Packaging For Results

Purposeful Packaging For Results

BBBuuusssiiinnneeessssss BBBuuuiiillldddiiinnnggg TTToooooolllsss TTThhhaaattt

PPPooowwweeerrr YYYooouuurrr CCCooommmpppeeetttiiitttiiivvveee EEEdddgggeee

Are marketing efforts keeping your staff busy, but not generating lasting results?

Do conventional training and retention efforts lack the confidence-building human element that leads to first actions?

CCCuuuttt ttthhhrrrooouuuggghhh ttthhheee cccllluuutttttteeerrr ooofff bbbuuusssiiinnneeessssss bbbuuuiiillldddiiinnnggg “““aaaccctttiiivvviiitttyyy””” aaannnddd

llleeevvveeerrraaagggeee ttthhheee ssstttrrreeennngggttthhh ooofff cccooonnnfffiiidddeeennnttt,,, fffooocccuuussseeeddd

rrreeelllaaatttiiiooonnnssshhhiiippp bbbuuuiiillldddiiinnnggg!!!

PPPeeerrrsssooonnnaaalll BBBrrraaannndddiiinnnggg SSSkkkiiillllllsss TTTrrraaaiiinnniiinnnggg:::

• Creates impact in networking and marketing efforts with engaging communication techniques

• Boosts women’s initiative programs with skill-based coaching

• Accelerates talent pool recruitment and retention efforts with real-world application training

Impressions are formed quickly. In

fact, in only one twelfth of a

second, neurotransmitters have

delivered eye input to the brain’s

cortex. At that rate, without

question, there is power in the first

impression. Professional visual

packaging communicates volumes

before a word is even spoken.

What impressions are your

prospective clients

receiving?

NNNooo……… iiimmmaaagggeee iiisssnnn’’’ttt eeevvveeerrryyyttthhhiiinnnggg,,, bbbuuuttt iiittt iiisss wwwhhhaaattt’’’sss ssseeeeeennn fffiiirrrsssttt

www.refinedimages.net • 248.650.2916


Impression Management Series

CCCooommmpppeeettteeennnccceee MMMaaadddeee VVViiisssiiibbbllleee

A talented professional has tremendous opportunity to communicate competence with accurate visual presence. Though exhibiting ability is critical in business-building efforts, it doesn’t come without it’s own skill set and planning.

This series delivers tools for the skilled professional to create an accurate visual image for powerful personal branding!

IIImmmppprrreeessssssiiiooonnn MMMaaannnaaagggeeemmmeeennnttt SSSeeerrriiieeesss

• Nonverbal Messaging Made Easy

So often a professional fails to consider the coherence of their verbal message and

their non-verbal cues. Since it’s been proven that no less than 60% of our

communication is nonverbal, we address the pitfalls and skills in supportive nonverbal

messaging.

• Defining a Winning Brand

Learn the skills to identify and project the executive presence that suits a professional

career. You already have a personal brand; make sure it’s one that supports you!

• Professional Wardrobe Planning

No fluff in this success-dressing segment. This is all about effective and efficient dressing

for the busy professional – and a real budget. Learn psychology of color, how to extend

your brand to dress, and more.

• Impactful Introductions Make a memorable statement from that very first interaction. State your purpose with

power and command using our 5-step preparation strategy!

Image is as important as knowing who you are. Refined Images workshop will help you identify and better understand your brand. ~~Dolores Sturdivant

Fifth Third Bank


Self Promotion Series

GGGeeettt AAAhhheeeaaaddd bbbyyy GGGeeettttttiiinnnggg

KKKnnnooowwwnnn……… Personal Branding is of little value until you learn how to put it “out there.” As product marketers know, the best packaging won’t make a single deal without proper product distribution and placement.

This series provides the strategies for effective positioning of your brand in the professional marketplace – where your prospective clients will find you!

SSSeeelllfff PPPrrrooommmoootttiiiooonnn SSSeeerrriiieeesss

• Selling Your Ideas, Your Services, and YourSELF

It’s not enough to possess goals and competence, you must be able to influence

others to accomplish any task of significance. Learn how – whether you think you’re in

“sales,” or not.

• Maintaining Brand Uniqueness

How do you project a signature brand, day in and day out? We’ll teach you the tips and

tricks of the pro’s for consistent visual messaging.

• Memorable Interactions

How do you stay in your client’s or customer’s mind? Understand the opportunities for

well-received contact, and maintain a positive, long-term brand impression.

• Relationship Building

It’s not enough to make the contact. People do business with people they like.

Understand what it takes to keep the human element alive in your business relations.

This was another great opportunity to “sharpen our saws” and learn bits of information that are life applicable. ~~ Lee Anderson Personal Trainer, Synergy Wellness


Our Team Leaders

PPPaaattttttyyy BBBuuucccccceeellllllaaatttooo,,, AAAIIICCCIII,,, CCCIIIPPP What if, every single day, you went out into the world knowing that your attire perfectly compliments your professional goals, lifestyle, personality, and body? That your visual appearance positively supports your message and reflects your competence? Chances are, you’d feel pretty good about that, and your life would change on many levels. Let’s face it, most people aren’t projecting that kind of consistent visual brand.

Since my image consultation, I’ve had so much more confidence! I have had several meetings and outings and have felt appropriately prepared every time! ~~ Melissa - Monroe, MI (Individual client)

My wardrobe is completely different than it was when I moved from Boston to Detroit 3 years ago, and I couldn’t be happier! ~~ Anne - Manager, Daimler Chrysler (Image and Personal Shopping Client) Having a Refined Images’ Ultimate Makeover was one of the best decisions I have made this year! Before I met with Patty, I had a closet full of nothing to wear…. Patty cut through the magazine and media hype to give me answers about what would look best on me and work with my busy life. ~~ Sharon White – Founder, Bedside Notes, LLC

Patty Buccellato, Certified Image Professional and founder of Refined Images, makes it her mission to bring clients to just that place. She guides individuals on a path to discovery of their own personal design pattern. She helps women and men use this design pattern, in combination with their strengths, character, and values, to achieve their goals with an authentic and focused visual presence. With more than 15 years in the image industry as a speaker, trainer, author, and consultant, Patty is internationally recognized as a Certified Professional Member of the Association of Image Consultants International (AICI), a designation earned by only a handful of consultants around the globe. Patty holds a B.S. in Fashion Merchandising with a minor in Journalism from Western Michigan University. An avid recreational SCUBA diver, she views her work with clients as yet another opportunity to dive below the surface and uncover the uniqueness and beauty inherent in all beings. While communicating visually is not a choice, which message you send is. Make your choice on-purpose!


Our Team Leaders

JJJiiillllll JJJooorrrdddaaannn Do you ever wonder why it is that certain people achieve great success, while others with the same characteristics and competencies don’t? The answer may be that you haven’t created your own “personal brand”. Jill Jordan, Personal Branding Coach and Networking Concierge, knows that a solid, memorable “personal brand” dramatically affects your business and relationships. Jill believes that everyone has unique capabilities that are often hidden or undiscovered. As a personal branding coach, she is dedicated to helping men and women identify and communicate the strengths they bring to the world.

This event helped to remind me that it is important to always look professional and be prepared because one never knows when they may meet a potential client. ~~ Cheryl Andeer, SKBK Sotheby’s Realty Jill uses her personal experience and an appropriate mix of practical knowledge, candor, empathy, and humor to help you create a path to happiness and success. Jill Jordan is simply the best personal coach that any woman could ask for. ~~ Kate – Executive, Chrysler Corporation Jill’s session was priceless to me as I went through a personal re-branding process from an Automotive Executive to a Financial Advisor. The approach is both practical and inspirational. ~~ Nancy L. Salvia - Financial Advisor, Merrill Lynch

With more than 20 years experience in sales, marketing and leadership development, coupled with her devotion towards supporting others who are reinventing or remodeling their lives, Jill’s goal is to see more people live authentically -- to live from their heart with purpose, passion and prosperity. Jill’s latest endeavor was to help launch Smart Women’s Coaching and The Smart Women’s Café – a virtual community where women around the world can share their best ideas, learn and network in a 24/7 interactive forum. Jill received her B.S. from Michigan State University and has mentored and coached countless professionals over the years. She has personally interviewed over 1,000 individuals in her lifetime, making her an expert on what works and what doesn’t in conveying a powerful personal brand! Remember, if you don’t brand yourself, someone else will – and, it may not be the “brand” you want!

Packaging For Results

Documents

Transcript of Packaging For Results