Page 1 S ELLING YOUR H OME. Page 2 D O I REALLY NEED A R EAL E STATE A GENT ? According to a...

SELLING YOUR HOME

DO I REALLY NEED A REAL ESTATE AGENT?

According to a National Association of Realtors report:85% of all Sellers use Real Estate Agents79% of all Buyers use Real Estate Agents

An Experienced Realtor will work WITH YOU in:Setting a proper selling priceProviding access to willing and able buyers (79% use Agents)Implementing proven, time tested marketing strategiesSetting of common goalsWorking as a team to sell your home:

For the highest possible priceIn the shortest amount of timeWith the most favourable terms

While working together, we need to communicate and understand that the most important factor in selling a home quickly is setting an initial price that accurately

represents the top market value, without pricing it so high that it won’t sell.Properties priced too high attract fewer Buyers, Showings and Offers.

SET A SELLING PRICE

It takes longer to sell your homeThis can cost you thousands of dollars in additional mortgage payments, taxes, etc., as well as the emotional toll that comes with waiting.The longer a home is on the market, the more likely you will receive “low-ball” offers because there is an assumption that there are problems with the home.

Help sell other properties in your area.The other properly priced homes will appear to be “better deals.”

CONSEQUENCES OF OVERPRICING

Hard for Buyers to attain financingLenders base loans on the lower of appraised value or purchase price. Any difference must be covered in cash.

Little to no activityReal Estate Agents DO NOT like to show overpriced properties.The longer the home is “on the market”, the less appeal it generates. Well-priced properties generate immediate interest amongst Buyer and Agents. If the price is too high, that excitement never happens.To generate interest, the price must drop below the competition.

Put simply…If the home is overpriced, the right Buyers won’t see it, and the higher priced Buyers

won’t want it!

MARKET VALUE

COMPARATIVE MARKET ANALYSISDetermining the value of your home

ESTABLISHING YOUR HOME’S VALUEHow does your home compare to the property that just sold down the street?

Features

Style (rambler, 2-story, etc.)

Levels

Lot Size

Age

Bedrooms

Bathrooms

Parking

Listing Price

Sold Price

Square Footage & Value per Square Foot

Condition

Unique or Special Features such as hardwood, granite, new kitchen, etc.

WHAT IS A COMPARABLE SALE?

A standard appraisal will consist of 3-5 recent, comparable home sales.

Appraisers make adjustments for differences between home features

Larger home = higher valueSmaller lot = lower valueMore bedrooms = higher value, and so on.Your home is compared individually to each of the other homes.

The sum total of the adjustments will be added/subtracted from that home’s specific sale price.Your home value is the sum total of similar features compared to the 3-5 comparable home values.

Your Home’s Value

Your Home’s Value

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Comparable 2

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Comparable 4

KEYS TO SELLING REAL ESTATE

PROPER PRICING IS KING

MARKETING AND FOLLOW-UP ARE QUEEN

I MARKET WHERE BUYERS ARE LOOKING!

How I capture these Buyers

Call potential Buyers about your home.Feature with local “Power Team” members.Place a sign on the property.

Buyer Acquire program: A 24x7 free information hotline to increase publicity. This system captures the caller’s telephone number, which allows me to immediately call the potential Buyer.

Include your home in my monthly newsletter.Photo Tour of your home generates interest.

How Buyers Find Homes

3 out of 4 Buyers find their homes from three major categories.

Agent ContactsCall numbers on Yard SignsCall Agent from an advertisement who then

takes potential buyers to other homes for sale.Note ineffectiveness of Open Houses.

I MARKET TO WHERE BUYERS ARE LOOKING!

We Enter property onto the MLS & 27 National Real Estate Websites.

Mobile Search & Tracking Feature – Text “Equity” to 32323

24x7 showing feedback available from your own computer.

Arrange showings for other Agents

Prepare and distribute property flyers and brochures throughout neighbourhoods of potential buyers.Advertise Home Warranty (optional)

The National Home Warranty Association states that homes offering a Home Warranty sell faster and for a higher price. These plans also reduce your liability after the sale.

Agent tours

SERVICES I PROVIDEFollow-up with ALL Buyer inquiries.

Follow-up with ALL Agent inquiries.

Provide feedback to you from my follow-up calls.

Present all offers in a timely manner.

Provide guidance on all submitted offers.

Coordinate all property inspections, appraisals, etc.

Work through any and all contingencies.

Attend Settlement

For your security, DO NOT allow anyone into your home without an Agent present!

Do your best to keep your home accessible for the appraiser and the inspector(s).

Do your best to keep your home in “showcase” condition, and provide easy access (with Agent) to potential Buyers.

Be available throughout the process, and allow ample time on your “Settlement Date.”

OTHER CONSIDERATIONS

WHO WE ARE!

A LITTLE ABOUT ME•BULLETS FOR AGENT TO POPULATE

•BULLETS FOR AGENT TO POPULATE











Agent PictureHere

You may have noticed that I have waited to include my personal and company information until the very end. I understand that I’m here to assist you…not the other way around.

I hope this information helps you see the value I provide, and have earned your trust in myself, and our “Best of State” brokerage.

Our brokerage has earned numerous awards (just a few listed to the right), and as the State’s largest brokerage, we are able to send your property to more Agents representing Buyers than any brokerage.

I welcome the opportunity to serve you, and hope you will take every opportunity to contact me with ANY questions or concerns that may arise.

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Place a lock-box on the

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Present and discuss all Offers, and negotiate with the other Agent.

WE HAVE COMPLETED THE LISTING AGREEMENT

NOW WHAT?

WE HAVE COMPLETED THE LISTING AGREEMENT

NOW WHAT?

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I’ll call you regularly to

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marketing activities.

Present and discuss all Offers, and negotiate with the other Agent. CUSTOMIZABLE BOX

CUSTOMIZABLE BOXCUSTOMIZABLE BOXCUSTOMIZABLE BOXCUSTOMIZABLE BOXCUSTOMIZABLE BOX

CUSTOMIZABLE BOXCUSTOMIZABLE BOXCUSTOMIZABLE BOXCUSTOMIZABLE BOX

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