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Transcript of Page 2 content source Page 3 Filmaka: is an award-winning studio for branded and non-branded...
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content source
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Filmaka:
is an award-winning studio for branded and non-branded entertainment, including short films, advertising, web series and other multi-platform content
content is produced by members of its creative global online community of filmmakers
has over 12,000 members from over 130 countries on 6 continents, with over 200 hours of library content
discovers new, fresh talent through monthly online competitions
produces exclusive content for high profile brands, including:
Page 4©2009 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD
In conjunction with Agencies and Brand Managers, Filmaka hosts monthly competitions in the following categories:
Branded/Non-Branded EntertainmentFeature Film / Short Film
DocumentaryWeb Series
Goals: Create compelling and effective brand messaging Provide a scalable and cost-efficient business model Reach untapped and emerging markets Provide a legal framework where IP/talent/music issues are managed for our clients
Offer a venue for professional and aspiring filmmakers to showcase their talent and build their careers
competitions
the jury
Page 5©2009 Filmaka, Inc. CONFIDENTIAL DO NOT
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Colin Firth - Actor
WernerHerzogWriter/Director
Neil LaBute – Writer/ Director
JohnMaddenDirector
Zak Penn – Writer / Director
BillPullmanActor
Paul Schrader - Writer/ Director
Wim WendersWriter/ Director
Werner Herzog - Writer/ Director
John Madden - Director
Bill Pullman - Actor
Filmaka founder, independent film producer Deepak Nayar, assembled a world-class selection of actors, writers and directors for the jury:
Page 6©2009 Filmaka, Inc. CONFIDENTIAL DO NOT
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competition - testimonials
"It's the efficient, most creative thing the Ford Motor Company has ever done!” - Al Uzielli, Senior Advisor, Ford Global Brand Entertainment
process / timeline *
Page 7* Timeline can be expanded or condensed ©2009 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD
case study: Lincoln / Y&R Team Detroit
Assignment: Lincoln and its agency Y&R Team Detroit enlisted Filmaka and its community to create ten (10) music videos integrating the 2009 Lincoln MKS. Music from emerging artists was selected by renowned Grammy ® nominated musical supervisor Gary Calamar (True Blood, Six Feet Under).
Page 8©2008 Filmaka, Inc. CONFIDENTIAL DO NOT
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Result: With a little over two weeks to market the competition, Filmaka received 300 pitches. After a review and filmmaker vetting/matching process (since videos had to be shot in the US), Y&R/Lincoln green lit 14 videos instead of ten.
Five of the videos were featured in Lincoln MKS commercials within the Grammys ® on February 8, 2009. The commercials directed viewers to CBS.com, where they could see all the finalist videos in their entirety.
To complement the CBS website, Filmaka.com built a 30 page website for Lincoln and Y&R Team Detroit, featuring additional information about the filmmakers and musical artists.
case study: Ford / JWT Team Detroit
Assignment: Ford and JWT Team Detroit enlisted Filmaka and its community to create twenty (20) “Mustang Stories,” short films for www.the2010mustang.com Films needed to be written, shot, and edited in just over five weeks.
Page 9©2008 Filmaka, Inc. CONFIDENTIAL DO NOT
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Result: Filmaka received 400 scripts in only two weeks from filmmakers in 28 countries on six continents. JWT/Ford green lit 22 films - shot in U.S., Canada Mexico, Norway, South Africa, and UK.
Nine filmmakers introduced a preview of their films within 60 second commercials in NBC’s Knight Rider which directed viewers to the2010mustang.com to see films in their entirety. Grand Prize Winner, UK-based Jonathan Newman attended the LA Auto Show where his film was screened to introduce the 2009 Mustang. JWT then hired him to shoot a one hour cable documentary, shot in Japan.“ We were very impressed with Filmaka and its community’s ability to complete this assignment quickly with outstanding results.” “The project had an incredible return on investment, within a budget that was significantly less than you would expect for a project of this scope.” *-Carl Spresser, SVP/Director of Integrated Marketing and Branded Entertainment, JWT Team Detroit
* Ad Age 12/11/2008
Page 10
achievements
©2009 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD
FILMAKA PRODUCTIONS- Co-produced feature film Humains, directed by Filmaka Pierre-Olivier Thevenin (opened April 2009 in France)- Producing Swinging with the Finkels, written and directed by Filmaka Jonathan Newman (August 2009 start; Fall 2010 release)- Producing Tucker and Dale, written and directed by Filmaka Eli Craig (July 2009 start; Summer 2010 release)
WEBBY AWARD-Winner, Best Drama Series:The Ten Commandments of La Vida Loca
STREAMY AWARD- Nominee, Best Artistic Concept: The Ten Commandments of La Vida Loca
SHOOT MAGAZINE’S BEST NEW DIRECTORS-Winner: Filmaka Jonathan Newman, Mustang Stories “Father’s Day”
WME (WILLIAM MORRIS AGENCY/ENDEAVOR)- Signed: Filmakas Santiago Tapia, Nuru Rimington-Mkali
ICM- Signed: Filmaka Jonathan Newman
