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Transcript of Page by Page
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pagepage
by
How to do design
WORKINGDESIGN
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introtHe parts
WORKINGDESIGN
What do you wantto know?
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introtHe parts
WORKINGDESIGN
the parts Publications are made up of images and text organized into pages.
They have two parts: 1) physical and 2) content
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introtHe parts
WORKINGDESIGN
2) Content
Publications are made up of:A. Written and visual content
B. Design
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introtHe parts
WORKINGDESIGN
• articles (short or long)
• features (one-page, spreads or longer)
• sidebars
• flag
• volume, number and date
• standing / section heads
• headlines
• subheads
• callouts
• table of contents
• content teasers
• photos
• photo features
• illustration
• cartoons
• bylines and credits
• folios
• opinion columns
• editorials
• letters
• masthead
• calendar listings
• other listings
• announcements
• display advertising
• in house advertising
• classified ads
A. Written and visual content
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introtHe parts
WORKINGDESIGN
• type
• colour
• white space
• size
• shapes
• images
• rules, dingbats
B. Design elements
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introtHe parts
WORKINGDESIGN
Looking…
WORKINGDESIGN
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gridsthe design blueprint
WORKINGDESIGN
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grids
WORKINGDESIGN
1 column grid 1 column
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grids
WORKINGDESIGN
2, 3, 4 5, 6 and 7 columns
3 column / 6 column 2 column / 4 column
5 column 7 column
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grids
WORKINGDESIGN
margins
Traditional (equal) margins Increased head space
Increased space at foot Wide margins
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grids
WORKINGDESIGN
3 columnoptionsusing adjustedmargins
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all about type
WORKINGDESIGN
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cHaracter
type
WORKINGDESIGN
Serif
Sans Serif
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cHaracter
type
WORKINGDESIGN
italicbold
Serif SerifSans SerifSans Serif
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cHaracter
type
WORKINGDESIGN
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cHaracter
type
WORKINGDESIGN
x-heightascender
descenderbaseline
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cHaracter
type
WORKINGDESIGN
typographic voice
WORKINGDESIGN
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cHaracter
type
WORKINGDESIGN
size9 point 12 point 31 point 30 point
43 point 65 point100 point
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cHaracter
type
WORKINGDESIGN
reverse
dropshadowcolour
effects
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cHaracter
type
WORKINGDESIGN
specialcharacters
• Bullets
________ rules |end dots ndingbats w 3 4 5 2
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paragrapHs
type
WORKINGDESIGN
leading
no leading
1 point leading between the lines
2 point leading between the lines
3 point leading between the lines
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paragrapHs
type
WORKINGDESIGN
alignment
set Left
set Right
Centered This is an example of Justified paragraph
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paragrapHs
type
WORKINGDESIGN
bodytype
readability - serif
readability - sans serif
cheaper, all the other offers save the new editions were bound in perfect style with embossed leath-er covers. Fly leaves were sewn in using only the best silk and each sheet was edged with gold leaf. Limited editions attracted book lovers from all continents.
cheaper, all the other offers save the new editions were bound in perfect style with embossed leath-er covers. Fly leaves were sewn in using only the best silk and each sheet was edged with gold leaf. Limited editions attracted book lovers from all continents.
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paragrapHs
type
WORKINGDESIGN
a river runs through it !
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page structure
WORKINGDESIGN
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pagestructure
WORKINGDESIGN
page structure There are three basic page structures:
1. modular 2. interlocking3. vertical
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pagestructure
WORKINGDESIGN
modular
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pagestructure
WORKINGDESIGN
inter-locking
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pagestructure
WORKINGDESIGN
vertical
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pagestructure
WORKINGDESIGN
summary
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pagestructure
WORKINGDESIGN
emphasis 1.horizontal
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pagestructure
WORKINGDESIGN
emphasis 2.vertical
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pagestructure
WORKINGDESIGN
form1. symmetry
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pagestructure
WORKINGDESIGN
form2. asymmetry
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pagestructure
WORKINGDESIGN
summary
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page design elements
WORKINGDESIGN
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• flags
• images
• headlines
• subheads
• kickers
• section heads
• standing heads
• cutlines
• folios
• drop caps
• sidebars
• bylines
• callouts
• white space
Page design elements
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pageelements
WORKINGDESIGN
flags
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pageelements
WORKINGDESIGN
flags
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pageelements
WORKINGDESIGN
headlines• All caps• Downstyle• Upper and
lower case
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pageelements
WORKINGDESIGN
headlinesdouble decker
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pageelements
WORKINGDESIGN
headlinesdouble decker
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pageelements
WORKINGDESIGN
headlinestriple decker
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pageelements
WORKINGDESIGN
headlines
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pageelements
WORKINGDESIGN
headlines
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pageelements
WORKINGDESIGN
subhead
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pageelements
WORKINGDESIGN
subhead
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pageelements
WORKINGDESIGN
subheadwithin body
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pageelements
WORKINGDESIGN
over heads
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pageelements
WORKINGDESIGN
section heads
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pageelements
WORKINGDESIGN
standingheads
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pageelements
WORKINGDESIGN
callout
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pageelements
WORKINGDESIGN
callout
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pageelements
WORKINGDESIGN
byline
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pageelements
WORKINGDESIGN
expanded byline with bio
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pageelements
WORKINGDESIGN
mastheads
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pageelements
WORKINGDESIGN
cutlines
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pageelements
WORKINGDESIGN
folios
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pageelements
WORKINGDESIGN
credits
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pageelements
WORKINGDESIGN
sidebar
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pageelements
WORKINGDESIGN
dropcaps
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pageelements
WORKINGDESIGN
dropcaps
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pageelements
WORKINGDESIGN
dropcaps
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pageelements
WORKINGDESIGN
type and photos
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pageelements
WORKINGDESIGN
type and photos
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pageelements
WORKINGDESIGN
typeuse of colour
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pageelements
WORKINGDESIGN
type as illustration
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pageelements
WORKINGDESIGN
typehand drawn
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pageelements
WORKINGDESIGN
summarylet’s name the type decisions.
how many different ones are there?
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working
imageswith
WORKINGDESIGN
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• hen and chicks
• symmetrical
• grids
Image layout
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images
WORKINGDESIGN
grid
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images
WORKINGDESIGN
hen and chicks
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images
WORKINGDESIGN
symmetry
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images
WORKINGDESIGN
symmetry
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images
WORKINGDESIGN
hen and chicks
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images
WORKINGDESIGN
hen and chicks
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images
WORKINGDESIGN
photo techniques
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contents
WORKINGDESIGN
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contentpages
WORKINGDESIGN
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contentpages
WORKINGDESIGN
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contentpages
WORKINGDESIGN
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contentpages
WORKINGDESIGN
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colour
WORKINGDESIGN
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colour
WORKINGDESIGN
CMYKfull (or 4) colourprocess
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colour
WORKINGDESIGN
palettewww.adobe.com/products/kuler/
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colour
WORKINGDESIGN
palette
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colour
WORKINGDESIGN
palette
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colour
WORKINGDESIGN
colour applied to type
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end
WORKINGDESIGN.NET