Packback brand ambassadorprogram culturebook

CULTURE BOOK amp ORIENTATION PACKET

2 PACKBACK BRAND AMBASSADOR PROGRAM


SECTION THREE

Becoming an Ambassador32 The Interview Process33 The Pending Stage34 FAQ amp Contact Information35 Meet our Ambassadors

SECTION TWO

Learn about Packback18 Our Products19 Why we exist20 Our Founding Story23 How Wersquove Grown25 Meet our Investors26 Meet the Team

SECTION ONE

Introduction to the Program6 What is Packback7 Program Overview8 Our National Membership10 A Peek into the Program11 What Yoursquoll Gain 13 The Program Structure14 The Program Requirements16 Testimonials


Four years to decide how you want to spend the next 70 or so

years of your life to decide what matters to you enough that you

want to devote your life to it Four years to discover experience

experiment create and become the leader you dreamed you would

be when you were five years old Therersquos no reason to wait until

yoursquore older to take control of your education and your future

In the next four years you can do anything and become

anyoneand Packback is here to help

You have four years in college

5 INTRODUCTION TO THE PROGRAM

Introduction to the Program

SECTION ONE


Packback is a student-founded and student-run company that

has started a national movement for affordable textbooks

Packback was founded by four undergrad students from Illinois

State University who hated spending hundreds on textbooks

every semester that they rarely ever needed for class The

founders wanted to create a solution to a broken textbook

industry that put studentsrsquo needs first helping them take control

over how they rented their textbooks so theyrsquod never have to

overpay for a textbook again Packbackrsquos revolutionary $5 or less

One-Day eTextbook Rentals were born

We think that a college education should give students a great

futurenot a lifetime of debt Because of this wersquove created

textbook solutions that help students save money and get more

value out of their textbooks including our One-Day eTextbook

Rentals and our Price Comparison engine for finding the best

prices when buying and selling books

VISIT PACKBACKBOOKSCOM

Be sure to explore the Packback website to learn more about our products and how we help save students money

WHAT IS PACKBACK

Packback is putting an end to expensive textbooks


INTRODUCTION

The Brand Ambassador Program

The Packback Brand Ambassador program is made up of the coun-

tryrsquos top student leaders and entrepreneurs working together to

help save other students money by leading a movement for afford-

able textbooks Our Brand Ambassadors are the most important

part of the Packback team they are our eyes ears and voices at

their individual campus Packbackrsquos Ambassadors are on-campus

entrepreneurs who take ownership over their projects ideas and

the Packback mission to make education affordable

If selected to become a Brand Ambassador yoursquoll help us spread

the word about affordable textbook options and empower other

students to take control over their education Yoursquoll learn in-demand

skills by working as a part of our team on real projects for our

student-founded startup that was featured on Shark Tank has

raised $15 Million in funding to-date and now helps over 60000+

students save on textbooks

THE BRAND AMBASSADOR BADGE

The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors


OUR NATIONAL MEMBERSHIP

Be a part of something bigger than textbooks

200+ Active and Lead Brand Ambassadors across the nation

20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors

70 College campuses with Packback BrandAmbassador Teams

2200+Applications submitted to become a Packback Brand Ambassador

15+Businesses groups amp non-profits lead by our Ambassadors

890projects and challenges completed by our national Brand Ambassador team

PROGRAM STATS

Join a team of over 200 of the

nationrsquos top student leaders and

entrepreneurs working to save

students money on textbooks

Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable


A PEEK INTO THE PROGRAM

BE A LEADER ON CAMPUS

Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams



VISIT PACKBACKrsquoS OFFICE

Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene


WHAT YOUrsquoLL GAIN

Yoursquoll end up with a resume like no other

Learn in-demands skills

Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market

SKILLS YOUrsquoLL LEARN

bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship

Do work that really matters

Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country

WHAT YOUrsquoLL WORK ON

bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects

Learn to be an entrepreneur

As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas

WHAT YOUrsquoLL GET ACCESS TO

bull Monthly QampA with Packback Investorsbull Opportunity to present your own

start-up concepts at Packbackrsquos monthly Innovation Showcase

bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop

from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers


As a member of the Packback Brand Ambassador program

yoursquore not just a member of the team but a part of our family

As students we poured countless hours into building Packback

and those experiences outside of the classroom were where we

learned the most We created the Brand Ambassador program to

help create opportunities for other students to learn how to build

a business learn in-demand skills and realize their potential

Use the program as an opportunity to experiment to be scrappy

and creative to push your limits to try new things and build your

network Be ambitious Be fearless You have nothing to lose by

pushing yourself in collegebut you have everything to gain

Want an introduction Want to push yourself to try a new

project Want to learn a new skill Need help with your resume

or a job application Just askwersquoll always have your back


Wersquoll always have your back


PROGRAM STRUCTURE

A three stage program that lets you set the pace

The Brand Ambassador Program is divided into three stages Pending Active and Lead The program

is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time

you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship

Pending Stage | 0-20 pts

The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador

After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active

SKIP TO PAGE 33 TO LEARN MORE

Active Stage | 20-60 pts

As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage

A FEW OF THE ACTIVE STAGE PERKS

Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more

Lead Stage | 61-120+ pts

As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern

A FEW OF THE LEAD STAGE PERKS

All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)


Our Brand Ambassadors are entrepreneurs leaders rebels

problem solvers and learners They are students that actively

look for problems and see solving them as an opportunity

They join the Brand Ambassador program to learn skills by

doing real work for a start-up where their efforts actually make a

difference and make life better for students Some want to start

their own businesses someday and some already havebut all of

them want to take control and ownership over their own future

They are the kind of person that would rather have a $30000 job

doing work they love than a $100000 job doing something they

hate Whether or not they are the ldquoworldrsquos best studentrdquo they

are agents for change that never simply accept things the way

they are but pictures the way things could be

Sound like you We canrsquot wait for you to join our team

REQUIREMENTS OF THE PROGRAM

Must be a current undergrad student

Must live on campus or near campus

Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager

Must be passionate about helping students save money on textbooks

Apply for the program

PROGRAM REQUIREMENTS

Who are our Brand Ambassadors


PACKBACK AT UNIVERSITY OF IOWA

The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus


Pablo ZayasDEPAUL UNIVERSITY

The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program

Want to ask Pablo any questions Email him at ZayasPablogmailcom

Mary ZellersILLINOIS STATE UNIVERSITY

As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision

Want to ask Mary any questions Email her at MaryZellers6gmailcom

Tom Kalaj SYRACUSE UNIVERSITY

Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team

Want to ask Tom any questions Email him at tkalajsyredu

TESTIMONIALS

Hear what our ambassadors have to say

17 LEARN ABOUT PACKBACK

SECTION TWO

Learn about Packback


OUR PRODUCTS

What wersquore doing to help students

One-Day eRentals

Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book

Price Comparison

Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site

Textbook Sell Tool

When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback

Learn More Learn More Learn More


Packback exists to help college students get more out of their educationwhile spending less

WHY WE EXIST


OUR FOUNDING STORY

Packback was founded by students for students

Packback was started at Illinois State University by four college

students Our team met by founding a business fraternity

together on ISUrsquos campus where we developed a passion for

entrepreneurship and building student-focused organizations

When our expensive college textbooks were hardly being used

in class we took a deeper look at the textbook industry Not only

were students suffering from high textbook prices but textbook

publishers were also struggling to regain revenue lost to the used

book market We saw dozens of ed-tech companies try (and fail)to

find a viable solution to the expensive textbook problem We knew

that any lasting textbook solution would have to start with what

students wanted and needed today not 10 years from now

We started started Packback in 2011 and won first place in our

schoolrsquos business plan competition with our concept of One-Day

Digital eTextbook Rentals for $5 or less per day

THE BUSINESS PLAN COMPETITION

The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback


OUR FOUNDING STORY

As students we turned challenges into our advantages

In the early days of Packbackrsquos growth the odds were heavily

stacked against us We were faced with the challenge of building

relationships with billion-dollar publishing companies recruiting a

technology team and raising the early funds necessary to get the

company off the ground

And did we mention that we were still students at the time

While many people hesitate to start a company as a student it

became our advantage as it allowed us get meetings with business

icons who were willing to help us because we were students trying

to start something that would change higher education forever

But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this

stage We were determined to beat those odds

So how did we break though We focused on building real

trust-based relationships with publishers mentors and investors

OUR STUDENT FOUNDERS

Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13


OUR FOUNDING STORY

Gaining traction took persistence

After winning the ISU business plan competition we immediately

started cold-calling publishers and soon got our first bit of traction

when we reached out to Brian Kibby the President of McGraw-Hill

Higher Education Brian gave us 30 seconds to give an ldquoelevator

pitchrdquo of the businessand as a result decided to take off three

days off work to stay with us on our campus and learn about

Packback That one call eventually led to McGraw-Hill participating

in our pilot to test the Packback model

After receiving early interest from publishers Packback needed

investment capital to build our product and technology In our

senior year of school we began skipping classes on Thursdays and

Fridays to travel to Chicago and build relationships with investors

During finals week our senior year we had closed on just over

$250000 in seed capital Then in Fall of 2012 we launched a highly

successful pilot with 20 books at Illinois State University

BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE

Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months


HOW WErsquoVE GROWN

PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban

Watch the Episode


HOW WErsquoVE GROWN

Shark Tank was just the beginning

In March of 2014 Packback aired on Shark Tank to over 8 Million

viewers nationwide and secured $250K in seed funding from

Mark Cuban We closed out our Seed Round of funding at $15M

with investments from Mark Cuban plus 24 of Chicagorsquos top

angel investors We coupled our appearance on Shark Tank with

our companyrsquos full public launch in Spring 2014 For our public

launch we added two new products to our platform our Price

Comparison Engine that finds students the best price when

buying books and our Sell Tool that finds the best buy-back

offers for used textbooks Packback is now helping over 65000

students save money on textbooks

And the Packback team has been growing too Since our start

wersquove doubled our team from four to eightplus some incredible

interns The Packback Brand Ambassador Program now includes

over 200 Active Brand Ambassadors carefully selected from over

1800 applications that we received in the summer of 2014

CLICK TO VIEW OUR PRESS FEATURES


OUR INVESTORS

An all-star team of investors and advisers

As a Packback Brand Ambassador yoursquoll have immediate access

to monthly Packback Investor QampArsquos as well as the opportunity

for direct introductions to our investors when you reach the Lead

Stage of the Program Our investors range from all-star athletes

film makers television stars former student entrepreneurs and

current innovators in the worlds of fashion finance medicine

entertainment amp advertising

Packbackrsquos investors include Mark Cuban (Shark Tank) Howard

Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark

Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context

Media) Shradha Agarwal (Context Media) George Bousis (Raise)

Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and

more Many of our investors started their careers as student

entrepreneurs and they are all extremely passionate about

mentoring the current generation of young entrepreneurs

A SLAM DUNK

Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls


OUR TEAM

Meet the Packback team

Kasey GandhamCOFOUNDER | PRESIDENT amp COO

Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records

Kaseypackbackco

Mike ShannonCOFOUNDER | CEO

Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback

Mikepackbackco

Jessica TenutaCOFOUNDER | HEAD OF DESIGN

Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business

Jessicapackbackco


Nick CurrierCOFOUNDER | HEAD OF FINANCE

Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings

Nickpackbackbookscom

Steven MaguireHEAD OF ENGINEERING

A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains

Stevenpackbackco

Karl HughesSOFTWARE ENGINEER

Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing

Karlpackbackco

OUR TEAM



David J BermejoFULL-STACK MARKETER

David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls

Davidpackbackco

Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS

Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy

Kimpackbackco

Samantha GeitzSOFTWARE ENGINEER

Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo

Samanthapackbackco

OUR TEAM



Mary NelsonMARKETING INTERN amp

CAMPUS MARKETING MANAGER

Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls

Marypackbackbookscom

Ngan HoangMARKETING INTERN amp


Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects

NganHpackbackbookscom

OUR TEAM


Eric TendianSOFTWARE ENGINEERING INTERN

Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship

Ericpackbackbookscom


OUR TEAM


Tom KalajSYRACUSE UNIVERSITY

Jesse ShapiroILLINOIS STATE

Anthony GianniniUNIVERSITY OF ILLINOIS

Eric HogenkampILLINOIS STATE

Zac GuntherUNIVERSITY OF CHICAGO

MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS

Phil MonteroMARKETING INTERN amp


Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar

Philpackbackbookscom


Whitney KellerDEPAUL UNIVERSITY

Martin VitekDEPAUL UNIVERSITY

Vince MohawkUNIVERSITY OF ILLINOIS

More each month+

31 BECOME AN AMBASSADOR

Becoming an ambassador

SECTION THREE


If yoursquore ready to apply to become a Brand Ambassador the

next steps are simple The Brand Ambassador Program has

a three-step interview process starting with a short online

application After we review your application yoursquoll have phone

interviews with a Campus Marketing Manager and one of the

Founders If selected yoursquoll be moved into the Pending Stage

of the program where you can choose between one of two

tasks to complete After completing your Pending Task yoursquoll be

promoted to an Active Brand Ambassador

You can skip the interview process by completing our Free

Rental Giveaway Challenge By gifting 20 Free Packback

One-Day Rentals to your friends yoursquoll be moved right into the

Active Stage of the program You will still schedule a Founderrsquos

Call so we can get to know you You can learn more here

INTERVIEW PROCESS STEPS

Step One Apply Online

Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview

Step Two Phone Interviews

You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you

Step Three The Pending Stage

Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page

THE INTERVIEW PROCESS

Packbackrsquos three-step interview process


Once you enter the Pending Stage you must choose and complete one of the two tasks listed below

within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand

Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin

working on the full range of Active-Stage projects and start receiving program perks

THE PENDING STAGE

The Pending Stage

Option One Gift 20 Free Packback Rentals

HOW TO COMPLETE THIS CHALLENGE

Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback

CREATE amp USING YOUR AMBASSADOR URL

wwwpackbackbookscomambassadorsregister

Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses

Option Two Recruit another ambassador


Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members

We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador

BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply


Click on any of the questions below to be taken to a blog post

with our extended answers If you have any questions that arenrsquot

on this list you can reach out at any time by phone or email

FREQUENTLY ASKED QUESTIONS

How do I pass the Pending Stage

How does Packback pay me

How do I get started with Youtopia

How do I use Google Hangouts

Irsquom confused about my Unique URL- how does it work

Howwhat do I post in Facebook groups

FAQ amp CONTACT INFORMATION

Have questions Wersquove got your back

CONTACT PACKBACK

Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717

Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488

Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830


BRAND AMBASSADOR DAY 2014

Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day


MEET OUR AMBASSADORS

Spotlight on Zac Gunther

Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17

Zac is a Packback Brand Ambassador from

University of Chicago Hersquos been a part of the

Brand Ambassador program since its start in

Spring of 2014 and is now one of our campus

marketing managers This fall Zac and two

other cofounders launched Midway Ventures

a new start-up that facilitates introductions

between suitable investors and student

entrepreneurs who have experience in that

young entrepreneurrsquos market They now boast

Hyde Park Angels Groupon Lightbank Chicago

Ventures and Silicon Valley Bank as investment

partners and have helped over a half a dozen

student-founded start-ups secure funding


Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15

Martin is a current Brand Ambassador and a

Packback Marketing Intern Martinrsquos company

Fundchaser facilitates the realization of creative

innovative ideas for every individual regardless

of where that person resides Fundchaser helps

international companies secure funding through

USA-based crowdfunding platforms and has

already had one of their campaigns featured

as a Staff Pick on Kickstarter Martinrsquos unique

background growing up the Czech Republic and

going to college in America has brought him to a

realization that there are people all around the

world with great ideas that only need access to

the right resources to get started


Spotlight on Martin Vitek


Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16

Kristy is a Packback Brand Ambassador and

the current President of North Carolina State

Universityrsquos chapter of Alpha Kappa Psi a

prestigious professional business fraternity

that teaches professional skills like networking

interview skills resume building public speaking

and leadership Alpha Kappa Psi is the same

fraternity that Packbackrsquos cofounders started

a chapter of at Illinois State University This

year Kristy helped increase the applications for

membership to her chapter of Alpha Kappa Psi

by more than double while increasing retention

rates and professional events


Spotlight on Kristy Brader


Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17

As a sophomore Information Technology and

Management major at the Illinois Institute of

Technology Eric realized that the way college

students registered for their classes was

confusing and inefficient He struck out with a

friend to put his education and experience to

work building out a new course registration and

scheduling app Plannr Hersquos partnered with IIT to

pilot his new registration app this semester in a

few test classes and scale out to more classes at

IIT next year In addition to Plannr Eric maintains

a Twitter and website to track Chicago crime

in real-time in by following police radio news

reports and civilian updates on social media


Spotlight on Eric Tendian


Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16

Austin has had a lifelong interest in education

and entrepreneurship that drew him to the

Packback Brand Ambassador Program He

started his first business in junior high doing

on-demand car washes for his professors Now

Austin is busy scaling out a wildly innovative

new concept for ldquowhile-you-shoprdquo car washes

at popular retail stores called Buddyrsquos Thatrsquos

in addition to his other venture selling and

managing custom vending machines around

NC called One Quarter A Time Vending amp

Custom Be sure to check out the web book

Austin is writing on his full college experience


Spotlight on Austin Helms



Spotlight on you

Packback may be a textbook company but

we are more interested in helping our Brand

Ambassadors make history than reading

about history in a textbook We have dozens

of Ambassadors starting their own businesses

leading organizations and envisioning an

innovative new future As a Packback Brand

Ambassador our team will be here to support

you and help bring your ideas to life Letrsquos do

some amazing history-worthy work togetherndash

join our national movement and help us finally

break the cycle of expensive textbooks

Sincerely



SECTION THREE


SECTION TWO


SECTION ONE














SECTION ONE




















WHAT IS PACKBACK



INTRODUCTION




























PROGRAM STATS


















































PROGRAM STRUCTURE





















































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely













SECTION ONE




















WHAT IS PACKBACK



INTRODUCTION




























PROGRAM STATS


















































PROGRAM STRUCTURE





















































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely




















WHAT IS PACKBACK



INTRODUCTION




























PROGRAM STATS


















































PROGRAM STRUCTURE





















































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


INTRODUCTION




























PROGRAM STATS


















































PROGRAM STRUCTURE





















































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely










PROGRAM STATS


















































PROGRAM STRUCTURE





















































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely













































PROGRAM STRUCTURE





















































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely





































TESTIMONIALS



SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


SECTION TWO



OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR PRODUCTS


One-Day eRentals


Price Comparison


Textbook Sell Tool





WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely



WHY WE EXIST


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR FOUNDING STORY




















OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR FOUNDING STORY



















OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR FOUNDING STORY




















HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


HOW WErsquoVE GROWN


Watch the Episode


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


HOW WErsquoVE GROWN




















OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR INVESTORS

















A SLAM DUNK



OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR TEAM




Kaseypackbackco



Mikepackbackco



Jessicapackbackco







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely







Stevenpackbackco



Karlpackbackco

OUR TEAM





Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely




Davidpackbackco



Kimpackbackco



Samanthapackbackco

OUR TEAM











OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely










OUR TEAM






OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely


OUR TEAM
















More each month+



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely



SECTION THREE






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely






























THE PENDING STAGE

The Pending Stage

























CONTACT PACKBACK

































































































Spotlight on you













Sincerely














CONTACT PACKBACK

































































































Spotlight on you













Sincerely






























































































Spotlight on you













Sincerely

Packback brand ambassadorprogram culturebook

Marketing

Transcript of Packback brand ambassadorprogram culturebook