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Transcript of Padriac Shinville, Dean of Enrollment Services Lindsay Eickhorst, Director of Advisement & Career...
Padriac Shinville, Dean of Enrollment Services
Lindsay Eickhorst, Director of Advisement & Career Services
Heartland Community CollegeNovember 11, 2013
Session ID 1759
SEM-ANTICS: Defining the Relationship
Between Intentional Efforts & Desired Results
Heartland Community College
• Founded in 1990• College Locations:
– Main Campus, Normal IL– Heartland Pontiac Center– Heartland Lincoln Center
• Average Student Age: 26• Teacher/Student Ratio: 19:1• First Generation: 43%• Programs of Study:
– 26 Degrees– 53 Certificates
Fall 1991:
8112001:
4,2332011:
5,5582012:
5,3242013:
5,005
Heartland Community College
Undergraduate Headcount
2009: 655 (baseline)
2015: 818*2020: 954*2025: 1,090*
*Complete College America ICCB proposed goal
Heartland Community College Fiscal Year
Graduates
Heartland Community College
Strategic Focus Goals FY12-14 • HCC will effectively transition
students into college-level coursework by assessing, accelerating, and augmenting student readiness.
• HCC will empower our students to explore options, develop intentional pathways, and achieve relevant academic and career goals.
Heartland Community College
Strategic Focus Goals FY14-16 • HCC will effectively assess
students’ experiences, creating actionable intelligence applied at key momentum points to improve student learning.
• HCC will enhance decision making at all levels of the organization through processes and technologies which guarantee the quality and availability of data and information to drive organizational improvement.
Admissions photo?
Strategies For Helping Students Transition and
COMPLETE!
• Attendance at the 2012 SEM Conference in Orlando, FL.
• “Applying SEM at the Community College”
• ENTHUSIASM!
Three Ingredients That Kick-Started Institutional
Change
A concept and process that enables the fulfillment of institutional mission and the students’ educational goals.
SEM Principles:• Establishing comprehensive goals for the number and
types of students needed to fulfill the institutional mission.
• Promoting students’ academic success by improving access, transition, persistence, and graduation.
• Promoting institutional success by enabling effective strategic and financial planning.
• Creating a data-rich environment to inform decisions and evaluate strategies.
• Strengthening communications and marketing with internal and external stakeholders.
• Increasing collaboration among departments across the campus to support the enrollment program.
SEM Defined
Four Legs of the Chair: People, Culture, Processes, and
Technology
Culture
PeopleProcesses
Technology
SEM-Antics
People
Culture
Processe
s
Technology/
Data
Establish comprehensive goals for the number and types of students needed to fulfill the institutional mission
• What kind of college do we want to be?
• Enrollment Reports by cohort
“Delivering programs and building relationships that enhance students’ access, transition, persistence, and goal attainment will determine the institution’s ability to recruit and retain students ...” (pg. 5)
SEM-Antics
People
Culture
Processes
Technology/
Data
Promote students’ academic success by improving access, transition, persistence, and graduation.
• ES Re-Org
• Strong Interest Inventory
• Director of Student Success & Coordinator of GENs
• GPS
• Assidere
• Student Success Guide
• Catalog by Career Cluster
• Next Step
• Student Admit Type
• Senior Days/New Student Days
• Placement by Program Of Study
• IAI for High
Schools
• Advisement
• ES Website
• ES myHeartland (portal)/myPlanner
• PeopleSoft Projects (3)
• FY 13-14 Staff Changes• PeopleSoft Projects• Business Processes• Orientation Take Over:
Senior Days/New Student Days
Enrollment Services Division
• Orientation came to Enrollment Services in late January 2013
• 1st Senior Day was April 18th
• 7 Senior Days/7 New
Student Days, 517 Students Attended
• 96.3% of students who attended, enrolled in classes
Where are we headed?
Senior Days/New Student Days
SEM-Antics
People
Culture
Processes
Technology/
Data
Promote institutional success by enabling effective strategic and financial planning.
• SEM Committee
• Operational Plan
• Retention reports
The Make-Up:PresidentVP Learning & Student
SuccessAVP Academic AffairsEnrollment Services (3)Instructional Chairs (2)Student Success (2)Director of MarketingAdult EducationContinuing EducationController
Heartland Community College
SEM Committee
Outcomes:
• College Wide Education/Communication
• No Late Enrollment Policy• No Drop for Non-Payment• Four Ways to Pay • Financial Responsibility Statement
Heartland Community College
SEM Committee
SEM-Antics
People
Culture
Processe
s
Technology/
Data
Create a data-rich environment to inform decisions and evaluate strategies.
• Personas
• From how many…to how WELL?
• Student Profiles Report
Making Personal Connections
“Relationships are important, and assisting students in identifying a person or persons they know is committed to their success improves the likelihood of that success.” (pg. 40)
SEM-Antics
People
Culture
Processe
s
Technology/
Data
Strengthen communications and marketing with internal and external stakeholders.
• Academic Calendar
• ACT Code Postcard to HS Juniors
• Stop Outs and Non Returners
• Advisor Emails
• No Late Registration
• March/April/November Open Registration Dates
• Priority Registration/Celebration Monday
• High School Feedback Reports
• SharePoint ES Reports
• SARS Grid
Academic Calendar High School Guidance Counselors
College Now Postcard“Good Luck on the ACT” - ACT Code
Non-Returner Letter - Advisement sent personalized letter to students
Stop-Outs Post Card- Sent to 1115 Students
New/Current Students- Sent to 3563 Students
Phone-A-Thon- College Wide Initiative- Called 2250 Students
• 1500 (30%) Students Re-Registered for Spring 2014
• 250 Students Attended Celebration Monday!
Priority Registration Week Celebration Monday
• Enrollment Services Team Approach• Email Communication to Students,
Faculty, and Staff• Postcards and Other Marketing• 61 Classroom Visits by Advisors
Personalized Advisement• Classroom Advisement Sessions
• Developmental Classes• General Education Classes
• 2 Advisement Appointments• Initial and Follow Up Appointment
Structure/Design
• Department Liaisons• Special Population Advisors• Workshops • Academic Standing Program
• 85 Current Participants
• GENS Courses Taught by Advisors• Personalized Emails• Instant Advisement• Social Media
Advisement
“Relationships are important, and assisting students in identifying a person or persons they know is committed to their success improves the likelihood of that success.” (pg. 40)
Personalized Emails
Dear Terry,
Everybody needs a little help sometimes. In reviewing your midterm grades, I noticed you have been experiencing difficulty in at least one course this semester. As your advisor, let me help you identify the obstacles to your classroom success. I can prepare you to have a positive conversation with your professor to get you back on track. I’d also like to connect you with free individual tutoring right here at Heartland where you can:• ask one-on-one questions and do extra practice or review• get study tips, help with vocabulary, or a little quick feedback on a project or activity.Tutoring Services also offers drop-in support in two areas:• Math Help Lab tutors offer assistance and can answer questions for all HCC math courses. • Tutors in the Writing Lab provide help and feedback at any point during the writing process. I understand sometimes circumstances make it impossible to finish a class. If we can’t find any other solution, the last day to withdrawal from a full semester course is Wednesday, November 6th . This may be done in person in advisement or through IRIS (Internet Registration and Information System). Telephone requests will not be accepted. If you receive financial aid, please check with that office prior to withdrawing. Advisement Hours:Monday, Tuesday & Thursday 8:00 a.m. - 6:00 p.m.Wednesday 10:00 a.m. – 7:00 p.m.Friday 8:00 a.m. – 4:30 p.m. Thanks!Emily
www.heartland.edu
Outreach/Social Media
Heartland Community College
-Facebook Page-Twitter Account
Instant Advising-3 Weeks, 12 stations-Over 150 Students Served
SEM-Antics
People
Culture
Processes
Technology/
Data
Increase collaboration among departments across campus to support the enrollment program
• Supporting Student Success Calendar
• Coordinator of College Now
• Best Practices:ES SEM Presentation
• Personas &Prerequisites
• CTE placements
• College Now
• Marketing
Student Success Calendar HCC Faculty and Staff
-Collaboration with Dean of Student Success-Communication Plan Developed to Supplement Calendar
• Front Line Staff Have ALL the Answers!
• Data, Data, Data • Celebrate Successes • Continuous Assessment &
Improvement• Communication
In 12 Short Months… What Have We
Learned?
• Milestones & Momentum Points (KPIs) For Enrollment Services (?)
• Transcript Clearinghouse• Articulation Database• Prerequisites in PeopleSoft• 3C’s• Student Profile Report• Web Redesign (Phase 2)• Catalog Redesign (Student Handbook)• Graduation Audits at 15, 30, 45 credit
hours
Where Are We Going?
Bibliography
Bontrager, Bob, and Bruce Clemetsen. Applying SEM at the Community College. Washington, DC: American Association of Collegiate Registrars and Admissions Officers, 2009.
Goben, Allen. “Collaboratively Leading Institutional Effectiveness Efforts in Higher Education Institutions. How Can We Cohesively Build All Four Legs of the Chair To Support the Strongest Institutional Effectiveness Efforts in Education?”SAS. 2007.
Questions?