Packaging redesigns
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Transcript of Packaging redesigns
![Page 1: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/1.jpg)
Packaging redesigns.
![Page 2: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/2.jpg)
The First Design.
![Page 3: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/3.jpg)
“For young non-smokers and social smokers, e-cigarettes are positioned as sociallyattractive and part of a rapidly growing trend.”
- Report on the marketing of electronic cigarettes in the UK
![Page 4: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/4.jpg)
The Old Pack.
![Page 5: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/5.jpg)
A Vapour Cigarette starter pack by “I Love Vapour.”
![Page 6: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/6.jpg)
The New Pack.
![Page 7: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/7.jpg)
![Page 8: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/8.jpg)
The Second Design.
![Page 9: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/9.jpg)
A home baking kit for Chocolate Cake.
![Page 10: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/10.jpg)
The Old Pack.
![Page 11: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/11.jpg)
![Page 12: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/12.jpg)
I wanted a design which still felt home prepared, but with something extrato draw in the target buyer.
![Page 13: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/13.jpg)
This new pack resembles a high quality take away box, suggesting the
ingredients have been freshly prepared. It is designed to feel as if
the user is opening a gift.
![Page 14: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/14.jpg)
The New Pack.
This new pack resembles a high quality take away box, suggesting the
ingredients have been freshly prepared. It is designed to feel as if
the user is opening a gift.
![Page 15: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/15.jpg)
![Page 16: Packaging redesigns](https://reader030.fdocuments.us/reader030/viewer/2022020423/568c351d1a28ab023592fb41/html5/thumbnails/16.jpg)
Thank you for reading!