Packaging for Profit - How CustomPrint+ Moves Product Faster with Mike Ferrari
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Packaging For Profit; enabled by CUSTOMPrint+
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This presentation by veteran CPG expert Mike Ferrari takes you through the evolution of consumer goods packaging, from bulk transport to to today's innovative interactive packaging techniques. It highlights the opportunities to explode brand growth through customization.
Transcript of Packaging for Profit - How CustomPrint+ Moves Product Faster with Mike Ferrari
Packaging�For�Profit;enabled�by�CUSTOMPrint+
Engaging�your�Shoppers;�from�Shelf�to�Pantry�
Packaging’s Evolution
<1890 1898 1946 2002 2009 20132010
Pac
kagi
ng P
urpo
se
high
low
Relevancy & Interactive Packaging
Pushing a Message
Shelf Appeal
Bulk Transport
MASS PRODUCTION
MASS CUSTOMIZATION
Moments�of�Truth
ZERO:ONLINE�
EXPOSURE�
FIRST:����INͲSTORE�STOP�&�
HOLD
SECOND:��CONSUMER�EXPERIENCE�
IN�USE
THIRD:��DISPOSAL�EXPERIENCE�AT�END�OF�
LIFE
Packaging Differentiators
Colors Shapes
Substrates
The New Brand Growth Opportunity In Packaging
Connected Interactive Experiences
Consumer�Shopper�Journey
Online�Shopping
Social�Media
Retail�Shelves
Packaging
CUSTOMPrint+�and�retail�shelves• Create�relevancy�to�motivate�trial• Instant�savings�on�pack• MicroͲtarget�regional�promotions• Cross�merchandising
CUSTOMPrint+�and�online�shoppingPersonalized�packages�through�ecommerce�
CUSTOMPrint+�and�social�media�Connecting�social�media�to�a�brand�
experience�through�packaging�
My�Hero�Ͳ Danone
How�CUSTOMPrint+�works�
What�you�can�do�to�engage�shoppers�from�shelf�to�pantry:�
1. See�and�experience�the�demonstration�inside�the�booth2. Get�a�sample�using�your�graphics�from�CUSTOMPrint+3. Consider�a�pilot�market�test�in;�retail,�ecommerce�or�social�media
Thank You!Thank You!
www.mikeͲferrari.comFollow�Me:
Website:
To�learn�more�contact:Joe�Hattrup – President�&�[email protected]
orDave�Carlos�– VP�[email protected]
