Packaging ResearchKate Julie Linda Cesley IanWilliamVictoria

Brainstorming

•Personalisation

•Characters

•Interactive

•Collectables

•Awareness (health)

•Recyclable materials

• Convenience

• Easier to use

Today’s consumers prefer brands packaged in smart designs that provide a better user experience and resonate with customers on deeper emotional levels.

The product experience before during and after use

Existing packaging

Makes a connection between the product and it's purpose.

Puts the product into a context that is not commonly seen

Clever and humorous approach

Cleverly combines elements of the product in a practical way.

Witty and humorous

Puts product in a more accessible/compact/portable way.

Too much packaging waste of materials

Individually wrapped prunes

Packaging that can't be closed or resealed

History of Packaging

Joy & Happiness

• Colours

Characters

• Gifts /Prizes

Nostalgia

• Appealing to senses

Materials • Bleached Paperboard is the most popular material

used by MWV as there is a higher level efficiency due to lighter weight

• * Linerboard

Survey

Personas