Packaginginnovations2014 sbs fischer final

SUPERMARKET SWEEPPRESENTED BY KATE FISCHERDATE 01.10.14

A Sun Chemical CompanySlide 2


AGENDA

SUPERMARKET SWEEP

PART 1: THE SWEEP• The trends and who is partaking in them

PART 2: THE GAME: Trend match

PART 3: THE RESULT: What does it all mean?• What makes something a success• Who may adopt change• Where do we go from here

Q&A – 5-10 min.

PART 1:THE SWEEP

A Sun Chemical CompanySlide

TREND: Pocket–size me

5

• On the go products

• Easy opening – consumers now expect this

• Easy to consume

• Easy to use


TREND: Now that’s convenient

6


TREND: Unexpected and disruptive


TREND: The “oh AHH” effect

8


TREND: Authentically like the pros!

9


TREND: Cans can.

10

Brands known for one iconic format… adding another to their range


TREND: Sustainability50% post-consumer recycled content, 90% weight reduction

Edible packaging


TREND: Online sales

12


JUDGING SUCCESSWHAT MAKES SOMETHING A SUCCESS?

• Mimicry• Sales• Consumer awareness• Sustainability

THE HOLY GRAIL OF SUCCESS• Gains customer attention / builds brand recognition• Is fit for purpose• Increases sales• Fits the overall brand proposition• It is better for the environment• Future proof

PART 2: GAME TIME


GAME TIME: Trend matchPocket-size me

Now that’s convenient

Unexpected and disruptive

The “ohh ahh” effect

Like a pro

Sustainability

Online sales

PART 3: WHAT DOES IT ALL MEAN?


WHAT DOES IT ALL MEAN?

November 2013 January 2014 April 2014June 2013 May 2014

WHO MAY ADOPT TRENDS• Own label and private brands• Other brand leaders• New brands

Who could be next?


WHAT DOES IT ALL MEAN?WHY ARE TRENDS IMPORTANT

• Give the market direction

TRENDS WE SHOULD STAND UP FOR

• Triple Bottom Line Sustainability• Be the answer to a people problem - convenient, easy to use, legally sound• Be the answer to an environmental problem - Ocean plastic, Clean water,

carbon Footprint• Be the answer to a commercial problem - make profit!

TO RECAP


TO RECAP

PART 1: THE SWEEP• The trends and who is partaking in them

PART 2: THE GAME: Trend match

PART 3: THE RESULT: What does it all mean?• What makes something a success• Who may adopt change• Where do we go from here?

THANK YOU!Q&A

Packaginginnovations2014 sbs fischer final

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