PAGE 2 GENERAL INFORMATION I KEY FINDINGS I ......2018/02/02 · GCC B2C E-COMMERCE MARKET 2018...

GCC B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: FEBRUARY 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

GCC B2C E-Commerce Market 2018

Report

B2C E-Commerce

The Cooperation Council for the Arab States of the Gulf (GCC)

UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman

English

PDF & PowerPoint

105

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QUESTIONS

ANSWERED

IN THIS REPORT

What are the largest B2C E-Commerce markets in the GCC?

How high are the GCC online retail sales projected to be in 2020?

Which factors contribute to the growth of B2C E-Commerce in the GCC and what are the main

barriers?

Which payment methods are preferred by online shoppers in this region?

What are the most popular online shopping websites in countries of the GCC?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GCC B2C E-COMMERCE MARKET 2018

GCC B2C E-COMMERCE SALES TO GROW MORE THAN +100% BY 2020

B2C E-Commerce in the six member nations of The Cooperation Council for the Arab

States of the Gulf (GCC) is in early stages of development. Even in the UAE, the largest online

retail market of the pack, E-Commerce accounts for a small one-digit percentage share of

total retail sales. Starting off from this low base, online retail in the GCC is projected to see

robust growth rates over the the next several years. By 2020, retail E-Commerce sales of the

GCC countries are projected to be more than two times higher than in 2017, according to a

projection cited in the yStats.com report.

The UAE and Saudi Arabia currently make the largest contributions to the region’s

rising B2C E-Commerce sales. While the UAE was ahead of the Kingdom in terms of online

retail revenues as of 2017, higher growth rates are projected to propel Saudi Arabia to the

leading position in the GCC B2C E-Commerce by 2020, with the UAE moving to the second

place. Qatar and Kuwait are projected to rank next, followed by Bahrain and Oman.

Market data and surveys cited in the yStats.com report indicate that interest in online

shopping is high among connected consumers in the GCC, but many of them hesitate to buy

over the Internet due to lack of trust in E-Commerce and digital payment methods. For

example, in Bahrain, searching for information about products and services is among the

top online activities, but online shopper penetration reaches less than one-third of Internet

users. Also in countries with higher online shopper penetration rates, such as the UAE and

Saudi Arabia, the frequency of buying online remains low, with the majority of shoppers

making purchases at online stores less than once a month.

A survey of GCC millennials conducted in 2017 revealed that not being comfortable

with online payments was the main barrier to buying online. Cash on delivery is the

preferred method of payment in the GCC, outranking credit cards by a high margin.

Furthermore, the local E-Commerce offering remains limited, especially in smaller markets,

while international E-Commerce platforms such as Amazon.com, eBay.com and

AliExpress.com rank among the most visited websites in these countries. Amazon boosted

its presence in the region with the purchase of Souq.com in 2017, a major regional online

marketplace based in the UAE. The competition is expected to intensify as local rivals attract

investments and international players take notice of the fast developing B2C E-Commerce

market.


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MANAGEMENT SUMMARY

REGIONAL

Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f

Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f

Internet Penetration, in % of Individuals, by Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, 2016

Smartphone Penetration, in % of Adults, by Qatar, Saudi Arabia, and UAE, March 2017

Devices Used to Access the Internet, in % of Adults, by Qatar, Saudi Arabia, and UAE, March 2017

Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in

the GCC, October 2016

Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016

Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016

Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017

Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017

Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017

UAE

3.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, January 2018

3.2. TRENDS

Devices Used to Access the Internet, in % of Adults, March 2017

Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016

Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Shoppers Only, in %, October 2016

Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the

Respective Market, October 2016

3.3. SALES & SHARES

Retail E-Commerce Sales, in USD billion, 2015 – 2020f

E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016

B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f

B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

3.4. USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2011 - 2016

Online Shopper Penetration, in % of Internet Users, 2015 & 2016

Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017

Breakdown of Frequency of Shopping Online, in % of Respondents, 2016

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TABLE OF CONTENTS (1 OF 5)

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3

5

5

UAE (CONT.)

3.5. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2016

Top Product Categories Purchased Online, in % of Online Shoppers, 2016

3.6. PAYMENT

Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

3.7. DELIVERY

Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017

3.8. PLAYERS

B2C E-Commerce Players Overview, January 2018

Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016

Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average

Visit Duration, Pages Per Visit and Bounce Rate, December 2017

SAUDI ARABIA

4.1. OVERVIEW


4.2. TRENDS

Devices Used to Connect to the Internet, in % of Adults, March 2017

Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017

Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017

Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

4.3. SALES & SHARES

B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017

E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016

Retail E-Commerce Sales, in USD billion, 2015 – 2020f

B2C E-Commerce Share of Total Retail Sales, in % 2017e


Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017

Online Shopper Penetration, in % of Respondents, May 2017

Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017

Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017



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SAUDI ARABIA (CONT.)

4.5. PRODUCTS


Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017

Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May

2017

4.6. PAYMENT


Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed

E-Commerce Merchants, June 2017

4.7. DELIVERY

Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June

2017

4.8. PLAYERS

B2C E-Commerce Players Overview, January 2018

Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

QATAR

5.1. OVERVIEW


5.2. TRENDS

Devices Used to Access the Internet, in % of Adults, March 2017

5.3. SALES & SHARES

Retail E-Commerce Sales, in USD billion, 2015 & 2020f

B2C E-Commerce Sales, in USD billion, 2015 - 2020f



5.5. PRODUCTS


5.6. PAYMENT

Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

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QATAR (CONT.)

5.7. PLAYERS

Top 5 E-Commerce Websites, by Rank, December 2017

KUWAIT

6.1. OVERVIEW


6.2. SALES & SHARES

E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016




Online Shopper Penetration, in % of Internet Users, January 2016

Attitudes Towards Online Shopping, in % of Respondents, January 2016

6.4. PRODUCTS


6.5. PAYMENT


BAHRAIN

7.1. OVERVIEW


7.2. TRENDS

Selected Device Ownership, in % of Respondents, 2016

Mobile Shopper Penetration, in % of Respondents, 2016

7.3. SALES & SHARES


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5

7

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BAHRAIN (CONT.)



Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016

Barriers to Shopping Online, in % of Non-Online Shoppers, 2016

7.5. PRODUCTS


OMAN

8.1. OVERVIEW


8.2. SALES & SHARES






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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GCC B2C E-COMMERCE MARKET 2018

Report Coverage

This report covers the B2C E-Commerce market in

The Cooperation Council for the Arab States of the Gulf (GCC), including

the following countries: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and

UAE. A broad definition of retail E-Commerce used by some original

sources cited in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Not all types of information were included for each country, due to

varying data availability.

Report Structure

The report starts with an overview of the regional E-Commerce

market and country comparisons in terms of criteria relevant to B2C E-

Commerce, such as sales and Internet penetration. The rest of the report

is divided into country chapters, presented in the descending order of

retail E-Commerce sales. Where no comparable E-Commerce sales figures

were available, other relevant criteria were used to rank the countries,

such as Internet and online shopper penetration rates.

Each country description starts with an overview of the market,

highlighting the overall B2C E-Commerce development.

Next, the “Trends” section includes an overview of market trends,

such as M-Commerce and cross-border online shopping. This information

was not available for each of the covered countries.

The section “Sales & Shares” covers the development of retail

B2C E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included, where available.

Afterwards, the section “Products” shows the leading product

categories purchased online. For some of the covered countries this

information was not available.

The next section, “Payment”, covers the payment methods most

used by online shoppers, where available.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce. This information was not available for each of

the covered countries.

Finally, the “Players” section includes information about the

leading B2C E-Commerce companies, including rankings of top online

shopping platforms by website visits, where available. For the top two

countries, also a text chart with a qualitative overview of competition was

included.


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Middle East B2C E-Commerce Market 2018 January 2018 € 1,950

UAE B2C E-Commerce Market 2018 January 2018 € 750

Saudi Arabia B2C E-Commerce Market 2018 January 2018 € 750

Innovation Trends in Global Retail and Payments 2017

Global Online Payment Methods: First Half 2017

Global Mobile Payment Methods: First Half 2017

Global M-Commerce 2017

Global Cross-Border B2C E-Commerce Market 2017

Global Digital Gaming Market 2017

October 2017

August 2017

August 2017

June 2016

February 2017

August 2017

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Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021

North America B2C E-Commerce Market 2017

Latin America B2C E-Commerce Market 2017

Europe B2C E-Commerce Market 2017

Western Europe B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

December 2017

December 2017

October 2017

July 2017

July 2017

June 2017

May 2017

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

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Global Online Payment Methods: Second Half 2017

Middle East & Africa Online Payment Methods: Full Year 2017

February 2018

March 2018

€ 1,950

€ 950


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