Page 1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook...
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Page 1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create your social media launch plan [email protected]
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Transcript of Page 1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook...
Page 1Social Media in Business
Session 8 Agenda
Guest Speaker: Cathy Reilly, Agros.org
Facebook and LinkedIn
Student Presentations
Class Project: Create your social media launch plan
Page 2Social Media in Business
Social Media Business Adoption
Source: www.cmosurvey.org
Page 4Social Media in Business
Top Social Media Sites: Demographics
Source: http://www.alexa.com/siteinfo/facebook.com
Page 5Social Media in Business
Social Media Psychographics: Sell to the Persona, not Person
Source: Gartner 2009
Source: OneSource iSell
Page 6Social Media in Business
Social Media: Best Practices for Business
Use an Authentic VoiceBe InteractiveNurture RelationshipsMonitor FeedbackContinuously Adapt Strategy
Page 7Social Media in Business
Facebook Tools for Business
Facebook Apps
Graph API
Page 8Social Media in Business
Posts to a user’s news feed that they “Like” specific content along with a link back to it.Allows sites to push updates to users who have “Liked” their content.“Like” replaces “Share”Search Engines use Likes as ranking criteria
vs
Page 9Social Media in Business
Sites using Connect seeing 30% to 200% increases in site registrations; 15% to 100% increase in UGC*
Page 10Social Media in Business
Social Sharing Options
Users who “Like” visit 5.3x more web URLs to engage with content and have 2.4x more Friends on average*
* Eventbrite
Average Revenue from “Like” is $1.34 vs $0.80 from a Tweet*
Page 11Social Media in Business
Tag Pages on Photos just like tagging Friends.Anyone on Facebook can tag Pages, not just those who “Like” them.These will appear on the Photos tab, not the Wall.Currently restricted to only Brands, Products or People categories.
30 Billion pieces of UGC shared/month4 Billion of them are Photos
Page 12Social Media in Business
Case Study: YouTube on Facebook
Tab Applications
Call to action
Fresh, Topical
Offers
Page 19Social Media in Business
Target on Pages by demographics, location, language, interests and connections.
Ads themselves can be “Liked”.
Page 21Social Media in Business
Facebook or LinkedIn for Business?
Roots: College Students
Preferred by companies
Pages
HP: 271,456 Fans
Personal Profile
Roots: Professionals
Preferred by Professionals
Company Pages
HP: 256,343 Followers
Profile
Page 24Social Media in Business
Engaging Audiences with Facebook
Maintain a conversation with your fansAdd comments box to spur conversation among fansCreate Content that appeals to target audiences They have already expressed their interests, are you listening? Use messaging and imagery that is familiar to advocates Show them something unexpected, that they can learn fromLeverage your existing content archive Find relevant, topical content that can engage audiences Don’t just duplicate your website content to FacebookPost content that is for fans only Require first time site visitors to “Like” before displaying page Provide a strong call to action and incentives available only to fansKeep content fresh Once they become fans, they will return to check new content Facebook will send updates to users everytime content is updatedRun “contests” to spur interactivity Publish winning photos submitted by fans
Page 25Social Media in Business
Case Study: Aflac keeps website content different from Facebook Page
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Case Study: Vaseline stimulates curiosityand engages with contests
Page 29Social Media in Business
LinkedIn for Business
Professional NetworkingBusiness IntelligenceBusiness DevelopmentRecruitingAnswersEvents
Page 30Social Media in Business
Group Exercise: Which Social Networks, What tactics?
Describe the content strategy and plan at launch.For each social network, describe the content strategy.Describe engagement tactics that will be used with the content strategy to - raise awareness - increase the number of visitors - stimulate conversations and sharing - click through to the website hub for interaction and transaction
