Page 1 Social Media and GCU Stephen Robertson, Web and Digital Marketing Manager.

Social Media and GCUStephen Robertson, Web and Digital Marketing Manager

Contents

What we’ll cover

• What is social media?

• The social media landscape

• Future trends

• Social media at GCU

• Next steps

What is social media?

“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”

Kaplan, Andreas M.; Michael Haenlein2010

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The social media landscape

Some key stats

• Social networking accounts for 23% of all online time.

• 800 million+ people now on social networking sites

• 500 million on facebook

• 83 tweets a second reference a product

• 35 hours of video uploaded every minute to YouTube

The social media landscape

It’s not just the kids

• The average social network user is 37 years old.

• Facebook: 38.

• LinkedIn: 44.

• Twitter: 39.

• MySpace: 31.

• Bebo: 28.

Future trends

“Prediction is very difficult, especially about the future.”

Neils Bohr(1885 - 1962)

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Future trends

Where things are heading

• Geo-location

Future trends


• Geo-location

• Mobile! Mobile! Mobile!

Future trends


• Geo-location


• Instant interaction with brands

Future trends


• Geo-location


• Instant interaction with brands

• Ever greater increase in uptake – Silver Surfers

• Stay flexible and aware

Social media and GCU

So what are we doing at the moment?

• Corporate

• Schools

• Services


How are we represented out there?

• Facebook: 14 pages, 159 groups

• YouTube: 550 videos under “glasgow caledonian”

• Twitter: ?

• Ning: ?


We’re not doing too bad…but how can we do it better?

• Resources?

• Training?

• Strategy?

• Policy?

…let’s discuss!

Page 1 Social Media and GCU Stephen Robertson, Web and Digital Marketing Manager.

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