject to change of time upon 28 days' notice. Pro- posals are subject to prior booking of time. Discounts are retroactive as earned within 52 weeks. Rates subject to change without notice.

Mechanical Program Equipment Equipped to handle programs by electrical transerin- tion. using 33-1/3 and 78 r.p.m. double turntables for vertical and lateral cut recordings.

Personnel Commercial Manager-Craig Lawrence. National Sales Manager-Ted Enns.

Rent esentatIves The Katz Agency.

DANIEL BOONE REGIONAL .

NETWORK, THE Comprised of:

WISE-Asheville: N. C. WKPT-Kingsport, Tenn. WOPI-BrIstot, Tenn. Rates effective May 25, 1942. (Card No, 1 )

Card received June 18, 1942. Wave-Power-TI me


15% to recognized agencies. General Advertising

Rates are for service over all three stations. For less than three stations see individual listings for rates.

CLASS (6:00 p.m. to

1 hr. 1 time 135.00

13 times 129.00 20 times 124.20 39 times ..... 120.30 52 times 116.40

109 times 112.50 156 times 108.60 260 times 103.20

"A" 11:00 p.m.)

1/2 hr. 1/4 hr. 78.00 47.25 74.74 45.15 71.47 42.86 69.34 41.14 67.20 39.60 65.25 38.62 62,92 37.27 59.47 35.17

5 min. 27.00 25.91 24.82 23.74 23.02 22,12 21.60 20.70

CLASS "B" (6:00 a.m. to 6:00 p.m.)

1 time 92.25 52.69 31.39 19.12 13 times 88.35 50.44 29.96 18.22 26 times 84.82 48.19 28.72 17 32 39 times 81.67 46.31 27.86 16.61 52 times 80.02 45.00 26.59 15.90


ANNOUNCEMENTS CLASS "A" CLASS "B" (") (7) ( ) (9)

1 time 13.87 9.79 9.94 8.14 13 times 13.24 9.56 9.52 7.84 2G times 12.79 9.26 9.11 7.54 39 times 12.34 8.96 8.81 7.24 52 times 11.89 8.56 8.47 0.94


(*) One minute or 100 words. (9) Thirty seconds or 40 words.

Line Charges Rates shown include line charges. Permanent lines maintained.

Representatives Burn-Smith Company, Incorporated. Southeast-Harry S. Cummings.

DON LEE BROADCASTING SYSTEM

Don Lee Bldg.. 5515 Melrose Ave., Hollywood. Calif.; San Francisco Office: 1000 Van Ness Ave. Affil- iated with Mutual Broadcasting System.

Rates effective October 1, 1942. This sxstem is comprised of the following groups:

SOUTHERN CALIFORNIA KILT-Los Angeles KESIC-Bakerstield KGB-San Diego KVOE-Santa Ana KDB-Santa Barbara XXO-E1 Centro =31-San Bernardino ICVE0-San Luis Obispo

NORTHERN CALIFORNIA KFRC-San Francisco KIEM-Eureka KMYC-Marysville I:ESL-Chico ICPRE-Fresno ICVCV-Redding ICDON-Monterey KYOS-Merced

NORTHWEST (Oregon) KIINR-Roseburg KOOS-Marshfield KALE-Portland KWIL-Albany KEJI-Klamath Falls COAST- Astoria KORE-Eugene

NORTHWEST ICNIO-Tacoma KIT-Yakima KFIO-Spokane KX.R0--Aberdeen KOL-Seattle

(Washington) NOY-Olympia KELA-Centralia KRKO-Everett Kwv,H_Longeime KWAL-Wallace, Idaho

Wave-Power-Time See individual station listings.

Agency Commission 15% on net station time to accredited advertising agencies. On approved credit. accounts payable 10th of month following service. No cash discount.

General Advertising Rates include music copyright fees.

(6:00 p.m. to 10:30 p.m.) 1 hr. 1/2 hr. 1/4 hr.

Complete Coast Network.- 1,850.00 1,110.00 740.00 Southern Calif. Network.... 698.00 419.00 279.00 Northern Calif. Network.... 594.00 356.00 238.00 Complete. Calif. Network.... 1,180.00 708.00 472.00 Complete Northwest 670.00 402.00 268.00

(12:00 noon to 6:00 p m. Sundays and 10:30 p.m. to 11:00 p.m. daily)

Cempleta Coast Network 1.233.00 740.00 403.00 Southern Calif. Network__ 405.00 279.00 186.00 Northern Calif. Network 390.00 238.00 158.00 Complete Calif. Network 787.00 972.00 315.00

446.00 268.00 178.00 Complete Northwest (8:00 a.m. to 6:00 p.m. week days. 0:00 a.m. to 12:00 noon Sundays, and 11:00 p.m, to

12:00 midnight daily) Complete Coast Network.... 925.00 555.00 570.00 Southern Calif. Network 349.00 210.00 139.00 Northern Calif. Network.... 297.00 178.00 119.00 Complete Calif. Network.... 590.00 354.00 236.00 Complete Northwest 335.00 201.00 139.00





DON LEE BROADCASTING SYSTEM-Continued

(12:00 midnight to 8:00 a.m. daily) 1 hr. 1/2 hr. 1/4 hr.

Complete Coast Network 017.00 370,00 247.00 Southern Calif. Network 233.00 140.00 93.00 Northern Calif. Network__ 108.00 118.00 80.00 Complete Calif. Network 303.00 236.00 157.00 Complete Northwest 224.00 134.00 00.00 KG5411, Honolulu, and ICHBC, Hilo, may be added to Don Lee Network at the following rates, subject to the genie discounts as apply on Don Leo schedule:

Night Rates Day Estes 1 hour 220.00 1 hour 105.00

1/2 hour 140.00 1/2 hour 125.00 1/4 hour 100.00 1/9 hour 00.00 KGBU, Ketch Ikon, may ho added to Don Leo Net- work at the following rates. subject to the same discounts as apply on Don Lee schedule:

Night Rates Day Rates 1 hour 00.00 1 hour 42,00

1/2 hour 42.00 1/2 hour 30,00 1/4 hour 26.00 1/4 hour 17.00

DISCOUNTS Gross time rates are subject to the following weekly discouts when advertisers broadcast for IS or more consecutive weeks. Discounts are predicated upon the fulfillment of contracts within a 12 month period dating from the first broadcast, Complete Coast Network: Less than 370.00 None

370.00 to 740.00 2-1/2% 740.00 to 1,110.00 5%

1,110.00 to 1,480.00 7-1/2% 1,480.00 to 1,850.00 10% 1,850.00 to 2,220.00 12-1/2% 2,220.00 to 2,600.00 15% Southern California Network: Less than 139.00 None

139.00 to 278.00 2-1/2% 278.00 to 917.00 5% 417.00 to 556.00 7-1/2% 550.00 to 605.00 10% 005.00 to 834.00 12-1/2% 834.00 to 973.00 15%

Northern California Network: Less than 119.00 None

119.00 to 238.00 2-1/2% 238.00 to 357.00 5% 357.00 to 470.00 7.1/2% 476.00 to 595.00 10% 505.00 to 714.00 12-1/2% 714.00 to 833.00 15%

Complete California Network: Less than 236.00 None

230.00 to 472.00 2-1/2% 472.00 to 708.00 5% 708.00 to 944.00 7-1/2% 944.00 to 1,180.00 10%

12-1/2% 1.416.00 to 1,852.00 15% Complete Northwest Network: Loss than 139.00 None

134.00 to 2E8.00 2-1/2% 268.00 to 402.00 5% 402.00 to 536.00 7-1/2% 530.00 to 670.00 10% 070.00 to 804.00 12-1/2% 804.00 to 038.00 15%

Additional Discounts An additional discount of 5% on network time Is allowed for 26 consecutive weeks broadcasting. In- creased by 5% to make a total of 10% upon the com- pletion of 52 consecutive weeks broadcasting. These additional discounts shall apply to the largest amount of weekly gross billing for time that has run consecutively for 26 and 52 weeks.

SPECIAL FEATURES News Service: May bo sponsored day or night over all or any part of the network. Rates on request.

POLITICAL ADVERTISING Subject to regular station time rates and policies; payable in odvance. Stand-by charge on network programs 15.00.


SERVICE FACILITIES Producers, writers, vocalists and musicians are available for presentation of any type of program desired. Program ideas, lists of talent, and prices on request.

Line Charges Rates shown include line charges. Permanent lines aro maintained.

Contract and Other Requirements Advertising of bcor and wine acceptable. Programs and copy subject to approval. Rates aro for station time only and are subject to change without notice. Talent Is extra.

Personnel President-Thomas S. Lee. Vico-Pros. & Gaol Mgr. -Locals Allen Weiss. General Sales Manager-Sydney Gaynor.

Representatives John Blair & Company.

GEORGIA BROADCASTING SYSTEM For rates and (Iota see listing tinder Georgia.

GEORGIA MAJOR MARKET TRIO For retell and data sue listing under Georgia.

GOLDEN WEST NETWORK Studios-Los Angeles. San Francisco, Sacramento. Rates effective July 1, 1042. (Card No. 1.)

Comprised of : ICSFO-San Francisco KMPC-Los Angeles ICFBK- Sacramento KFOX-Long Beach IC1VG-Stockton KATI-Fresno

I {'171!5 -Santa Barbara ICFSD-San Diego

KERN-Bakersfield IC.X0-El Centro KOH-Reno, Nev. KPRO-Riverf de

Wave--Power-TIme See individual Ratings.

Agency Commission 15% allowed to recognized advertising agencies. No cash discount. Bills due and payable when rendered.

General Advertising On contracts of six or more weeks, Weekly Dollar Volume Discount applies on ono time rate. Consteu- tire Weeks Discount applies on the following rates.

BASIC CALIFORNIA NETWORK (KSFO,

K KFBK,

ICKWG, XMl. KERN.

AI P C, PSD, KFOX) (6:00 p.m. to 10:30 p.m.)

Per week 1 hr. 1/2 hr. 1/9 hr. 6 min.

1 time 930.00 560.00 360.00 200.00 3 times 2,178,20 1,392,30 097.70 555.75 5 times 3,534.00 2,128.00 1,453.50 855.00

(8:00 a.m to 6:00 p.m. and 10:30 p.m. to 12;00 midnight)

1 time 465.00 280.00 180.00 100.00 3 times 1,156.10 757.57 500.17 285.19 5 times ...... --- 1,822.22 1,130.50 790.87 451.25 BASIC NORTHERN CALIFORNIA NETWORK

(ICSFO, KFBK, KWG. KM) (6:00 p.m. to 10:30 p.m.)

1 time 518.00 310,00 200.00 110.00 3 times .......... ____ 1,287.88 816.07 555.75 313.71 5 times 2,020.91 1,251.62 855.00 496.17


1 time 260.00 155.00 100.00 55.00 3 times 703.48 930.70 285.19 160.87 5 timea........____, 1,080.62 681.03 451.25 254.72 BASIC SOUTHERN CALIFORNIA NETWORK

(KMPC, KERN, KFSD, KFOX) (8:00 p.m. to 10:30 P.m.)

1 time 420.00 250.00 160.00 90.00 3 times_ ........ 1,079.94 876.41 494.60 256.67 5 times 1,695.87 1,039.06 703.00 416.81


I time 210.00 125.00 130,00 45.00 3 times 583.54 350.48 228,15 131.62 5 times 897.75 564.06 370.50 213.75

INTERIOR CALIFORNIA NETWORK (KFBK, KWG, KMJ, KERN)

(6:00 p.m. to 10:30 p.m.) 1 time 933.00 250.00 169.75 94.65 3 times 1,108.20 700.75 471.69 209.93 5 times 1.696.82 1.076.97 795.89 427.11

(8:00 a.m. to 8:00 p.m. and 10:30 p.m, to 12:00 midnight)

I time 217.50 129.50 89.80 47.30 3 times 804.38 369.32 241.84 138.35 5 times 929.81 584.36 392.73 219.05

INDIVIDUAL STATION RATES The following rates apply for combination of stations that are not Included in the group rates:

(6:00 p.m. to 10:30 p.m.) 1 hr. 1/2 hr. 1/4 hr. 5 min.

ICSFO 150.00 90.00 56.25 30.95 ICFBK KWG

168.00 100.80 67.2.0 33.60 42.00 26.25 15.00 11.00

KW 180.00 96.00 64.00 38.90 KERN 65.00 30.90 26.00 15.60 KMPC 150.00 90.00 60.0D 30.00 KFSD 120.00 80.00 50.00 32.00 KFOX 85.00 45.00 25.00 13.00

"K1'1f8 120.00 80.00 50.00 32.00 9K.310 46.00 33.00 24.00 18.00 9CPR° 75.00 45.00 30.00 15.00 01C011 80.00 48.00 32.00 19.20


KSFO 75.00 45.00 28.20 15.50 ICFBK 1CWG

84.00 50.40 33.60 16.80 26.25 15.75 9.50 6.85

KAU 80.00 98.00 32.00 19.20 KERN 32.50 19.50 13.00 7.80 1C711PC 75.00 95.00 30.00 15.00 ICFSD 60.00 40.00 25.00 18.00 KFOX 95.00 25.00 19.00 8.00

"ICTAIS "ICX0

60.09 40.00 25.00 16.00 28.00 19.00 19.00 10,00

`KPRO 50.00 30.00 2.0.00 10.00 9c010 90.00 24.00 18.00 9.80

1") Available as supplementary stations. To determine the cost of combination of stations not covered by rrOUP rates, add base rate groups and supplemental stations, or individual stations to be used, and apply discounts in order listed.

DISCOUNTS The following discounts apply on group rates

or individual station combinations in order listed. Weekly Frequency Discounts

3 days weekly

7 days weekly 7-1/2% Weekly Dollar Volume Discounts

On contracts of six weeks or more, weekly dollar volume ume discounts apply on one time rates. Less than 220.00 weekly..

220.00 weekly . - ........... 5% 440.00 weekly

060.00 weakly 7-1/2% 880.00 weekly 10%

1,100,00 weekly 12-1/2% 1,300.00 weekly 15% 1.009.00 week)), 2,600.00 weekly 2170-% %1/2

Consecutive Weeks Discount 13 weeks 5% 20 weeks 7-1/2% 52 weeks 307'

Bulk Time Discountsry On hourly rate for periods of more than one hour: 1-1/2 hours 10% 2 hours 29%

POLITICAL ADVERTISING Regular one lime rate applies plus 15.00 stand-by charge.

Contract and Other Requirements All programs, announcements, advertising. talks. etc.. are subject to acceptance by the management and must conform to network policy. The management reserves the right to reject or discontinue any advertising, announcements, or programs for reasons 'ancient to Itself. No periods are sold in bulk for resale. No contracts will be accepted for more than one Year. Contract renewals are subject to rates and discounts In effect at time of renewal. Charges quoted herein are time charges only

Personnel Manager-David U. Sandeberg,

Representatives Paul IL Itaymer Company.

INTERMOUNTAIN NETWORK, THE For rates and data age listing under Utah.

KANSAS STATE NETWORK For rates and data see listing under Kansas.

LONE STAR CHAIN For rates and data see listing under Texas.

MARYLAND COVERAGE NETWORK For rates and data see listing under Maryland.

MASON-DIXON RADIO GROUP 8 W. King St., Lancaster. Pa., telephone 5252.

Comprised of: `WDEL-Wilminton, Del. `WILM-Wilmington, Del.

WORK-York, Pa. WGAL-Lancaster, Pa. WKBO-Harrisburg, Pa. NAM-Hazleton, Pa. WEST-Easton, Pa.

(*) Choice of either Wilmington station. Rates effective May 1, 1942.

Rates received May 29, 1942. Wave-Power-Time


15% allowed on cost of program supplied by station. No cash discount.

General Advertising The following rates apply only if entire group is used. For the use of less than six stations, rates furnished on request; far Individual station rates. see Individual listings. The following rates are for national advertising. No restrictions on frequency of broadcasting.

CLASS "A" (6:00 P.M. to 11:00 p.m.)

1 13 28 52 104 156 260 ti. ti. tl. ti. tl, ti. U.

1 hr 612.75 587.00 561.50 535.75 510.25 984.50 435.00 1/2 hr 380.00 365.75 351.50 337.25 325.00 308.75 279.00 1/4 hr 240.00 231.25 222.75 214.25 205.75 197,00 170.00 5 min 131.50 127.25 123.00 118.75 114.50 109.50 100.00

CLASS "B" (7:00 a.m. to 6:00 p.m. and 11:00 p.m. to

7:00 a.m.) 1 hr 922.75 402.75 382.75 363.00 393.00 323.00 280.00

1/2 hr 275.50 264.00 252.75 241.25 230.00 218.50 192.00 1/9 hr 180.50 173.50 166.25 159.00 152.00 190.00 124.00 5 min 86.50 83.50 80.75 78.00 75.00 72.25 67.00 To earn discounts, programs must be used within a 12 month period.

ANNOUNCEMENTS (After 6:00 p.m.)

125 words or one minute transcription 97.50 48.00 44,85 93.25 91.80 39.40 34.75

50 words or 1/2 minute transcription 36.00 34.80 33,50 32.00 30.85 28.35 25.00

30 word station break 39.65 38.30 37.00 35.65 34.30 32.00 20.50

(Before 6:00 p.m.) 125 words or one minute transcrip-

tion 36.40 35.00 33.70 32.35 31.00 29.00 26.30 50 words or 1/2 minute transcrip-

tion 28.30 27.15 28.00 24.90 23.75 21.70 19.50 30 word station break 30.90 29.75 28.65 27.50 26.35 24.35 2L85

To earn discounts. announcements must be used within 12 month period.

POLITICAL ADVERTISING One time rate applies.

ESNpercial list available upon Routine talent available. request.

REMOTE CONTROL Remote work can be handled at any time. cost de- pending on line cost and installation fees.

SERVICE FACILITIES Personal calls on trade, newspaper publicity. letters to trade, personal assistance to manufacturers' sales- men.

Contract and Other Requirements Price quoting allowed. Right reserved to censor copy.

Closing Time Closing date is five days In advance.

Mechanical Program Equipment Equipped to handle programs by electrical transcription, using 33-1/3 and 78 r.p.m. double turntables.

Personnel General Manager-Clair R. McCollough. Sales Manager-J. Robert Gulick. Promotion Manager--Paul C. Rodenhauser. Technical Director-J. E. Mathiot.

Representatives Paul H. Rayner Company.



January, 1943 RADIO ADVERTISING Page 17

MICHIGAN RADIO NETWORK For rates and data see listing under Michigan.

MINNESOTA RADIO NETWORK For rates and data see listing under Minnesota.

MUTUAL BROADCASTING SYSTEM Tribune Tower, Chicago. Ill., Whitehall 5060. Sales 0Mce-1440 Broadway. New York City. Penn-

sylvania 6-9600. Rates effective August 1, 1942. (Card No. 10,)

Agency Commission 15% is allowed recognized agencies on network station time charges. Cash payment In advance required for all political broadcasts. Cash discount: Two points of each discount listed are contingent upon full pay- raent of bills on or before 12th of the month following the month in which the broadcast occurred.

General Advertising MUTUAL NETWORK RATE CLASSIFICATIONS

Units of Time (Applies to volume and non-volume users)

The hour evening gross rate shown is the basis of Mutual network rates for all periods of time accord- ing to this table:

of hr. of hr. rate rate

45 minutes..._......._.. 80% 1/4 hour 40% 1/2 hour. 60% 10 minutes 30% 25 minutes 50% 5 minutes 20%

Daytime rates exactly half of evening cost except where noted.

Time Periods (Applies to volume and non-volume users)

6:00 p.m. to 10:30 p.m. nightly _Full evening rate 10:30 p.m. to 11:00 p.m. nightly 9/3 evening rate

8:00 a.m. to 6:00 p.m. dally______.1/2 evening rate 8:00 a.m. to 12:00 noon Sunday 1/2 evening rate

12:00 noon to 6:00 p.m. Sunday "/3 evening rate 11:00 p.m. to 8:00 a.m. daily 1/3 evening rate All classifications are local time.

Frequency Discounts (Volume plan users only)

Whenever 56 stations or more (42 "A" markets and 19 others) are used the following volume discounts apply to the gross rates: 13 times 20% 156 times. 42-1/2% 26 times 25% 208 times_.- . 95% 52 times_ __. 35% 260 times 50%

104 times 40% Additional Discounts

(Volume plan users only) Whenever 100 stations or more (including 42 "A" markets) are used the following extra volume discounts apply to the gross rates, in addition to the frequency discounts above: Total number of "A" "B" "C" stations used: Markets Markets Markets

100___________ 2% 4% 8% 125 4% 8% 16% 150 6% 12% 24% 175 16% 52% 200..______ 10% 20% 40%

Maximum Discounts "Frequency discounts" and "additional discounts" are added together to determine total discounts for a volume user. Such total discounts, however, are never to exceed the following:

"A" "B" "C" Markets Markets Markets

Maximum 50% 60% 75% Standard Discounts for Flexible Hookups

(Apply only to non-volume users) Whenever two stations or more are used-but less than volume requirements are used, the following frequency discounts apply instead of those listed above: 13 times 5% 104 times 17-1/2% 26 times.-___.--- 10% 156 times 22-1/2% 52 times 15% 260 times 25%

"A" MARKETS (BASIC) (Minimum 42 cities)

Including the following 36 stations: Gross

Power Kilo- Eve. (watts) cycles hour

New York (WOE) ............ _.......50,000 710 1,200.00 Chicago (WGN) 50,000 720 800.00 Los Angeles (KILD 5,000 930 300.00 Philadelphia (MP) -___ 5,000 610 355.00 Boston (WNAC) 5,000 1260 490.00 Detroit-Windsor (CICLW) ..... 5,000 800 320.00 Pittsburgh ( %WAD) 5.000 1250 475.00 San Francisco (KERC)....--- 5.000 . 610 275.00 St. Louis (KWK)...-_- . 5.0001 1380 275.00

-61; 5,000 N Cleveland (WHK) 5,000 1420 390.00 Baltimore (WEBR) 5,000 1300 300.00 Washington, D. C. (WOL) 1,000 1260 180.00 Buffalo (WOE) __._- 5,000 D 550 300.00

1,000 N Minneapolis-St. Paul (WLOL) 1,000 1330 175.00 Cincinnati (WEM) 5,000 D 550 250.00

1,000 N Prorldence (WEAN) . 5.000 790 200.00 Kansas City (WHB)___- 1,000 880 240.00

WHB, Kansas City, operates part time, Kansas City, 1,000 watts, 1590 kilocycles, supplied after 7:00 p.m. (Eastern War Time) plus playback on WEB at rate shown.

Dartford (WTHT) 250 1230 100.00 Indianapolis (1VIBC) 5,000 D 1070 180.00

I.060 N Seattle (ICOL) 5,000 D 1300 150.00

1,000 N Rochester (WSAY) 250 1240 160.00

CP 1,000 1570 Portland (KALE) 5,000 1530 150.00 Holyoke-Springfield (WHYN) 250 1400 80.00

WHYN, Holyoke-Springfield, becomes affiliated September 27, 1042. WSPIt. Springfield. available until September 27, 1042, at 120.00 per evening hour.

Gross Power Kilo- Eve. (watts) cycles hour

Denver (KEEL) 5,000 050 140.00 Columbus (WHEX) 500 640 65.00

Daytime station (local sunset). Rate applies day or night whenever station is on the air.

Akron (WJW) CP 5,000 850 110.06 Bridgeport (WICC) ..- ........ - 1,000 D 600 160.00

500 N Worcester (WAAB) 5,000 1440 160,00 Omaha (EON) 250 1490 00.00 San Diego (KGB) CP 5.000 1360 120.00 Ogden-Salt Lake (ICLO) 5,000 1930 120.00 Tacoma (ICA10) 5,000 1360 75.00 Rock Island-Davenport-

Moline (IVHBF) 5,000 1270 130.00 Fresno (MERE) 250 1340 65.00 Santa Barbara (11DR) 250 1490 60.00 Plus at least six of the following Yankee Network Stations: Lowell-Lawrence (WLLH) 250 1400 120.00 Fail River (WSAR) 1.000 1480 120.00 New Bedford (WNBH) ...... __ 250 1340 100.00 Waterbury (WATR) ___ 1000 1320 100.00 Manchester (WFEA) 5,000 1370 100.00 Lewiston-Auburn (WCOU) 250 1240 00.00 Pittsfield (WBRK) 250 1340 100.00 Fitchburg (WEIM) 80.00 Bangor (WLBZ) 1.000 D 620 120.00

500 N New London (WNLC) 250 1490 80.00 Augusta (WRDO) 100 1400 60.00 Rutland (WSYB) ...... ____ 1,000 1380 60.00 Greenfield (WHAM ..- ......... _ 250 1240 60.00 Laconia (WI.N11) 250 1390 60.00 Additional 25 Don Lee Stations (optional) :

Stations are individually available by arrangement (consult Mutual). This is a special group rate. Bakersfield (KPAIC) 1.000 1600 Chico (KHSL) 1000 D 1290

CP 1,000 N El Centro (I010) 100 1490 Eureka (ICIEM) 1,000 D 1480

CP 1,000 N Marysville (EMYC) 250 1450 Merced (I{VOS) 250 1490 Monterey IKDON) 250 1240 Redding (KVCV) 250 1230 San Bernardino (KFKAI) 250 1240 San Luis Obispo (ICVEC) 250 1230 Santa Ana (KVOE) 250 1490 Wallace (KWAL) 250 1450 065.00 Albany, Ore. (KWIL) 250 1240 Astoria (EAST) 250 1230 Eugene (KORE) 250 1450 Klamath Falls (KFJI) 100 1240 llarshfield (KOOS) 250 1230 Roseburg (KRNR) 250 D 1490

100 N Aberdeen (ICKRO) 250 1340 Centralia-Chehalis (KELA)._ 1.000 1470 Everett (KRKO) Longview (KWLK) Olympia (RG1 ) Spokane (I1810) Yakima (K1T)

250 1400 100 1240 250 1230

1,000 1280 Minimum "A" group (41 cities) gross full

hour 8,910.00. Complete "A" group (74 cities) gross full

hour 10,415.00. "B" MARKETS

(Individually available With basics) Minimum of 14 "B" and/or "C" markets, in addition to 42 Basic "A" markets required to earn volume discounts. Birmingham (WSGN) 5,000 D 610 160.00

1.000 N Gadsden (WIRY) 250 1240 60.00 Mobile (WMOB) 250 1230 05.00 Little Rock (KGHI)_ ........ 250 1230 50.00 Wilmington ( \VILA') -. 250 1450 125.00 Fort Launderdale-

Miami (WFTL) CP 10,000 710 Jacksonville (WJHP) 250 1320 Lake Worth-Palm

Beach (IVIVPG) __ _ 250 1340 75.00 St. Petersburg-

Tampa (WTSP) 1.000 D 1380 500 N

Atlanta (WATL) 250 1400 160.00 'Macon (WBAIL) 250 o 80.00 Rockford (WROK) _.-.-..-- 1,000 D 1440 110.00

500 N Cedar Rapids (WAIT) 5,000 600 200.00 Des Moines (ESO) 5,000 1400 160.00 Dubuquo (1CDTE) 1,000 1370 100.00 Sioux City (KTRI)..._ ..... - ..... - 250 1450 100.00 Wichita (KFBI) 5.000 D 1070 200.00

1,000 N

Power Kilo- (watts) cycles

York (WORK) 1,000 1350 Columbia (WCOS) 250 1400 Greenville (WMRC) 250 1490 Chattanooga (WDEF) 250 1400 Knoxville (WEIR) ....... _.._ 250 1240 Memphis (WHIPS) 1,000 D 1460

500 N Nashville (WSIX) 5,000 980 125.00 Amarillo (RDA) 250 1230 75.00 Austin (KNOW) 250 1490 75.00 Corpus Christi (KRIS) 1.000 1360 120.00 Dallas (WRII) 5.000 1310 170.00 Fort Worth (KETZ) 5,000 1270 170.00 Houston (ICXYZ) 1,000 1470 200.00 Port Arthur-

Beaumont (KPAC) ______ 500 1250 110.00 San Antonio (KABC) 250 1450 100.00 Waco (WACO) 250 1450 75.00 Danville (WIIT111) 250 1400 80.00 Lynchburg (WLVA) 250 1230 80.00 Norfolk-Portsmouth (WSAP) 250 1990 75.00 Richmond (WRNL) 5,000 910 170.00 Roanoke (WSLS) 250 1490 80.00 Poynette-Madison (WIBU) 250 1240 70.00 Racine (WEIN) 250 1400 80.00

CP 1.000 N Sheboygan (WEWL) _.....-._. 1,000 D 1330 90.00

250 N Complete "11" group (72 cities) gross full night

hour 7,552.00.

Gross Eve. hour

125.00 70.00 70.00

100.00 100.00 140.00

ALASKA-HAWAII-CANADA (Individually with basics)

The facilities of the Canadian Broadcasting Corpora- tion interconnect with those of the Mutual Network by international exchange. They can be added on commercial hookups at regular CBC rates. EGAIB- ICHBC, Honolulu-Hilo, Hawaii, KGBU, Ketchikan, Alaska, other markets In the II. S. and beyond, can be added upon request.

"C" MARKETS (Individually available with basics)

Minimum of 14 "C" and/or "13" markets, in addition to 42 Basic "A" markets required to earn Sal- mon discounts. Decatur (WAISL) 250 1400 ILI

250 D 1400 4 Opelika (WJEO) 100 N

Selma (WHIM) 100 1400 60.00 Hot Springs (ICWFC) 250 1340 40.00 Jonesboro (KBTM) ---- 250 D 1230 50.00

Grand Junction MENU) Pine Bluff (K 250 1490 35.00 OTN)

OP

1,000 D 520 50.00

Greeley (h.FkA) Gainesville (WRI.TF)

1.000 910 70.00 5.000 850 75.00

Albany Dalton

station (local sunset). Rate applies day or night whenever station is on tho air.

Alba (1VALB) 1.000 1590 00.00 250 1230 50.00

Valdosta (WGOV) 250 1400 60.00 West Point (WDAK) 250 1340 60.00

night Fort Dodge (EYED) ^50 1400 60.00 Shenandoah (IIMA) 5,000 D 060 130.00

night CP 5.000 N Coffeyville (KGGF) 1,000 600 75.00 Emporia (WPM) 250 1400 50.00 Great Bend (KVGB) 250 1400 50.00 Salina (ICSAL) 1,005 1150 75.00 Bowling Green (NVLBJ) 250 1340 00.00 Salisbury (WBOC) 250 1230 60.00 Ironwood (\VMS) 250 1450 60.00 Albert Lea (KATE) 250 1450 84.00 Fergus Falls (KGDE) 120500 ND 1230 50.00

Winona (CWNO) 250 1230 75.00 250 1340 50.00 Willmar (KWLAI)

Jefferson City (KWOS) Burlington (1VBBB)

^50 1240 60.00 75.00 1,000 920 50.00

125.00 Daytime station (local sunset). Rote apples day or night whenever station is on the air.

Elizabeth City (WCNC) 250 1400 Fayetteville (WFNC) 250 1450

80.00 Goldsboro (WORE) 250 1400 Greename ( \VGTC) 250 1490

250 1340 Willson (W GTAI) 250 1490 Salisbury (WSTP)

Bismarck-Mandan (KGCU) 250 1270 Devils Lake (ICDLR) 250 1240 Grand Forks (KILO) 1,100000 ND 1440

Jamestown (KS313) 250 D 600 100 N

Minot (KLPM) 1,000 1390 75.00 Aberdeen (KARR) 5,000 1420 100.00

Jackson (WTJS) 1,000 1390 80.00 250 1900 50.00 Clarksville ( \VIZI')

Abilene (KRBC) 250 1450 50.00 Big Spring (KBST) Midland (1C111411)

CP 250 1490 45.00

Paris (ICPLT) 250 1230 70.00 250 1490 95.00

San Angelo (EGKL) 250 1400 50.00 Sharman- Denison (MIRY) 1,000 910 '56.00 Temple (ICTEM) Texarkana (ICCMC)

250 1900 45.00 250 1450 50.00

Vernon (ICVWC) 250 1490 45.00 Weslaco 1,000 1290 100.00

250 1450 20.00 Provo (KOVO) 250 1240 38.00 Appleton (WHEY) 250 1230 70.00 Ashland (WATW) 100 1400 60.00

Janesville Ernonncddluie LaocarZ) 250 1450 70.00

250 1210 70.00 Wausau (WSAU) 250 1400 70.00 Wisconsin Rapids (Main)._ 250 1340 70.00 Complete "C" group (00 cities) gross full night

hour 3,618.00.

Ashland- Huntington ( \AMID 250

Lexington (WLAP) 250 Louisville (WGRC) 250 New Orleans (WNOE) 250 Hagerstown (WIES) 250 Grand Rapids (WLAV) 250 Duluth-Superior (WDS51)..- 100 Joplin (WMBU) "50 Springfield (ICTTS) 250 Lincoln (KNOB) 250 Albany (WARY) 250 Binghamton (WNBF) CP 5,000 Elmira (WENT) 250 Syracuse (WAGE) 1.000 Asheville (WISE) . 250 Charlotte (WAYS) 1,000 Raleigh (WitAL) 250 Winston-Salem (WAIR) 250 Fargo-Moorhead (KVOK) 250 Canton (WILLIC) 250 Portsmouth (WPAY) 250 Steubenville (WSTV) 250 Oklahoma City (KOCY) 250 Tulsa (KOME) 250 Toronto (CKCL) 1,000 Easton (WEST) 250 Harrisburg (WKI10) 250 Hazleton (WAKE) 250 Lancaster (1VGAL) 05 Scranton (WARM) 250 Wilkes-Barre (WBAX) ____ 100

1340 1450 1400 1450 1240 1340 1230 1450 1400 1240 1400 1290 1230

620 1230

610 1240 1390 1340 1230 1400 1340 1340 1340

580 1400 1230 1450 1490 1400 1240

75.00 100.00 125.00

'120.00 00,00

100.00 70.00 75.00 60.00

100.00 120.00 150.00

80.00 200.00

80.00 120.00

72.00 80.00 85.00

100.00 50.00 80.00

120.00 120.00 120.00

85.00 125.00

85.00 100.00

85.00 75.00

05.00 52.00 50.00 60.00 58.00 50.00 50.00 50.00 75.00

100.00

TOTAL ALL CITIES LISTED (200), gross full night hour ^1,585.00

Contract and Other Requirements Terms of use: Rates quoted apply to all classes of acceptable accounts, No periods are said in bulk for resale. All programs are subject to the approval of individual network stations. Origination of programs




RADIO ADVERTISING January, 1943 E

MUTUAL BROADCASTING SYSTEM -Continued

on the studios of New York, Chicago, Hollywood, Philadelphia, Boston, Detroit. Pittsburgh, San Fran- cisco, Cleveland. Baltimore, Washington. Buffalo, Cincinnati without line charge when originating station is included in hookup.

Personnel Chairman of Board-Alfred J. McCosker. President-W. E. Macfarlane. Executive Vice-Presidents:

T. C. Strelbert, Lewis Allen Weiss. Secretary sod Treasurer-E. M. Antrim. General Manager-Fred Weber. Sales Manager-Edward W. Wood. Promotion Director-Robert A. Schmid.

Branch Offices Hollywood-5515 Melrose Ave. Boston-21 Brookline Ave. Cleveland-Terminal Tower.

NATIONAL BROADCASTING COMPANY, INCORPORATED

R.C.A. Bldg., 30 Rockefeller Plaza, New York CRY. Rates effective Dec. 15, 1941 (Card No. 29), revised.

General Advertising RATE CLASSIFICATIONS

All rates noted on local time. Fractional rates do not apply to Honolulu, Havana and Philippine Service. 6:00 p.m. to 11:00 p.m.-gross rates as listed except WLW rate from 6:00 p.m. to 6:30 p.m., Mondays through Saturdays, two-thirds gross card rate. 12:00 noon to 6:00 p.m., Sundays only- three -quarter's gross rates. 11:00 p.m. to 12:00 midnight and 8:00 a.m. to 6:00 P.m. (exclusive of Sunday afternoon)-one-halt gross rates. 12:00 midnight to 8:00 a.m.-one-third gross rates. Service available only is a regularly scheduled pro- gress precedes or follows. itates for periods longer than one hour in exact proportion to corresponding one hour rate.

COMMISSIONS AND DISCOUNTS Weekly discounts for 13 or more consecutive weeks of network broadcasting. All network contracts for the same advertiser may be combined for determining discount rate. Contracted value of network time at gross rates. Rate of discount on weekly gross billing: Less than 2,000.00 per week_ None

2,000.00 or more but less than 4,000.00 per week 2-1/2%

4,000.00 or more but less than 8,000,00 per week

8,000.00 or more but less than 12,000.00 Per week 7-1/250

12,000.00 or more but less than 18,000.00 Per week 10%

18,000.00 or more per week 12-1/2% Rate of discount will be reduced 5% on network programs broadcast beseen 8:00 p.m. and 10:00 p.m.. New York time, and on their rebroadcasts. (For example, 12-1/2% becomes 7-1/2%. )

Annual rebate for 52 conseculve weeks nework broadcasting: Rebate to be 12-1/2% of the gross billing on all facilities used during the contract year, except on such facilities as are discontinued prior to the end of the contract year. The rebate will be due and payable at the end of each 52 weeks of consecutive service or currently on firm 52 week contracts. Interruptions of the series necessitated by the broadcasting of special events of Importance will not affect the advertiser's right to the rebate. 25% annual discount: A discount of 25% in lieu of weekly quantity discounts and annual rebates (20% In the case of network programs broadcast between 8:00 p.m. and 10:00 p.m.. New York time, and their rebroadcasts) will be allowed currently to advertisers whose contracted gross billing equals or exceeds 81,500.000.00 within a 12 month fiscal year period. Net billing (gross billings less all discounts and rebates) shall be, subject to an advertising agency cons-

, mission of 15 %. From the annual rebate, if any, the company shall deduct any excess agency commission previously allowed. Commissions allowed only to recognized advertising agencies. Full network discount: All NBC advertisers contract- ing for and using the complete NBC network dur- a minimum of 13 consecutive weeks will be -allowed an additional 10% on the net price of such facilities. this discount to be computed after all other discounts and/or rebates. No commission an program charges, No cash discount. Bills due and payable when rendered.

TE1i7st8 Ole USE Minimum period sold is 15 minutes. No Periods arc c0111 10 bulk for re-sale. Advertisers cooperating in group broadcasts are required to woke Individual cootracta with the National Broadcasting Company, subject to card rata and regulations. All progroms ore subject to program policies and smote] of the National Broadcasting (rnefinY. The cloning dale is three weeks In advance of Initial program.

PRODUCTION SERVICES Hervlees of the NBC Program and 'relent Sales Impartment In arronglug 111111 presenting programs arc Included without extra charge. No special charge Is mode for Melnik's when programs originate in NISC election in New York (lily, cbleago, Wesidnitton, Hen From:Iwo end Los Angeles illoilywood 1 provided the city In which the progroiti originates Is Included In the Network facilities or (seed. Hpeelal aluirce, subleet to agency commission 101, 1,4 01 110.1/11111 or rebute, (nude for Mel/Pies when program erlichottion does not conform to these ,00,11110515 WO for programs requiring 11104,10 pro- died

NM` NI4TWORIC RATES Night Retro

(111110 p,m, lo 11:00 p.m, 1

I 1,10,, ',selling (I 1:00 pan. to 12:00 m11110810 rotes are no% of Mehl rattail

BASIC NETWORK Eastern Time Zone

1 hr. 1/2 hr. 1/4 Isr. W 1,400.00 840.00 560.00 New York (RAF)

Baltimore (WBAL) 420.00 252.00 168.00 Boston (WBZ) 600.00 360.00 240.00

Springfield (WDZA) Nocharge. AvallableonlY when WBZ is used. '

Buffalo (WBEN) *Cincinnati (WLW) 1,080.00 .00 7 0.00 480.00

Cleveland (WTANI) 520.00 312.00 208.00 Detroit (1VWX) 420.00 252.00 108.00 Hartford (WT1C) 400.00 240.00 160.00 Philadelphia (KYW) 480,00 288.00 102.00 Pittsburgh (KDKA) 480.00 288.00 192.00 Portland. Ste. (WCSH) 160.00 96.00 64.00 Providence (WJAR) 200.00 120.00 80.00 Schenectady (WGY) 400,00 240.00 160.00 Syracuse (nSIlt) 240,00 144.00 0100 Toledo (WSPD) 220.00 132.00 88.00 Washington (WRC) 240.00 144.00 00.00 11 limington (1VDEL) 120.00 72.00 98.00 Worcester (WTAG) 180.00 108.00 72.00 (Through April 14, 1943, only)

Central Time Zone Chicago (WMAQ) 800.00 480.00 320.00 Des Moines (WHO) 520.00 312.00 208.00 Indianapolis (WIRE) 220.00 132.00 88.00 Kansas City (WDAF) 400,00 240.00 100.00 Louisville (WAVE) 220,00 132.00 88.00 Nfilwankee (WTALD 360.00 216.00 194.00 51Inn.-St. Paul (BSTP) 400.00 240.00 100.00 Omaha (WOW) 340.00 204.00 136.00 St. Louis (KSD) 300.00 216.00 194.00

Total for network 11 .500.00 6,972.00 4.648.00 () WSAI, Cincinnati. to WLW. When is optional WINO. Dayton and WSAI is used, WIZE, Spring-

field, Ohio, may also be used. Cincinnati (WSAI) 290.00 144.00 90.00 Dayton (WING) 140,00 84.00 56.00 Springfield (1VIZE) 7 No charge. Available only

5 when WING is used: BASIC SUPPLEMENTARIES

Individually available with Basic Network: Eastern Time Zone

Allentown (WSAN) 120.00 72.00 48.00

Johnstown (MAC) x) Altoona (WPB;)

190,00 84.00 56.( Lewistown (Witillle) Bonus station with WCBG, W.TAC

*Augusta (WRDO) 60.00 30.00 24.00 (WRDO available only when WLBZ is used.)

Bangor (WL13,Z) 120.00 72.00 98.00 Bluefield (WH1S) 80.00 98.00 32.00 Charleston (WGKV) Clarksburg (WBLK) ..... 140.00 84.0 56.00 Columbus (WOOL) 120.00 72.00 98.00 Grand Rapids (WOOD) 120.00 72.00 48.00 Lima (WLOK) 00.00 36.00 29.00

Manchester (WFEA ) 100.00 60.00 90.00 Reading (WEEU) 140.00 84.00 50.00

(Available only to local sunset.1 Reading (WRAW) 120.00 72.00 98.00

(WRAW available only when WEED Is off the air.) Richmond (W5IBG) 190.00 84.00 56.00 Wilkes-Barre (1VBRE) 120.00 72.00 98.00 Williamsport (WRAH) 60.00 36.00 29.00

(Available only with WERE.) York (WORK) 120,00 72.00 48.00 Harrisburg (WKDO) 10(1.00 60.00 40.00

(wicno available only when WORK. is used.) t Nocharge. Available only Lancaster (1VGALI when WORK Is used.

Zanesville (WHIZ) 60.00 36.00 29.00 () Combination rate. WRDO, WLBZ, WFEA 200.00 120.00 80.00

Central Time Zone [Duluth- Superior (WEBC) 190.00 84.00 50.00

nrirginia (WHIM) Eau Claire (WEAL)

We (WHBV)

t Available only with WEB( S at combination rate.

80.00 98.00 32.00

tHibbing (WMFG)

Terre Haute (WBOW) Evansv 160.00 9G.00 64.00 Fort Wayne (WCIL) 100,00 60.00 90.00 La Crosse (WIC1311) 120.00 72.00 98.00 Madison (WIBA) 140.00 84.00 50.00 Minnesota Network:

Mankato (ICYSM) Rochester (KROC) 120,00 72.00 48.00 St. Cloud (KFAAI)

Sloux Falls (KS00) 140.00 84.00 56,00 (Available only to local sunset.)

Sioux Falls (ICELO) 80.00 48.00 32.00 MELO available only when KSOO Is off the alr.I

Springfield. Mo. (MIX)._ 120.00 72.00 98.00 CH Combination rate.

WMFG, WIILB, WEIIC 100.00 96.00 04.00

SOUTHEASTERN GROUP A va I table In a group of not less than five pay stations: Charleston (11"PAIA) Charlotte (Wsoe) Columbia (WIS)

Florence (WOW)

Greenwood (WCI'S)

Greenville (1V111(3) Asheville (IVII419) Bristol, Tenn.-Va. (WOPI) liliumport (WICI"r) Norfolk (11"I'All) 1110.00 011,(10 04.00 Raleigh (Wille) 240.00 144.00 90.00 Savannah (WHAV) 80,00 40.00 32,00 Winston-Stilem (Wf4.1t4) 120,00 72,00 48,00

Nochnege, Avenida° only 5 when Wills Is used,

Total for group 1,080,00 648.00 432,00 leL01111/A 0110111'

Mailable 11111Y RH II group for use with flouthensiern ue Houtheentral: Jaelmonv III ( W.141 ) fallout! (1V1011) Tempe (11401,A)

Litiolinul (WW1()

80.00 48.00 32,00 120.00 72.00 48.00 140.00 84.00 50.90 Nocharge. Available with WIS through Jan. 23. 1043, only. Noel:urge. Avallabloonly when WIS and WFIKI ore used. 140,00 84.00 50.00

Noultarge. Available oulY when Mlle Is used.

llnrtluxelllo (WAIVA)

100.00 911.00 04.00 200.00 120.00 80.00 1411,00 84.00 511,00

I Nocharge, Aral table only S when 1V10LA Is use,

Tote' for 500,00 1100.00 200,00

SOUTHCENTRAL GROUP Available only as a group of not less titan six pay ... stations. 3lidsouth, if available, must be used with this group.

1 hr. 1/2 hr. 1/4 hr. el' Atlanta (WSI1) 400.00 240.00 160.00 Birmingham (WBRC) 160.00 96.00 64.00 e, Memphis (W5IC) 240.00 149.00 96.00 si New Orleans (WS11113) 200,00 120.00 80,00 And at least two pay stations of the folidwing: Chattanooga (WAPO) 100.00 60.00 40.00 Jackson (waeX) 120.00 72.00 48.00 Laurel, Miss. (WA5IL).,. Nocharge. Available onlY Hattiesburg, Misa.(WF016) when WIDX is used. Knoxville (WROL) 100.00 60.00 40.00 JP,

"Mobile (WALA) Pensacola (WCOA) "Montgomery (WSFA) 100.00 60.00 40.00 Pi

Total for group 1,500.00 900.00 600,00 11, 1) Combination rate,

WALA, WCOA, WSFA 180.00 108.00 72.00 )1

MIDSOUTH SERVICE If available, must be used with Southcentral: Nashville (WS.11) 400.00 240.00 160.00

SOUTHWESTERN GROUP Available in a group of not, less than seven pay stations: Amarillo (KGNC) 120,00 72.00 48.00 Dallas-Forth Worth

WFAA-WRAP) 480.00 288.00 102,00 Houston (KPRC) 260.00 156.00 104.00 Little Rock (KARL) 140.00 84.00 56.00 Oklahoma City (WKY) 240.00 144.00 96.00 San Antonio (WOAI) 320.00 192.00 128.00 Shreveport (KTBS) 120.00 72.00 48.00 Tulsa (ICVOO) 280.00 168.00 112.00 Wichita (HANS) 100.00 00.00 40.00

Nocharge. Available only when KANS is used.

120.00 72.00 48.00

Hutchinson (KWBW) Total for group v 060.00 1,230.00 824.00

Individually available with Southwestern: Corpus Christi (KRIS) 100.00 60.00 .40.00 Pittsburg, Kano. (ROAM) 120.00 72.00 48.00

(Available only to local sunset.) Weslaco (HRGV) 100.00 60.00 40.00

NORTHWESTERN GROUP Individually available with Basic NetWork: Bismarck (KleY1t) 200.00 120.00 80.00 Fargo (WDAY) 100.00 96.00 64.00

Total for grout, 360,00 216.00 144.00 MOUNTAIN GROUP

Available only as a group For use with Basic or Pacific Coast Network: Denver (1COA) 300.00 180.00 120,00 Salt Lake City (K.DYL) 200,00 120.00 80.00

Total for grout, 500.00 300.00 200.00 NORTH MOUNTAIN GROUP

Available only as a group for use with Montain or Pacific Coast Network: Billings (KOHL) 120.00 72.00 48.00 Boise (ICIDO) 120.00 72.00 . 48.00 Butte MOIR) 120.00 72.00 98.00 Bozeman (KRB51)

KPFA) No charge.. Available only

Helena ( when ICGIR is used. Pocatello (KSED Nocharge. Available only Twin Falls (KTFI) when full groan is used.

Total for groans 380.0n 216.00 144.00 SOUTH MOUNTAIN GROUP

Available with Mountain or Pacific Coast- Network: Albuquerque (HOB) 160.00 96.00 64.00 El Paso (ICTS51) 120.00 72.00 48.00 Arizona Group:

Phoenix (KTAR) 160.00 96.00 04,00 Safford (KOLU) Nocharge, Avallableonly Tucson (K.V0A) when ICTAIt is used. Yuma (ICYTJAI)

Total for group 440.00 264.00 170.00

PACIFIC COAST NETWORK For use with Mountain Group in conjunction with a Basic Network, When used separately, special program production in Son Francisco or Hollywood studios is required: Fresno (I0512) 160,00 96.00 64.00 Los Angeles (IUD 520,00 312.00 208,00 Portland, Ore. (ROW) 220.00 132.00 88,00 San Francisco (ICP0) Seattle

420,00 252.00 168.00

Spokane GCHQ) 240.00 144.00 90.00 160.00 96.00 64.00

1,720.00 1.032.00 033.00 Available with PaellIc Coast Network: Medford (KAMM tmoo 48.00 32.00

CANADIAN SERVICE Individually available with Basle Network: Montreal (CM!) 240.00 144.00 90,00 Toronto (CDT.)

I') 300,00 180.00 120.00

Montreal (CBS) 130.00 120.00 (French language station)

Combination rate: (CliF-CI151) 325.00 195,00 130.00

NOTE: Rates for Canadian Broadcasting Corpora- tists facilities on request.

SPECIAL SERVICE For use wills Basks Network: Homan (CAIN) 200.00 120.00 80,00 Available with Pacific Cosset Network: .1(1=1111aci zir(tlf,(1) 1/ ) 100.00 90.00 6.1.00

Temporarily not (mailable Manila 1H7,1(11) All rates under Special Service apply for all periods, day and night except MIL For delayed brood- casts Honolulu evening rates In effect between 5:00 min, and 11:00 min Hawollon Time. Rotes between 12:00 midnight and 8:00 eau,. Hawaiian Theo are 10% of the evening rates.

Branoh OThoes tfideago-litereliandlee Mart. tilerelanfi-013 Fluporlor Ave., N. 14. Denver-1625 Colifornits St. Hollywood-Sunset Blvd, A Vine St. Hon Crouch:co--Taylor R. O'Farrell Sts. Washington, 1), C.-Trans-Lux Illdg

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NATIONAL BROADCASTING COMPANY, INCORPORATED PACIFIC COAST NETWORK

llollywood-Sunset Blvd. and Vine St., Hollywood 6101.

San Francisco-Taylor & O'Farrell Sts.. Sutter 1920.

Rates effective December 15. 1941. (Card No. 29.) General Advertising

RATE CLASSIFICATIONS All rates quoted on local time. Fractional rates do not apply to Hawaii or the Philippines. 6:00 p.m. to 11:00 p.m-gross rates as listed. 12:00 noon to 6:00 p.m., Sundays only-three-quarters gross rates. 11:00 p.m. to 12:00 midnight and 8:00 a.m. to 6:00 p.m. (exclusive of Sunday afternoon)-one-half gross rates. 12:00 midnight to 8:00 a.m.-one-third gross rates.

Service available only if a regularly scheduled program precedes or follows.

Rates for periods longer than one hour in exact proportion to corresponding one hour rate.

COMMISSIONS AND DISCOUNTS Weekly discounts for 13 or more consecutive weeks network broadcasting. All network contracts for the same advertiser may be combined for determining discount rate. Contracted value of network time at gross rates. Bate of discount on weekly gross billing: Less than 2,000.00 per week None 2000.00 or more but less than 9,000.00

per week 2-1/2% 4.000.00 or more but less than 8,000.00

Per week 8.000.00 or more but less than 12,000.00

per week 7-1/2% 12,000.00 or more but less than 18,000.00

per week 10% 18,000.00 or more per week 12-1/2% Annual rebate for 51 consecutive weeks network broadcasting: Rebate to he 12-1/2% of the gross billing on all facilities used during the contract year. except on such facilities as are discontinued prior to the end of the contract year. The rebate will be due and payable at the end of each 52 weeks of consecutive service or currently on firm 52 week contracts. Interruptions of the series necessitated by the broadcasting of special events of importance will not affect the advertiser's right to the rebate. 25% annual discount: A discount of 25% in lieu of weekly quantity discounts and annual rebates will be allowed currently to advertisers whose contracted gross billing equals or exceeds 1,500,000.00 within a 12 month fiscal year period. Net billing (gross billings less all discounts and rebates) shall be subject to an advertising agency commission of 15%. From the annual rebate. if any, the company shall deduct any excess agency commission previously allowed. Commissions allowed only to recognized advertising agencies. No commission on program charges. No cash discounts. Bills due and payable when rendered.

TERMS OF USE Minimum period sold is 15 minutes. No periods are sold in bulk for re-sale. Advertisers cooperating in group broadcasts are required to make individual contracts with the National Broadcasting Company. subject to card rates and regulations. All programs are subject to program policies and approval of the National Broadcasting Company. Closing date is three weeks in advance of initial program.

PRODUCTION SERVICES Services of the NEC Program Department In arranging and presenting programs are available without extra charge. No special charge is made for facilities when programs originate in NBC studios in San Francisco and Los Angeles (Hollywood) provided the city in which the program originates is Included in the network ordered. Special charge, subject to agency commission but not to discount or rebate, made for facilities when program origination does not conform to these conditions-and for programs requiring special production.

NIGHT RATES (6:00 p.m. to 11:00 p.m.)

PACIFIC COAST NETWORK hr. hr.

Fresno (KMJ) 161

1/2 0.00 96,00

Los Angeles (KED__ 520.00 312.00 Portland, Ore. (KGW) 220.00 132.00 San Francisco (11.P0) 420.00 252.00 Seattle (KOMO) 240.00 144.00 Spokane (ICEICI) 160.00 96.00

1/4 hr. 64.00

208.00 88.00

168.00 96.00 64.00

Total for group of six 1.720.00 1,032.00 888.00 Individually available with Pacific Coast Network: Medford (KMED) 80.00 48.00 32.00

SOUTH MOUNTAIN GROUP Albuquerque (ROB) 160.00 96.00 64.00 El Paso (KTS51) 120.00 72.00 48.00 Arizona Group:

Phoenix (KTAR) 160.00 06.00 64.00 Safford (KGLII) _ Nocharge. Available only Tucson (XV0A1 Yuma (ICYTIM) when KTAR is used.

Total for group of six.... 440.00 164.00 176.00

MOUNTAIN GROUP Denver (KOA) 300.00 180.00 120.00 Salt Lake City (KDYL) 200.00 120.00 80.00

Total for group of two 500.00 300.00 200.00

NORTH MOUNTAIN GROUP Billings (KOHL) 120.00 72.00 48.00 Boise (1,1D0) 120,00 72.00 48.00 Butte MOIR) 120.00 72.00 48.00 Bozeman (K1t1151) Nocharge. Available only Helena (KPFA) j when KGIR is used. Pocatello (KSEI) 1 No charge. Available only Twin Falls (KM) 5 when full group is used.

Total for group of seven.. 360.00 216.00 199.00

SPECIAL SERVICE Honolulu (KGU) 160.00 96.00 64.00 Cebu (1651W) Manila (I{ZRH) } Temporarily not available All rates under Special Service apply for all periods, day and night, except KGII. For delayed broadcasts Honolulu evening rates in effect between 5:00 p.m. and 11:00 D./11., HST. Rates between 12:00 midnight and 8:00 a.m., HST are 50% of the evening rates. Philippine Time is 13 hours later than Eastern War Time.

Branch Offices National Broadcasting Company, Inc.

NATIONAL BROADCASTING COMPANY, INCORPORATED

PAN-AMERICAN SERVICE RCA Bldg., 30 Rockefeller Plaza, New York City. Rates effective September 1, 1941. (Card No. 2.)

BASIC STATIONS IVRCA WNBI

Wave-Power-Time Operating power-50,000 watts. WRCA-9670 and 17780 kilocycles. WNIII-6100, 11890, 15150 and 21630 kilocycles. Operates on Eastern War Time. Stations operate simultaneously eight hours daily. Transmitter-Bound Brook, N. J.

Agency Commission Gross billing after deduction of percentage discounts, if any, shall be subject to an advertising agency commission of 15%. From the rebate, if any, the company shall deduct the excess agency commission previously allowed. Commissions allowed only to recognized advertising agencies. No commission on program charges. No cash discounts. Bills due and payable when rendered.

General Advertising Programs can be rebroadcast over any NBC Pan- American network station in any part of Latin Amer- ica. Rates on request. Rates for periods longer titan one hour are in exact proportion to the corresponding one hour rate.

SPANISH CLASS "A"

(7:00 p.m. to 10:00 p.m.) 2 hour 300.00

1/2 hour 180.00 1/4 hour 120.00

CLASS "B" (4:00 p.m. to 5:15 p.m.)

1 hour 225.00 1/2 hour ....... _ ...... .............. 135.00 1/4 hour 90.00

CLASS "C" (11:00 p.m. to 12:00 midnight)

1 hour 150.00 1/1 hour 90.00 1/4 hour 60.00

PORTUGUESE CLASS "A"

(5:15 p.m. to 7:00 p.m.) I hour 180.00

1/2 hour 108.00 1/4 hour 72.00

ENGLISH CLASS "A"

(10:00 p.m. to 11:00 p.m.) 1 hour . - 300.00

1/2 hour 180.00 1/4 hour 120.00

WEEKLY DOLLAR VOLUME DISCOUNTS Applicable only to schedules of 13 or more consecutive weeks of foreign broadcasting.

Contracted Value of Time at Gross Rates Less than 120.00 per week None 120.00 or more but less than 180.00 per week 5% 180.00 or more but less than 240.00 per week. 10% 240.00 or more but less than 300.00 per week...._ 15% 300.00 or more per week 20%

REBATES FOR CONSECUTIVE WEEKS 26 to 38 weeks 10% 30 to 51 weeks 15% 52 weeks ......... ....... -..-.._ .... .. . 20% Rebates on gross. -billing of each series will be paid for 2G. 39 or 52 consecutive weeks of broadcasting. The rebate will be due and payable currently only on firm qualifying contracts or as contracts become firm for 26, 30 or 52 consecutive weeks. Any facilities used In addition to the advertiser's original schedule constitute a new series and will establish separate rebate years therefor, earning their own rebates based on the number of consecutive weeks used, Interruptions of a series necessitated by the broadcasting of special events of Importance will not affect the advertiser's right to the discount or rebate. All concurrent foreign broadcasting contracts for the some advertiser at the rates listed may be combined for determining the rate of the Dollar Volume Discount. Discounts effective from beginning of service only on firm contracts or as contracts become firm.

SPECIAL FEATURES Time signals and other special features on request.

ELECTRICAL TRANSCRIPTIONS Regular rates apply.

Contract and Other Requirements Minimum contract Is 13 weeks. No periods are sold in bulk for re-sale. Advertisers cooperating In group broadcasts are required to make individual contracts. Programs are subJect to approval of network management. Program material most be arranged one week in advance of broadcast date. No changes within two days preceding broadcast. Rates subject to change without notice.

Representatives National Broadcasting Company. Inc.

NEW ENGLAND REGIONAL NETWORK, THE

26 Grove St., Hartford, Conn. Rates effective August 19, 1942. (Card No. 1.1

Comprised of: Basic Stations:

WBZ- Boston. Mass. WCSH-Portland, Me. WTIC-Hartford, Conn. WLBZ-Bangor. Me. WJAR-Providence, It. I.

Supplementary Stations: WFEA-alanchester, N. H. WRDO Augusta, Me.


Agent), Commission 15% on net station time only to recognized advertising agencies; no cash discount.

General Advertising CLASS "A"

(6:00 p.m. to 11:00 p.m.) Basic Stations

1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. WBZ 960.00 276.00 184.00 138.00 92.00 WTIC 400.00 240.00 160.00 120.00 80.00 WJAR 200.00 120.00 80.00 60.00 40.00 WCSH 160.00 96.00 64.00 48.00 81.00 I1/LBZ 120.00 72.00 98.00 36.00 24.00

Total for group 1,340.00 804.00 536.00 402.00 268.00

Supplementary Stations WFEA 100.00 60.00 90.00 30.00 20.00 WRDO 60.00 36.00 24.00 18.00 12.00

Total for group 160.00 96.00 64.00 48.00 32.00

Total for all stations 1.500.00 900.00 600.00 450.00 300.00

CLASS "B" (8:00 a.m. to 6:00 p.m. week days and 8:00 a.m. to 11:00 noon Sundays, and 11:00

p.m. to 12:00 midnight daily)

Basic Stations WRZ 230.00 WTIC 200.00 W,1 AR 100.00 WCSII 80.00 WLBZ 60.00

133.00 92.00 120.00 80.00

60.00 40.00 48.00 32.00 36.00 24.00

69.00 60.00 30.00 24.00 18.00

96.00 40.00 20.00 16.00 12.00

Total for group 670.00 402.00 268.00 201.00 134.00

Supplementary Stations WFEA.... 50.00 30.00 20.00 15.00 10.00 WRDO.... 30.00 18.00 12.00 9.00 6.00

Total for group 60.00 48.00 32.00 24.00 16.00

Total for all stations 750.00 450.00 300.00 225.00 150.00

CLASS "C" (12:00 noon to 6:00 p.m. Sundays)

Baste Stations WBZ 345.00 207.00 138.00 103.50 69.00 WTIC 300.00 180.00 120.00 90.00 60.00 1VAR 150.00 90.00 60.00 45.00 30.00 WCSH 120.00 72.00 48.00 36.00 24.00 WLBZ 90.00 54.00 36.00 27.00 18.00

Total for group 1,005.00 603.00 402.00 301.50 201.00

Supplementary Stations WFEA.... 75.00 45.00 30.00 22.50 15.00 WRDO.... 45.00 27.00 28.00 18.50 9.00

Total for group 120.00 72.00 48.00 36.00 24.00

Total for all stations 1,125.00 675.00 450.00 337.50 225.00

CLASS "D" (12:00 midnight to 8:00 a.m. daily)

Basic Stations WBZ 154.00 02.00 62.00 46.00 WTIC._ - 134.00 80.00 54.00 40.00 WAR__ 67.00 40.00 27.00 20.00 WCSH 54.00 32.00 22.00 16.00 WLBZ 40.00 24.00 12.00 12.00

Total for group

31.00 17.00 13.00 11.00

8.00

449.00 268.00 181.00 134.00 90.00

Supplementary Stations WFEA.... 25.00 15.00 10.00 7.50 5.00

'WRDO.... 15.00 9.00 6.00 4.50 3.00

Total for group 40.00 24.00 16.00 12.00 8.00

Total for all stations 489.00 292.00 197.00 146.00 98.00

DISCOUNTS Less than 26 times

26 to 51 times 52 to 103 times

104 to 207 times 208 to 259 times

Net 5%

7-1/2% 10%

12-1/2% 260 or more times 15% Programs running continuously for 52 consecutive weeks earn an additional rebate of 10%, based on the lowesf billing for any one week.

Personnel Chairman-Paul W. Morcncy.

Representatives Weed & Company.



RADIO. ADVERTISING "January; 194$;,

NORTH CENTRAL BROADCASTING SYSTEM, INC.

Exacutivo 0Mcos-Uommodore Ilotol, St. Pail, Minn. Comprisod ot:

KEY MARKETS GROUP. WL0L-Minneapolis WDSM--Dulllth

RED RIVER VALLEY GROUP EVON-Iloorlioad EIL(1-Grand'Porks

DAKOTA. GROUP KM-Jamestown EWA-Devils Lake EGICU-Mandan ICABR-Abordaen KIM-Minot

MINNESOTA GROUP KATE-Albert Loa KWL5t-WIllmar IMMO-Winona ' EGIDE-Irerglis Fells

BRIDGES GROUP WEAU-Eau Claire WIILII-Virginla WAIFG-111bbing

IOWA GROUP KVFD-Port Dodge ETRI-Sioux City

MICIIIGANCOPPER GROUP WATW-Ashland VDM3-91arquette 'IMS-Ironwood WDBC--Esennaba

.WIIDP-Calumet (*) Stations availnble by transcription only.

General Advertising (1) Key Markets Group

Red River Valley Group (8) Dakota Group (4 Minnesota Group, (5) Bridges Group (0) Iowa Group (7) MichiganCopper Group

CLASS ,'A (6:00 p.m. 'to

110: p.m. and 12:00, noon .

1 WW1 (1) (2) (8) (4) (5) (6) (7) 1 11, 835,00 140.00 810.00 240,00 180,00 100.00 280,00

18 t1. 228.20, 84,00 180.00 144.00 180.00 120.00 168.00 2811. 211.50 70.00 165 00 120.00 171.00 104.00 140.00 52 tl. 100.76 08,00 189.50 108.00160,50 98.00120.00 78,11, 188.00 50,00 124.00 0 08.00 162.00 88.0 112,00

104 11, 170,25 52,55110,25 00.05162.00 84.00106,00 150 H. 164,50 40.00 108.50 84,00150.00 80,00 08.00 105 1i, 154.20 45.55 100.75 78,05 150,00 76.00 01.00 260 tl. 144.00 92.00 08.00 72.00 141.00 72.00 84.00 1/2 hour:

I.11, 140,00 89,00 180,00 144,00 100.00 98.00 165.00 13 11, 133.00 50,40 111.80 88,40 108.00 72.00 00.00 20 H. 126.00 42,00 03,00 72.00100,70 62.40:.82.60 52'11. 110.00 37.80 83,70 04.80 07.06 57.60 74,25 78 11. 112.00 83,00 79.40 57.60 95.40 62.80 00.00

104 - "U: 105.00;81 811:75 54.05 95.40. 60.40 61.95 150 11, 98.00 29.40 05.10 50.40 88.30. 48,00 57.70 105 11. D2.75 27,80 60,45 40.85 88,80 45.00 54.70 260 t1. 85.75 25,20 55.80 98.20 83,00 98.20 40,50 1/4 Iluar:

1 11, 85.00 66.00 129.00 06.00 50.00 57.00 90.00 18 U. 80,76 88.80 79.40 67.60 59,00 '42.75 57.60 20 11, 76.60 28.00 02,00 48.00 50,05 87.05 98,00 52 11, 72.25 20,20 55.80 48,20 54.58 84,20 48,20 7811, 68,00 22,40 49.00 88,40 53,10 81.35 88.40

104'11. 63.75- "21,00 46.50 80,00'53.10 20.05 86,00 150 H. 50.50 10,60 43.40 88.60 98.05 28.50 83.60 195 II, 50.25 18.20 40.80 81.20 48.95 27.10 81.20 260 U.. 62:00 18.80 87.20 28 :80 40.00 26.06 28.80 10 minutes:

1 U. 08.71 42,00 03,00 72,00 30.40 42,75 70.00 13 t1. 00.66 25,20 05.80. 48,20 80.40 82.05 42.80 20 U 57,30 21.00 46,50 30.00 37.43 27.80 35.25 52 a1. 54.19 18.06 41.85 82.45 30.45 25.05 81.75 7811. 51.00 16,80 87.20 28.80 85.40 23.50 28.20

104 t1, 47.81 15.75 84,95'27.05 85.40 22.50 27.65 150 11, 94.63 14.75 32,55' 26.25 82.75 21.40 24,80 105.11. 92,10 18,05 80,30 28.45 32.75 20.85 28,05 200 II, 80,00 "'.12.00 27.00 21.00 80.80 10.25 21,16

Your story told

on the page with

your listing in

Radio Advertising

Rates and Data

attracts the

attention of men r. who make time

buying decisions

on radio lists.

(1) , ).':41(4)' (5) ":"(aP - (7) 6 minutes

1 11. 42,00 25.20 55.2i roma 26.10 .2850 96.50 18 11, 90,87 15.10' 88,50 25.00 '213.10 21.40 27.00 20 11 88.25 12,00 27.90 21,60 24.80: 18,55 28.25 62 U. 86.12 11.20 25.10 10.45 24.14 17.10 20.85 78 11. 84.00 10.10 22.80 17.80 28.90 15.70 18.80

104 it 81.9) 9.45' 21.00 ,16,25 28.99 15,00 17.60 150 11. 20 '15 8,85 10.65 16.15 21.71 14.25 18.85 105 11, 28,19 8.20 18,20 14,10 21.71 13.55 15.29 200 11. 20,00 7.50 16.75 12,85. 20.90' 12.85 13.93

5:00 p.m. to 0 ., :00 pan.-week day/ and (7:30 cm: to 12CL:00A,Snaom:1:31;00 .' .M to

P.m 1:00 p.m. to 8:00 p.m. Stm0499)

1 hour: 1 G. 05.00 84.00 186.00'144.00 00.00 130.00 195.00

13 11, 90,25 50.40 111,80 86,40 90,00 07.50 117,00 20 U. 85.50 42,00 03.00 72.00 85.50 84.50 07,50

. 52 11, 80.75 87.80 83.70 05.05 88,25 78,00 87.76 78 11, .70.00 88,60 79,40 '57.60 81,00 71,60 78.00

104 U. 71.25 81.55 60.75 54.05 81.00 68.25 78.20 156 11. 86.50 29.90:66.10 50.40 75.00 65.00 68,25 106 Li, 63.25 27.55 69.46 90.85 75.00 61.75 08,45 200 11, 58,50 25,20 55,80 48,20 70,60 58.50 68.50 1/2 hour:

1 U. 57.50 60.40 111,60 86.90 68.00 78.00 111.00 18 11. 54.62 80.25 80:05 61.85 53.00 68.50 08.60 20.11. 51.76 25.20 55.80 93.20 50,85 50.40 56.50 5211, 98.87 22.70 50.20 80.00 40:08 48.80 49.05 78 11. 96.00 20.15 44.85 84.55'47.70 92.00 94.90

109 U 48.12 18,95 r41 .8 8 .45 97.70 90.95 41.70 156 U. 40.25 17.85 80.05 80.25 44.16 80.00 88.85 ' 106 II. 88.20 10.90 86.26 28.10 49.15 37.05 .86.15 200 U. 85.37 , 13.10 83.60 25.90 41.50 35.10' 88.80 '

1/4 hour: 1 II. 86.00 88.60 74.40 57.00 20,60 48.80 70.50

18 (1. 34,20 20.15 44.85 84.65 20.60 85.10 45.90 26 U. 32.40 16.80 87.20 28.80 28.08 30.40 88.25', 52 U. 80.00 16.10 33.60 25.90 27.29 28.10 34.60'. 78 11, 28.80 18,45 20,75 23.05 26,55 25.75 3080

104 11, 27.00 12.00 27.90 21.60' 28.55 24.60 28.80 158 11, 25.20 11.75 28.06 20.15 24,48 23.40 26.85.1 105 tl. 23.90 10.85 24.20 18.70 24.48 22.25 c24 .76 20011. 22,10 10.10 22.30 17.80 28.00 21.05 22.05

10 minutes: 111. 27.00 25,20 55.80 43,20 19.70 35.10 56.50

1811, 25.64 15,10 88.50 25.00 10,70 26.85 88,80 2011. 29.30 12.60 27.00 21.60 .18,72 22.85 27.75 5211. 23.22 11.85 25.10 19.40 18:28 21.05 25.05 78 U. 21.80 10.10 22.80 17.80 17.65 19.35 22.20

1041, 20.25 9.45 21,00 16.25 17.83 18.95 20,90 150 II. 18.00 8,85 10.55 15.10 16;80 17.55 1050' 105 11. 17,08 8,20 18.20 14,10 18.39 10.70 18.20 200 U. 10.57 7.55 10.75 12.05 15.40' 15.80 10.05

5 mlnutea: 1 11. 18.00 15.10 38.50 20.00 12.20 23.40 84.80

U. 17.10 9.05 20.15 15.55 13.25 17.65 20.00 20 11, 16.20 7,65 16.75 12.05 12.50 15.20 17,40 02 11. 15.30 0.80 15.13 11.70 12,28 14.05 15.70

104 11. 13.50 5.70' 12.65 0.80 11.08 12.80 18.10 150 11. 12010 6.80 11.80 9.10 11.02 11.70 12.20 105 II, 11,05 4:00 '10,85 8.40 11.02 11115 11.80 260 11, 11.05 4.00 10.85 8.40 10,85 10.55 1077

CLASS "C" (10:00 p.m. to 7:80 a.m.. 2:00 p.m. to 6:00 p.m. week days and 0:00 a.m. to 12:00 noon' Shndays)

1 11. 05.00 70,00 155,00 120,00 70.00 100.00 163.00 18 11, 61.75 42.00 03.00 72.00 70.00 76.00 03,00 2611. 58.50 85,00 77.50 80.00 50.50 05.00 77.50 5211. 55.25 81.56. -60.75 59.05 64.75 80.00 00.76 , 78 11. 52.00 28.00 82.00 48.00 68,00 65.00 02.00

104 11. 48.75 20:25 78.25 96.05 63,00 62.50 69.35 150 11, 45,50 24.55 59.25 42.05''58.00 50.00 59.80 105 U. 43.25 22,75 50.45 '80.05 58.00 47.50 110.50 200 11. 40.00 21.00 90.50 80.00'54.00 46.00 46450

1/2 hour: 1 U. 44.00 42.00 98,00 72.00 43,00 60.00 80.00

18 11. 41.80 20,20 55.80 48.20 48,00 45.00 54,00 20 11, 30.00 21,00 40.00 80.00 90.85 80.00 46.00 55 11, 37.40 18,05 91.85 82.45 80.78 80.00 40.50 7811. 85.20 10.80 87.20 28.80 38.70 89.00 80.00

109 11. 88.00 15.75 d34 .05 27.06 -38.70 81.50 93.80 156 U. 80,80 14,75 82.56 26.25 85.05 80.00 31.50 105 U. 28,60 18.05 30.90 28.45 85.05 28.00 20,80 200 (1. 20.40 13.00 27.00 21.00 93.50 27.00 27.00

1/4 hour: 1 tl. 20.00 28,00 82.00 48.00 29.50 85.80 00.50

18 U. 28.50 10.80 07.20 28.80 94.60 26.70 80,80 20 U, 27.00 14,00 81,00 24.00 28,28 28.15 30.25 61 U. 25.60 12,00 27.00 , 21.00 22.00 21,85 27.80 7841: 24.00 11,20 24,80 10.20 22,05 10.60 29.20 '

104 ti. 22.00 10.15 28.25 19,05 gut; 18,70 22,80 15011 21,00 0.80 21 70 111.80 20,23 17.80 21,25 1115 tL 10.00. 9.15 34.16 16.05 '20.28 10.00 19.70 200 II, 18.40 8,40 18.00 14.40 10.00 10.00 18,15

10 minutes: 1 11, 21,50 91,00 40.60 80.00 15,88 26.70 41,00

18 U. 20.48 12,00 27,00 91.00 15.68 20.05 27.00 20 (1. 19.85 10.55 23.26 18.05 14.70 17.40 22.50 52 11. 18 :20 .0,45 21,00 10,23 14,38 10100 20,80 78 11, 17.20 8,40 18,00 14,40 18,00 14,70 18.00

104 11, 10,18 7,85 17.45 18.45 18.00 14,05 10.81 180 th 15,05 7.85 10,85 12,00 12,84 18.55 15,80 108 U. 14.99 0,80 16.90 Imp 12,24 12,70 14,02 26011 18.16 11,85 18.95 10.85 14,07 12:06 -18.50

1 11. 14.00 12,00 27,00 21,00, 10.00 17,80 28.50 18 11. 18,20 7,05 10.75 12,05..10,50 18,55 17,10 26 El. 12.00 11,85 13.86 10.55 0,08 11,56 14.35 lig Li, 11.00 6.70 12.06 0,80 0,78 10:70 12,56 78 (1. 11.20 8,05 11.15 8.05 0,45 9,80 11,40

104 II, 10,00 4.75 10.55 8,15 0,45 0 :40 10,76 150 El, 0,80 , 4,40 0,85 7,00 8.08 8,00`10.10 1(15 ti, 0,55 4.40 0.85 7,00 8.08 8.50 0.65 2110 U. 8.55 4,40 0.85 7,00 8.15 8.00 11.05

(Thls Ils(Ing oontInued 00 Ind



is


NORTH CENTRAL BROADCAST- ING SYSTEM-Continued

COMPLETE NETWORK TOTALS CLASS "A"

(0:00 p.m. to 10:00 p.m. and 12:00 noon to 1:00 p.m.)

1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. I time 1545.00 921.00

13 times 1105.25 649.40 405.70 298.51 190.27 26 times 971.50 578.60 355.60 261,37 166.05 52 times 808.75 535.10 328.43 241.29 154.11 78 times 826.00 991.80 301.25 220.96 141.4D

104 times 786.10 468.10 286.30 211.07 134.60 156 times. 34.00 430.90 267.15 196.13 125.81 195 times 695.00 416.00 253.20 185.74 119.08 260 times 648.00 385.65 235.25 172.30 110.45

CLASS "B" (7:30 a.m. to 12:00 noon. 1 :00 p.m. to 2:00 P.M.. 5:00 p.m. to 0:00 p.m. week days: 1:00

p.m. to G:00 p.m. Sundays) 1 time 024.00 547.90 354.40 261.50 103.05

13 times 643.15 381.77 244.05 179.49 113.55 26 times 560.00 332.20 211.88 155.72 98.64 52 times 516.30 306.45 194.99 143.45 90.96 78 times 472.10 280.35 177.95 130.50 82.83

104 times 449.05 266.72 169.05 123.95 78.98 156 times 419.65 249.20 157.88 115.89 73.72 195 times 396.10 230.35 149.13 109.72 69.57 260 times 370.20 219.77 138.80 101.67 66.87

CLASS "C" (10:00 p.m. to 7:30 a.m.. 2:00 p.m. to 5:00 p.m.

week days; 6:00 a.m. to 12:00 noon Sundays) 1 time 735.00 444.00 288.60 212.23 132.90

13 times 506.75 308.00 198.30 145.11 91.50 26 times 440.00 267.85 172.68 125.86 79.53 52 times 405.10 296.93 158.91 115.67 73,32 78 times 370.00 225.70 145.05 105.20 66.70

104 times 353.15 214.75 137.00 99.68 63.55 156 times 328.65 200.50 128.58 93.39 59.33 195 times 311.50 189.45 121.68 88.11 57-93 260 times 289.50 176.00 112.95 81.92 55.00

SPECIAL FEATURES Sports and market reports-rates on request.

POLITICAL One time rate applies for each group.

SERVICE FACILITIES Complete merchandising service available.

Contract and Other Requirements No contract accepted for longer than one year. Ex- tension to other stations in network area available on special request. One transcription can be used to feed entire network if originated from any station in group 2, 3, 4, or WLOL in group 1.

Personnel Pres. & Genii Mgr.-Sohn W. Boler. Sales & Merch. Mgr.-William L. Wallace. Production Manager-Donn Clayton.

Representatives For rates, time clearance, schedules data and other information telephone the North Central Broadcasting System, Dale 6595, St. Paul, MInn., collect or wire same office collect.

NORTHWEST NETWORK 303 St. Peter St.. St. Paul. Minn.

Comprised of KSTP- Minneapol[s-

St. KROC-Rochester, Minn. KYSM-Mankato, Minn. KrAm-St. Cloud, Minn. WDAY--Fargo. N. D.

Wave -Power -Time See individual listings.

KFYR-Bismarck. N. D. WEBC-Duluth-Superior,

Wis. WMFG-Hibbing. Minn. WH.LB-Virginia, Minn. WEAU-Eau Claire, Wis.

ArIleri,T ono° nmeit"shlantion time charge only to agencies _ recognized by network; no cash discount. No com-

mission on talks. Invoices mailed weekly unless otherwise agreed.

General Advertising For rates and data consult executive offices or representatives.

Personnel General Manager-Stanley E. Hubbard. Treasurer-Kenneth M. Hance. Sales Manager-Ray C. Jenkins.

- Sales Promotion Manager-Sam L. Levitan. Representatives

Edward Petry & Company. Inn.

OKLAHOMA NETWORK, THE For rates and slats see listing tinder Oklahoma,

PACIFIC BROADCASTING COMPANY

014 Broadway, Tacoma, Wash. Comprised of:

. NORTHWEST (Oregon) KRNII-Roseburg KOOS-Marshfield KALE-Portland KWIL-Albany KFJI-Klamath Falls KAST-Astori a KORE-Eugene

NORTHWEST (Washington) KMO-Tacoma KOL-Seattle KIT-Yakima ICGY-Olympia KF10--Spokane KELA-Centralia KKRO-Aberdeen KRKO-Everett KWLE-Longview

Bonus Station: KWAL, Wallace, Idaho Rates effective September 28, 1041. (Card No. 8.)

Wave-Power-Time See individual station listings.

Agency Commission 18% on net station time to accredited advertising agencies; no cash discount.

General Advertising Affiliated with Mutual Broadcasting System and Don Lee Broadcasting System.

(6:00 p.m. to 10:00 p.m.) 1 hr. 1/2 hr. 1/4 hr.

Complete Northwest 670.00 402.00 208.00 Washington Network 470.00 282.00 109.00 Oregon Network 268.00 162.00 103.00

(12:00 noon to 6:00 p.m. Sundays) Complete Northwest ' 446.00 208.00 178.60 Washington Network 312.00 187.00 125.00 Oregon Network 178.00 107.00 71.00

(8:00 a.m. to 0:00 p.m. week slays: 8:00 a.m. to 12:00 noon Sundays; 10:00 p.m. to 10:30

Complete Northwest p.M. daily)

335.00 201.00 134.00 Washington Network 235.90 141.00 94.00 Oregon Network 134.00 30.00 54.00

(10:30 p.m. to 3:00 5.01.) Complete Northwest 224.00 13-L00 00.00 Washington Network 157.00 04.00 03.00 Oregon Network 90.00 54.00 30.00

WEEKLY DISCOUNTS Gross time rates are subject to the following weekly discounts when advertisers broadcast for 13 or more consecutive weeks:

Complete Northwest Less than 134.00 weekly None 134.00 to 209.00 weekly 208,00 to 402.00 weekly 5% 402.00 to 536.00 weekly 536,00 to 670.00 weekly 10% 670.00. to 804.00 weekly 12-1/2% 804.00 or more weekly 15%

Washington Network Loss than 94.00 weekly None

94.00 to 188.00 weekly 100.00 to 282.00 weekly 5%

7-1/2%

1120%-1/2%

282.00 to 376.00 weekly 376.00 to 470.00 weekly 470.00 to 564.00 weekly 564.00 or more weekly 15%

Oregon Network Less than 54.00 weekly None

-

54.00 to 108.00 weekly 2 -1/2% 100.00 to 162.00 weeklY

75% 1/2% 162.00 to 216.00 weekly 216.00 to 270.00 weekly 270.00 to 324.00 weekly 1120-1/2% 324.00 or more weekly 15%

POLITICAL Suldeet to regular station time rates and policies, and payable in advance.

Origination Charge 15.00 per program plus special facilities, if required.

Contract and Other Requirements Discounts ore predicated upon the fulfillment of contracts within 12 months (biting from the first broad- broadcast. Contracts and copy subject to approval.

Personnel President-Carl E. Ilaymond. Commercial Manager-I. A. Murphy.

Representatives John Blair & Company.

PUGET SOUND NETWORK For rates and data see listing under Washington.

QUAKER NETWORK For rates and data see listing under Pennsylvania.

SOUTHERN MINNESOTA NETWORK For rates and data see listing tinder Minnesota.

SOUTHERN NETWORK, THE Radio Bldg., Lexington, Ky.

Comprised of: GROUP I

WICRC-Cincinnati, 0, WLAP-Lexington. KY. WCIRC--Loulsville, Ky. .".. { Ashland. Ky. IVSIX-Nashville, Tenn. Huntington, W. Va.

GROUP 2 GROUP 3 WKIIC--Cincinnati, 0. WKRO-CIncinnatl, 0, WO RC-Louisville , 14y, WO ItC-Loti 131.111e, Ky, WEIR- Nashville, Tenn, WLAP- Lexington, Ky'.

S Ashland, Ky. WCA'.. j Huntington. IV. Va.

Rates received October 23, 1941. General Advertising

Rates apply to all classes of acceptable business. Rates for periods In excess of ono hour are in asset Proportion to hour rate, Less than 13 times figured at Individual station rates. All Southern Network stations are affiliated with Mutual Broadcasting System, carrying Mutual programs simultaneously. Key station is WLAP, Lexington. Ky, Southern Network programs may originate from any member station.

CLASS "A" (6:00 pan. to 10:30 p.m.)

GROUP 1 I H. 13 tl. 26 U. 52 tl. 104 II. 260th,

1 hour.... 670.00 498.50 459.87 421.24 302.01 330,98 1/2 hour.... 396.00 295.36 272.29 249.12 226.05 200.48. 1/4 hour._ 252.50 184.90 169.65 154.40 139.15 122.30

GROUP 2 1 hour.... 491.00 405.751371.75 337.75 303.75 285.76

1/2 hour.... 295.00 241,85 221.95 201,05 180.65 157.90 1/4 hour,... 100.00 151.00 138.30 124.70 110.10 93.00

GROUP 3 I hour.... 545.00 903.50 360.87 330.24 302.61 204.98

1/2 hour.... 321.00 238.30 218.29 198.12 178.05 155.48 1/4 hour.... 202.50 150.90 137.05 124.40 111.15 96.30

CLASS "11" (10:30 p.m. to 1:00 p.m. daily; 5:00 run.

. to G:00 p.m. week days) GROUP 1

1 G. 13 tl. 26 ti. 52 ti. 10411. 260 tl. 1 hour.... 410.00 284,67 274.19 252.71 231.23 206.35

1/2 hour.... 242.50 175.20 102.52 149.38 136.44 121.90 1/4 hour.... 144.00 105,28 97.32 88.86 81.40 72.0

GROUP 2 1 hour-. 275.00 222.97 206.07 188.17 170.27 143.97

1/2 hour.... 165.00 134.23 123.33 112.43 101.53 89.03 1/4 hour._ 100.00 81.95 75.15 07.85 C1.55 53.05

GROUP 3 1 hour.... 335.00 237.67 220.19 201.71 183.23 101.35

1/2 hour._ 197.50 141,06 129.92 118.78 107.6-1 94.90 1/-1 hour.... 119.00 80.28 79.32 71.86 65.40 57.60

CLASS "C- (1:00 p.m. to 51 :00 p.m.)

GROUP I 333.00 197.00 184.10 170.30 156.50 /41,10

1/2 hour.... 197.00 117.23 108.92 100.60 92.28 83.30 1/4 hour.... 115.20 70.07 04.99 19.90 54.83 49.21

GROUP 2.

1 hour.... 225.00 143.90 132,30 121.70 110.00 97.90 1/2 hour.... 135.00 86.23 79.47 72.70 65.93 58.50 1/4 hour-. 80.00 52.47 48.27 44.00 39.87 35.13

GROUP 3 1 Imur.._, 258.00 159.90 148.10 130.30 124.50 111.10

1/2 hour.... 132.00 94.43 87.32 80.20 73,08 65.30 1/4 hour.... 90.20 57.40 52.99 48.57 44.16 39.21

SUNDAY TIME (1:00 p.m. to 6:01 0 p.m.)

GROUP 1 hour.... 545.00 388.12 362.99 336.86 310.73 279.60

1/2 hour.... 321.00 229.74 214.17 198.50 182.93 164.86 1/4 hour.... 202.50 141.15 130.90 120.15 110.40 90.55

GROUP 2 1 hour.... 370.00 295.37 274,87 253.37 231.87 205,37

1/2 hour._ 220.00 170.23 103.33 150.43 137.53 122,23 1/4 hour.... 140.00 108.15 99.55 90.45 82.35 72.15

GROUP 3 1 hour-. 420.00 293.12 272.99 251.86 230.73 204.60

1/2 hour-. 246.00 172.74 160.17 147.50 134.93 119.86 1/4 hour.... 152.50 107.15 98.90 90.15 82.40 72.55 For other Sunday rates sec Class "A" and ".13" in above schedule.

SPECIAL FEATURES Special sports and news commentators. Local news news staffs, market, road and weather reports.

POLITICAL Political rate is one time Individual gtation rate,

TALENT Rates on request. Artists' bureau maintained.

REMOTE CONTROL Ii;'norhei rooutside pick-up cost consult individual stations

SERVICE FACILITIES Merchandising service available in all network cities. Continuity and production departments also available.

Line Charges Rates shown include line charges. Permanent lines are maintained.

DISCOUNTS No retroactive discounts given. When contracts are renewed without interruption previous contracts will be credited toward discounts on future contracts.

Contract and Other Requirements No contract accepted for longer than one year. Bulk time rate allowed only to advertisers who own or control or market several products or brands. In- dividual advertisers may not combine to obtain maximum discounts. Contracts subject to circumstances beyond station control. Programs must conform to standards of station and government regulations. Network and/or each member station reserves right to refuse and/or discontinue any program. Rates apply to station time only and are subject to change without notice. Extension to other stations available on special order. Programs may originate from any member station. For best convenience. transcriptions should originate from either WKRC, Cincinnati. or WLAP. Lexington, Time clearance can be handled with individual stations; WGRO. Louisville. Is also available for central clearance source. Information on open time also available from individual stations' national representatives.

Closing Time Time programs. one week in advance; announcements, 24 hours In advance.

Personnel President--Gilmore N. Nunn, Vice-President-J. Lindsay Nunn. Secretary-Treasurer-Warren G. Davis. Production Manager-Ted Grizzard. Chief Engineer-Sanford Hen.

Reoresentatives Burn-Smith, Incorporated.

TEXAS QUALITY NETWORK, THE For rates and data seo listing under Texas.

TEXAS STATE NETWORK For rates and data see listing under Texas.

TRI-CITY STATIONS ASSOCIATION of Virginia

For rates and rata sec listing tinder 91rgInia.

WEST VIRGINIA NETWORK For rates and data see listing tinder West Virginia.

WISCONSIN NETWORK, INC. For rates and data see listing under Wisconsin.



RADIO ADVERTISING January, 1943':1

YANKEE NETWORK, THE 21 Brookline Ave., Boston, Mass., Commonwealth 0800. Bates effective. June 15, 1992. (Card No. 6.)

Comprised of :

Boston (WNAC) New Bedford (WNBH) Providence (WEAN) Pittsfield (WBRK) Bridgeport -New Haven Holyoke-Spring-

field (WHYN) New London (WNLC) Fitchburg (WEIM) Laconia (WLNII) Augusta (WRDO) Lewiston- Auburn (WCOU) Greenfield (WHAI) Rutland (WSYB)

(WICC) Worcester (WAAB) Portland (WCSH) Lowell-Lawrence (WLLII) Fall River (WSAR) Bangor (WL73Z) Hartford (1VTHT) Waterbury (WATR) Manchester (WFEA)

Wave-Power-Time See Individual listings.

Agency Commission 05% on net station time only to recognized advertising agencies; no cash discount. Charges for facilities are payable Immediately after each broadcast.

General Advertising MUSICAL OR DRAMATIC PROGRAMS

(6:00 1 hr.

WNAC.._ 440.00 WEAN 200.00 WICC 160.00 1VAAB 160.00 WCSH 100.00 WLLII 120.00 WSAR 120.00 WLBZ 120.00 WTHT 100.00 WATE 100.00 %VERA 100.00 WNBII 100.00 1V/IRK 100.00 WHYN 80.00 WNLC 80.00 WELD 80.00 WLNII 60.00 WRDO 60.00 WCOU 60.00 WHAT__ 60.00 WSYB 60.00 Total 21 stations 2,520.00

(8:00 a.m. to 6:00 Dan. week days; 8:00 a.m. to 1:00 p.m. Sundays; 10:30 p.m. to 12:00

midnight daily)

P.M to 10:30 p.m.) 3/4 hr. 1/2 hr. 1/4 hr. 5 min. 352.00 264.00 176.00 88.00 160.00 120.00 80.00 40.00 128.00 96.00 64.00 32.00 128.00 96.00 69.00 32.00 128.00 96.00 69.00 32.00

96.00 72.00 48.00 24.00 96.00 72.00 48.00 24.00 96.00 72.00 98.00 24.00 80.00 60.00 40.00 20.00 80.00 60.00 90.00 20.00 80.00 60.00 90.00 20.00 80.00 60.00 90.00 20.00 80.00 60.00 40.00 20.00 64.00 48.00 92.00 16.00 64.00 98.00 32.00 16.00 64.00 48.00 32.00 16.00 98.00 86.00 24.00 12.00 98.00 36.00 24.00 12.00 48.00 36.00 24.00 12.00 48.00 96.00 24.00 12.00 98.00 90.00 29.00 12.00

2,016.00 1,512.00 1,008.00 604.00

WNAC.... 220.00 178.00 132.00 88.00 44.00 WEAN.... 100.00 80.00 60.00 90.00 20.00 WICC...._ 80.00 64.00 48.00 32.00 16.00 WAAB.... 80.00 64.00 98.00 32.00 16.00 WCSH.... 80.00 04.00 48,00 82.00 16.00 WLLH.... 60.00 98.00 36.00 24.00 12.00 WSAR.... 60.00 48.00 36.00 24.00 12.00 WLBZ.... 60.00 98.00 36.00 24.00 12.00 WTHT__ 50.00 40.00 30.00 20.00 10.00 WATR.... 50.00 90.00 90.00 20.00 10.00 WFEA.._ 50.00 40.00 30.00 20.00 10.00 WNBII.... 50.00 90.00 30.00 20.00 10.00 AVBEK.... 50.00 40.00 30.00 20.00 10.00

40.00 32.00 24.00 10.00 8.00 WNLC.... 40.00 32.00 29.00 16.00 8.00 WE6M..- 40.00 32.00 24.00 16.00 8.00 WLIM.._ 30.00 24.00 18.00 12.00 6.00 WRDO.... 30.00 24.00 18.00 12.00 6.00 WCOU.._ 30.00 24.00 18.00 12.00 0.00 WHAT__ 30.00 24.00 18.00 12.00 6.00 WSY13.... 30.00 24.00 18.00 12,00 8.00 Total 21 stations 1,200.00 1,008.00 750.00 504.00 252.00

(1:00 p.m. to 8:00 p.m. Sunday) WNAC.... 330.00 204.00 108,00 132.00 00.00 WEAN.... 150.00 120.00 D0.00 00.00 30,00 WICC...... 120.00 00.00 72,00 98.00 29.00 2VAAB. 120.00 90.00 72.00 48.00 24.00

120.00 80.00 72.00 48.00 21,00 VI,LII.... 00.00 72.00 54.00 80.00 18.00

WSA11.... 00.00 72.00 54.00 18.00 2VLEZ..., 90.00 72.00 54,00 30,00 18.00 IVTIIT.. 75.00 00,00 45.00 30.00 15.00 WATI1 ,.. 75.00 00.00 45.00 90.00 15.00 WFEA..,. 75.00 00.00 45.00 30.00 16.00 WNIIII.,,, 75.00 60.00 45.00 90.00 15.00 WilltIC..., 75.00 110,00 45.00 30.00 15,00 WIITN.... 00.00 48.00 30.00 24,00 12.00 WNLC..,. 00,00 48.00 90.00 24,00 12.00 WELL... 00.00 48.00 30.00 24.00 12.00 WI,N11.... 45.00 00.00 27.00 18.00 D.00 W1LDO.... 45,00 110.00 27,00 18.00 0.00 WCOU.... 45.00 36.00 27.00 18.00 0.00 WHAT..., 45,00 00,00 27,00 18100 9.00 WHYII..., 45.00 00.00 27.00 18.00 0.00 Total II stations 1,800,00 1,512.00 1,184.00 750,00 978.00

(12:00 midnight to 8:00 ctn. daily) 1 hr. 8/4 lit. 1/2 hr. 1/4 hr.

WNAC 147.00 118.00 138,00 50.00 WEAN 07,00

eel n 54.00 40,00 27.00

WICC 18.00 82.00 22,00 '54,00 WAAII 41,00 82.00 22.00

NVCSII 54.00 43.00 82.00 22,00 WI,1,11 40.00 12.00 24,00 10,00 WHA It 40.01 02,00 24.00 10,00 WI,117 40,00 12.00 24.00 10,00 WTI IT 4,00 27,00 20,00 14.00 WATR 27,00 20,00 14.00 WirlIA 4.0( 27.00 20.011 14,00 1VNIIII 4.01. 27.00 20,00 14,00 MIMIC 1,01 27.00 211.00 14,00 W II TN 7.0( 22.00 16,00 11,00 WNW' 27.00 22,00 16.00 16.015 WEIM 27,01 22,00 10.00 11.0(1 Wl,Nit 20.0( 10,00 12,00 8,00 WED() 20,01 10.00 12,00 8.00 VCOII 20,01 16,00 MOO 8,00 WIIAI 20,(10 10,110 12,00 8.00 Wit VII 20,0( 10,09 12.00 8.00 Tetra 21 ettitinfic. ifs7.M 078,00 504,00 843,00

DISCOUNTS Time discounts on card rates apply to total number of broadcasts for the same sponsor in one year under original or renewed contracts and apply on station

Less than 26 times time only. No discounts on talent or line

26 to 51 times 5% 52 to 103 times

Net

104 to 155 times 1.

156 to 207 times 1201/20

208 or more times 15% Programs. including special features, running continuously for 52 consecutive weeks earn an additional rebate of 10%, based on the lowest billing for any one week,

The Yankee Network will take programs from or feed programs to WOE or WEN. No line charge for this service from WOE; no line charge to or from WHN.

SPECIAL FEATURES News Services:

Daily except Sundays, 8:00 cm. to 8:15 cm.; Sundays 8:45 a.m. to 9:00 a.m. Limited to three announcements daily. Per participating announcement 155.00, Daily, 1:00 p.m. to 1:15 p.m. Limited to three announcements daily. Per participating announcement 155.00. Daily except Sundays, 6:00 p.m. to 6:15 0.m.; Sundays 6:30 p.m. to 6:45 p.m. Limited to three announcements daily. Per participating announcement 310.00. Daily, 11:00 p.m. to 11:15 p.m. Limited to three announcements daily. Per participating ahnounce- ment 155.00.

TALENT The WNAC grand organ is available to advertisers for use in connection with other talent-rates on request.

REMOTE CONTROL All wire and mechanical charges for remote control. all traveling expenses, salaries of artists, etc., to be paid in advance when required.

SERVICE FACILITIES Production department, sales and merchandising department. publicity and public relations departments are available to advertisers

Line Charges Rates shown include line charges on Program originating in network's Poston studios. Permanent lines are maintained.

Contract and Other Requirements No blanket contracts accepted. No contract accepted for longer than one year. Preferred position governed by priority and availability on contract basis. Rates are for facilities of the stations only; talent Is extra.

Closing Time Closing date for inclusion in general publicity and printed announcements is 14 days In advance.

Personnel President-John Shepard, 3rd. Executive Vice-President-Linus Travers, Vice-President-Robert Bartley. Sales and Stations Relations-Gerry Harrison.

Exclusive National Representatives Meant Petry & Company, Inc.

Z NET For rates and data see listing under Montana.

ALABAMA

ANNISTON (Calhoun county)

WHMA (Established 19311)

Mites effective December 1, 1941, Owned and operated by Anniston Tiroadeasting Co. Studios-14th and Noble Sts., Anniston. Ala. Trensmitter-Anniston, Ala,

Wave -Power -Time Operating pniver-250 watts. 200.0 meters; 1450 kilocycles. Licensed to operate unlimited thee. Operates On Content War Time. Operating 0:00 a.m. to 12;00 midnight.

Agency Commission 10% to recognized agencieS; no melt diecotint.

General AdvertiSing Per comidnatlen rates HP0 Bill0 Network Company (Blue Soutlicontral Group). Alffelo copyright fees are not inoluded in rates,

1 ti. 111 II., 20 ti, 52 ti, 100 tl, 10001, 1 hour 50,09 47,50 45,00 12,30 40,00 87.50

1/2 hem S. 60 27,07 25,611 24.22 22.80 21.17 1/4 hour .. . , 10,00 17,10 10,20 16.30 11,10 12.50

fi miniffee 7.50 7,12 0,75 0.37 0,20 0,02 ANNOUNCEMENTS

100 words,- 11.00 2,85 2,70 2,66 2,40 2,25

SPECIAL FEATURES Time signals available at announcement rates. Rates r'. and details on the following features on request: News, daily sports review, WILMA Saturday Jam. boree, WHIMA Variety Hour, housekeepers chat, ;1 baseball games, studio organ. and stock reports.

TALENT States on request.

REMOTE CONTROL. Remote broadcasts made at cost.

TRANSORTPTIONS Transcription library services 'available-rates on request.

SERVICE FACILITIES Merchandising service available. Publicity stories, pictures and program listings in local daily newspaper and four weekly newspapers in Anniston terri- tory. Bulletins on new commercial Programs mailed to merchants selling advertiser's products.

Contract and Other Requirements Beer and liquor advertising Is not accepted Rates quoted are for station time only; talent and it

line charges are net, extra.

Closing Time All continuity must be received 24 hours prior to -( broadcast.

Mechanical Proem Equipment Equipped to handle programs by electrical transer1P- lion, using 33 r.p.m. double turntables for vertical ff '

f and lateral cut recordings.

Personnel Manager-J. W. Buttram, Program Director-Hugh Webb. Chief Engineer-James Hudson.

Representatives Seers & Ayer, Inc.

BESSEMER (Jefferson County)

WJLD (Established 1942)

Rates effective September 1, 1942.

Owned and operated by J. Leslie Doss. Business Office and Studios-Gary Hotel, P. 0. Box

147, Bessemer, Ala., telephone 2300-2301. Transmitter-One mile from center of Bessemer, Ala.

Wave-Power-Time Operating power-250 watts. 214.3 meters; 1400 kilocycles. Licensed to operate full time on local channel. Op- erates Operating schedule: Sundays 7:30 a.m. to 10:00 p.m.; week days 6:00 a.m. to 11:00 p.m.

Agency Commission 15% to recognized agencies on station time only: no cash discount. Bills rendered first of each month; duo 10th of month,

General Advertising The following rates are for national advertising and include music copyright fees.

1 ti. 13 ti, 26 U. 52 ti. 78 U. 300 U. I hour 60.00 57.00 54.00 51.00 48.00 40.00

1/2 lintir 30.00 28.50 27.00 25.50 24.00 20.00 1/4 hour 15.00 14.25 13.50 12.70 12.00 10.00, 100 words__ 3.00 2.85 2.70 2.55 2.40 2.00

SPECIAL FEATURES News: Leased wire service available; 15 minutes, six days weekly, per month 100.00, plus a charge for news service. Sports and drama feature programs.

TALKS AND POLITICAL Accepted only when subject matter is, in the opinion of station management, of genuine public interest.

REMOTE CONTROL Facilities subject to extra charges for line and mechanical costs. Extra charges not subject to agency commission,

it


TRANSCRIPTIONS Regular rates apply, Rates include use of transcrlp- Gen library service.

SERVICE FACILITIES Services of station's production and program department are available without extra charge.

Contract and Other Requirements Advertising of alcoholic beverages, other than beer `l and wino, not accepted. Contracts subject to cancellation by two weeks' Written notice, necompanied by certified cheek at short rate to date of last program, All broadcasts and contracts see subject to station owner's approval and governmental regulations.

Closing Time

12

`111.'t 9 1

II

of

s{

(4

;t1

Contracts close 24 hours In advance of first broad. cast. Announcements and, transcriptions close 24 hours In advance. Talks close one hour in advance,

moosseleal Program Equipment Equipped to hnntile programs by electrical transcrIP- lien, Using 33.1/3 and 78 r.p.m. double turntables for vortical and lateral mit recordings,

Personnel Station Manager-4. "Ed" Reynolds.



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